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IBM ProtectTIER vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM ProtectTIER
Ranking in Backup and Recovery
84th
Average Rating
7.2
Number of Reviews
7
Ranking in other categories
Deduplication Software (13th)
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of September 2025, in the Backup and Recovery category, the mindshare of IBM ProtectTIER is 0.3%, up from 0.1% compared to the previous year. The mindshare of Rubrik is 6.0%, down from 7.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik6.0%
IBM ProtectTIER0.3%
Other93.7%
Backup and Recovery
 

Featured Reviews

ValereFEUGWANG - PeerSpot reviewer
Protects data in hybrid infrastructures, but it is an expensive product with poor support
The main challenge for our customers is to replicate the virtual environment upon restart, without using any additional solutions such as VMware SLM. I would like the possibility to back up the infrastructure and then replicate it upon on restart, without having to orchestrate the starting of the VM. It would be much better for us. This solution can be made easier to use. Technical support is very frustrating and we are considering other solutions because of it. Stability is something that should be improved. The product is expensive and the licensing should be changed.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall IBM ProtectTIER is a great solution. It is easy to use."
"The solution is highly stable."
"The cataloging is the best feature. It takes millions of frames for the backup. It's incremental, so it takes less time to complete."
"In terms of stability, I've found it to be very stable. I've walked into the server room when it was at 60 degrees Celcius, and it was still running fine."
"The most valuable features are the Self-Service, and the ability to search the data."
"The command-line interface is good."
"The solution's technical support team is very responsive and proactive."
"Rubrik's immutability feature ensures the security of our backups by preventing unauthorized alterations. The most effective feature for simplifying our data backup processes is the ability to perform on-demand or scheduled backups and restores, which greatly enhances manageability. The security and compliance features have had a positive impact on our data management practices. We utilize Rubrik not only for virtual machine backups but also for backing up approximately twenty terabytes of unstructured data, including file shares and documents. This allows users to easily restore deleted documents using the Soft Delete feature, depending on the backup frequency."
"Rubrik is an easy and automatic solution that needs no manual intervention."
"Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems."
"Takes me 80 percent less time to manage my backup environment."
"Disk mount that lets a restore happen immediately, no need to re-hydrate."
"The tech support is extremely helpful."
"Rubrik has made the process to manage backup and recovery painless. This frees up more time to work on other projects."
 

Cons

"The configuration wizards are still complex and hard to navigate. These should be easier to manage."
"Setting up the system to work with legacy equipment is a bit complex at times."
"I would like the possibility to back up the infrastructure and then replicate it upon on restart, without having to orchestrate the starting of the VM."
"IBM ProtectTIER could improve by being more user-friendly."
"The backup for a large amount of data is slow."
"The interface is still slightly clunky and has room for improvement. They do work with us whenever we mention anything that needs to be done or anything that we want. We find that bringing up the management interface is a little slow and not as intuitive as we would like, but it's been getting better as it evolves."
"There is always room for improvement with some shortcuts for the web interface. They could make it even more beautiful."
"The customer service and support could be a bit faster."
"Improving PowerShell integration would greatly simplify Rubrik management."
"There are some corner cases where the Rubrik Connector (Agent) still doesn't work for our clients."
"The main pain points we experienced was the stability of the system. We received a lot of instability when we have upgraded from a certain version to a new version. The newer version was completely filled with bugs and we needed to purge the system every week until we update to a newer version that was available one year later. The stability of the code is the main problem, they need to make it better."
"Better integration for complex NAS structures having to mount at root adds time and workload to the process of NDMP."
"We would like to be able to do granular restores directly from Exchange. Also, more granular management of VM backups would help."
 

Pricing and Cost Advice

"IBM ProtectTIER is an expensive solution."
"We have a capacity-based license, which is managed centrally for all the sites of my company."
"This solution is very expensive."
"The customer can decide how they want to purchase a license. However, the price of the solution is expensive."
"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."
"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."
"The pricing and licensing of Rubrik is better than products that we've had in the past. It was quite a bit cheaper than Commvault and NetBackup."
"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"I rate the pricing an eight on a scale of one to ten, where one is low, and ten is high."
"There are additional costs like maintenance, and there are some features on their central management piece that don't come with our licensing."
"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."
"Rubrik was probably the most expensive solution but in the long run, it's justified by the value of the data that it protects."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise3
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

Ask a question
Earn 20 points
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Durham Police Department, Re-Store LLC, CenterGrid, pixx.io GmbH, Australian Government Department of Defence, QD, Refresco Gerber
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about IBM ProtectTIER vs. Rubrik and other solutions. Updated: September 2025.
867,497 professionals have used our research since 2012.