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Google Cloud Identity vs Microsoft Entra ID vs SailPoint Identity Security Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 10.0%, down from 12.0% compared to the previous year. The mindshare of Microsoft Entra ID is 24.2%, down from 29.4% compared to the previous year. The mindshare of SailPoint Identity Security Cloud is 12.6%, up from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID24.2%
SailPoint Identity Security Cloud12.6%
Google Cloud Identity10.0%
Other53.2%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Joel Prodigalidad - PeerSpot reviewer
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
Mitch MO - PeerSpot reviewer
Adapts workflows with industry-specific flexibility for big companies
We find flexibility to be one of the most valuable features. The solution can be customized to adapt the workflow to our industry, offering considerable flexibility. Additionally, it is considered a good solution for large companies due to its scalability and ability to cater to the needs of many customers. It has also enhanced security and provided significant flexibility for our specifications module.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's easy to set up."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"The solution is user-friendly."
"It is a very stable solution. I would rate it a ten out of ten."
"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"I have not experienced any serious problem with stability."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"Very stable and scalable IAM service with good SSO and authentication features."
"It's simple to create groups or accounts and to add users. There are several options for dynamic groups."
"The user management groups are valuable. It is a pretty basic product, but user management, in general, is valuable with the ability to differentiate between business lines and add different policies, group-based management, and dynamic user groups."
"It has given us the ability to be able to establish single sign-on identities in which we can establish credentials no matter where we are, whether it is on-premises or in the cloud, in a hybrid cloud, or in an additional connection from another cloud where we share equipment or host."
"It's multi-tenant, residing in multiple locations. The authentication happens quickly. Irrespective of whether I'm in Australia, the US, India, or Africa, I don't see any latency. Those are the good features that I rely on."
"I like the way it communicates to the cloud."
"Azure Active Directory provides us with identity-based authentication, which secures access at the user level and also integrates with conditional access policies and multi-factor authentication helping to increase the identity security for that person. So, the hacking and leaking of passwords is a secondary problem because you will not authenticate a person with one factor. There is a second factor of authentication available to increase the security premise for your company."
"User and device management is the most valuable feature."
"The most valuable features include its ability to integrate with AI and machine learning, the automation of reports, and the built-in connectors that enable easy connection with both legacy and cloud-based applications."
"The solution’s stability and performance are good."
"The governance features, such as certification and provisioning, are the most beneficial for enhancing security."
"It is a scalable product."
"It provides a lot of out-of-the-box functionalities. You don't have to do too much custom development like other solutions such as Microsoft or NetIQ. It also has a lot of out-of-the-box connectors for different sources, directories, databases, etc. Its cloud version is working very well, and its pricing is okay. Its value for money is fine for most of the customers. It is also very flexible. They have frequent new releases and patches for fixing errors and things like that."
"This solution is easy to configure."
"It offers a single source of truth. Everything can be handled from one tier."
"IdentityIQ's best features are the hassle-free user experience and security."
 

Cons

"The integration should be made easier."
"The interface could be more user-friendly."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"The interface could be improved by simplifying it further."
"Technical support is slow."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"Many of the features are outdated, so the UI and UX could be improved."
"The thing that is a bit annoying is the inability to nest groups. Because we run an Azure hybrid model, we have nested groups on-premise which does not translate well. So, we have written some scripts to kind of work around that. This is a feature request that we have put in previously to be able to use a group that is nested in Active Directory on-premise and have it handled the same way in Azure."
"I would like to see improvements made when it comes to viewing audit logs, sign-in logs, and resource tags."
"The main issue is that because Active Directory is in the cloud, it will inevitably be dependent on internet connectivity."
"I would rate it an eight out of ten. The price plays a factor in the rating."
"Azure AD provides two types of features. One is Azure AD Excel and is already B2C. Out of both versions, Azure B2C requires some improvement, in terms of user management and role management, et cetera."
"There is a feature that we have been waiting for regarding Bicep templates. The option to use Bicep templates to deploy Microsoft Entra ID objects from the Azure Portal is needed."
"The subscription costs are quite high, so that area needs consideration."
"I would like for the next release to have a more user-friendly interface."
"The workflow and user interface of SailPoint are not as smooth as ServiceNow's."
"SailPoint lacks some features like privileged account management and access management features found in products like Okta."
"The pricing could be improved."
"Compared to at least one other product some of the administrative tasks could be easier or more intuitive."
"SailPoint IdentityIQ could be cheaper."
"The advanced provisioning features require more improvement."
"There are more functionalities in the Cloud that could be explored."
 

