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Gupshup vs Reltio Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gupshup
Ranking in AI Customer Experience Personalization
6th
Average Rating
8.6
Number of Reviews
12
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Support (4th), AI Sales & Marketing (6th)
Reltio Cloud
Ranking in AI Customer Experience Personalization
11th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
16
Ranking in other categories
Cloud Master Data Management (MDM) (2nd), AI Data Analysis (5th)
 

Mindshare comparison

As of July 2026, in the AI Customer Experience Personalization category, the mindshare of Gupshup is 0.9%. The mindshare of Reltio Cloud is 0.7%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gupshup0.9%
Reltio Cloud0.7%
Other98.4%
AI Customer Experience Personalization
 

Featured Reviews

Jaspreet k - PeerSpot reviewer
Head of development at Flash
Improving customer engagement has transformed how our AI chatbots drive conversational sales
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everything is very detailed, and I feel it is the best in this segment. I do not have any suggestions for improvement. I do see advancements of AI and ML in the upcoming years as a potential area for Gupshup to focus on further. I am witnessing new LLM and models emerging in the industry daily, so naturally, I think the AI agents could be improved. Beyond that, I do not feel anything else is needed as an improvement.
reviewer2826747 - PeerSpot reviewer
Data Domain Lead at a government with 10,001+ employees
Unified data has created trusted golden records but complex AI matching still needs clearer control
Reltio Cloud has greatly enhanced our data management, and I acknowledge there are areas where our team continues to face challenges. Specifically, the AI-based matching feature operates like a black box, making it difficult to understand why certain records are matched or not matched accurately. If there could be better visual debugging and clarity regarding why records are matched, it would significantly aid our decision-making process. The technical configuration, particularly regarding data models and rule matching, can be overly complex for business users, hence a more user-friendly approach, with simplified guidelines, would be incredibly beneficial. Additionally, data stewardship can present complexities, and clearer actions can facilitate addressing these challenges. Performance issues can arise with larger data models and numerous data sources impacting system use, hence enhancements in optimization and ready-to-use features for complex configurations are essential. Pricing can also be convoluted; therefore, a clearer cost model would aid users in comprehending the structure. While data lineage has its merits, it is complex to interpret; thus, improved visualization would greatly benefit users. Ultimately, technical complexity emerges as the primary challenge we face, revealing opportunities for improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"The most valuable feature of Reltio Cloud is the customization we can make in its functionality."
"Reltio Cloud has introduced a single source of truth, a solution to issues caused by teams sharing data via email and losing track of the latest updates, and as a result, up to 97-78% of operations now have a clearer view, allowing us to focus more on enhancing our operations rather than rectifying data discrepancies, thus productivity has surged, leading to significant cost reductions, with my estimate being over a million dollars in savings within the last few months, enabling faster decision-making and real-time data access without the need for manual compilation."
"The survivorship feature is great because we can define it, prioritize the sources, and only allow those sources to survive when making the golden record."
"It is very easy to learn. The"
"Reltio Cloud offers advantages over competitors, including a dashboard with a good amount of detail that looks significantly better than Informatica or Stibo."
"The most valuable feature is real-time synchronization. You can see the events as soon as they are posted within a couple of fraction seconds."
"The matching feature of Reltio Cloud is highly effective compared to many other tools available. Additionally, it is almost ready to use out-of-the-box, reducing the implementation time."
"Reltio Cloud has positively impacted my organization because we were able to promote our data and sell data to our customers."
 

Cons

"Gupshup can be improved in terms of the UI and the design of the particular model."
"If I suggest an improvement, I would desire to see deeper analytics."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"The download process can be quite slow"
"Reltio Cloud could be improved in two specific areas. Firstly, the API capability needs to be enhanced, as when utilizing the REST API and posting a significant amount of data, there are multiple rejections from the MDM side. This can be due to the MDM server not responding or being unable to process the request. Therefore, I suggest that the API capacity should be increased to handle larger amounts of data. Additionally, I have noticed that the response time from the servers can take up to a minute or a few seconds, which can be improved for a faster response time."
"What could be improved about Reltio Cloud was minimal."
"Ultimately, technical complexity emerges as the primary challenge we face, revealing opportunities for improvement."
"The customer support is adequate, but not exceptional."
"The solution's UI could be enhanced, and its record filtering could be expanded."
"There is some lag in developing new features for specific business requirements. If a new feature is needed, we have to raise a request in the developer portal through the IDEA portal. This process takes time to develop, which can be a drawback when immediate business needs arise."
"Reltio Cloud can be improved by providing the possibility to connect with other connectors and databases such as Snowflake, Databricks, and eventually with Azure Data Factory."
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Top Industries

By visitors reading reviews
Manufacturing Company
26%
Construction Company
16%
University
11%
Comms Service Provider
9%
Manufacturing Company
12%
Computer Software Company
12%
Financial Services Firm
11%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise2
Large Enterprise13
 

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?
Regarding the metering and billing experience, I feel that Gupshup has provided me exceptional results. The payment plans and model for paying directly were not expensive at all. I am essentially a...
What needs improvement with Gupshup?
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everyth...
What is your primary use case for Gupshup?
I have been using Gupshup for the last four years in the organization for SMS API management. Gupshup serves as a provider for the API, helping us to get the OTPs and the omnichannel transactional ...
What needs improvement with Reltio Cloud?
In future updates of Reltio Cloud, I would like to see features such as AI for match and merge, which can create predefined AI address doctors and match and merge for customer data, easily integrat...
What is your primary use case for Reltio Cloud?
I use Reltio Cloud for customer data management, specifically for C-MDM purposes.
What advice do you have for others considering Reltio Cloud?
Reltio Cloud was not purchased through AWS Marketplace or directly from the vendor. It was already available in my company at that time, so I used the system to showcase its capabilities. What coul...
 

Overview

 

Sample Customers

Information Not Available
iMiDiA, Slalom, MeritDirect, Cognizant
Find out what your peers are saying about Gupshup vs. Reltio Cloud and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.