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HPE Alletra Storage vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 16, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Alletra Storage
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.7
Number of Reviews
52
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
312
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of HPE Alletra Storage is 9.6%, up from 1.1% compared to the previous year. The mindshare of NetApp AFF is 9.3%, down from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Lisa Whalen - PeerSpot reviewer
Provides a cloud-like operation model on-prem for managing data infrastructure
I've always said I love that it's easy to use. At one point in time, we had a 3PAR. And with 3PAR, I always thought it was a little more difficult. There was so much more to maintaining it, setting it up, and everything. With the [HPE] Alletra [Storage], it's just easy. It's easy to provision space to use and to set up. InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on. Alletra provides a cloud-like operation model on-prem for managing data infrastructure. [HPE] Alletra [Storage] is very good for predicting problems and preventing them before they occur. InfoSight has really helped with that. I honestly don't have to look at it much. However, there's the alerting and everything that will tell us what's going on. That said, I check InfoSight every once in a while. [HPE Alletra Storage] reduced the time spent on storage provision. It's so much easier than the 3PAR. It's just so much easier. I don't spend time in there at all. The product improved our storage performance experience in terms of IOPS. Our end users that use the SAP environment were a little concerned at first. We said we were going to switch over from the 3PAR to the Alletra since they've always been more familiar with the 3PAR. However, when we moved them over, they noticed a performance increase.
Ian Rousom - PeerSpot reviewer
Flexible with great support and high-speed multi-protocol storage
Keystone offers flexible consumption models that go beyond just how much capacity at such and such a speed, et cetera. We don't always know what the profile of that data will be. However, if we can quickly agree on terms that meet our needs and make NetApp still reasonably profitable, we can confidently deploy, see how things go and adjust. That kind of service delivery model, that customer service model has sped things up and made contract negotiations much easier. It frankly made the owners of the system more confident. We've experienced faster time to market. It's hard for us to find and retain infrastructure staff. We're in a business where the firm fixed price contract reigns supreme, and so we can't always just offer someone more money. However, if they can dedicate their time to learning one company's portfolio and learning it really well, but be useful in a bunch of different places, they will do well. We've seen that in a lot of different places. We've been able to hire younger people and retain them, moving them from program to program based on their understanding of the solution its skill set, and its portability. It's been useful for high-speed multi-protocol storage in places with ever-increasing density. We have limits on how much power and cooling and rack space we have, and yet they've delivered every time. We needed a storage company that had mastery of multi-protocol, and this solution stands out. They especially stand out as a secure provider. We require solutions that we can run ourselves, that we can air gap since so much of what we do is either classified or very sensitive or cannot live in a public ecosystem. For us, the issue consuming AI has been the trust of the models given to us by third parties. We can't necessarily trust their provenance, what fed them, what originally trained them, or what gave them their worldview, for lack of a better term. We can't simply just trust that at face value since we know nothing about where it came from or what inferences it might make. We must assume that some AI inferences were made deliberately to damage or hurt national security systems. So the models that we start with tend to be very, very primitive, crude, and not well trained, so we have to train them much longer and not always with the availability of cloud that has inexhaustible capacity. A partner who understands this and provides consistency at all scales is very important.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Technical support has been helpful and responsive."
"The solution is scalable."
"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."
"Everything, especially the VMs inside, is pretty fast."
"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on."
"Technical support is excellent."
"The most important feature is scalability, which enables us to rapidly scale without any disruptions. We can easily scale up to more arrays without stopping any services."
"The tool's notable feature is that we don't need to log a case directly with the vendor. The tool has access to all the logs on-premises. This is an on-premises solution. Additionally, we can provision data as thick or thin provisioned. Moreover, it includes data grid duplication and compression features."
"It's good for preventing problems before they occur."
"We now have much more storage and the uptime is very good."
"It offers rich features and high speed for transferring data."
"The workload consolidation is very simple to manage."
"Deduplication"
"MetroCluster provides business continuity and is a critical part of our contingency setup."
"The solution’s thin provisioning has allowed us to add new applications without having to purchase additional storage. We use thin provisioning for everything. We use the deduplication compression functionality for all of our NetApps. If we weren't using thin provisioning, we'd probably have two to times more storage on our floor right now than we do today."
"Things that have been really useful, of course, are the clustering features and being able to stay online during failovers and code upgrades; and just being able to seamlessly do all sorts of movement of data without having to disrupt end-users' ability to get to those files. And we can take advantage of new shelves, new hardware, upgrade in place. It's kind of magic when it comes to doing those sorts of things."
"The initial setup is very simple."
"It is easy to manage data through the GUI by using Active IQ and the unified manager."
"The most important features are the IOPS and the ease of the ONTAP manageability."
"If the AutoSupport is well configured, then you need not to do a monitoring. You will get call and mail when any issue is completed."
 