Pricing and Cost Advice

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"Licensing fees are on a yearly basis."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The pricing is a bit expensive."
"We probably spend about $50,000 a year on licensing."
"The product is billed on a monthly basis depending on the number of users."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"I work for an academic medical center, where there is a watch kept over every dollar spent. I do have concerns about the micro charges for different levels or features of the product."
"I do not have experience with pricing."
"We make sure that we only enable the licenses that are needed for the users, rather than enabling licenses in a blanket fashion."
"If you have a different IDP today, I would take a close look at what your licensing looks like, then reevaluate the licensing that you have with Microsoft 365, and see if you're covered for some of this other stuff. Folks sometimes don't realize that, "Oh, I'm licensed for that service in Azure." This becomes one of those situations where you have the "aha" moment, "Oh, I didn't know we can do that. Alright, let's go down this road." Then, they start to have conversations with Microsoft to see what they can gain. I would recommend that they work closely with their TAM, just to make sure that they are getting the right level of service. They may just not be aware of what is available to them."
"I'm not totally aware of the pricing and licensing, but I do know that the pricing and licensing must be quite balanced. We are a pretty old client of Microsoft, and MSA is just one of the services we use from Microsoft. There's a whole Microsoft 365 suite that's implemented as well. I'm sure it is something that is acceptable to both parties."
"Microsoft Azure AD has P1 or P2 licensing options, and it depends on the customer's needs. To use Conditional Access, you need to have the P1 license, and to use the PIN features, you need the P2 license."
"We have an agreement with Microsoft, and my company pays yearly."
"The subscription should be categorized by business size. For example, small companies should have a discounted price, this would help small companies and the organization to be automated."
"SailPoint IIQ is the best of best. That is reflected in the pricing of the solution. The pricing is based on the number of identities."
"We pay an annual licensing cost for SailPoint IdentityIQ."
"SailPoint is higher in price as compared to Saviynt. The initial cost of SailPoint is very high. There are additional costs to the standard licensing fees."
"It is a costly solution. Its cost, for sure, should be reduced."
"SailPoint is expensive compared to its competitors. It's one of the most expensive products, so I'd rate it as one out of five, cost-wise."
"In terms of pricing, SailPoint IdentityIQ is affordable. It's not cheap, and it's not expensive, so the solution is in the middle, price-wise. It also didn't have additional costs, even if my company had different teams that took care of auditing and provisioning and projects that used SailPoint IdentityIQ."
"It's difficult to say that the solution saved costs because it is quite expensive."
"This is an expensive solution. I would rate it a two and a half out of five for pricing."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
7%
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
9%
Government
8%
Financial Services Firm
16%
Computer Software Company
13%
Manufacturing Company
10%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise36
Large Enterprise132
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise8
Large Enterprise40
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Du...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. W...
What is your experience regarding pricing and costs for Azure Active Directory?
Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E...
How does Sailpoint IdentityIQ compare with CyberArk PAM?
We evaluated Sailpoint IdentityIQ before ultimately choosing CyberArk. Sailpoint Identity Platform is a solution to m...
What is your experience regarding pricing and costs for SailPoint IdentityIQ?
The product is expensive. People need to opt for a licensing plan for one year or three years.
What advice do you have for others considering SailPoint IdentityIQ?
You can use SailPoint Atlas to take identity security to the next level. In SailPoint IIQ, writing a custom connector...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
IdentityIQ, IdentityNow, Cloud Infrastructure Entitlement Management, Intello
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Adobe, AXA Technology Services, Cuna Mutual Group, Equifax, ING Direct, Orrstown Bank, Rockwell Automation, SallieMae, Spirit Aerosystems, TEL
Find out what your peers are saying about Microsoft, SailPoint, Okta and others in Identity and Access Management as a Service (IDaaS) (IAMaaS). Updated: August 2025.
868,229 professionals have used our research since 2012.