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Google Cloud Identity and Access Management vs Microsoft Entra ID comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Omada Identity
Sponsored
Ranking in Identity Management (IM)
4th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
User Provisioning Software (4th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th), Customer Identity and Access Management (CIAM) (3rd)
Google Cloud Identity and A...
Ranking in Identity Management (IM)
24th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity Management (IM)
2nd
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
236
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of October 2025, in the Identity Management (IM) category, the mindshare of Omada Identity is 3.1%, down from 3.5% compared to the previous year. The mindshare of Google Cloud Identity and Access Management is 0.1%, up from 0.1% compared to the previous year. The mindshare of Microsoft Entra ID is 11.8%, up from 11.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID11.8%
Omada Identity3.1%
Google Cloud Identity and Access Management0.1%
Other85.0%
Identity Management (IM)
 

Featured Reviews

Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.
Atul-Yadav - PeerSpot reviewer
Achieving seamless identity management and robust security with integrated roles
As of now, I do not feel any further improvement is necessary because Google keeps enhancing the service's features. However, it would be beneficial if Google developed specific AI services for Google Cloud Identity and Access Management, such as Radian One AI, Radiant Logic, and LLMs, for AI-based security measures in cloud IAM.
Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Omada offers a technical solution that addresses both our needs."
"Omada's most valuable aspect is its usability."
"The key benefit of Omada Identity is maintaining complete control."
"I appreciate all the support we receive from Omada."
"The most valuable feature in Omada is the governance. We work with other products and other product vendors, but the sweet spot in the market for Omada is where things are heavy on governance."
"The most valuable aspects of Omada Identity for me are the automation capabilities."
"User-friendly solution."
"Omada's best feature is creating accounts, automatically assigning permissions, and distributing resources based on assignment policies."
"Overall, I rate the solution at ten out of ten."
"The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing."
"It's very easy to run and it's part of their ecosystem and I don't think it's going anywhere anytime soon."
"The solution scales well."
"The most valuable feature is the conditional access policies. This gives us the ability to restrict who can access which applications or the portal in specific ways."
"The most valuable feature of Azure AD is its ability to connect with services outside of Microsoft, although documentation is necessary to properly implement these connections."
"The most valuable features of Azure ID are the single sign-on and OpenID Connect authentication."
"For some applications, it's not only working for authentication but it's also being used to apply roles for users. From the management perspective, it's much better to have this because in the past we constantly needed to go into the console of the different solutions and create or delete users or modify their roles and permissions. Now, with Azure Active Directory, we can do that from a single point. That makes our management model much easier."
"The most valuable feature of this solution is that is easy to use."
"The most valuable aspect of Microsoft Entra ID is its ability to integrate with other cloud applications."
 

Cons

"What I would most like to see added to the product is role management, especially enterprise or business role management, and the processes around that."
"There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes."
"Omada could make it a bit more convenient to send emails based on events automatically. Having that functionality is critical for us to maintain transparency."
"Its flexibility is both a good thing and a bad thing. Because it is very flexible, it also becomes too complex. This is common for most of the products we evaluated. Its scalability should be better. It had a few scalability issues."
"They need to improve the cost for small companies."
"There's a challenge with handling large amounts of data in this system."
"We are trying to use Omada's standards and to adapt our processes. But we have had some trouble with the bad documentation. This is something that they could improve on. It has not been possible for us to analyze some of the problems so far, based on the documentation. We always need consultants. The documentation should include some implementation hints and some guidelines for implementing the processes."
"The reporting and importing have room for improvement."
"I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it would be beneficial."
"I find Google Cloud Identity and Access Management's pricing to be on the expensive side"
"The frequent changes in branding cause confusion among customers who struggle to keep track of product names and functions."
"Though the installation was seamless, it took longer than expected to be completed."
"If any service is down, it can affect a whole region. We would need to wait on a ticket and get word from Microsoft to understand the issues. If it takes longer to resolve the issue on Microsoft's side, all we can do is wait for them to fix it."
"Their support needs improvement. The UI can also be better. The menu options are very confusing at times."
"The most challenging aspect I found was the creation of organizational units and specific domains. They have a tool called Bastion, which is expensive and a little bit confusing."
"The support is a bit slow."
"The SSO MyApps interface is very basic and needs better customization capabilities."
"I think the solution can improve by making the consumption of that data easier for our customers."
 

Pricing and Cost Advice

"The pricing for Omada Identity is fair."
"The initial total cost of ownership to implement Omada Identity is not small. The TCO for the implementation is as high as any other solution. However, the cost of maintaining the solution is at par or lower than competitors, including adding more features or maintaining the system after the initial deployment or installation to make sure that they are available for users to use or extending the functionalities of those activities. Those maintenance costs are lower than other vendors, but the initial cost of getting the system installed is still high."
"It is not cheap. None of these solutions are cheap, but we have good pricing at least for now from a licensing perspective."
"They are positioned at a good price point. They are lower than some of their competitors."
"Omada Identity offers a reasonable price point, but it will increase as we transition to the cloud."
"Omada Identity is very reasonably and competitively priced."
"It is not cheap. It is expensive, but compared to what we did almost three years ago, it is value for money. It is worth it."
"It is fairly priced for an on-premise environment, but for the cloud environment, I am not that happy with the pricing."
Information not available
"It is worth the money."
"It is not too expensive."
"As a nonprofit, we have A5 licenses for nonprofits in education, so we at least have some reduced costs."
"The price of the solution was reasonable."
"The licensing cost is a bit prohibitive."
"We make sure that we only enable the licenses that are needed for the users, rather than enabling licenses in a blanket fashion."
"Microsoft Entra ID service can be quite costly due to its hidden expenses linked to usage."
"The basic tier of Azure Active Directory is free, so many users use the service for free. For a small company having the security and compliance that Azure offers is a great benefit. For small companies that are using the basic services, not having to pay for Azure Active Directory is the main asset because they can manage their users and have authentications tools and security."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
9%
Government
6%
No data available
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise41
No data available
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise36
Large Enterprise132
 

Questions from the Community

What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configur...
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user ...
What is your experience regarding pricing and costs for Google Cloud Identity and Access Management?
I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of t...
What needs improvement with Google Cloud Identity and Access Management?
As of now, I did not find anything that needs improvement. Google's solution started four years ago, and I've only be...
What is your primary use case for Google Cloud Identity and Access Management?
We have a tool called CyberArk. From CyberArk, I take the link and open it from this solution. It links to AD, the do...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Du...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. W...
What is your experience regarding pricing and costs for Azure Active Directory?
The cost of Microsoft Entra ID is around $8 per month, which I find very reasonable.
 

Also Known As

Omada Identity Suite, Omada Identity Cloud
No data available
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
1. Atlassian2. Cisco3. Coca-Cola4. Dell5. Equinix6. GE7. Google8. IBM9. Intel10. JPMorgan Chase11. LinkedIn12. Microsoft13. Netflix14. Oracle15. PayPal16. SAP17. Siemens18. Spotify19. Tesla20. Toyota21. Twitter22. Visa23. Walt Disney24. WeWork25. World Bank26. Xerox27. Zynga
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about SailPoint, Microsoft, One Identity and others in Identity Management (IM). Updated: October 2025.
869,566 professionals have used our research since 2012.