IBM Data Governance vs Microsoft Purview Information Protection comparison

IBM and Microsoft are both solutions in the Data Governance category. IBM is ranked #21 with an average rating of 8.0, while Microsoft is ranked #4 with an average rating of 8.2. IBM holds a 1.3% mindshare in DG, compared to Microsoft’s 2.5% mindshare. Additionally, 100% of IBM users are willing to recommend the solution, compared to 92% of Microsoft users who would recommend it.

IBM Data Governance

Read 1 IBM Data Governance review

719 Views
463 Comparison Views

100% willing to recommend

Microsoft Purview Informati...

Read 12 Microsoft Purview Information Protection reviews

1,125 Views
803 Comparison Views

92% willing to recommend

IBM Data Governance

Microsoft Purview Informati...

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between IBM Data Governance and Microsoft Purview Information Protection based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Informatica, Collibra and others in Data Governance.

To learn more, read our detailed Data Governance Report (Updated: April 2025).

Buyer's Guide

Data Governance

April 2025

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Helped 849,686 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

IBM Data Governance

Ranking in Data Governance

21st

Average Rating

8.0

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

No ranking in other categories

Microsoft Purview Informati...

Ranking in Data Governance

4th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Data Privacy Management Software (1st), Microsoft Security Suite (14th)

Mindshare comparison

As of May 2025, in the Data Governance category, the mindshare of IBM Data Governance is 1.3%, up from 1.1% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 2.5%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Governance

Featured Reviews

Murali B

Associate Manager at Ernst & Young

Provides a single interface to monitor and navigate data quality metrics

One area with room for improvement would be the ability to generate detailed quality reports. Some Python libraries provide quality scores and reports—having that capability within IBM Data Governance would be beneficial. We can see the pass/fail results, but getting additional percentage ratios would add significant value. My experience with IBM Data Governance has mostly been with the GUI. I've noticed some latency when accessing the portal. Also, automating reports can sometimes hang, though that might depend on the overall system. That's where I see the most room for improvement – quicker report generation. Fetching specific data from the IBM Data Governance repository tends to be slower compared to other vendors. For example, Collibra has a more responsive GUI. Retrieving large datasets from the IBM catalog is particularly slow.

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Heidi Hasting

Mgr Data Engineering at Avanade

Provides an essential audit trail that helps prevent accidental exposure of sensitive data, but the changing product names are confusing

One of the key features of Microsoft Purview Information Protection is the auto-classification functionalities, although I have found them to be less effective in complex scenarios. The policy toggle, demanding justification for downgrading labels, provides an essential audit trail that helps prevent accidental exposure of sensitive data. The security tools integrate well. I like that you can scan several data or informational assets, such as your SharePoint list, Teams, etc., and bring them into Purview as a central repository. Partnering with other products, like Sentinel, for logging capability and inventory provides a service across the board. It's essential that Purview automatically prevents highly sensitive corporate secrets and data from being ingested into generative AI models, but the reality is that AI is a tool. It's problematic if consumers rely on a tool to protect them because they must be educated first. Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"IBM Data Governance improved data analytics operations. During a company merger, we used IBM Data Governance to understand and bridge sample data between systems."

"We use the solution for our customers' services. It helps identify and protect sensitive data in documents, PDFs, emails, and Teams chats to prevent data leakage. It can detect and block emails containing credit card information sent outside the organization."

"The most valuable feature of Microsoft Purview Information Protection is its ability to respond to sensitive data shared on Teams chat by deleting the message, not just monitoring or logging."

"The UI is user-friendly, and I have observed that it improves further each year."

"Before using it, we had a lot of unlabeled data, and the tool helped us quickly and accurately label a large number of documents."

"Purview is about auditing and discoverability. We need to ensure people aren't releasing information that they shouldn't and that they're doing multi-factor authentication or accessing it from the correct devices. It aids in reducing silos within organizations, enabling staff to easily find documents and contacts without exhausting human resources."

"We can restrict access or specify who can see sensitivity labels, which can be based on the classification level. We can encrypt restricted content and limit who can see that from an internal view, too, so Purview is a powerful tool."

"The scalability of Microsoft Purview Information Protection is excellent."

"It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device."

More Microsoft Purview Information Protection pros

Cons

"One area with room for improvement would be the ability to generate detailed quality reports. Some Python libraries provide quality scores and reports—having that capability within IBM Data Governance would be beneficial."

"My experience with the customer service and support of Microsoft is around five out of ten. The response time is slow, and they take multiple sessions for diagnosing issues."

