HPE XP STORAGE ARRAYS vs Hitachi Virtual Storage Platform comparison

Hitachi Vantara and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Hitachi Vantara is ranked #8 with an average rating of 8.1, while Hewlett Packard Enterprise is ranked #35. Hitachi Vantara holds a 3.7% mindshare in AFS, compared to Hewlett Packard Enterprise’s 0.3% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution.

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Executive Summary

We performed a comparison between HPE XP STORAGE ARRAYS and Hitachi Virtual Storage Platform based on real PeerSpot user reviews.

Find out what your peers are saying about Dell Technologies, Hewlett Packard Enterprise, NetApp and others in All-Flash Storage.

To learn more, read our detailed All-Flash Storage Report (Updated: December 2025).

Buyer's Guide

All-Flash Storage

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.7%, up from 3.1% compared to the previous year. The mindshare of HPE XP STORAGE ARRAYS is 0.3%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	3.7%
Pure FlashArray X NVMe	1.4%
HPE XP STORAGE ARRAYS	0.3%
Other	94.6%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

17%

Computer Software Company

14%

Manufacturing Company

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 19% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

Pavilion HyperParallel Flash Array vs Pure FlashArray X NVMe

Compared 3% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 10% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 9% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Dell PowerMax vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Dell PowerMax vs HPE XP STORAGE ARRAYS

Compared 30% of the time

HPE Alletra Storage vs HPE XP STORAGE ARRAYS

Compared 21% of the time

HPE 3PAR StoreServ vs HPE XP STORAGE ARRAYS

Compared 20% of the time

More HPE XP STORAGE ARRAYS Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

December 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

December 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

All-Flash Storage

December 2025

Download HPE XP STORAGE ARRAYS product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

HPE XP Storage Arrays is highly prized for its high performance, reliability, scalability, and advanced data protection features.

Users benefit from seamless integration with existing infrastructure, making them ideal for big data analytics, virtualization environments, disaster recovery solutions, and database applications. Efficient management and maintenance ensure minimal downtime and optimal operations.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

1. Accenture 2. Acer 3. Adidas 4. Aetna 5. Airbus 6. AIG 7. Alibaba 8. Allianz 9. Amazon 10. American Express 11. American Airlines 12. Aon 13. Apple 14. ATT 15. Audi 16. Autodesk 17. Bank of America 18. Bank of China 19. Bayer 20. Berkshire Hathaway 21. Boeing 22. BNP Paribas 23. Cisco 24. Coca Cola 25. Comcast 26. Dell 27. Disney 28. eBay 29. ExxonMobil 30. FedEx 31. Ford 32. General Electric

Find out what your peers are saying about Dell Technologies, Hewlett Packard Enterprise, NetApp and others in All-Flash Storage. Updated: December 2025.

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