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Gupshup vs Zendesk comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gupshup
Ranking in AI Customer Support
5th
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (7th), AI Sales & Marketing (6th)
Zendesk
Ranking in AI Customer Support
9th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
70
Ranking in other categories
CRM Customer Engagement Centers (3rd), CRM (6th), Help Desk Software (3rd), IT Service Management (ITSM) (5th), Reporting (7th), Knowledge Management Software (3rd), AI IT Support (4th)
 

Mindshare comparison

As of August 2026, in the AI Customer Support category, the mindshare of Gupshup is 1.0%. The mindshare of Zendesk is 1.5%, down from 10.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Support Mindshare Distribution
ProductMindshare (%)
Gupshup1.0%
Zendesk1.5%
Other97.5%
AI Customer Support
 

Featured Reviews

Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.
AmandaSanchez - PeerSpot reviewer
Consultant and Startup Founder at AimHi Enterprises
Macros and automation have streamlined workflows and reduced manual effort across support teams
The ability to communicate on the Zendesk ticket through the actual user software, so TOPs, would have been helpful. Somehow seeing a user's ticket history within our app would have been beneficial. That is the only thing that I do not think existed at the time that might have been helpful. Some people struggled with Zendesk, but it was always easy enough to show them how to use it and what they were missing. The only times we really had people report concerns about it was when they did not understand that it could do that or how to use it in that way.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"The most valuable feature is the trackability of incoming requests. The system keeps a comprehensive history of work requests, making it a useful tool for our internal processes."
"It's very great for tracking your customer service activities, building reports, and gaining satisfaction from responses."
"If you are looking for a simple ticketing system that anyone can understand and implement (support personnel who is not tech-savvy) then this is the one."
"It's a very stable tool, very powerful."
"Of the several different help desk ticket systems I have used Zendesk was the easiest to learn and use during a call."
"The product offers very good management. It has a great ability to assign tickets based on content."
"Zendesk has helped us to increase productivity and has reduced the time between when a ticket is opened and when it is completed."
"Zendesk has positively impacted my organization because the interface is quite good, easy to use, and has a user-friendly UI."
 

Cons

"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"If I suggest an improvement, I would desire to see deeper analytics."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"Gupshup could be improved by adding more selection of templates."
"Ticket forwarding and the ability to add subscribers to tickets as some back and forth correspondence needs to be brought to attention of several team members, sometimes across different departments."
"I really wish they had a chat feature - like Olark for example."
"For smaller environments, some type of tutorial or walkthrough would be helpful for first time users."
"Recently they have been under some stability issues, but they do have @ZendeskOps to keep us posted on Twitter when they have issues."
"We have been quite frustrated lately with Zendesk, to the point where we are actually considering switching to different software that is more intuitive and better organized."
"Sometimes if there was a way to just flag the actual issue out of those email chains - that would be really helpful."
"My one negative critique would be the user interface. It's pretty busy and isn't the most user friendly; at times it is hard to navigate through or understand where you're at."
"Merging tickets is very time consuming; maybe the system can automatically merge tickets that are related and on the same topic."
 

Pricing and Cost Advice

Information not available
"There are different plans that are offered. We are using the entry-level plan. The overall price of the solution should be reduced. The price is too high."
"Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes."
"The price is very competitive."
"We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents."
"You have to pay extra for better support. So it's not only the license that you pay for, but you have to pay extra for the support as well."
"From what I hear, Zendesk's pricing is a little expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
22%
Construction Company
14%
Comms Service Provider
11%
University
9%
Construction Company
11%
Outsourcing Company
9%
Financial Services Firm
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise22
Large Enterprise12
 

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?
Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...
What needs improvement with Gupshup?
Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...
What is your primary use case for Gupshup?
I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...
What is your experience regarding pricing and costs for Zendesk Support?
I actually have no idea about pricing, setup costs, and licensing. That was provided by our client, so they handled those kinds of things. We were only using the application, so I have no idea abou...
What needs improvement with Zendesk Support?
The time saved or how quickly we resolve tickets now compared to before depends on the situation we are handling. If a customer is facing issues that need some testing in the backend, it takes time...
What is your primary use case for Zendesk Support?
My main use case for Zendesk is for ticketing purposes. I was replying to customers over Zendesk, and I was also using Zendesk for live chat purposes. As a specific example, suppose a customer is f...
 

Comparisons

 

Also Known As

No data available
Zendesk Support, Zendesk Guide, Zendesk Sell
 

Overview

 

Sample Customers

Information Not Available
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about Gupshup vs. Zendesk and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.