"Purview could better integrate with third-party tools, but I don't have a specific use case for that because It's currently integrated into the managed services we offer to Microsoft customers using E5 licenses."

"Microsoft can improve the affordability of Purview Information Protection by offering it at a lower cost."

"Scalability is affected by the time it takes to update policies."

"There is room for improvement with the policy tips feature."

"I rate Microsoft support six out of 10. Response times are a challenge. It's hard to be an ambassador for a product when you know it will be hard to get support."

"Microsoft customer service is hit or miss. Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution."

"There is potential for more integration in the use of AI."

More Microsoft Purview Information Protection cons

Pricing and Cost Advice

Information not available

"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."

"The tool's pricing is fairly low, less than 100,000 for a year."

"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."

"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."

"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."

"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."

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Top Industries

By visitors reading reviews

Financial Services Firm

16%

Computer Software Company

Insurance Company

Manufacturing Company

Financial Services Firm

19%

Computer Software Company

12%

Retailer

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about IBM Data Governance?

IBM Data Governance improved data analytics operations. During a company merger, we used IBM Data Governance to understand and bridge sample data between systems.

See all answers

What is your experience regarding pricing and costs for IBM Data Governance?

I would rate pricing an eight out of ten, where one is cheap and ten is expensive. It's pretty expensive.

See all answers

What needs improvement with IBM Data Governance?

See all answers

What do you like most about Microsoft Purview Information Protection?

It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device.

See all answers

What is your experience regarding pricing and costs for Microsoft Purview Information Protection?

The pricing is not very high and is considered fine. Microsoft offers different licensing options. AIP Plan 2 is used for critical users. The AIP is included in the business standard license for cl...

See all answers

What needs improvement with Microsoft Purview Information Protection?

The most difficult part in the labeling solution is the lack of direct PDF support on Macs, whereas on Windows, a Purview agent can label PDFs. This should be improved to support PDF protection on ...

See all answers

Comparisons

Microsoft Purview Data Governance vs IBM Data Governance

Compared 65% of the time

Collibra Governance vs IBM Data Governance

Compared 12% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs IBM Data Governance

Compared 10% of the time

More IBM Data Governance Competitors

Varonis Platform vs Microsoft Purview Information Protection

Compared 21% of the time

BigID vs Microsoft Purview Information Protection

Compared 12% of the time

Microsoft Defender XDR vs Microsoft Purview Information Protection

Compared 12% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs Microsoft Purview Information Protection

Compared 12% of the time

Microsoft Entra ID vs Microsoft Purview Information Protection

Compared 3% of the time

More Microsoft Purview Information Protection Competitors

Product Reports

Buyer's Guide

Data Governance

April 2025

Download IBM Data Governance product report

Buyer's Guide

Microsoft Purview Information Protection

April 2025

Microsoft Purview Information Protection report

Download Microsoft Purview Information Protection product report

Also Known As

No data available

Microsoft Information Protection

Overview

IBM Data Governance is a comprehensive solution designed to help organizations effectively manage and govern their data assets. Its primary use case is to establish and enforce data policies, standards, and rules across the enterprise.

The most valuable functionality of IBM Data Governance includes data classification, data lineage, and data quality management. Data classification enables organizations to categorize and label data based on sensitivity, ensuring compliance with regulations like GDPR. Data lineage provides a clear understanding of the origin and movement of data, facilitating data governance and decision-making. Data quality management ensures data accuracy, completeness, and consistency, enhancing overall data reliability.

IBM Data Governance helps organizations in several ways. Firstly, it improves data visibility and control, enabling organizations to understand their data landscape and make informed decisions. Secondly, it enhances data security and privacy by enforcing policies and standards, reducing the risk of data breaches. Thirdly, it promotes collaboration and accountability among data stakeholders, fostering a culture of data governance. Lastly, it enables organizations to optimize data usage and value, leading to improved operational efficiency and better business outcomes.

IBM

Implement Microsoft Information Protection (MIP) to help you discover, classify, and protect sensitive information wherever it lives or travels.

MIP capabilities are included with Microsoft 365 Compliance and give you the tools to know your data, protect your data, and prevent data loss.

To learn more about our solution, ask questions, and share feedback, join our Microsoft Security, Compliance and Identity Community.

Microsoft

Sample Customers

TIAA CREF, Control Risks Group

Information Not Available

Find out what your peers are saying about Microsoft, Informatica, Collibra and others in Data Governance. Updated: April 2025.

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