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Google Cloud Identity and Access Management vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity and A...
Ranking in Identity Management (IM)
23rd
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity Management (IM)
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
266
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of January 2026, in the Identity Management (IM) category, the mindshare of Google Cloud Identity and Access Management is 0.3%, up from 0.1% compared to the previous year. The mindshare of Microsoft Entra ID is 9.3%, down from 12.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID9.3%
Google Cloud Identity and Access Management0.3%
Other90.4%
Identity Management (IM)
 

Featured Reviews

NB
Hybrid Cloud Engineer at RealPage
Seamless integration with cloud identity enhances access management and simplifies task management
The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing. Cloud Identity facilitates access to Google Cloud, and the governance policies are good. I also find the programmatic command line features, such as the G Cloud command-line tool, valuable as it simplifies tasks and makes them easy to manage.
JP
Senior Information Security Engineer at a financial services firm with 1,001-5,000 employees
Implementing seamless integration boosts secure access and supports Zero Trust
What I appreciate the most about Microsoft Entra ID is that it integrates seamlessly with all the Defender products and is easy to use. Microsoft Entra ID's integration capabilities influence our Zero Trust model by allowing us to enforce our Zero Trust model. Conditional access policies allow us to leverage Microsoft Entra ID to verify that devices signing in to our cloud services are coming from registered devices, and that people are passing all the other requirements we have in order to complete sign-on or conditional access policies. Since implementing Microsoft Entra ID, I've observed changes in the frequency and nature of identity-related security incidents. The organization already had it implemented when I arrived, and I've been working to enhance it. Better configuration of Microsoft Entra ID has allowed us to better protect our organization from threats. Having it alone isn't a solution, but ensuring proper configuration goes a long way in preventing future compromises. My company's approach to defending against token theft and nation-state attacks has evolved since implementing Microsoft Entra ID. We haven't experienced any known compromises from nation-state attacks, and implementing newer features gives me more confidence in our protection. Regarding device-bound passkeys in Microsoft Authenticator and our approach to phishing-resistant authentication, we are currently implementing Microsoft Entra ID certificate-based authentication. Adding a strong form of MFA is important as we found it to be the most cost-effective way. While other solutions might be equally or more secure, they are significantly more expensive. Having worked as an IT consultant mainly with the Microsoft stack across various industries, I have experience with different identity management solutions. Microsoft Entra ID remains the best option. The major advantages when comparing it to Okta include integration with Defender products, Defender for Identities' integration with conditional access policies, and insider threat management integration for blocking sign-ins based on risk factors. The enhancement of Microsoft Entra ID's implementation is relatively straightforward. My main concern is the occasional lack of documentation and the frequency of changes, which can make feature location challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing."
"Overall, I rate the solution at ten out of ten."
"It's an easy product to maintain."
"The centralized management feature is very valuable."
"The solution's ease of use is one of its most valuable features."
"This solution serves as the basis to understand the MS SSO and MFA capabilities."
"The implementation of Microsoft Entra ID has hardened our approach to defending against token theft and nation-state attacks."
"I love how it uniquely identifies a person universally. If you have the email address, it will be the same account across most platforms. If everything is set up correctly, it's easy to identify a person and get all kinds of information about them from Azure or whichever system."
"We haven't had any problems with stability. Everything works fine."
"It has given us the ability to be able to establish single sign-on identities in which we can establish credentials no matter where we are, whether it is on-premises or in the cloud, in a hybrid cloud, or in an additional connection from another cloud where we share equipment or host."
 

Cons

"I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it would be beneficial."
"I find Google Cloud Identity and Access Management's pricing to be on the expensive side"
"The dashboard and interface could be better. It would be ideal if it was easier to use."
"The product could be more cost-effective."
"I'm satisfied with the features provided by Microsoft. They are continually improving their offerings, and I don't have any downsides or issues with Microsoft Entra ID. We're integrating a lot of Azure virtual machines and utilizing the Azure side. We love Microsoft licensing, all that stuff. And Yeah. It's just, you know, just using the CSP portal as well has just been a game changer for us too."
"In the compliance area, the granulation of access to storage accounts or Kubernetes could be improved."
"The security policy of Azure Active Directory should be based on a matrix so that we can easily visualize which users have access to what."
"It could be better if a simple member could understand more easily the prices of the products and packages offered by Microsoft."
"When you fix the rules and permissions, working directly on the manifest, you really need to have in-depth knowledge. If there were a graphical user interface to update the manifest, that would be good."
"It would be awesome to have a feature where you can see the permissions of a user in all their Azure subscriptions. Right now, you have to select a user, then you have to select the subscription to see which permissions the user has in their selected subscriptions. Sometimes, you just want to know, "Does that user have any permissions in any subscriptions?" That would be awesome if that would be available via the portal."
 

Pricing and Cost Advice

Information not available
"I think we're on the E3 — I think it was about 35 dollars per user."
"Entra's pricing is somewhat higher compared to AWS."
"The licensing model makes it difficult to understand the real cost of the solution, especially because it changes all the time."
"It's pretty good. We're using the native features. It's bundled with our Office 365 licenses. We aren't paying anything extra for Azure Active Directory. It's pretty good for us because it's complementary to Office 365. We're only paying for Office 365."
"If you're on Azure, it can be free or it's incorporated, at no extra cost, or it can become extremely complicated."
"The product's price is in the midrange."
"The price of the solution's license is good."
"The solution has three types of tiers: E1 has very basic features. You get limited stuff in E2 and cannot have Office 360 associated with it. E3 is on the costly side and has all the features."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business85
Midsize Enterprise38
Large Enterprise155
 

Questions from the Community

What is your experience regarding pricing and costs for Google Cloud Identity and Access Management?
I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it...
What needs improvement with Google Cloud Identity and Access Management?
As of now, I did not find anything that needs improvement. Google's solution started four years ago, and I've only been working more comprehensively with it for two years. It's not bad, it is actua...
What is your primary use case for Google Cloud Identity and Access Management?
We have a tool called CyberArk. From CyberArk, I take the link and open it from this solution. It links to AD, the domain controller, enabling us to connect to Google Cloud Platform.
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with the pricing, setup costs, and licensing of Microsoft Entra ID is that it is decent.
What needs improvement with Azure Active Directory?
I think Microsoft Entra ID could be improved by assigning permissions to nested groups in the next release.
 

Also Known As

No data available
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

1. Atlassian2. Cisco3. Coca-Cola4. Dell5. Equinix6. GE7. Google8. IBM9. Intel10. JPMorgan Chase11. LinkedIn12. Microsoft13. Netflix14. Oracle15. PayPal16. SAP17. Siemens18. Spotify19. Tesla20. Toyota21. Twitter22. Visa23. Walt Disney24. WeWork25. World Bank26. Xerox27. Zynga
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Google Cloud Identity and Access Management vs. Microsoft Entra ID and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.