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Google Cloud Identity and Access Management vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity and A...
Ranking in Identity Management (IM)
19th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity Management (IM)
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of May 2026, in the Identity Management (IM) category, the mindshare of Google Cloud Identity and Access Management is 0.8%, up from 0.1% compared to the previous year. The mindshare of Microsoft Entra ID is 6.9%, down from 13.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID6.9%
Google Cloud Identity and Access Management0.8%
Other92.3%
Identity Management (IM)
 

Featured Reviews

NB
Hybrid Cloud Engineer at RealPage
Seamless integration with cloud identity enhances access management and simplifies task management
The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing. Cloud Identity facilitates access to Google Cloud, and the governance policies are good. I also find the programmatic command line features, such as the G Cloud command-line tool, valuable as it simplifies tasks and makes them easy to manage.
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing."
"Overall, I rate the solution at ten out of ten."
"All of the features are amazing, such as identity governance and privileged identity management."
"Microsoft Entra ID has provided my company with visibility into everything that is occurring regarding authentications for any application across all apps."
"The single sign-on across multiple platforms is really the true advantage here. That gives you one ID and password for access to all your systems. You don't need to manage a plethora of different user IDs and passwords to all the systems that you're going to access."
"Microsoft Entra ID significantly improved secure access to applications and resources in our environment, primarily through the widespread use of single-sign-on."
"We're using the whole suite: device management, user credentials, everything that's possible."
"It's an easy product to maintain."
"The initial setup was very straightforward."
"The most valuable feature is the ability to establish resource groups and set permissions through RBAC across these groups."
 

Cons

"I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it would be beneficial."
"I find Google Cloud Identity and Access Management's pricing to be on the expensive side"
"Entra ID needs to improve its application credentials and use of ID permissions. There are challenges with the management layer. We want to create access down to the Graph level while invoking some management logic. That also means that if an application comes in, we cannot send that to the Graph because we would need an ID on behalf of the cloud hook."
"I'd like to see integration between applications and phones included in the solution."
"Definitely, the price could be lower. When we moved from AWS to Azure, we started paying more."
"Microsoft is working with Microsoft Identity Manager for Active Directory on-premise. It will be very important to have these identity management solutions directly in Azure Active Directory. It's very important to have some kind of Azure identity manager as a technology for identity and access management for working both in the cloud and inside the Azure suite."
"Technical support could be better."
"I want to see new functionalities for the active directory."
"The ease of use regarding finding audit information for users could also be improved."
"The solution was difficult to scale because the group's configuration was complex."
 

Pricing and Cost Advice

Information not available
"Microsoft Entra ID's pricing is reasonable."
"Azure Active Directory is expensive."
"The cost is billed on a per-user licensing basis."
"I give the cost a three out of ten."
"It is not too expensive."
"Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing."
"The product's price is in the midrange."
"If you're on Azure, it can be free or it's incorporated, at no extra cost, or it can become extremely complicated."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise41
Large Enterprise161
 

Questions from the Community

What is your experience regarding pricing and costs for Google Cloud Identity and Access Management?
I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it...
What needs improvement with Google Cloud Identity and Access Management?
As of now, I did not find anything that needs improvement. Google's solution started four years ago, and I've only been working more comprehensively with it for two years. It's not bad, it is actua...
What is your primary use case for Google Cloud Identity and Access Management?
We have a tool called CyberArk. From CyberArk, I take the link and open it from this solution. It links to AD, the domain controller, enabling us to connect to Google Cloud Platform.
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
 

Also Known As

Google Identity and Access Management, Google Cloud IAM
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

1. Atlassian2. Cisco3. Coca-Cola4. Dell5. Equinix6. GE7. Google8. IBM9. Intel10. JPMorgan Chase11. LinkedIn12. Microsoft13. Netflix14. Oracle15. PayPal16. SAP17. Siemens18. Spotify19. Tesla20. Toyota21. Twitter22. Visa23. Walt Disney24. WeWork25. World Bank26. Xerox27. Zynga
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Google Cloud Identity and Access Management vs. Microsoft Entra ID and other solutions. Updated: April 2026.
893,311 professionals have used our research since 2012.