Google Cloud Identity vs Microsoft Entra ID vs Ping Identity Platform comparison

Identity and Access Management as a Service (IDaaS) (IAMaaS)

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of June 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 11.2%, down from 13.4% compared to the previous year. The mindshare of Microsoft Entra ID is 27.7%, down from 28.7% compared to the previous year. The mindshare of Ping Identity Platform is 5.3%, down from 7.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

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Bahram Piri

Chief Executive Officer & Founder at IDmelon Technologies

Security focus and seamless implementation increase platform productivity

Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.

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MAHESHKUMAR7

Cyber Security Engineer at TECHMINDZ DIGITAL CONSULTING PRIVATE LIMITED

Offers multi-factor authentication and application support side of PingFederate but application only supports specific protocols

A lot of teams work with technical support, but I work with it for user issues only. You might need support with things like application swaps, application names, and application URLs. I didn't know where to find those in Ping Identity, so I contacted technical support for those issues. The support team is very clever and active. They provide end-to-end support once an issue is created. I have worked with most of the support team. I also work with the support team because I work with the operations team. I provide 24/7 support to production and non-production environments. I coordinate with application and network teams to troubleshoot critical tickets and issues related to Ping Identity solutions.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"The solution is user-friendly."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"I have not experienced any serious problem with stability."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

More Google Cloud Identity pros

"It enhanced our end user experience quite a bit. Instead of the days of having to contact the service desk with challenges for choosing their password, users can go in and do it themselves locally, regardless of where they are in the world. This has certainly made it a better experience accessing their applications. Previously, a lot of times, they had to remember multiple usernames and passwords for different systems. This solution brings it all together, using a single sign-on experience."

"The user management groups are valuable. It is a pretty basic product, but user management, in general, is valuable with the ability to differentiate between business lines and add different policies, group-based management, and dynamic user groups."

"The most valuable features in Active Directory are the password writeback product and the MDM technology."

"The valuable features I use daily are enterprise application, conditional access, identity governance, password monitoring, and a password reset."

"In a lot of situations, it is easy and free or almost free to use Microsoft Entra MFA."

"The identity and access management piece is probably the most valuable to us."

"It's very easy to run and it's part of their ecosystem and I don't think it's going anywhere anytime soon."

"I would rate Microsoft Entra ID a ten out of ten."

More Microsoft Entra ID pros

"The soundness of the solution is its most valuable feature. For example, if you are in our corporate network, you can log on without any traffic interfering."

"What I like best about PingID is that it's very user-friendly. PingID is well-built as a developer tool and regularly upgrades and updates via patches. I also like that PingID has clear documents that will help you integrate it with other solutions."

"The mobile biometric authentication option improved user experience. It's always about security because, with two-factor authentication, it's always a separate device verifying the actual user logging in."

"The product's most valuable features include its cloud-based capabilities for handling cloud applications and providing authentication and authorization through OIDC and SAML. It also supports integrations needed for both local and internal applications, including legacy applications requiring web server access."

"People use the solution to secure their applications and authenticate particular processes."

"From a security perspective, I highly value the product's biometric authentication methods such as FIDO, FaceID, YubiKey, and the mobile app."

"The solution has a smooth and configurable user interface for single sign-on capabilities."

"It gets a mobility portal in place in conjunction with Office 365. It provides very good possibilities and it's much better than other technology that we have used before which was unstable and slower."

More Ping Identity Platform pros

Cons

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"The solution's storage capacity could be increased."

"The interface could be improved by simplifying it further."

"The integration should be made easier."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"Technical support is slow."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

More Google Cloud Identity cons

"The licensing and support are expensive and have room for improvement."

"Something that can be improved is their user interface"

"I want to be able to identify the audiences effectively and manage them."

"The robustness of the conditional access feature of the zero trust strategy to verify users is adequate but not comprehensive."

"The monitoring dashboard could be a bit better."

