Hitachi Virtual Storage Platform vs NetApp FAS Series comparison

Hitachi Virtual Storage Platform vs. NetApp FAS Series

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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Paweł Jabłoński

IT Infrastructure Manager at Bricoman Wilanów

Used for VMs with replication a feature, but need upgraded SSDs

We use this solution. I configured and updated it. Of course, I was also a user of applications that store data on that storage. We already have an SSD solution. So, rather than planning to go with an SSD solution, we are focusing on expanding it. If a company wants to deploy something new, it should choose a product with SSD, and NVMe disks. Overall, I rate the solution a six out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of this solution is reliability."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"Everything, especially the VMs inside, is pretty fast."

"One of the best features is the support, which is excellent."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"It has good, reliable, fast storage."

"The latency is good."

More Pure FlashArray X NVMe pros

"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."

"The first thing that attracted this model to us was the non-disruptive migration. We had a very large database application that was on older gear and needed to be migrated to these arrays. We had experience with virtualizing behind an array and moving applications and data but this made it even better."

"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."

"The solution provides excellent scalability."

"One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right."

"The valuable features for data management include deduplication and compression without performance impact, and the ability to virtualize old storage, making migration seamless."

"The technical support is great."

"The setup is very easy to manage and configure. The initial setup and takes one hour more or less."

More Hitachi Virtual Storage Platform pros

"A reliable and easily managed storage system is a key performance factor. The system also has more features than we require."

"The most valuable features are the NAS features and NetApp's excellent support."

"Reliable storage solution with an easy setup. It has high availability and makes single file restoration easy. It also has good stability and scalability."

"The initial setup was so straightforward. It was well-documented."

"It is a scalable solution."

"It helps us meet all customer requirements. Customers have been using NetApp for many years. They are very satisfied with NetApp and continue to use NetApp and upgrade to new solutions."

"The most valuable feature for us is the combining of HA and SnapMirror."

"They are very satisfied with NetApp and continue to use NetApp and upgrade to new solutions."

More NetApp FAS Series pros

Cons

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"The tool's pricing is higher than competitors."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

More Pure FlashArray X NVMe cons

"The solution is priced higher than its competitors."

"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."

"For mission critical issues the performance is low."

"I would like to see an audit account set up such that the user can log in, see the configuration, and see the logs, but they cannot make any changes."

"In terms of new features, I would be interested to see deduplication added in their next release."

"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

More Hitachi Virtual Storage Platform cons

"I would like to see less latency and higher IOPS."

"We would like to have further integration with some backup products. They have some of them already, but there could be more."

"The plan is to go with all SSDs and use MDM, rather than sticking with traditional disk drives. The goal is to have all SSDs for better maintenance speed, which is essential for applications that need to work."

"The product must support more drives."

"The user interface could be improved."

"The WAFL is slow."

"Currently, the newest release is not HCI friendly."

"The solution's configuration is not flexible."

More NetApp FAS Series cons

Pricing and Cost Advice

"The licensing is on a yearly basis."

"With VMware, we pay $300,000 annually."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The support cost per array is about $20,000 a year for 24/7 support."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

More Pure FlashArray X NVMe pricing and cost advice

"The product is reasonably priced."

"I would like to see better pricing and more discounts."

"The price is good enough considering the performance, and we are satisfied."

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"It is a little expensive."

"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."

"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."

More Hitachi Virtual Storage Platform pricing and cost advice

"We purchased it for four years, and it wasn't expensive. It was reasonable. Every company has a different agreement with NetApp. We got everything we wanted with all the bells and whistles and all the features and functionalities."

"There are products available in market with comparatively lower costs."

"The solution is more expensive than other vendors."

"The process for going to cluster mode is expensive."

"The solution’s cost is reasonable."

"The price of the NetApp FAS Series is reasonable and it provides value for the money with the feature sets. NetApp FAS Series are competing with Huawei storage which has an office and does aggressive marketing with a discount. However, we found that if our customers do a technology refresh they are happy with the performance of the NetApp FAS Series."

"It is expensive."

"It's not cheap, but at the same time, it's also inexpensive. It's somewhere in between."

