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Informatica Intelligent Data Management Cloud (IDMC) vs SAS MDM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
215
Ranking in other categories
Data Integration (1st), Data Quality (1st), Business Process Management (BPM) (6th), Business-to-Business Middleware (2nd), API Management (7th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (2nd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
SAS MDM
Average Rating
8.0
Reviews Sentiment
8.2
Number of Reviews
1
Ranking in other categories
Master Data Management (MDM) Software (13th)
 

Featured Reviews

RC
Contractor at Sanlam
Cloud data catalog has streamlined lineage and quality while leaving more automation to improve
I have not explored IDMC's automation capabilities driven by AI and metadata too much at the moment, but it is on the cards. We are basically creating the foundation, as the whole migration has taken place recently and it is still early days. I think Informatica Intelligent Data Management Cloud (IDMC) is evolving, and as the vendors move forward, they pick up new concepts from each other. I have seen that products leapfrog each other, and from my experience over the years, the big players tend to copy features or add enhancements based on industry trends. I feel whatever the tool does not have now, there is a feedback loop allowing us to request new features, and we continually ask for different ways to do things as we have a pipeline into the product management team. It is difficult to say what additional features I would prefer to see in the next release of IDMC. I would appreciate more automation on the lineage front, with more AI to seamlessly join independent sources and create seamless lineage between different technologies, such as from file into database A into a different database and landing up in a reporting system such as Cognos, Qlik, Qlik Sense, QlikView, or Power BI.
reviewer1320117 - PeerSpot reviewer
SAS Practice Lead at a tech services company with 10,001+ employees
When a client wants an analytics tool plus BI, that is when we look to this solution
Having used SAS in the past, in the role that I play, I always push for SAS and all the analytics. But without having done a full comparison with other tools, I do not feel I'm in a position to say that there are capabilities available with SAS that are not in the other tools. But from a practical perspective, I would definitely recommend this solution. I rate it at eight out of 10 because I still want to explore it a bit more. I have only used it for three clients, and not as a full-blown MDM asset. If you are running a complex use case, I may or may not be in a position to justify the use of this product at this point in time. I would be 80 percent comfortable doing so and that's why I'm giving it a score of eight.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Server maintenance, server hosting, backup, restoration, and DB capabilities are not needed in the cloud."
"Informatica comes with a predefined data model which is the way in which you enrich your products, acting not only as master data but also as a product enrichment tool, providing flexibility with an undefined number of attributes that define a product and the ability to plug it in with any e-commerce website."
"The out-of-the-box features and standard profiling options provide quick visibility of the data within minutes, which facilitates discussions with the business."
"The feature I found most valuable in Informatica Intelligent Cloud Services is the mapping; you just drag and it maps the data, so mapping is very easy and it's no code."
"Informatica Intelligent Cloud Services allows us to manage the entire data lifecycle in the insurance domain, supporting microservices architecture and leveraging AI and machine learning for data discovery, quality, and integration."
"Informatica Data Quality is a solid integration tool."
"One of the most valuable features is that I don't need to buy a subscription for any functionality. With Informatica Cloud Data Management, I have all the functionality and features available. If I need to make an integration, I can go to that integration service. If I need to mask, provide, or clean some information, I can easily just pick up that feature and use it. It's very simple, and I have all the functions and capabilities I need to work with data."
"An advantage is its seamless integration with other Informatica capabilities, making data quality a deeply embedded part of the solution."
"One good feature is that SAS MDM comes bundled with the entire stack so we are in a position to place it with the client. So when a client wants an analytics tool plus BI, and they want to bring in other elements, that is when we look to MDM, because it is a single vendor."
 

Cons

"They have to improve their relationship discovery tool. They say that they have AI inside, but this AI did not automatically find relationships or suggested relationships between entities."
"Interoperability is one area where EDC has room for improvement. It was challenging when the faculty took over the data world and had specific vendors they wanted to use, and some were not particularly open platforms."
"The cloud version of the Informatica, it's a very substandard product. They might say it's enterprise-ready but it's not at all ready. They need to add more features, such as improved data replication features. If you look at other tools, such as Matillion they are now cloud-native and flexible. Additionally, Informatica Cloud Data Integration should have a good migration strategy from Informatica PowerCenter to Informatica Cloud Data Integration."
"Synchronicity is an area for improvement in Informatica Intelligent Cloud Services. For example, when you want real-time or immediate response from the solution when multiple technologies are involved, the integration with Informatica Intelligent Cloud isn't seamless, whether it's the MQ, JMS, or BES service, so the connectivity should be improved a bit. The data governance is good, but what's lacking is a demo. For example, if there's a new feature in Informatica Intelligent Cloud Services, the documentation for that new feature is limited, so if Informatica could give a more complete documentation and more demos, that would be better for the users. Right now, there isn't any issue with any of the features of the solution. It's the new feature awareness or user training, and improved connectivity that I'd like to see in the next version of Informatica Intelligent Cloud Services."
"We'd like to see the microservices, which don't run yet because the solution is not yet fully cloud-based."
"In terms of what could be improved, they need to create a rules repository."
"The UX and UI of the solution are areas with certain shortcomings where improvements can be made in the future."
"Informatica Axon needs to improve its interface."
"Only having SAS and MDM is not the right choice of tools because the likes of Informatica and Talend have better capabilities as far as I've seen."
"The initial setup was slightly complex. We did face a couple of issues such as the SAML integration not being very smooth. And linking communication with the metadata server was a bit of a challenge. Eventually, we were able to configure it properly."
 

Pricing and Cost Advice

"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."
"It's an expensive solution."
"I rate the product's pricing a five on a scale of one to ten, where one is cheap and ten is expensive."
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
"We got a 50% discount."
"The price is neither too high nor too low."
"The pricing is high compared to other tools on the market."
"We are quite happy with the licensing model."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
10%
Construction Company
9%
Outsourcing Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise155
No data available
 

Questions from the Community

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Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
SAS Master Data Management, DataFlux qMDM
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Aegon, Allianz Global Corporate & Specialty, Ausgrid, Bank of Queensland, Florida Department of Corrections, Generali Hellas, Gitanjali Group, Gloucestershire Constabulary, GS Home Shopping, HealthPartners, The Travel Corporation, Transitions Optical, Triad Analytic Solutions
Find out what your peers are saying about Amazon Web Services (AWS), Informatica, Palantir and others in Cloud Data Integration. Updated: July 2026.
908,834 professionals have used our research since 2012.