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Gupshup vs Quadient Inspire comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gupshup
Ranking in Customer Communications Management (CCM)
2nd
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Conversation Intelligence Software (3rd), AI Customer Experience Personalization (7th), AI Customer Support (5th), AI Sales & Marketing (6th)
Quadient Inspire
Ranking in Customer Communications Management (CCM)
1st
Average Rating
9.8
Reviews Sentiment
8.2
Number of Reviews
14
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Customer Communications Management (CCM) category, the mindshare of Gupshup is 1.8%. The mindshare of Quadient Inspire is 18.5%, down from 26.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Communications Management (CCM) Mindshare Distribution
ProductMindshare (%)
Quadient Inspire18.5%
Gupshup1.8%
Other79.7%
Customer Communications Management (CCM)
 

Featured Reviews

Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.
SP
Solutions Architect at Customer Centrics
Flexible, easy to use, and has fast output generation
Based on current market trends, Quadient has ticked all the boxes. For the next release, I would like to see more features in the Evolve Cloud offering. The Evolve Platform will be a game changer for Quadient as it will attract more enterprise customers who want to move their CCM platform to the cloud. The other CCM platform has its offering in the cloud, but it has some limited use cases.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"The return on investment has been tremendous."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"The most valuable aspect of Inspire is that it is constantly being upgraded to keep up with current market trends."
"We are able to provide a complex end-to-end solution to any of our customers very easily."
"It’s easier to maintain and edit communication, and it error-proofs our regulatory responsibility."
"Its easy-to-learn scripting possibilities give unlimited possibilities for any task."
"Quadient is a complete solution package by which we can achieve everything in the customer communication domain."
"The feature we use on every job is the NS Splitter, which enables us to impose jobs two up on SRA3 paper seamlessly, allowing us to maximize print layout and costs savings."
"There's good flexibility in terms of integrating with other ecosystems."
"The reports we produce are customised to a wide range of client type with the optional pages and sections numbering in their hundreds."
 

Cons

"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"If I suggest an improvement, I would desire to see deeper analytics."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"Gupshup could be improved by adding more selection of templates."
"One improvement would be to make the training modules or university free for users, as not all companies will pay for their employees to do the training and get the certificates."
"They could add more functionality in near future in Inspire Interactive."
"The power and depth of the product mean that it can be quite difficult to see everything that is going on."
"In the (near) future I would love to be able to merge Excel XLS data with the same level of ease that we can currently merge CSV data sources (including text attributes, which are lost when using the CSV format)."
"The de-bug/help system is quite ambiguous at times and only works if you know where to look, but I find that its search facility is perhaps not as extensive as it might be and often returns fairly random results unless the search terms used are very specific."
"I would like more wizards to be included in the scripting module and perhaps an online training course on Udemy would be a useful asset."
"The help system is quite thorough if you know where to look, but I find that its search facility is perhaps not as extensive as it might be and often returns fairly random results unless the search terms used are very specific."
"More flexibility in editing."
 

Pricing and Cost Advice

Information not available
"I can tell from my personal experience that if you know how to use the software, the return on investment comes in a really short time."
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Top Industries

By visitors reading reviews
Manufacturing Company
23%
Construction Company
13%
Comms Service Provider
11%
University
10%
Financial Services Firm
19%
Insurance Company
10%
Manufacturing Company
7%
Educational Organization
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?
Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...
What needs improvement with Gupshup?
Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...
What is your primary use case for Gupshup?
I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...
Ask a question
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Also Known As

No data available
GMC Software Inspire
 

Overview

 

Sample Customers

Information Not Available
Aetna, Allstate, Bradesco, Stralfors, Ping An Bank, KPMG, Aegon, Allison Payment Systems, TenStep, Pacific Life, Metlife, Transamerica, Societe Generale, Canacord Genuity, Pondres, Heeter, DTS Communicate, Melbourne Mail Management, Eximia, Brightsource, Salem One, Epsilon Data Management
Find out what your peers are saying about Gupshup vs. Quadient Inspire and other solutions. Updated: July 2026.
908,858 professionals have used our research since 2012.