More NetApp FAS Series pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

19%

Financial Services Firm

18%

Government

Manufacturing Company

Educational Organization

40%

Manufacturing Company

10%

Computer Software Company

10%

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

Which SAN product would you choose: IBM FlashSystem (FS9500) vs PureFlash Array/X NVMe vs PureFlash Array/XL NVMe?

Have you considered a NetApp FAS Storage for your NAS needs? I am sure it fits very well.

What do you like most about NetApp FAS Series?

Flexibility in data replication.

What is your experience regarding pricing and costs for NetApp FAS Series?

The pricing of NetApp FAS Series is not cheap, but in comparison to other vendors, NetApp FAS Series is affordable be...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Hitachi VSP E Series vs Hitachi Virtual Storage Platform

Compared 3% of the time

More Hitachi Virtual Storage Platform Competitors

Dell PowerScale (Isilon) vs NetApp FAS Series

Compared 21% of the time

HPE MSA vs NetApp FAS Series

Compared 9% of the time

NetApp AFF vs NetApp FAS Series

Compared 8% of the time

Dell Unity XT vs NetApp FAS Series

Compared 7% of the time

Hitachi NAS Platform vs NetApp FAS Series

Compared 2% of the time

More NetApp FAS Series Competitors

Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Hitachi Virtual Storage Platform

June 2025

Download Hitachi Virtual Storage Platform product report

NetApp FAS Series

Download NetApp FAS Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp FAS series is an enterprise-level storage system that provides a wide variety of data management services, including data protection, block and file storage, and data management.

NetApp FAS is designed to be highly scalable, allowing your organization to grow storage capacity on demand. NetApp FAS also supports multiple protocols, including NFS, SMB, iSCSI, and Fibre Channel, as well as various storage architectures, including SAN (Storage Area Network) and NAS (Network-Attached Storage).

The FAS series has multiple data protection and data management features, including snapshots, cloning, replication, and deduplication, to help secure your data and manage it more efficiently. The system integrates with other NetApp products and solutions, to create a unified data management platform. The system can be deployed on-premise, on multi-cloud environments, or hybrid.

NetApp FAS Series Benefits and Features

NetApp FAS series provides its users with several key benefits and features, including:

Scalability: NetApp FAS series is easy to scale, allowing organizations to rapidly grow their storage capacity according to demand.

Security: Protect and manage your data with various data protection and data management tools, including snapshots, cloning, replication, and deduplication.

Seamless integration: Integrate with other NetApp products and solutions to ensure a unified data management platform across on-premise, hybrid, and multi-cloud environments.

Reduced costs: Consolidation of multiple storage boxes greatly reduces the data center footprint. From a management point of view, with NetApp FAS you manage a single storage box instead of multiple storage boxes.
Compatibility: Forward and backward compatibility ensures that you don’t have to trade in existing controllers. New controllers can always integrate with previously released controllers.

Multi-protocol support: Support for multiple protocols, including NFS, SMB, iSCSI, and Fibre Channel.

High performance and availability: The solution has high input and output per second performance and ensures that critical data remains accessible in the event of a hardware failure.
Intuitive interface: The FAS series has a user-friendly interface and management dashboard, making it easy to manage your storage systems. With unified management, you can quickly run a single protocol on your entire system
Data cloning and replication: Easily clone databases of any size. Clones occupy a very, very small footprint on the storage until they are severed from the main database. Replications carried out by the system are fast and require very little bandwidth.

Reviews from Real Users

NetApp FAS Series stands out among its competitors for a number of reasons. Several major ones are its speed, reliability, and a wide variety of features.

Adriano S., IT project and infrastructure service manager, writes, “The replication feature is noteworthy because it's faster than most and it uses little bandwidth. Then there's the friendly interface that the equipment offers. With this interface, it is very easy to manage.”

Temitope O., a NetApp product manager at Hiperdist Ltd, says, “I like the unified management feature because sometimes you end up running a single protocol on the entire system. You rather have a system for a particular protocol and another system for other protocols, especially in a big environment like mine.”

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Children's Hospital Central California, Plex Systems, PDF PNI Digital Media, Denver Broncos, PDF KSM Legal, Clayton Companies, Virginia Community College

Hitachi Virtual Storage Platform vs. NetApp FAS Series