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Microsoft MDS vs SAS MDM comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Ranking in Master Data Management (MDM) Software
4th
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
24
Ranking in other categories
No ranking in other categories
SAS MDM
Ranking in Master Data Management (MDM) Software
13th
Average Rating
8.0
Reviews Sentiment
8.2
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Master Data Management (MDM) Software category, the mindshare of Microsoft MDS is 9.5%, down from 12.1% compared to the previous year. The mindshare of SAS MDM is 2.6%, up from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software Mindshare Distribution
ProductMindshare (%)
Microsoft MDS9.5%
SAS MDM2.6%
Other87.9%
Master Data Management (MDM) Software
 

Featured Reviews

NA
Data Management Consultant at a tech services company with 51-200 employees
Centralized master data has improved data quality but now requires a clearer future roadmap
An area where Microsoft MDS can be improved is that Microsoft has announced Microsoft MDS is being removed from SQL Server two thousand twenty-five. The future of the product is genuinely uncertain, and that's something any organization evaluating it needs to factor in seriously. Microsoft MDS is still supported on SQL Server two thousand twenty-two and earlier, but the trajectory is clear that Microsoft is not investing in Microsoft MDS going forward. I would also say that the cloud story is a gap because there's no native cloud version of Microsoft MDS. For clients who are moving workloads to Azure, that's an increasingly awkward conversation. Microsoft's direction for MDM in the cloud is through other capabilities like Azure Purview and Dataverse, but those are different products with different feature sets.
reviewer1320117 - PeerSpot reviewer
SAS Practice Lead at a tech services company with 10,001+ employees
When a client wants an analytics tool plus BI, that is when we look to this solution
Having used SAS in the past, in the role that I play, I always push for SAS and all the analytics. But without having done a full comparison with other tools, I do not feel I'm in a position to say that there are capabilities available with SAS that are not in the other tools. But from a practical perspective, I would definitely recommend this solution. I rate it at eight out of 10 because I still want to explore it a bit more. I have only used it for three clients, and not as a full-blown MDM asset. If you are running a complex use case, I may or may not be in a position to justify the use of this product at this point in time. I would be 80 percent comfortable doing so and that's why I'm giving it a score of eight.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The zero incremental license cost plus the operational improvements from having clean, consistent master data, reduced errors, faster reporting, and cleaner compliance provide a solid ROI."
"One of the main features I have found useful is the integration with Azure active directory."
"The most valuable feature of Microsoft MDS is its compatibility with ETL tools like SSIS, which simplifies operations for end-users."
"It gives you the flexibility to have in-depth experience; it allows you to collect data and save it as a golden record, and you have the flexibility for data stewardship."
"Compared to other databases, it is easier to manage and administer."
"The tool is easy to use."
"What I like about Microsoft, is that it has a huge database with many users."
"The ROI is terrific and it means you can avoid building or purchasing a solution."
"One good feature is that SAS MDM comes bundled with the entire stack so we are in a position to place it with the client. So when a client wants an analytics tool plus BI, and they want to bring in other elements, that is when we look to MDM, because it is a single vendor."
 

Cons

"The price of the program has gone up, so I would like to see better pricing."
"I do not like using Silverlight and Internet Explorer. The new 2019 version gets rid of that, which is one of the reasons why we are looking to switch."
"The program's navigation tools could be improved."
"JMD repositories have records that come in thousands and millions, which takes a long time to process."
"The stability could be improved."
"Most of the Microsoft partners, especially digitally, are separate. Personnel are business people, and they do not have technical expertise, so you end up as a company spending a lot of money training your staff and your engineers."
"It would be a better option to have an on-cloud version."
"If one system has reached capacity or has stopped, then the whole system stops and it is quite difficult to solve the problem."
"The initial setup was slightly complex. We did face a couple of issues such as the SAML integration not being very smooth. And linking communication with the metadata server was a bit of a challenge. Eventually, we were able to configure it properly."
"Only having SAS and MDM is not the right choice of tools because the likes of Informatica and Talend have better capabilities as far as I've seen."
 

Pricing and Cost Advice

"Microsoft MDS is an expensive solution."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"The solution does require a license and we have enterprise licenses."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"The pricing of this solution is good."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"I would like to see better pricing."
"SAP is more expensive than Microsoft."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Outsourcing Company
11%
Manufacturing Company
10%
Construction Company
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise15
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft MDS?
My experience with pricing, setup cost, and licensing shows that the licensing is one of Microsoft MDS's genuine advantages, as it's included in SQL Server Enterprise Edition at no additional cost....
What needs improvement with Microsoft MDS?
An area where Microsoft MDS can be improved is that Microsoft has announced Microsoft MDS is being removed from SQL Server two thousand twenty-five. The future of the product is genuinely uncertain...
What is your primary use case for Microsoft MDS?
My main use case for Microsoft MDS is as a central master data repository for clients running SQL Server-based data environments. The typical scenario is a mid-sized organization that has product d...
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Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
SAS Master Data Management, DataFlux qMDM
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
Aegon, Allianz Global Corporate & Specialty, Ausgrid, Bank of Queensland, Florida Department of Corrections, Generali Hellas, Gitanjali Group, Gloucestershire Constabulary, GS Home Shopping, HealthPartners, The Travel Corporation, Transitions Optical, Triad Analytic Solutions
Find out what your peers are saying about TIBCO, SAP, Qlik and others in Master Data Management (MDM) Software. Updated: September 2026.
914,109 professionals have used our research since 2012.