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Google Cloud Identity vs Microsoft Entra ID vs Ping Identity Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 10.0%, down from 12.0% compared to the previous year. The mindshare of Microsoft Entra ID is 24.2%, down from 29.4% compared to the previous year. The mindshare of Ping Identity Platform is 5.3%, down from 6.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID24.2%
Ping Identity Platform5.3%
Google Cloud Identity10.0%
Other60.5%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Joel Prodigalidad - PeerSpot reviewer
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
MAHESHKUMAR7 - PeerSpot reviewer
Offers multi-factor authentication and application support side of PingFederate but application only supports specific protocols
A lot of teams work with technical support, but I work with it for user issues only. You might need support with things like application swaps, application names, and application URLs. I didn't know where to find those in Ping Identity, so I contacted technical support for those issues. The support team is very clever and active. They provide end-to-end support once an issue is created. I have worked with most of the support team. I also work with the support team because I work with the operations team. I provide 24/7 support to production and non-production environments. I coordinate with application and network teams to troubleshoot critical tickets and issues related to Ping Identity solutions.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Google Cloud Identity is its stability."
"The most valuable feature is the performance."
"I have not experienced any serious problem with stability."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"The most valuable features of this solution are definitely the authorization and authentication, and the rule-based user validation."
"The most valuable feature is Identity and Access Management. As an IT administrator, this feature allows me to manage access for users and groups."
"The solution scales well."
"The best thing about Microsoft Entra ID is the ease of setup."
"The solution is free to use and you can use it for every service."
"We have about 80 users in the Azure Active Directory right now, however, we know that if it was necessary to scale it for hundreds or thousands of users, it wouldn't be a problem."
"It is one of those costs where you can't really quantify a return on investment. In the grand scheme of things, if we didn't have it, we would probably have a lot more breaches. It would be a lot harder to detect issues because we would have people using static usernames and passwords for various sites, making us open to a lot more attacks. The amount of security and benefit that we get out of it is not quantifiable but the return of investment from a qualitative point of view is much higher than not having it."
"Microsoft Entra ID is pretty user-friendly and intuitive. The graphics are particularly useful when it comes to the auditing part."
"I would recommend PingFederate as an IAM solution for its no-code environment, single sign-on, multi-factor authentication, bidirectional services, and advanced features."
"It gets a mobility portal in place in conjunction with Office 365. It provides very good possibilities and it's much better than other technology that we have used before which was unstable and slower."
"What I like best about PingID is that it's very user-friendly. PingID is well-built as a developer tool and regularly upgrades and updates via patches. I also like that PingID has clear documents that will help you integrate it with other solutions."
"It's convenient for users to log in through Ping using the Kerberos adapter because it doesn't require them to authenticate again."
"The most valuable feature is multifactor authentication."
"It offers robust features and customization options that justify the cost."
"It is a scalable solution...It is a stable solution."
"It's pretty stable as a product."
 

Cons

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"The solution needs to better integrate with Mac's OS."
"To improve the product, the integration with third-party products could always be smoother."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"I would like to see more integration in future releases."
"It would be good to have more clarity around licensing."
"One challenge with Entra ID is its complexity, stemming from integrating many components into a single solution."
"In terms of improvement, we face issues with latency and responsiveness. Changes take some time to reflect across all users, sometimes up to twenty-four hours, which can be challenging when we need to implement drastic changes."
"I would like them to improve the dashboard by presenting the raw data in a more visual way for the logs and events. That would help us understand the reports better."
"I would like to see improvements made when it comes to viewing audit logs, sign-in logs, and resource tags."
"Its area of improvement is more about the synchronization of accounts and the intervals for that. Sometimes, there're customers with other network challenges, and it takes a while for synchronization to happen to the cloud. There is some component of their on-prem that is delaying things getting to the cloud. The turnaround time for these requests is very time-sensitive. I don't mean this as derogatory for this service, but in my experience, that happens a lot."
"One challenge with Entra ID is its complexity, stemming from integrating many components into a single solution."
"You can manage the users from the Office 365 administration center, and you can manage them from Azure Active Directory. Those are two different environments, but they do the same things. They can gather the features in one place, and it might be better if that place were Azure."
"I think that the connection with like Microsoft Word, especially for Office 365, is a weak point that could be improved."
"We can choose a drop-down to search for which certificate we have to create, which is difficult."
"They could use some bio-certification. It's just more user-friendly and more convenient than entering the one time passes. That would be an improvement."
"It has a long way to go until it is a cloud-based solution."
"If the solution is going to compete with Microsoft, they need to offer more unique functionality to keep their current user base."
"The solution should allow for better integration with other platforms and the UBT."
"The product is not customizable."
"There is room for improvement in the solution, particularly in security."
 

Pricing and Cost Advice

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"Licensing fees are on a yearly basis."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"We probably spend about $50,000 a year on licensing."
"The product is billed on a monthly basis depending on the number of users."
"The pricing is a bit expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"Microsoft Authenticator is included in the package when we purchase a license from Microsoft."
"I give the cost a three out of ten."
"We are working with the Premium P2 licenses, which are reasonable. If you invest in the on-premises environment setup, then it costs so much. However, on-prem AD gives you the ability to manage your organization in a very organized manner, where you can create a group policy."
"We make sure that we only enable the licenses that are needed for the users, rather than enabling licenses in a blanket fashion."
"Azure Active Directory is expensive."
"The licensing model makes it difficult to understand the real cost of the solution, especially because it changes all the time."
"If you're on Azure, it can be free or it's incorporated, at no extra cost, or it can become extremely complicated."
"Entra has P1 and P2 licenses that are bundled with lots of applications."
"Ping Identity Platform is not very expensive."
"The pricing is neither too expensive nor too cheap."
"Ping offers flexible pricing that's not standardized."
"The product is costly."
"Compared to some SaaS-based solutions, the platform is relatively cost-effective."
"PingID's pricing is pretty competitive."
"PingID pricing is a ten out of ten because it's a little bit cheaper than other tools, such as Okta and ForgeRock, and supports multiple tools."
"The tool is quite affordable."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
6%
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
8%
Government
8%
Financial Services Firm
24%
Computer Software Company
9%
Manufacturing Company
9%
Retailer
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise36
Large Enterprise132
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise20
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Du...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. W...
What is your experience regarding pricing and costs for Azure Active Directory?
Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E...
What do you like most about PingID?
The mobile biometric authentication option improved user experience. It's always about security because, with two-fac...
What is your experience regarding pricing and costs for PingID?
The pricing is neither too expensive nor too cheap.
What needs improvement with PingID?
The management console needs to be improved. PingID should revise it.
 

Also Known As

Cloud Identity, Cloud Identity Premium
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Ping Identity (ID), PingFederate, PingAccess, PingOne, PingDataGovernance, PingDirectory, OpenDJ
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Equinix, Land O'Lakes, CDPHP, Box, International SOS, Opower, VSP, Chevron, Truist, Academy of Art University, Northern Air Cargo, Repsol
Find out what your peers are saying about Microsoft, SailPoint, Okta and others in Identity and Access Management as a Service (IDaaS) (IAMaaS). Updated: August 2025.
867,021 professionals have used our research since 2012.