Try our new research platform with insights from 80,000+ expert users

Melissa Data Quality vs ibi Data Quality comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ibi Data Quality
Ranking in Data Quality
11th
Ranking in Data Scrubbing Software
6th
Average Rating
9.0
Reviews Sentiment
8.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Melissa Data Quality
Ranking in Data Quality
8th
Ranking in Data Scrubbing Software
4th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Data Quality category, the mindshare of ibi Data Quality is 1.9%, up from 0.1% compared to the previous year. The mindshare of Melissa Data Quality is 2.9%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Market Share Distribution
ProductMarket Share (%)
Melissa Data Quality2.9%
ibi Data Quality1.9%
Other95.2%
Data Quality
 

Featured Reviews

VP
Offers numerous prebuilt data quality plans that can be reused for various data cleansing tasks
We had many duplicates originating from different source systems. We were able to match and deduplicate a significant amount of data. Additionally, we could synchronize and write back the latest information to the systems that were out of sync, ensuring they had the most recent data. As a result, we could write back and update the source systems.
GM
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Works quickly to develop and deploy to production."
"Ibi Data Quality offers numerous prebuilt data quality plans that can be reused for various data cleansing tasks. Additionally, it provides a variety of prebuilt match and merge rules for performing master data management,"
"The high value in this tool is its relatively low cost, ease of use, tight integration with SSIS, superior performance (compared to competitors), and attribute-level advanced survivor-ship logic."
"Services for all manner of data-driven organizations, no matter their size or budget."
"We ran a standard name, address, and zip code, internal dedupe between the different files we had purchased, and we were able to quickly notify our vendor that they had tens of thousands of duplications that they were not even aware of."
"Ability to validate addresses, make corrections to address."
"Be confident that the scalability and load are not going to be an issue with the services. ​"
"Getting the most up to date address for our members. We like to keep in touch with membership a few times a year so we want to maintain up to date addresses to be sure they receive any information that we mail to them."
"​It has a straightforward, easy setup."
"Through more accurate data, our marketing department has been able to increase delivery and conversion rates through email direct marketing initiatives."
 

Cons

"Special integration support could be improved."
"Their data governance portal can be improved. It lacks data governance-related features. Also, PII and anomaly detection could be valuable use cases for ibi. Adding these features would be a great enhancement."
"Needs to provide more phone numbers, even cell numbers (scrubbed numbers)."
"Many issues, sometimes I have to completely log out and start over."
"Pricing is based on tiers, with each tier capped at a specified number of records processed. Once you go over the cap at one tier, you are automatically bumped to the next tier. However, they seem to count failed batch processes so it’s good to keep track of the number of records sent. They’ll fix the count when notified, but their system fails to detect actual successful processes versus failed processes."
"The SSIS component setup seems a little klunky."
"To continually update the database with NAICS codes on businesses."
"We are no longer using Melissa Data to clean up our address information as there are free tools that we can use to do the same thing."
"MatchUp is a more complex product and I recommend a test area before upgrading to production. Performance can change from version to version."
"It will mix up family members at times, so we will change addresses at times that shouldn’t be changed."
 

Pricing and Cost Advice

Information not available
"Understand how may transactions you will be processing so that you can get the right tier pricing."
"Fully understand your volume, both monthly and annually. Speak with a Melissa account manager, they will put together an effective solution to meet your needs."
"Cloud version is very cheap. On-premise version is expensive."
"I think it's worth the value for me to run it."
"​We are concerned that our own pricing is going up every year for Melissa Data products, but we highly recommend the services for people who are routinely sending out mailings."
"Be sure to determine how the data is priced (record-based versus credit-based or some hybrid of data and services)."
"This vendor has no equal in pricing for equivalent functionality."
"NCOA address verification was a requirement from USPS to send out the mailers. This was the only option that charged per address which was extremely helpful since we are a small non-profit school."
report
Use our free recommendation engine to learn which Data Quality solutions are best for your needs.
867,370 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Insurance Company
13%
Manufacturing Company
13%
Computer Software Company
9%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

What is your experience regarding pricing and costs for iWay Omni-Gen Data Quality?
There is an upgrade to the existing version, where a different license could be used, but we have a perpetual license. I rate the product’s pricing a three out of ten, where one is cheap, and ten i...
What needs improvement with iWay Omni-Gen Data Quality?
Their data governance portal can be improved. It lacks data governance-related features. Also, PII and anomaly detection could be valuable use cases for ibi. Adding these features would be a great ...
What advice do you have for others considering iWay Omni-Gen Data Quality?
For the on-prem solution, we installed a package on the web server. This package included web-based tools and development tools, which were Eclipse-based toolsets. These tools allowed us to design ...
Ask a question
Earn 20 points
 

Also Known As

iWay Software Data Quality, iWay Omni-Gen Data Quality Edition, Omni-Gen Data Quality
No data available
 

Overview

 

Sample Customers

ICA Fluor, Estonia Police Department, Kansas City Police Department
Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
Find out what your peers are saying about Melissa Data Quality vs. ibi Data Quality and other solutions. Updated: September 2025.
867,370 professionals have used our research since 2012.