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Google Cloud Identity and Access Management vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity and A...
Ranking in Identity Management (IM)
24th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Omada Identity
Ranking in Identity Management (IM)
4th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
User Provisioning Software (4th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th), Customer Identity and Access Management (CIAM) (3rd)
 

Mindshare comparison

As of October 2025, in the Identity Management (IM) category, the mindshare of Google Cloud Identity and Access Management is 0.1%, up from 0.1% compared to the previous year. The mindshare of Omada Identity is 3.1%, down from 3.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Market Share Distribution
ProductMarket Share (%)
Omada Identity3.1%
Google Cloud Identity and Access Management0.1%
Other96.8%
Identity Management (IM)
 

Featured Reviews

Atul-Yadav - PeerSpot reviewer
Achieving seamless identity management and robust security with integrated roles
As of now, I do not feel any further improvement is necessary because Google keeps enhancing the service's features. However, it would be beneficial if Google developed specific AI services for Google Cloud Identity and Access Management, such as Radian One AI, Radiant Logic, and LLMs, for AI-based security measures in cloud IAM.
Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, I rate the solution at ten out of ten."
"The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing."
"Omada offers a technical solution that addresses both our needs."
"User-friendly solution."
"Omada's onboarding features reflect our processes for onboarding new employees well. That is the primary reason we use this solution. We use role-based access control. I'm not sure how much it has improved our security posture, but it's made managing identities more convenient."
"Omada's user interface is elegant and easy to work with. I like Omada's ability to automatically generate accounts for new hires and allow them access to all required systems by established policies. Around 80 percent of workers can start working immediately on their first day without requesting further access."
"The most valuable aspect of the product is that it is Microsoft-based and it supports all Microsoft technology."
"What I like most is that we can always find a solution, and we can also find the cause when something goes wrong. I like that the most because everything is in one way or another traceable. That is what I like most. I like its reliability."
"We don't have to go in and do a lot of the work that we did before. It may have saved us somewhere in the range of 10 to 30 percent of the time we spent on provisioning access."
"The most valuable aspects of Omada Identity for me are the automation capabilities."
 

Cons

"I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it would be beneficial."
"I find Google Cloud Identity and Access Management's pricing to be on the expensive side"
"There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes."
"They need to improve the cost for small companies."
"The comprehensiveness of Omada's out-of-the-box connectors for the applications we use could be better. We are getting a new HR system called Cornerstone for which they do not have an out-of-the-box connector, so we have to take the REST connector and play around with it."
"I would like to search on date fields, which is not possible now."
"The user interface could be improved. The interface between Omada and the user is mainly text-based."
"Omada could make it a bit more convenient to send emails based on events automatically. Having that functionality is critical for us to maintain transparency."
"Documentation can be improved. I have already filed a few suggestions to make documentation more clear and more representative of reality."
"What I would most like to see added to the product is role management, especially enterprise or business role management, and the processes around that."
 

Pricing and Cost Advice

Information not available
"Being Dutch, I can only say that it is extremely expensive, but all software products are expensive. If you have 38,000 users, then even one dollar or one euro per person would amount to a significant amount of money. Because of the high number of users, anything gets expensive very fast here."
"The initial total cost of ownership to implement Omada Identity is not small. The TCO for the implementation is as high as any other solution. However, the cost of maintaining the solution is at par or lower than competitors, including adding more features or maintaining the system after the initial deployment or installation to make sure that they are available for users to use or extending the functionalities of those activities. Those maintenance costs are lower than other vendors, but the initial cost of getting the system installed is still high."
"Omada Identity is competitively priced and delivers good value for our money."
"It is not cheap. None of these solutions are cheap, but we have good pricing at least for now from a licensing perspective."
"Omada Identity is very reasonably and competitively priced."
"Omada isn't cheap or expensive. The licensing model is flexible. I've only had limited interactions with the Omada sales team, but they were positive. They don't sell the customers more licenses than they need. It's important to accurately forecast future usage. For example, we have many licenses that we don't use because we don't have the identities yet. We pay extra, which isn't good."
"Omada is too expensive. We are in the automotive industry. The pricing might be high because most of the other customers are in the insurance or banking sectors, but it's steep for an auto supply company."
"There were a lot of administrator, partner, and supplier accounts for people who were no longer working for us but still in the system. So, we reduced the number of users no longer with the company, which saved us some money on licensing."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise41
 

Questions from the Community

What is your experience regarding pricing and costs for Google Cloud Identity and Access Management?
I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it...
What needs improvement with Google Cloud Identity and Access Management?
As of now, I did not find anything that needs improvement. Google's solution started four years ago, and I've only been working more comprehensively with it for two years. It's not bad, it is actua...
What is your primary use case for Google Cloud Identity and Access Management?
We have a tool called CyberArk. From CyberArk, I take the link and open it from this solution. It links to AD, the domain controller, enabling us to connect to Google Cloud Platform.
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience. From a technical perspective, it is a very good product, but from an...
 

Also Known As

No data available
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

1. Atlassian2. Cisco3. Coca-Cola4. Dell5. Equinix6. GE7. Google8. IBM9. Intel10. JPMorgan Chase11. LinkedIn12. Microsoft13. Netflix14. Oracle15. PayPal16. SAP17. Siemens18. Spotify19. Tesla20. Toyota21. Twitter22. Visa23. Walt Disney24. WeWork25. World Bank26. Xerox27. Zynga
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about SailPoint, Microsoft, One Identity and others in Identity Management (IM). Updated: October 2025.
869,566 professionals have used our research since 2012.