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KnowBe4 vs SecurityCoach comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

KnowBe4
Ranking in Security Awareness Training
1st
Average Rating
8.6
Reviews Sentiment
5.8
Number of Reviews
18
Ranking in other categories
No ranking in other categories
SecurityCoach
Ranking in Security Awareness Training
8th
Average Rating
9.0
Reviews Sentiment
2.9
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the Security Awareness Training category, the mindshare of KnowBe4 is 16.3%, down from 30.7% compared to the previous year. The mindshare of SecurityCoach is 0.6%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Security Awareness Training Mindshare Distribution
ProductMindshare (%)
KnowBe416.3%
SecurityCoach0.6%
Other83.1%
Security Awareness Training
 

Featured Reviews

Amran Hossain - PeerSpot reviewer
Senior Software Engineering Manager at Field Nation
Training program enables comprehensive security awareness and cautious email practices
One feature that would be highly beneficial in a future release is the ability to automatically send training articles or security tips to users on a regular, scheduled basis—for example, weekly or monthly. While the current training modules and phishing simulations are highly effective, ongoing awareness is equally important to keep security top of mind in day-to-day operations. These short, digestible articles or micro-learning content could cover recent phishing trends, real-world examples of security breaches, or quick tips on secure online behavior. Periodic delivery would serve as a continuous learning touchpoint, reinforcing key concepts from the main training and adapting to evolving threats. Ideally, this feature would also include personalization, allowing content to be tailored based on a user’s role, previous training performance, or common mistakes observed in phishing simulations. This kind of proactive, lightweight training approach could significantly enhance employee engagement with security practices and help maintain a strong security posture over time.
Rivka Alexander - PeerSpot reviewer
Content Specialist at PeerSpot
Improved Security Awareness Enhances Organizational Learning and Reduces Phishing Incidents
Regarding analytics and dashboard functionality, it was somewhat beneficial. It provides insight into campaign metrics, showing numbers of people who were phished, clicked on links, or avoided phishing attempts. However, it doesn't provide a complete picture of insights. When running campaigns, I had to download the data from SecurityCoach and present it manually in dashboards through Power BI or Excel sheets. The data analysis and reporting aspects could be improved to provide better insights. We encountered an issue during a phishing campaign where there was downtime from SecurityCoach's end, which delayed our scheduled campaign. After contacting technical support, we learned about their status page where we could check scheduled downtimes, bug fixes, and patches. They helped us proceed with our phishing campaign once the solution was operational. The modules tested were good, though they could add advanced features. The main area for improvement remains the dashboarding capabilities. Apart from that, there aren't significant areas requiring improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There are many valuable features. It's already deployed in the cloud, and you don't have to install anything. You just upload your users to the cloud and tweak something if needed. You can whitelist some servers to work with this properly. When everything is ready, you can start using the platform and its many automated features."
"The ability to have business leadership be aware of their users' security posture as well as any kind of security awareness training being pushed by cybersecurity insurance and underwriters is valuable."
"KnowBe4 significantly enhanced people's awareness of cybersecurity threats within the company through its simulations that replicated real-world scenarios."
"KnowBe4 has been quite useful for us as a mid-size company, providing a lot of information."
"The solution is very well priced and very affordable."
"KnowBe4 has a lot of high-quality content, and their interface is very user-friendly."
"The impact of KnowBe4's automated training campaigns on the overall cybersecurity posture is quite comprehensive because it covers everything from the very basics of cybersecurity to evolving and emerging threats."
"Most valuable for me are the interactiveness and format of KnowBe4; it has a realistic format—for example, when I'm taking the phishing simulations, the modules give me examples of the real phishing types that might be in my mailbox and how to deal with them."
"SecurityCoach is designed to teach from scratch, making learning an easy and fun experience for everyone, and it helped us reduce our phishing numbers and incidents as people became more aware of security incidents and their security responsibilities."
 

Cons

"The training program is very interactive, but sometimes it is hard to follow the process, particularly the steps."
"I feel that the marketing of KnowBe4 needs improvement because many people need to know more about the types of cyber securities that exist."
"I don't find KnowBe4's real-time insights and analytics very useful because I found it a bit repetitive."
"In terms of improvement, we would appreciate having the attachments or more details on the raw messages used in the PhishER site, as sometimes it can be a bit buggy."
"As an exceptional product, they are relatively expensive, but it is worth it because compared to offline education with hired dedicated people, it would be much more expensive and not obviously more efficient."
"Enhancing the product's emotional intelligence, particularly by providing training content tailored to specific audiences, is an area for improvement."
"This product has a questions and answers section which is in text form. It could be updated to include a video game format where an employee uses the game to answer these scenarios."
"I would like to see Novo4 expand to other channels outside of emails to things such as text messages."
"When running campaigns, I had to download the data from SecurityCoach and present it manually in dashboards through Power BI or Excel sheets."
 

Pricing and Cost Advice

"I don't know the cost, but I believe we are paying yearly. We did like a three-year or five-year contract. I am not aware of any extra costs in addition to a standard licensing fee."
"I rate the product pricing as four out of ten."
"It's about five dollars a seat per month."
"Licensing is paid on a yearly basis. You can go to the official site to check their approximate pricing. It's based on the number of users or staff. It can vary from country to country, but for Ukraine, it works as it's stated on the site."
Information not available
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise10
No data available
 

Questions from the Community

What do you like most about KnowBe4?
Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making them highly relatable to our end users.
What is your experience regarding pricing and costs for KnowBe4?
I would not know about the pricing because it has been subsidized for us, so I am not fully aware of the actual cost.
What needs improvement with KnowBe4?
I have a challenge with the stability while using KnowBe4. I have made an observation regarding the login process. For every login attempt, because my organization uses KnowBe4 with a large staff s...
What is your experience regarding pricing and costs for SecurityCoach?
In both organizations, which had around 1,000 employees each, we had licenses for approximately 1,000 employees. One organization acquired them from their parent company and the other acquired from...
What needs improvement with SecurityCoach?
Regarding analytics and dashboard functionality, it was somewhat beneficial. It provides insight into campaign metrics, showing numbers of people who were phished, clicked on links, or avoided phis...
What is your primary use case for SecurityCoach?
I was mainly doing the awareness training and awareness module of SecurityCoach. I have used it twice in two companies for a longer period of time. I was the lead to get the tool deployed in the or...
 

Comparisons

No data available
 

Overview

 

Sample Customers

West Aurora Public School District 129
Information Not Available
Find out what your peers are saying about KnowBe4, Huntress, Proofpoint and others in Security Awareness Training. Updated: March 2026.
885,444 professionals have used our research since 2012.