Hitachi Virtual Storage Platform vs Nutanix Unified Storage (NUS) comparison

Hitachi Virtual Storage Platform vs. Nutanix Unified Storage (NUS)

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.3%, up from 3.1% compared to the previous year. The mindshare of Nutanix Unified Storage (NUS) is 0.6%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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Vishnu Mohan

Service Delivery Manager Cloud and DCO at a healthcare company with 10,001+ employees

Centralized management and high resiliency streamline data storage with immediate benefits and scalability

The most effective features of Nutanix Unified Storage (NUS) for us are about making multiple copies of our data across hardware nodes, ensuring that if there is a hardware failure, we still don't lose our data, which I think is the most important. Also, they have a file solution that is good for file shares, and that is of value to us. The switch from solutions such as IBM to Nutanix Unified Storage (NUS) was driven by the need for different skill sets for a separate storage team and separate compute team. Maintaining these old devices was getting prohibitively high, so consolidating everything onto Nutanix Unified Storage (NUS) made sense and allowed one set of Nutanix engineers to manage the entire estate.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Everything, especially the VMs inside, is pretty fast."

"One of the best features is the support, which is excellent."

"It has good, reliable, fast storage."

"The latency is good."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"The most valuable feature of this solution is its ease of use."

"The database workloads are pretty fast because I frequently move data from here to there."

"I appreciate the performance."

More Pure FlashArray X NVMe pros

"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."

"The product offers high stability."

"It's best features are its reliability and stability."

"Its scalability and performance are the most valuable. It is quite scalable and has a huge capacity."

"I am happy about the storage system and availability."

"The most valuable features in Hitachi Virtual Storage Platform F Series are Shadowimage, easy to manage equipment, and upgrading the firewire is very simple."

"It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines."

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

More Hitachi Virtual Storage Platform pros

"Nutanix support deserves a rating of nine out of ten."

"My company has benefitted from Nutanix Unified Storage because we have everything in a centralized place. With Prism Central, we can go to the console files and do what we have to do."

"I appreciate its storage licensing model, as it offers flexibility."

"Nutanix Objects is reliable."

"Nutanix Unified Storage is very stable."

"The Nutanix block files are the most valuable feature."

"For somebody like me who grew up building what others call three-tier and I call traditional architecture, the valuable thing is that you can now buy it. You can have new deployments and infrastructure up and running with very little infrastructure behind it."

"Management-wise, it has made work a lot easier. It is all in one place physically. It is much better now."

More Nutanix Unified Storage (NUS) pros

Cons

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"There are some challenges with data encryption and reduction."

"We need better data deduplication."

"The software layer has to improve."

"The tool's pricing is higher than competitors."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

More Pure FlashArray X NVMe cons

"The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."

"The complex setup, ease of use, and snapshot operations of this product need to be improved."

"In the next version I would like to see more intelligence."

"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."

"The initial setup was difficult, as we don't have access to assistance. We had some issues around configuration. We needed to know things like what kind of rate is the best, or what kind of replication is ideal. We had to seek out answers online to get the information we needed."

"Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell offers."

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."

More Hitachi Virtual Storage Platform cons

"The GUI is easy to use, but it's complex to do tasks from the command line. That is one way they could simplify things for the engineers. People tend to use a graphical interface more than the command line interface. If anything goes wrong, we need to do troubleshooting from the CLI. It would be nice if there were more ways to fix issues within the GUI."

"When considering the difference in cost benefits, if you consider it only as a storage solution, you may find it expensive."

"Managing other storage infrastructure on Nutanix Files Storage is an area for improvement. In particular, I want to add other forms of storage from different vendors not currently in Nutanix Files Storage, to the file server, for better management."

"The biggest improvement would be to make it more cost-effective from a storage node and storage perspective, so that the solution isn't such a question when it comes to cost-prohibitiveness versus potentially other vendors."

"The current hardware is not as dense as it could be. In our deployment, we have 2 PB per site, and we have to have 24 nodes. That's a lot of cabling and network ports that we use up. More dense nodes would be better."

"Its features can be further enhanced from the DR and high availability points of view to match other vendors, such as NetApp. It has snapshot, replication, high availability, and other data and storage-level replication, but there are some limitations."

"I would them to have more communication with other platforms, and it appears they are already doing that."

"There should be more automation."

More Nutanix Unified Storage (NUS) cons

Pricing and Cost Advice

"We pay approximately $50,000 USD per year in licensing fees."

"The support cost per array is about $20,000 a year for 24/7 support."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Our licensing fees are $500,000+ USD."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The product is expensive."

