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Google Cloud Identity and Access Management vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity and A...
Ranking in Identity Management (IM)
19th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity Management (IM)
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
273
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of March 2026, in the Identity Management (IM) category, the mindshare of Google Cloud Identity and Access Management is 0.6%, up from 0.2% compared to the previous year. The mindshare of Microsoft Entra ID is 8.8%, down from 13.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID8.8%
Google Cloud Identity and Access Management0.6%
Other90.6%
Identity Management (IM)
 

Featured Reviews

NB
Hybrid Cloud Engineer at RealPage
Seamless integration with cloud identity enhances access management and simplifies task management
The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing. Cloud Identity facilitates access to Google Cloud, and the governance policies are good. I also find the programmatic command line features, such as the G Cloud command-line tool, valuable as it simplifies tasks and makes them easy to manage.
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing."
"Overall, I rate the solution at ten out of ten."
"We have about 80 users in the Azure Active Directory right now, however, we know that if it was necessary to scale it for hundreds or thousands of users, it wouldn't be a problem."
"The features of Microsoft Entra ID that I appreciate the most are the Conditional Access policies, because they provide granular aspects to enable features and offer flexibility across my user base, allowing me to provide the security features and protections needed for complex organizations."
"Microsoft Entra ID makes work easier; compared to competitors, it is easier to use, easier to navigate, and more customizable, which makes it a better choice."
"Microsoft Entra ID's integration capabilities influence our Zero Trust model by allowing us to enforce our Zero Trust model."
"The features of Microsoft Entra ID such as token replay detection, attack-in-the-middle detection, and verified threat actor IP protection have all had an impact on defending against these threats, with the last one being particularly significant."
"The single sign-on across multiple platforms is really the true advantage here. That gives you one ID and password for access to all your systems. You don't need to manage a plethora of different user IDs and passwords to all the systems that you're going to access."
"The most valuable feature is Conditional Access, and we use it extensively."
"I find the conditional access policies to be the most valuable. They provide a lot of granularity in determining where the users can log in from, how they log in, and what they have access to."
 

Cons

"I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it would be beneficial."
"I find Google Cloud Identity and Access Management's pricing to be on the expensive side"
"The ability to manage and authenticate against on-premises solutions would be beneficial."
"The solution was difficult to scale because the group's configuration was complex. I would rate the scalability level of Azure Active Directory a five out of ten."
"Technical support could be better."
"Role-based access controls."
"Documentation I think is always the worst part with what Azure's doing right now across the board."
"Transitioning to the cloud is very difficult. They need the training to make it easier."
"Microsoft should work on enhancing its machine-learning algorithm to prevent unnecessary lockouts of users."
"The ease of use regarding finding audit information for users could also be improved."
 

Pricing and Cost Advice

Information not available
"Azure Active Directory is expensive."
"It is a packaged license. We have a Premium P1 subscription of Office 365, and it came with that."
"It's really affordable."
"The solution can be cheaper."
"It comes free with the Microsoft account. We have a yearly agreement, and all products are covered under it."
"The cost is billed on a per-user licensing basis."
"Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing."
"The price of the solution's license is good."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business88
Midsize Enterprise39
Large Enterprise159
 

Questions from the Community

What is your experience regarding pricing and costs for Google Cloud Identity and Access Management?
I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it...
What needs improvement with Google Cloud Identity and Access Management?
As of now, I did not find anything that needs improvement. Google's solution started four years ago, and I've only been working more comprehensively with it for two years. It's not bad, it is actua...
What is your primary use case for Google Cloud Identity and Access Management?
We have a tool called CyberArk. From CyberArk, I take the link and open it from this solution. It links to AD, the domain controller, enabling us to connect to Google Cloud Platform.
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with the pricing, setup costs, and licensing of Microsoft Entra ID is that it is decent.
What needs improvement with Azure Active Directory?
I think Microsoft Entra ID could be improved by assigning permissions to nested groups in the next release.
 

Also Known As

No data available
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

1. Atlassian2. Cisco3. Coca-Cola4. Dell5. Equinix6. GE7. Google8. IBM9. Intel10. JPMorgan Chase11. LinkedIn12. Microsoft13. Netflix14. Oracle15. PayPal16. SAP17. Siemens18. Spotify19. Tesla20. Toyota21. Twitter22. Visa23. Walt Disney24. WeWork25. World Bank26. Xerox27. Zynga
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Google Cloud Identity and Access Management vs. Microsoft Entra ID and other solutions. Updated: March 2026.
884,933 professionals have used our research since 2012.