"The automation aspects of Entra ID could be improved, particularly when automating through different providers and SDKs. It's somewhat clunky to automate ID management, but it's great once it's set up. I would also like to see better Terraform support."

"There is a lot of room for improvement in terms of its integration with the local Active Directory. There are some gaps in terms of the local Active Directory through which Microsoft is syncing our environment from our data center. There should be the availability of custom attributes on Azure Active Directory. In addition, there should be the availability of security groups and distribution groups that are residing on the local Active Directory. Currently, they are not replicated on Azure Active Directory by default."

"I would rate Microsoft's technical support on the lower side. While some responses are quick and satisfactory, there have been occasions where issues took weeks or circles to resolve, sometimes closing and reopening without resolution."

More Microsoft Entra ID cons

"If the solution is going to compete with Microsoft, they need to offer more unique functionality to keep their current user base."

"In the beginning, the initial setup was very complex."

"I think that the connection with like Microsoft Word, especially for Office 365, is a weak point that could be improved."

"It requires some expertise to set up and manage."

"Notifications and monitoring are two areas with shortcomings in the solution that need improvement."

"The management console needs to be improved. PingID should revise it."

"One significant challenge was ensuring smooth user migration during system upgrades in Ping."

"PingAccess can only have one token provider, and you cannot enable two different token providers simultaneously."

More Ping Identity Platform cons

Pricing and Cost Advice

"The licensing cost depends on the partners and the relationship between the company and the partners."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"We probably spend about $50,000 a year on licensing."

"The product is billed on a monthly basis depending on the number of users."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The pricing is a bit expensive."

"Licensing fees are on a yearly basis."

More Google Cloud Identity pricing and cost advice

"The pricing of Azure Active Directory is competitive. By default, the product exists in almost every Microsoft cloud product. But it then depends on the features that a customer really wants to make use of."

"From a pricing standpoint, with all the services that we get, we are okay. I do not see a problem with the pricing structure. We are getting our money's worth."

"Licensing costs for Microsoft Entra ID remain a concern, especially with the price increases in 2023."

"It is in line. Because we are so early, we have not had to come back on a cycle where we are having to negotiate again."

"The cost of Azure AD is one of the biggest benefits, as it is available for use free of charge when you start with Office 365."

"I work for an academic medical center, where there is a watch kept over every dollar spent. I do have concerns about the micro charges for different levels or features of the product."

"Pricing-wise, they offer a stepladder approach. You can start with the lowest level features, then start increasing based on new requirements."

"Microsoft Azure AD has P1 or P2 licensing options, and it depends on the customer's needs. To use Conditional Access, you need to have the P1 license, and to use the PIN features, you need the P2 license."

More Microsoft Entra ID pricing and cost advice

"The product is costly."

"Ping offers flexible pricing that's not standardized."

"The tool is quite affordable."

"The platform's value justifies the pricing, especially considering its security features and scalability."

"Ping Identity Platform is not very expensive."

"PingID pricing is a ten out of ten because it's a little bit cheaper than other tools, such as Okta and ForgeRock, and supports multiple tools."

"The pricing is neither too expensive nor too cheap."

"Ping Identity Platform is not an expensive solution."

More Ping Identity Platform pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Identity and Access Management as a Service (IDaaS) (IAMaaS) solutions are best for your needs.

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859,545 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

Financial Services Firm

Comms Service Provider

Educational Organization

16%

Computer Software Company

12%

Financial Services Firm

10%

Manufacturing Company

Financial Services Firm

24%

Computer Software Company

10%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

How does Duo Security compare with Microsoft Authenticator?

We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Du...

What do you like most about Azure Active Directory?

It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. W...

What is your experience regarding pricing and costs for Azure Active Directory?

Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E...

What do you like most about PingID?

The mobile biometric authentication option improved user experience. It's always about security because, with two-fac...

What is your experience regarding pricing and costs for PingID?

The pricing is neither too expensive nor too cheap.

What needs improvement with PingID?

The management console needs to be improved. PingID should revise it.

