Hitachi Virtual Storage Platform vs NetApp FAS Series comparison

Hitachi Virtual Storage Platform vs. NetApp FAS Series

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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Paweł Jabłoński

IT Infrastructure Manager at Bricoman Wilanów

Used for VMs with replication a feature, but need upgraded SSDs

We use this solution. I configured and updated it. Of course, I was also a user of applications that store data on that storage. We already have an SSD solution. So, rather than planning to go with an SSD solution, we are focusing on expanding it. If a company wants to deploy something new, it should choose a product with SSD, and NVMe disks. Overall, I rate the solution a six out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup was extremely simple and straightforward."

"Technical support has been helpful and responsive."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The solution uses newer technology for deduplication and compression."

"Everything, especially the VMs inside, is pretty fast."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"What I really like about this program, is that it is easy to use and easy to configurate."

More Pure FlashArray X NVMe pros

"The performance was decent."

"Hitachi's technical support is perfect."

"This is one of the most reliable and dependable products on the market."

"The technical support is great."

"Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good."

"The efficiency ratio is just as high as advertised. It's very high relative to other storage solutions as well. The compression and deduplication capabilities are also very high."

"Its resilience is the most valuable."

"This is a good product with high capabilities and high reliability."

More Hitachi Virtual Storage Platform pros

"The file sharing feature is most valuable."

"The strong point is that our clients like this are RadLV (Radiology Low-Value). They also use SnapMirror and MetroCluster."

"I like the unified management feature because sometimes you end up running a single protocol on the entire system."

"The biggest advantage that makes NetApp FAS Series better is that we can use RAID technology on the storage."

"The SnapMirror is a good tool because, as long as you're going NetApp to NetApp, it's ultimately the fastest way to move data. We replicate everything to another site for disaster recovery."

"It is very easy to expand disks and manage CIFS."

"The most valuable features are compression and dedupe."

"I have found all the features useful in NetApp FAS Series."

More NetApp FAS Series pros

Cons

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"Maybe the price can be reduced since the solution is very expensive."

"I would like to see replication and DR features in the next release of this solution."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

More Pure FlashArray X NVMe cons

"The controllers in the product do not provide options for scalability."

"The embedded management for installation feature has neither simplified nor complicated the management process, therefore, there is room for improvement."

"The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."

"In terms of new features, I would be interested to see deduplication added in their next release."

"They should look at the cost because there are other vendors who offer the same cost with more features."

"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."

"In the next version I would like to see more intelligence."

"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."

More Hitachi Virtual Storage Platform cons

"Its licensing cost can be improved."

"Cluster mode needs to be more ubiquitous."

"The AutoSupport could be improved to be more proactive in certain cases."

"I think this kind of infrastructure is mostly obsolete. To keep up with developments in this space, you need to move all these features to an All-Flash solution."

"The user interface could be improved to have better graphics and the performance analyzer could be better."

"The only downside is in ease in management; it is not easy to use."

"There is room for improvement in deployment and configuration processes."

"We are not able to connect to the support of NetApp from Sudan. We have to go through many agents for support, which makes it difficult."

More NetApp FAS Series cons

Pricing and Cost Advice

"We pay approximately $50,000 USD per year in licensing fees."

"As far as the licensing costs, everything is included in the license."

"Given its price, Pure is not the first option."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The support cost per array is about $20,000 a year for 24/7 support."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"With VMware, we pay $300,000 annually."

"The product is expensive."

More Pure FlashArray X NVMe pricing and cost advice

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"Pricing could be better, because the cost is very high."

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."

"We pay for a support contract agreement."

"Hitachi VSP's pricing is good compared to other brands."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

"The price of the solution is reasonable compared to others, such as Dell EMC."

More Hitachi Virtual Storage Platform pricing and cost advice

"We purchased it for four years, and it wasn't expensive. It was reasonable. Every company has a different agreement with NetApp. We got everything we wanted with all the bells and whistles and all the features and functionalities."

"When we need to implement a less expensive solution we use Huawei. NetApp FAS Series is a little bit expensive compared to the average of the market."

"It is a moderately low-priced platform."

"it’s not an inexpensive solution and it may not be for the cost-sensitive customer."

"I don't recall the price, but in general, pricing can always be better."

"We have considered upgrading to an All-Flash solution but when we evaluated the cost-benefit we discovered that we don't have enough money to invest in it. To maintain the same technology with All-Flash would be too expensive for us."

