Gupshup vs Reltio Cloud comparison

Gupshup and Reltio are both solutions in the AI Customer Experience Personalization category. Gupshup is ranked #7 with an average rating of 8.5, while Reltio is ranked #18 with an average rating of 8.0. Gupshup holds a 0.9% mindshare in ACEP, compared to Reltio’s 0.7% mindshare. Additionally, 100% of Gupshup users are willing to recommend the solution, compared to 100% of Reltio users who would recommend it.

Gupshup

Read 13 Gupshup reviews

1,496 Views
583 Comparison Views

100% willing to recommend

Reltio Cloud

Read 16 Reltio Cloud reviews

4,174 Views
459 Comparison Views

100% willing to recommend

Gupshup

Reltio Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Gupshup and Reltio Cloud based on real PeerSpot user reviews.

Find out in this report how the two AI Customer Experience Personalization solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Gupshup vs. Reltio Cloud Report (Updated: June 2026).

Buyer's Guide

Gupshup vs. Reltio Cloud

June 2026

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Helped 909,725 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gupshup

Ranking in AI Customer Experience Personalization

7th

Average Rating

8.4

Number of Reviews

Ranking in other categories

Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Support (5th), AI Sales & Marketing (6th)

Reltio Cloud

Ranking in AI Customer Experience Personalization

18th

Average Rating

8.2

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Cloud Master Data Management (MDM) (4th), AI Data Analysis (13th)

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Gupshup is 0.9%. The mindshare of Reltio Cloud is 0.7%. It is calculated based on PeerSpot user engagement data.

AI Customer Experience Personalization Mindshare Distribution
Product	Mindshare (%)
Gupshup	0.9%
Reltio Cloud	0.7%
Other	98.4%

AI Customer Experience Personalization

Featured Reviews

Sanket Dofe

Senior Software Engineer at Wynisco

Partner program has reduced messaging costs and now supports reliable, large scale communication

I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

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reviewer2826747

Data Domain Lead at a government with 10,001+ employees

Unified data has created trusted golden records but complex AI matching still needs clearer control

Reltio Cloud has greatly enhanced our data management, and I acknowledge there are areas where our team continues to face challenges. Specifically, the AI-based matching feature operates like a black box, making it difficult to understand why certain records are matched or not matched accurately. If there could be better visual debugging and clarity regarding why records are matched, it would significantly aid our decision-making process. The technical configuration, particularly regarding data models and rule matching, can be overly complex for business users, hence a more user-friendly approach, with simplified guidelines, would be incredibly beneficial. Additionally, data stewardship can present complexities, and clearer actions can facilitate addressing these challenges. Performance issues can arise with larger data models and numerous data sources impacting system use, hence enhancements in optimization and ready-to-use features for complex configurations are essential. Pricing can also be convoluted; therefore, a clearer cost model would aid users in comprehending the structure. While data lineage has its merits, it is complex to interpret; thus, improved visualization would greatly benefit users. Ultimately, technical complexity emerges as the primary challenge we face, revealing opportunities for improvement.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."

"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."

"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."

"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."

"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."

"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."

"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."

"The return on investment has been tremendous."

More Gupshup pros

"Reltio Cloud has positively impacted my organization by reducing the amount of manual effort needed and making it easy to manage downstream systems."

"The solution saves 30% to 40% of our time."

"The most valuable feature of Reltio Cloud is the customization we can make in its functionality."

"The survivorship feature is great because we can define it, prioritize the sources, and only allow those sources to survive when making the golden record."

"Its user interface is different from that of other MDM solutions like Informatica"

"There are default limitations and considerations. For instance, Reltio can store a maximum of 200 values for a single attribute. If your data exceeds this limit, you can request Reltio support to increase the limit. However, be aware that increasing this limit may impact performance, potentially slowing down data loading times."

"Reltio Cloud offers advantages over competitors, including a dashboard with a good amount of detail that looks significantly better than Informatica or Stibo."

"The most valuable feature is real-time synchronization. You can see the events as soon as they are posted within a couple of fraction seconds."

More Reltio Cloud pros

Cons

"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."

"If I suggest an improvement, I would desire to see deeper analytics."

"Gupshup could be improved by adding more selection of templates."

