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Google Cloud Identity and Access Management vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity and A...
Ranking in Identity Management (IM)
19th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity Management (IM)
3rd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of June 2026, in the Identity Management (IM) category, the mindshare of Google Cloud Identity and Access Management is 0.8%, up from 0.1% compared to the previous year. The mindshare of Microsoft Entra ID is 6.3%, down from 13.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID6.3%
Google Cloud Identity and Access Management0.8%
Other92.9%
Identity Management (IM)
 

Featured Reviews

NB
Hybrid Cloud Engineer at RealPage
Seamless integration with cloud identity enhances access management and simplifies task management
The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing. Cloud Identity facilitates access to Google Cloud, and the governance policies are good. I also find the programmatic command line features, such as the G Cloud command-line tool, valuable as it simplifies tasks and makes them easy to manage.
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, I rate the solution at ten out of ten."
"The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing."
"The single sign-on across multiple platforms is really the true advantage here. That gives you one ID and password for access to all your systems. You don't need to manage a plethora of different user IDs and passwords to all the systems that you're going to access."
"Microsoft Entra ID makes work easier; compared to competitors, it is easier to use, easier to navigate, and more customizable, which makes it a better choice."
"The solution has some great features, such as identity governance, and user self-service. The Outlook application is very good and is used by a lot of people even if they are using Google services."
"I find the conditional access policies to be the most valuable. They provide a lot of granularity in determining where the users can log in from, how they log in, and what they have access to."
"It has been very instrumental towards a lot of services we run, especially on the single sign-on side. For example, we have 160 countries that all run their own IT but we still are able to provide users with a single sign-on experience towards global applications. So, they have a certain set of accounts that they get from their local IT department, then they use exactly the same account and credentials to sign into global services. For the user, it has been quite instrumental in that space. It is about efficiency, but also about users not having to remember multiple accounts and passwords since it is all single sign-on. Therefore, the single sign-on experience for us has been the most instrumental for the end user experience."
"Microsoft Entra ID has provided my company with visibility into everything that is occurring regarding authentications for any application across all apps."
"The solution's ease of use is one of its most valuable features."
"This is the kind of solution that I feel you cannot run an organization without using."
 

Cons

"I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it would be beneficial."
"The technical support has room for improvement."
"The deadlines for this feature were set for March, and that has already passed without deployment. We commented that we are still waiting for that, and they commented that they would update us when it is finished, but we haven't received any update about it."
"I would rate my customer service and technical support as about a five right now, as we just got in contact with our Microsoft rep, so it is improving."
"While Microsoft Entra ID is a strong and reliable solution, there are a few areas where improvement can enhance the overall experience, such as simplifying policy management and security policies, which can be complex for new users."
"The product needs to be more user-friendly."
"Something that can be improved is their user interface. It needs to be better."
"The thing that is a bit annoying is the inability to nest groups."
"The price has room for improvement."
 

Pricing and Cost Advice

Information not available
"I give the cost a three out of ten."
"Compared to other Microsoft products, the cost is not too expensive. There's a free tier available, though it doesn't include all features. Overall, it's well-priced."
"From a pricing standpoint, with all the services that we get, we are okay. I do not see a problem with the pricing structure. We are getting our money's worth."
"The product is relatively affordable, especially compared to Okta, a pricey solution."
"We are currently on the education plan, so the price is slightly better than the development plan."
"The cost of Azure AD is one of the biggest benefits, as it is available for use free of charge when you start with Office 365."
"Microsoft Authenticator is included in the package when we purchase a license from Microsoft."
"It is bundled with other services and the pricing is quite reasonable."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business89
Midsize Enterprise41
Large Enterprise161
 

Questions from the Community

What is your experience regarding pricing and costs for Google Cloud Identity and Access Management?
I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it...
What needs improvement with Google Cloud Identity and Access Management?
As of now, I did not find anything that needs improvement. Google's solution started four years ago, and I've only been working more comprehensively with it for two years. It's not bad, it is actua...
What is your primary use case for Google Cloud Identity and Access Management?
We have a tool called CyberArk. From CyberArk, I take the link and open it from this solution. It links to AD, the domain controller, enabling us to connect to Google Cloud Platform.
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
 

Also Known As

Google Identity and Access Management, Google Cloud IAM
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

1. Atlassian2. Cisco3. Coca-Cola4. Dell5. Equinix6. GE7. Google8. IBM9. Intel10. JPMorgan Chase11. LinkedIn12. Microsoft13. Netflix14. Oracle15. PayPal16. SAP17. Siemens18. Spotify19. Tesla20. Toyota21. Twitter22. Visa23. Walt Disney24. WeWork25. World Bank26. Xerox27. Zynga
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Google Cloud Identity and Access Management vs. Microsoft Entra ID and other solutions. Updated: June 2026.
900,838 professionals have used our research since 2012.