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Hitachi Virtual Storage Platform vs VMAX [EOL] comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hitachi Virtual Storage Pla...
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (6th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), All-Flash Storage (10th), NVMe All-Flash Storage Arrays (5th)
VMAX [EOL]
Average Rating
9.0
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Featured Reviews

DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Ali Yazıcı - PeerSpot reviewer
IT Service Manager at Kuveyt Turk Participation Bank
Good interface that is customizable, and the technical support is good
Our primary use of this product is for our core banking servers over FC It is a high end storage, minimal downtime, reliable, good performance, get speedy support when we need. The user interface is good, and it is also customizable. snap and clone operations easy.  Stability and availability…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."
"Overall, the solution is strong, easy and fast."
"In summary, this is a stable product and I highly recommend it."
"The first thing that attracted this model to us was the non-disruptive migration."
"There are no significant challenges in terms of scalability, and it can accommodate larger storage capacities compared to other storage solutions."
"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."
"This is a product that I don't think needs any improvement because I don't see any challenges."
"Hitachi's technical support is perfect."
"It works with our replication technology, which is not SRDF, which is native replication technology."
"It is a high end storage, minimal downtime, reliable, good performance, get speedy support when we need."
"This solution is resilient."
"The interface is good, and it is also customizable."
"Customer Service: Excellent. Technical Support: Excellent."
"VMAX is a rock solid foundation to deploy applications which cannot incur a disruption of service."
"VMAX is more scalable and has better performance (gives more IOPS, more front end ports...)."
"Deploying, Expanding, and Modifying systems are easier than ever."
 

Cons

"The installation and initial setup are not straightforward."
"Hitachi Virtual Storage Platform 5000 Series is not easy to use and this needs improvement. This product also has a complex setup and is not easy to implement."
"One thing that can be improved is the price because it is a bit expensive."
"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."
"The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field."
"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features."
"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."
"I don't like Hitachi's technical support. They are there but it is not perfect and they are not very much help."
"The way you configure larger size volumes needs improvement."
"I'd like to see improvements where we can scale out an existing array and remove older controllers\drives\etc., within the same subsystem."
"Better speed to release new features that have become industry standards. EMC created so many standards in the past. Now, it seems they are playing a me-too game and lagging behind in some areas, specifically data reduction."
"I would like this solution to integrate the solution that Dell EMC vPlex offers."
"The cluster support should be improved."
"Cost of the hardware tends to be high, however, you do get what you pay for."
"Be aware that buying a Symmetrix VMAX is like owning a McLaren F1 race car; consider yourself lucky to drive it at the track since everything else must be performed by McLaren."
"Manageability is a bit of a challenge, as the user interface to access the array is not very user-friendly."
 

Pricing and Cost Advice

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."
"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."
"The price of the solution is reasonable compared to others, such as Dell EMC."
"The price per gigabyte is good and it is low when it comes to terabytes."
"The product is reasonably priced."
"When you are looking for high-end solutions such as this, price is less important than stability and availability."
"This is an expensive solution."
"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."
"Our licensing fees are billed on a yearly basis."
"Our licensing fees are paid on a yearly basis."
"There are additional costs to the standard licensing fee, and it just depends on the package."
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Manufacturing Company
10%
Outsourcing Company
7%
Computer Software Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise6
Large Enterprise17
 

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the customer; I cannot say for the entire industry, but for us, it's comparable.
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. However, it works fine. Additional functionality related to data encryption and aut...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hitachi Virtual Storage Platform since we are using all-flash storage. Regarding H...
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Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
Symmetrix VMAX
 

Overview

 

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Wentworth-Douglas Hospital, Kindred Healthcare, Cosentry, Sumitomo Life Insurance Company, Shriners, BZWBK
Find out what your peers are saying about Hitachi Vantara, Dell Technologies, IBM and others in Frame-Based Disk Arrays. Updated: August 2026.
907,816 professionals have used our research since 2012.