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Google Cloud Identity and Access Management vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity and A...
Ranking in Identity Management (IM)
19th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Omada Identity
Ranking in Identity Management (IM)
5th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
58
Ranking in other categories
User Provisioning Software (5th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Customer Identity and Access Management (CIAM) (7th), Identity Governance Administration (IGA) (3rd)
 

Mindshare comparison

As of June 2026, in the Identity Management (IM) category, the mindshare of Google Cloud Identity and Access Management is 0.8%, up from 0.1% compared to the previous year. The mindshare of Omada Identity is 3.0%, down from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Mindshare Distribution
ProductMindshare (%)
Omada Identity3.0%
Google Cloud Identity and Access Management0.8%
Other96.2%
Identity Management (IM)
 

Featured Reviews

NB
Hybrid Cloud Engineer at RealPage
Seamless integration with cloud identity enhances access management and simplifies task management
The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing. Cloud Identity facilitates access to Google Cloud, and the governance policies are good. I also find the programmatic command line features, such as the G Cloud command-line tool, valuable as it simplifies tasks and makes them easy to manage.
AmitRathod - PeerSpot reviewer
Senior Analyst at Toll Holdings Limited
Identity governance has automated lifecycle workflows and strengthens access risk control
Omada Identity has a very good and easy automated onboarding and offboarding process which provisions correct system access from day one when employees or contractors join, and it automatically revokes their access and prevents orphan accounts when they leave. It provides role-based transfers which seamlessly upgrade user permissions when individuals change departments or roles, ensuring they only have the privileges necessary for their new positions. For risk mitigation and intelligent analytics, it leverages machine learning to uncover vulnerabilities, recommends appropriate access roles, and flags anomalous user behavior before it becomes a security threat. Omada Identity also extends strict governance controls and life cycle tracking to AI agents, service accounts, and API keys, securing the expanding IT infrastructure. It allows businesses to map their paper-based approval process into automated drag-and-drop digital workflows without relying on complex custom coding and provides a centralized self-service portal for employees to request temporary or permanent access to specific applications with proper approval from one or two level approvers, which includes built-in routing to the correct approvers. The value received from Omada Identity at the start was significant, particularly due to its codeless configuration, allowing us to map our approval process into automated drag-and-drop digital workflows without excessive complexity. For access requests, we established a centralized self-service portal to manage temporary or permanent access requests with appropriate approvals. Omada Identity uses machine learning to uncover vulnerabilities, recommending access roles and flagging anomalous behavior before it becomes a threat, providing confidence through initial POCs leading to a complete deployment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing."
"Overall, I rate the solution at ten out of ten."
"We don't have to go in and do a lot of the work that we did before. It may have saved us somewhere in the range of 10 to 30 percent of the time we spent on provisioning access."
"The identity lifecycle support is definitely valuable because we are a complex organization, and there is a lot of onboarding, movement, and offboarding in our organization. We have 31,000 users, and there are a lot of users who are constantly onboarding, offboarding, and moving. So, we need to make sure that these activities are supported. In old times, we used to do everything manually. Everyone was onboarded, offboarded, or moved manually. So, from a business point of view and an economics point of view, identity lifecycle is most valuable. From a security point of view, access review is the most important feature for us."
"Omada's onboarding features reflect our processes for onboarding new employees well. That is the primary reason we use this solution. We use role-based access control. I'm not sure how much it has improved our security posture, but it's made managing identities more convenient."
"Omada Identity Suite is an extremely flexible solution providing easy customisation of anything from process flows to role assignment rules and compliance reports."
"The support response time and the freedom from strange bugs and strange things happening in the software are valuable."
"The customer success and support teams have been crucial."
"For me, the best feature of Omada Identity is its web interface because it's really easy for users to understand."
"The administrative features and SoD are valuable."
 