Cons

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"Maybe the price can be reduced since the solution is very expensive."
"The software layer has to improve."
"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."
"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."
"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."
"I would like to see replication and DR features in the next release of this solution."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"One problem we had during the installation of HPE Alletra Storage was the connection to the cloud. Our company does not like cloud connections for storage, but it was necessary. It would be a good thing to start without the GreenLake cloud."
"I need the protocol expected. I want them to include NVMe protocol in VMware compatibilities."
"In the perfect world, it would be cheaper."
"More training videos would help. We could learn some best practices. Sometimes, people may not follow the best practices and reach out to support, who will tell them that they need to follow these best practices to get this performance or result."
"Due to their acquisition of Nimble, there are multiple portals. I'm hoping that that gets cleaned up."
"It can be less expensive."
"In the future, it might be nice to get text notifications for issues beyond simply getting emails."
"They are definitely going to start pushing more on MP for files. This was an area where HPE was not very strong, but now, with Alletra MP, it is going to be very strong. Most importantly, there is going to be the flexibility of moving compute and storage on Alletra MP. This flexibility will be very good."
"I do not like the NetApp GUI. For example, the GUI of ONTAP Command Manager could be better, but the CLI is perfect. With every new version and upgrade, they change things, which makes it messy, and I am not good at working with that."
"The web management interface has fewer options than the on-prem console."
"We should be able to manage NetApp AFF as per the desired usage and needs."
"The initial setup was a little complex, because we weren't very knowledgeable in the NetApp at the time. We were using a third-party, and they didn't have a lot of technical individuals, so it took a while to get it out."
"We would like to have more behavioral reporting."
"Tech support is great with NetApp if you can get past Tier 1. A lot of times when you open a new case or do a direct dial-in with an issue, like with any support, you will definitely reach a Tier 1 level that is not particularly helpful until you get escalated to an expert."
"The bad part about having scalability is the expense. It is currently extremely expensive, to be able to scale so fast on flash."
"Technical support is a little lackluster. Some of the issues that we've had were opening up tickets. They seem to be routed in the wrong direction or it takes one or two days to get a call back for simple tasks."
 

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"As far as the licensing costs, everything is included in the license."
"With VMware, we pay $300,000 annually."
"Given its price, Pure is not the first option."
"We pay approximately $50,000 USD per year in licensing fees."
"The support cost per array is about $20,000 a year for 24/7 support."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"For us, its price is good."
"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."
"There is a license. HPE Alletra uses a cloud-based model."
"The solution is expensive and can cost around five lakhs."
"HPE was a clear winner on price per terabyte. It was very smooth."
"It is reasonably priced."
"It is fairly priced. It is in line with industry standard pricing and cost models."
"Its pricing is very competitive."
"All features are included in the license, whereas with an EMC solution, you have to pay separately for extra terabytes."
"We benefited from implementing all-flash by reducing our data center footprint. We took it from 30 racks to just over five. This is one of the biggest savings for us."
"NetApp is getting too expensive."
"The total cost, the pricing of it, has gone up quite a bit."
"The list price of AFF is too expensive... they need to be careful with the pricing of the new NVMe disks. They are way too expensive."
"We would like it to be free."
"The price to performance ratio with NetApp is unmatched by any other vendor right now."
"We don't like the cost. We would like to buy more."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Computer Software Company
17%
Manufacturing Company
10%
Financial Services Firm
8%
Government
7%
Educational Organization
52%
Computer Software Company
9%
Manufacturing Company
8%
Financial Services Firm
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you like most about HPE Alletra?
It offers rich features and high speed for transferring data.
What is your experience regarding pricing and costs for HPE Alletra?
Its price can be optimized. The cost before deployment is significant to customers, but post-deployment cost analysis...
What needs improvement with HPE Alletra?
The user interface, configuration, and customization could be improved, though the configuration is currently very ea...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about HPE Alletra Storage vs. NetApp AFF and other solutions. Updated: June 2025.
857,028 professionals have used our research since 2012.