Okta Workforce Identity vs Google Cloud Identity

Comparisons

Compared 14% of the time

Microsoft Intune vs Google Cloud Identity

Compared 6% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

ManageEngine Endpoint Central vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Microsoft Intune vs Microsoft Entra ID

Compared 9% of the time

Okta Workforce Identity vs Microsoft Entra ID

Compared 7% of the time

Auth0 vs Microsoft Entra ID

Compared 5% of the time

Amazon Cognito vs Microsoft Entra ID

Compared 5% of the time

ForgeRock vs Microsoft Entra ID

Compared 3% of the time

More Microsoft Entra ID Competitors

ForgeRock vs Ping Identity Platform

Compared 8% of the time

Symantec Siteminder vs Ping Identity Platform

Compared 8% of the time

Microsoft Active Directory vs Ping Identity Platform

Compared 7% of the time

SailPoint Identity Security Cloud vs Ping Identity Platform

Compared 6% of the time

Saviynt vs Ping Identity Platform

Compared 5% of the time

More Ping Identity Platform Competitors

Product Reports

Google Cloud Identity

Download Google Cloud Identity product report

Microsoft Entra ID

Download Microsoft Entra ID product report

Ping Identity Platform

Download Ping Identity Platform product report

Also Known As

Cloud Identity, Cloud Identity Premium

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator

Ping Identity (ID), PingFederate, PingAccess, PingOne, PingDataGovernance, PingDirectory, OpenDJ

Interactive Demo

Demo not available

Google

Microsoft

Demo not available

Ping Identity

Overview

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Microsoft Entra ID is used for extending on-premises Active Directory to the cloud, managing application access, enabling multi-factor authentication, and single sign-on. It facilitates policy enforcement and secure access, ensuring centralized identity management across cloud and on-premises resources.

Organizations utilize Microsoft Entra ID for robust user and group management, identity synchronization, and conditional access. Its seamless integration with third-party apps, scalability, and support for remote work make it a preferred choice. The admin center streamlines identity and access tasks, enhancing efficiency and security with features like privileged identity management and audit logs.

What are the key features of Microsoft Entra ID?

Single Sign-On: Simplifies user access to multiple applications with one login.
Multifactor Authentication: Enhances security by requiring additional verification.
Conditional Access: Establishes policies that determine how users' access cloud apps.
Integration: Easily integrates with various third-party applications.
User Identity Protection: Safeguards user identities from threats.
Privileged Identity Management: Manages elevated access to sensitive resources.
Audit Logs: Provides thorough activity logs for oversight and compliance.

What benefits should users look for in Microsoft Entra ID reviews?

Enhanced Security: Offers strong multifactor authentication and identity protection.
Administrative Efficiency: Simplifies identity and access management tasks.
Scalability: Supports growing user bases and remote work environments.
Integration Capabilities: Compatible with numerous third-party applications.
User-Friendly Interface: Makes managing user identities straightforward.

Microsoft Entra ID implementation varies across industries. Tech firms leverage it for secure, scalable access management, while healthcare organizations utilize its identity protection features to safeguard patient data. Educational institutions adopt Entra ID for streamlined user management and policy enforcement, ensuring secure access for students and staff across on-premises and cloud resources.

Microsoft

IDENTITY DEFINED SECURITY PLATFORM delivers a unified, standards-based platform that can be deployed as SaaS, software or both and can scale to handle millions of identities. From multi-factor authentication and single sign-on to access security, directory and data governance, our capabilities work together to give employees, partners and customers secure access to cloud, mobile and enterprise applications, securing and streamlined everything from sign-on to sign-off and everywhere in between.

Ping Identity

Sample Customers

ExtraHop Networks, HealthChannels

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.

Equinix, Land O'Lakes, CDPHP, Box, International SOS, Opower, VSP, Chevron, Truist, Academy of Art University, Northern Air Cargo, Repsol

Identity and Access Management as a Service (IDaaS) (IAMaaS)