Cons

"I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it would be beneficial."
"The implementation itself requires a lot more people to get it properly working."
"Regarding their documentation, it has become better, but there is certainly room for improvement. If you run into some technical problems, it can be quite difficult."
"I would like to see some additional functionality and improvements in usability."
"I would like to see them expand the functionality of the tool to continue to be competitive with the monsters out there. For example, they could add functionality on the authentication side, functionality that Octa and SailPoint have. But they should do that while maintaining the same simplicity that makes Omada a product of choice today."
"If you're running Omada on a cloud service, you may have some issues deploying the newest release. Sometimes, the latest release doesn't adapt to the processes we have already installed. Identity Access Management is a critical system for our organization, and we need to ensure that everyone has the same access as they did before the release."
"The stability of Omada Identity needs improvement because we have experienced too many unexpected errors on a daily basis, causing significant trouble as we onboard more complex and business-critical systems."
"Improved traceability would be helpful for administrators. For example, let's say a user's permission is being revoked. We can only see the system that has carried out a particular action but not what triggered it. If an event definition or something has changed in the criteria for the permission being removed or something like that, we don't have immediate access to that information. It takes a little detective work."
"We are still on Omada on-prem, but I understand that when Omada is in the cloud, you cannot send an attachment via email. We have some emails with attachments for new employees because we have to explain to them how to register and do their multi-factor authentication. All that information is in the attachment. People have to do that before they are in our system. We cannot give them a link to our Intranet and SharePoint because they do not yet have access. They have to register before that, so I need to send the attachments, but this functionality is not there in the cloud."
 

Pricing and Cost Advice

Information not available
"Omada Identity is very reasonably and competitively priced."
"Omada isn't cheap or expensive. The licensing model is flexible. I've only had limited interactions with the Omada sales team, but they were positive. They don't sell the customers more licenses than they need. It's important to accurately forecast future usage. For example, we have many licenses that we don't use because we don't have the identities yet. We pay extra, which isn't good."
"The initial total cost of ownership to implement Omada Identity is not small. The TCO for the implementation is as high as any other solution. However, the cost of maintaining the solution is at par or lower than competitors, including adding more features or maintaining the system after the initial deployment or installation to make sure that they are available for users to use or extending the functionalities of those activities. Those maintenance costs are lower than other vendors, but the initial cost of getting the system installed is still high."
"It is fairly priced for an on-premise environment, but for the cloud environment, I am not that happy with the pricing."
"Omada is too expensive. We are in the automotive industry. The pricing might be high because most of the other customers are in the insurance or banking sectors, but it's steep for an auto supply company."
"Omada Identity is competitively priced and delivers good value for our money."
"Omada continues to be very competitive on pricing, especially on the Omada cloud product."
"The pricing is okay."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
7%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise50
 

Questions from the Community

What is your experience regarding pricing and costs for Google Cloud Identity and Access Management?
I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it...
What needs improvement with Google Cloud Identity and Access Management?
As of now, I did not find anything that needs improvement. Google's solution started four years ago, and I've only been working more comprehensively with it for two years. It's not bad, it is actua...
What is your primary use case for Google Cloud Identity and Access Management?
We have a tool called CyberArk. From CyberArk, I take the link and open it from this solution. It links to AD, the domain controller, enabling us to connect to Google Cloud Platform.
What is your experience regarding pricing and costs for Omada Identity Cloud?
My experience with the pricing, setup cost, and licensing of Omada Identity is good. Omada team provides effective support regarding these aspects, making the setup cost and licensing processes man...
What needs improvement with Omada Identity Cloud?
I would suggest improvements for Omada Identity, specifically regarding the user interface in version 15. Coming from version 14, I find the new UI a bit difficult to navigate, making it challengin...
What is your primary use case for Omada Identity Cloud?
My main use case for Omada Identity involves working on email templates, email notifications, event definitions, user groups, user identities, global instance management, asset management, asset in...
 

Also Known As

Google Identity and Access Management, Google Cloud IAM
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

1. Atlassian2. Cisco3. Coca-Cola4. Dell5. Equinix6. GE7. Google8. IBM9. Intel10. JPMorgan Chase11. LinkedIn12. Microsoft13. Netflix14. Oracle15. PayPal16. SAP17. Siemens18. Spotify19. Tesla20. Toyota21. Twitter22. Visa23. Walt Disney24. WeWork25. World Bank26. Xerox27. Zynga
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about Google Cloud Identity and Access Management vs. Omada Identity and other solutions. Updated: June 2026.
902,270 professionals have used our research since 2012.