More Pure FlashArray X NVMe pricing and cost advice

"I would like to see better pricing and more discounts."

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"It is a little expensive."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."

"We pay for a support contract agreement."

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

More Hitachi Virtual Storage Platform pricing and cost advice

"I am not the one who makes the calls, but it seems to me that it was very competitive. Other solutions would have required dedicated hardware, so an additional CapEx has to be put in place. In that sense, it was definitely a more competitive option to go with Nutanix Files."

"The price of the license is expensive when comparing it to traditional storage."

"From what I hear from the management, Nutanix Unified Storage has comparatively decent pricing."

"In the manufacturing industry, we operate under very lean principles where costs are heavily scrutinized. There was some initial hesitation, but the performance we've experienced since switching to the Nutanix platform, along with the peace of mind from having confidence in our platform to not give us issues that keep us up at night, has smoothed over much of that scrutiny."

"My company is in Brazil, and making the payments in dollars is tough for our organization."

"The solution is highly-priced."

"Nutanix Unified Storage pricing is reasonable."

"Nutanix Unified Storage is competitively priced. There aren't any competitors that can do much better for the same price."

More Nutanix Unified Storage (NUS) pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

19%

Financial Services Firm

18%

Government

Manufacturing Company

Computer Software Company

32%

Educational Organization

15%

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

What do you like most about Nutanix Unified Storage?

Nutanix has excellent product documentation available on their portals, written in simple, easy-to-understand language.

What is your experience regarding pricing and costs for Nutanix Unified Storage?

Nutanix solutions are often perceived as premium-priced, but they deliver substantial ROI in terms of performance, re...

What needs improvement with Nutanix Unified Storage?

Nutanix Unified Storage is already a robust and forward-thinking platform. That said, one area for potential improvem...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

Dell PowerScale (Isilon) vs Nutanix Unified Storage (NUS)

Compared 17% of the time

Red Hat Ceph Storage vs Nutanix Unified Storage (NUS)

Compared 16% of the time

MinIO vs Nutanix Unified Storage (NUS)

Compared 9% of the time

Microsoft Storage Spaces Direct vs Nutanix Unified Storage (NUS)

Compared 9% of the time

Amazon S3 vs Nutanix Unified Storage (NUS)

Compared 5% of the time

More Nutanix Unified Storage (NUS) Competitors

Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Hitachi Virtual Storage Platform

June 2025

Download Hitachi Virtual Storage Platform product report

Nutanix Unified Storage (NUS)

Download Nutanix Unified Storage (NUS) product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Nutanix Files Storage, Nutanix Volumes Block Storage, Nutanix Objects Storage

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Nutanix Unified Storage provides high availability and seamless cloud platform integration, ensuring robust redundancy, scalability, and streamlined management. It supports hybrid cloud connectivity, enhancing storage security and performance.

Nutanix Unified Storage is designed for effective data protection across block, file, and object storage, offering features like ransomware detection and a centralized management interface through Prism Central. Users gain improved SLAs and IT cost savings through its efficient performance. Despite its user-friendly interface, there is a demand for enhanced security measures such as Multi-Factor Authentication and DLP. While its resilience is notable, users seek improvements in protocol compatibility, storage capabilities, pricing, and support processes.

What are the most important features of Nutanix Unified Storage?

User-Friendly Interface: Simplifies storage management and monitoring.
High Availability: Ensures continuous operation and reliability.
Seamless Cloud Integration: Compatible with platforms like Azure and AWS.
Robust Redundancy: Protects data against hardware failures.
Scalable Architecture: Easily adapts to growing data storage needs.
Ransomware Detection: Enhances data protection measures.

What benefits and ROI might users find in reviews?

Improved SLAs: Increased service reliability and performance.
IT Cost Savings: Reduces expenses through efficient resource use.
Enhanced Security: Stronger data protection and reduced risk.
Centralized Management: Easier control and monitoring from one dashboard.

Industries implement Nutanix Unified Storage for tasks such as file storage, database performance improvement, and storage solution consolidation. Companies deploying virtual machines, securing against ransomware, connecting hybrid clouds, and backing up data find it useful. It supports workloads like Citrix VDI, Kubernetes, and research data, assisting many organizations migrating from legacy storage for better cost efficiency and reduced data center footprints.

Nutanix

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

JetBlue, International Speedway Corporation, Volkswagen SAIC, Brighton and Hove City Council, Foresters Financial, Janus International Group, Cloud Comrade, Serco

Hitachi Virtual Storage Platform vs. Nutanix Unified Storage (NUS)