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Interactive Intelligence vs Sales Creatio comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Interactive Intelligence
Ranking in CRM
49th
Average Rating
9.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Sales Creatio
Ranking in CRM
19th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
11
Ranking in other categories
Sales Force Automation (9th)
 

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of Interactive Intelligence is 0.8%, up from 0.1% compared to the previous year. The mindshare of Sales Creatio is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Sales Creatio1.0%
Interactive Intelligence0.8%
Other98.2%
CRM
 

Featured Reviews

MA
CX Team Lead
A customizable solution that can be integrated with almost anything
The best thing about this solution is the customizability because it can be integrated with pretty much anything. There are many solutions that are black boxes and we're unable to make any modifications to the call flows. With Interactive Intelligence, we can utilize APIs and variables. With the REST call, you can send a request and response. Elements can be incorporated into the workflow based on the response. This is the go-to thing with Interactive Intelligence. The Interactive Intelligence is quite user friendly. And Avaya, in that case, is not that great solution, on user friendliness. Basically, yeah, the same purpose I've used, but you need more expertise to manage the product. And Interactive Intelligence is one box. It contains a lot of features and we don't need to have much resources. But Avaya and others have many servers to be maintained with a single solution. It has a CN. You have to go for session manager and lots of other product servers. So, for a single solution, you need to maintain a lot of servers. This is more or less an easy environment to manage, but Avaya is very complex on the architectural level.
Yevhen Yukhno - PeerSpot reviewer
CEO at B-OS, Unipessoal Lda.
BPM workflows have accelerated decisions but complex projects still need better support and pricing
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The stability is really good and it's a really powerful platform that is more powerful than Avaya or other kinds of vendors for contact centers."
"Being able to automate aspects such as outbound confirmation calls has saved us a lot of time and money."
"Interactive Intelligence is quite user friendly."
"The social media integration is excellent."
"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."
"Creatio’s sales functionality is built on a scalable and user-friendly platform to improve workflow efficiencies and streamline employee communications."
"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."
"I like Creatio's workflows, automation, and no-code features that we can update as we wish."
"Very helpful, very professional, I like their technical support."
"There's not a single CRM out there that is quite as flexible as Creatio CRM."
"When comparing to other tools such as Salesforce, which I find complicated to work with personally, Sales Creatio's modules are easier to use with drag and drop functionality and configuration options."
"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."
 

Cons

"The problem with this current system is that the support is not great."
"The problem with this current system is that the support is not great."
"The initial setup can be a bit difficult."
"We are not happy with the technical support. They take too long to answer."
"It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments."
"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."
"Creatio's mobile app could be more intuitive."
"There is still some room for improvement in the overall look and feel of the software."
"Creatio's mobile app could be more intuitive."
"One other area for improvement is with the connectors. They just don't have quite enough of these connectors or the ability to do a custom integration."
"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."
"There is still some room for improvement in the overall look and feel of the software."
 

Pricing and Cost Advice

Information not available
"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."
"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."
"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."
"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."
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Top Industries

By visitors reading reviews
No data available
Construction Company
24%
Financial Services Firm
8%
Marketing Services Firm
6%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
 

Questions from the Community

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What do you like most about Sales Creatio?
Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...
What is your experience regarding pricing and costs for Sales Creatio?
I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...
What needs improvement with Sales Creatio?
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs f...
 

Overview

 

Sample Customers

ABC Financial, AFAS Software, Quality Bicycle Products, CryptoLogic & WagerLogic, SERVOData, Shinsei Bank, TENAQUIP, MCAP, Visaya Knowledge Process Outsourcing Corporation, Allianz-Tiriac Asigurari, Memira
ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
Find out what your peers are saying about Interactive Intelligence vs. Sales Creatio and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.