"It's not cheap, but at the same time, it's also inexpensive. It's somewhere in between."

"The price, compared to competitors, is quite high."

More NetApp FAS Series pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

19%

Financial Services Firm

18%

Government

Manufacturing Company

Educational Organization

40%

Manufacturing Company

10%

Computer Software Company

10%

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

Which SAN product would you choose: IBM FlashSystem (FS9500) vs PureFlash Array/X NVMe vs PureFlash Array/XL NVMe?

Have you considered a NetApp FAS Storage for your NAS needs? I am sure it fits very well.

What do you like most about NetApp FAS Series?

Flexibility in data replication.

What is your experience regarding pricing and costs for NetApp FAS Series?

The pricing of NetApp FAS Series is not cheap, but in comparison to other vendors, NetApp FAS Series is affordable be...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

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Pure Storage FlashBlade vs Pure FlashArray X NVMe

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IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

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Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Hitachi VSP E Series vs Hitachi Virtual Storage Platform

Compared 3% of the time

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Dell PowerScale (Isilon) vs NetApp FAS Series

Compared 21% of the time

HPE MSA vs NetApp FAS Series

Compared 9% of the time

NetApp AFF vs NetApp FAS Series

Compared 8% of the time

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Compared 7% of the time

Hitachi NAS Platform vs NetApp FAS Series

Compared 2% of the time

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Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Hitachi Virtual Storage Platform

June 2025

Download Hitachi Virtual Storage Platform product report

NetApp FAS Series

Download NetApp FAS Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp FAS series is an enterprise-level storage system that provides a wide variety of data management services, including data protection, block and file storage, and data management.

NetApp FAS is designed to be highly scalable, allowing your organization to grow storage capacity on demand. NetApp FAS also supports multiple protocols, including NFS, SMB, iSCSI, and Fibre Channel, as well as various storage architectures, including SAN (Storage Area Network) and NAS (Network-Attached Storage).

The FAS series has multiple data protection and data management features, including snapshots, cloning, replication, and deduplication, to help secure your data and manage it more efficiently. The system integrates with other NetApp products and solutions, to create a unified data management platform. The system can be deployed on-premise, on multi-cloud environments, or hybrid.

NetApp FAS Series Benefits and Features

NetApp FAS series provides its users with several key benefits and features, including:

Scalability: NetApp FAS series is easy to scale, allowing organizations to rapidly grow their storage capacity according to demand.

Security: Protect and manage your data with various data protection and data management tools, including snapshots, cloning, replication, and deduplication.

Seamless integration: Integrate with other NetApp products and solutions to ensure a unified data management platform across on-premise, hybrid, and multi-cloud environments.

Reduced costs: Consolidation of multiple storage boxes greatly reduces the data center footprint. From a management point of view, with NetApp FAS you manage a single storage box instead of multiple storage boxes.
Compatibility: Forward and backward compatibility ensures that you don’t have to trade in existing controllers. New controllers can always integrate with previously released controllers.

Multi-protocol support: Support for multiple protocols, including NFS, SMB, iSCSI, and Fibre Channel.

High performance and availability: The solution has high input and output per second performance and ensures that critical data remains accessible in the event of a hardware failure.
Intuitive interface: The FAS series has a user-friendly interface and management dashboard, making it easy to manage your storage systems. With unified management, you can quickly run a single protocol on your entire system
Data cloning and replication: Easily clone databases of any size. Clones occupy a very, very small footprint on the storage until they are severed from the main database. Replications carried out by the system are fast and require very little bandwidth.

Reviews from Real Users

NetApp FAS Series stands out among its competitors for a number of reasons. Several major ones are its speed, reliability, and a wide variety of features.

Adriano S., IT project and infrastructure service manager, writes, “The replication feature is noteworthy because it's faster than most and it uses little bandwidth. Then there's the friendly interface that the equipment offers. With this interface, it is very easy to manage.”

Temitope O., a NetApp product manager at Hiperdist Ltd, says, “I like the unified management feature because sometimes you end up running a single protocol on the entire system. You rather have a system for a particular protocol and another system for other protocols, especially in a big environment like mine.”

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Children's Hospital Central California, Plex Systems, PDF PNI Digital Media, Denver Broncos, PDF KSM Legal, Clayton Companies, Virginia Community College

Hitachi Virtual Storage Platform vs. NetApp FAS Series