"The main thing the support team should do is give immediate resolution, not take a day or two or three days."

"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."

"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."

"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."

"Gupshup can be improved in terms of the UI and the design of the particular model."

More Gupshup cons

"The customer support is adequate, but not exceptional."

"The support team is slow to respond when we need assistance with workflow deployments. We must rely on their availability and contact them to receive the required JAR files."

"AI features should be introduced in Reltio more."

"What could be improved about Reltio Cloud was minimal."

"Reltio Cloud could be improved in two specific areas. Firstly, the API capability needs to be enhanced, as when utilizing the REST API and posting a significant amount of data, there are multiple rejections from the MDM side. This can be due to the MDM server not responding or being unable to process the request. Therefore, I suggest that the API capacity should be increased to handle larger amounts of data. Additionally, I have noticed that the response time from the servers can take up to a minute or a few seconds, which can be improved for a faster response time."

"The download process can be quite slow"

"Ultimately, technical complexity emerges as the primary challenge we face, revealing opportunities for improvement."

"There are many issues. For example, sometimes, errors related to tokenization occur while creating a match rule."

More Reltio Cloud cons

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Top Industries

By visitors reading reviews

Manufacturing Company

22%

Construction Company

14%

Comms Service Provider

11%

University

Financial Services Firm

12%

Manufacturing Company

12%

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	13

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?

Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...

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What needs improvement with Gupshup?

Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...

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What is your primary use case for Gupshup?

I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...

See all answers

What needs improvement with Reltio Cloud?

In future updates of Reltio Cloud, I would like to see features such as AI for match and merge, which can create predefined AI address doctors and match and merge for customer data, easily integrat...

See all answers

What is your primary use case for Reltio Cloud?

I use Reltio Cloud for customer data management, specifically for C-MDM purposes.

See all answers

What advice do you have for others considering Reltio Cloud?

Reltio Cloud was not purchased through AWS Marketplace or directly from the vendor. It was already available in my company at that time, so I used the system to showcase its capabilities. What coul...

See all answers

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Compared 9% of the time

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Compared 7% of the time

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Product Reports

Buyer's Guide

Gupshup

August 2026

Download Gupshup product report

Buyer's Guide

Reltio Cloud

August 2026

Download Reltio Cloud product report

Overview

Gupshup offers a comprehensive communication platform that enables businesses to engage with customers effectively. Leveraging advanced APIs, it facilitates multi-channel communication for businesses.

Gupshup provides a robust ecosystem designed for seamless interaction across messaging platforms. Businesses can automate, engage, and leverage data insights through its APIs, SDKs, and integrations, fostering efficient customer communication. The platform supports high-volume messaging, ensuring timely delivery and real-time engagement, essential for modern enterprises seeking to enhance user experience and operational efficiency.

What are the most important features of Gupshup?

Multi-Channel Messaging: Connects businesses to customers on channels like WhatsApp, SMS, and more for consistent outreach.
API Integration: Simplifies connectivity with existing systems, enhancing communication workflows.
Automation Tools: Offers chatbots and automated responses to increase efficiency and reduce manual tasks.
Analytics and Insights: Provides data-driven analytics to optimize communication strategies and outcomes.

What benefits and ROI should businesses consider?

Enhanced Customer Engagement: Drives better interaction through personalized messaging and responsive channels.
Cost-Effective Communication: Reduces the cost of customer support by automating repetitive inquiries.
Scalability: Easily adapts to growing communication demands of businesses.
Improved Decision Making: Utilizes real-time data and analytics for strategic planning.

In industries like e-commerce and financial services, Gupshup is implemented to streamline customer service through automated messaging solutions that handle queries efficiently. By integrating with popular messaging apps, businesses achieve enhanced customer interaction and satisfaction.

Gupshup

Reltio Cloud excels in Master Data Management (MDM), offering real-time data synchronization and a unified data view across diverse sources. Praised for its scalable architecture and user-friendly interface, it enhances operational efficiency and compliance management, making it ideal for handling large volumes of data and improving organizational productivity.

Reltio

Sample Customers

Information Not Available

iMiDiA, Slalom, MeritDirect, Cognizant

Buyer's Guide

Gupshup vs. Reltio Cloud

June 2026

Free Report: Gupshup vs. Reltio Cloud

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