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Microsoft MDS vs SAS MDM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Ranking in Master Data Management (MDM) Software
3rd
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
23
Ranking in other categories
No ranking in other categories
SAS MDM
Ranking in Master Data Management (MDM) Software
12th
Average Rating
8.0
Reviews Sentiment
8.2
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Master Data Management (MDM) Software category, the mindshare of Microsoft MDS is 12.9%, down from 13.1% compared to the previous year. The mindshare of SAS MDM is 2.7%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
Microsoft MDS12.9%
SAS MDM2.7%
Other84.4%
Master Data Management (MDM) Software
 

Featured Reviews

Satyam Saxena - PeerSpot reviewer
Enhanced data management and cost effective with flexible integration capabilities
If Microsoft MDS were part of Azure, it would be significantly more helpful. Additionally, integrating fuzzy duplication within MDS itself, rather than relying on SSIS, would streamline operations. The current requirement to store data in Azure tables after processing it in MDS, due to its lack of direct Azure integration, is a drawback.
reviewer1320117 - PeerSpot reviewer
When a client wants an analytics tool plus BI, that is when we look to this solution
Having used SAS in the past, in the role that I play, I always push for SAS and all the analytics. But without having done a full comparison with other tools, I do not feel I'm in a position to say that there are capabilities available with SAS that are not in the other tools. But from a practical perspective, I would definitely recommend this solution. I rate it at eight out of 10 because I still want to explore it a bit more. I have only used it for three clients, and not as a full-blown MDM asset. If you are running a complex use case, I may or may not be in a position to justify the use of this product at this point in time. I would be 80 percent comfortable doing so and that's why I'm giving it a score of eight.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has been a long-standing tool in our organization since it was free."
"The best thing about it is that it comes with the Microsoft package."
"It is very easy to deploy and provision a machine."
"It has a very good feature called Excel plug-in. You just have to install the plug-in, and then it directly connects to the MDS instance where you can maintain and manage your data and publish it right through Excel. You don't need to go to the front end to make any changes. It has easy integration with SQL Server, and you can use SSIS to do the ETLs. It is a part of the Microsoft stack. It works with most of the Microsoft stuff."
"The ease of use is valuable."
"The most valuable feature is the administration console."
"Compared to other databases, it is easier to manage and administer."
"Unlike specialized tools, MDS is adaptable for various industries, making it a versatile choice for master data management."
"One good feature is that SAS MDM comes bundled with the entire stack so we are in a position to place it with the client. So when a client wants an analytics tool plus BI, and they want to bring in other elements, that is when we look to MDM, because it is a single vendor."
 

Cons

"The solution could be better integrated into Microsoft's other products."
"More generic related things can be included in the services."
"In the next version, I would like to see integration with Azure."
"Microsoft MDS is outdated and lacks modern capabilities."
"If Microsoft MDS were part of Azure, it would be significantly more helpful."
"I do not like using Silverlight and Internet Explorer. The new 2019 version gets rid of that, which is one of the reasons why we are looking to switch."
"There are occasions when the solution maintains SD and we get duplications of MDS."
"Microsoft MDS' language should be simple so everyone can use it easily."
"The initial setup was slightly complex. We did face a couple of issues such as the SAML integration not being very smooth. And linking communication with the metadata server was a bit of a challenge. Eventually, we were able to configure it properly."
 

Pricing and Cost Advice

"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"The solution does require a license and we have enterprise licenses."
"The pricing of this solution is good."
"I would like to see better pricing."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"SAP is more expensive than Microsoft."
"Microsoft MDS is an expensive solution."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
13%
Manufacturing Company
11%
Media Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise15
No data available
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS was pretty affordable. We implemented the solution without a problem.
What needs improvement with Microsoft MDS?
I cannot really give specifics about disadvantages. From what we have seen, speaking to customers, Microsoft MDS was sometimes a bit slow. The frustration they had was just around usability and use...
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Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
SAS Master Data Management, DataFlux qMDM
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
Aegon, Allianz Global Corporate & Specialty, Ausgrid, Bank of Queensland, Florida Department of Corrections, Generali Hellas, Gitanjali Group, Gloucestershire Constabulary, GS Home Shopping, HealthPartners, The Travel Corporation, Transitions Optical, Triad Analytic Solutions
Find out what your peers are saying about SAP, TIBCO, Microsoft and others in Master Data Management (MDM) Software. Updated: October 2025.
872,706 professionals have used our research since 2012.