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Google Cloud Identity and Access Management vs Microsoft Entra ID Protection comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Omada Identity
Sponsored
Ranking in Identity Management (IM)
4th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
User Provisioning Software (4th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th), Customer Identity and Access Management (CIAM) (3rd)
Google Cloud Identity and A...
Ranking in Identity Management (IM)
24th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Entra ID Protection
Ranking in Identity Management (IM)
6th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
Microsoft Security Suite (9th), Identity Threat Detection and Response (ITDR) (1st)
 

Mindshare comparison

As of October 2025, in the Identity Management (IM) category, the mindshare of Omada Identity is 3.1%, down from 3.5% compared to the previous year. The mindshare of Google Cloud Identity and Access Management is 0.1%, up from 0.1% compared to the previous year. The mindshare of Microsoft Entra ID Protection is 1.1%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Market Share Distribution
ProductMarket Share (%)
Omada Identity3.1%
Microsoft Entra ID Protection1.1%
Google Cloud Identity and Access Management0.1%
Other95.7%
Identity Management (IM)
 

Featured Reviews

Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.
Atul-Yadav - PeerSpot reviewer
Achieving seamless identity management and robust security with integrated roles
As of now, I do not feel any further improvement is necessary because Google keeps enhancing the service's features. However, it would be beneficial if Google developed specific AI services for Google Cloud Identity and Access Management, such as Radian One AI, Radiant Logic, and LLMs, for AI-based security measures in cloud IAM.
Ankit Gupta. - PeerSpot reviewer
Comprehensive identity management enhances security and access controls with advanced integration
The monitoring from Microsoft Entra ID Protection provides great visibility at a granular level. It provides all the details, including IP address, username, and permission or error logs. This information is available in both the audit log and regular log. The alert functionality supports general day-to-day monitoring and any violation or trigger for errors. Microsoft Entra ID Protection's features are suitable for all sizes of companies. It's a must-have product because traditionally Active Directory was used for identity and authentication on computers. Now, with hybrid capabilities, every company of any size needs these features and tools. I rate Microsoft Entra ID Protection ten out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable aspects of Omada Identity for me are the automation capabilities."
"Its best feature is definitely the process design. It is quite easy and straightforward to design a process."
"Two valuable features of Omada Identity are the ability to discover accounts and link them to identities, and the automatic disabling of inactive accounts or identities."
"Technically, the product does everything one would expect from an identity and access management platform. The product offers robust handling of Active Directory resources."
"What I like most is that we can always find a solution, and we can also find the cause when something goes wrong. I like that the most because everything is in one way or another traceable. That is what I like most. I like its reliability."
"The most valuable feature of Omada is its API connectivity, which allows seamless integration with various services like SAP, GRC, and Microsoft licenses."
"Our customers have benefited from Omada Identity automating the certification process. Most of our customers were using manual methods for user access certification. With Omada Identity, you can automate almost all of it, which means that certification now becomes on demand. You don't have to wait for two or three months to execute a certification timeframe. Instead, you can do certifications as often as you want."
"Omada offers a technical solution that addresses both our needs."
"Overall, I rate the solution at ten out of ten."
"The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing."
"The tool is simple and you can find a lot of tutorials, and videos on YouTube that can help you."
"The reverse proxy feature provides additional security that is not available in other solutions."
"I recommend this product overall."
"The features we find most effective for identity security include access reviews, two-factor authentication, and modification."
"The valuable features of Entra ID Protection include providing me visibility of my entire estate, managing access, and having a level of control."
"The primary and most valuable aspect of Azure AD identity is its ability to function seamlessly on both on-premise and cloud infrastructure, eliminating the need for extensive updates. However, this dual solution can pose vulnerabilities that require substantial support and security measures in the on-premise environment. Despite the challenges, it is currently not feasible to completely abandon AD, especially for companies in the sales and energy sectors. The integration with Microsoft Defender is crucial for enhancing security, making identity and security the primary focus and purpose of Azure AD."
"The solution helps us with authentication."
"For me, automatization is most valuable."
 

Cons

"It is not possible to customize reports on Omada Identity."
"In our organization, all the data is event-driven, which means that if an attribute is changed in the source system, it can be updated within a few seconds in all end-user systems. There is room for improvement in Omada regarding that. Omada is still batch-based for some processes, so sometimes it can take an hour or even four hours before the execution is run and the update is sent."
"The current reporting tools in Omada are limited, but we expect significant improvements in the new version."
"There is room for improvement in Omada's integration capabilities, particularly in streamlining complex integrations and enhancing programming logic for better rule management."
"The solution should be made more agile for customers to own or configure."
"Omada Identity has a steep learning curve."
"The comprehensiveness of Omada's out-of-the-box connectors for the applications we use could be better. We are getting a new HR system called Cornerstone for which they do not have an out-of-the-box connector, so we have to take the REST connector and play around with it."
"Omada Identity's user interface needs improvement, especially for new users."
"I find Google Cloud Identity and Access Management's pricing to be on the expensive side"
"I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it would be beneficial."
"Microsoft has not offered control over how they calculate high or low-risk scenarios."
"The pricing could be improved."
"I rate the quality of support at four out of ten because of inefficiencies in the ticket handling process. Tickets often bounce from person to person, requiring the sharing of information multiple times."
"The solution's sync should be faster since it can take about 30 minutes to two hours to complete a simple sync. The tool needs to sync instantly. It also needs to improve scalability, support, and stability."
"There is a lot of confusion around the user interface."
"Microsoft has room for improvement in simplifying their integration with third-party solutions and making the licensing model more understandable."
"There is room for improvement in the ability for Entra ID Protection to inherit roles and configurations from whatever solution I am migrating from, so that these don't have to be built from the ground up during the implementation process."
"The recent CrowdStrike issue affected most systems."
 

Pricing and Cost Advice

"They are positioned at a good price point. They are lower than some of their competitors."
"The initial total cost of ownership to implement Omada Identity is not small. The TCO for the implementation is as high as any other solution. However, the cost of maintaining the solution is at par or lower than competitors, including adding more features or maintaining the system after the initial deployment or installation to make sure that they are available for users to use or extending the functionalities of those activities. Those maintenance costs are lower than other vendors, but the initial cost of getting the system installed is still high."
"It's a fair price for the on-premises system. Compared with what we had before, it's much cheaper and we get all the modules in one. We tried to go with the cloud, but it was far too expensive."
"Omada Identity is competitively priced and delivers good value for our money."
"Omada isn't cheap or expensive. The licensing model is flexible. I've only had limited interactions with the Omada sales team, but they were positive. They don't sell the customers more licenses than they need. It's important to accurately forecast future usage. For example, we have many licenses that we don't use because we don't have the identities yet. We pay extra, which isn't good."
"Omada is expensive."
"It is not cheap. It is expensive, but compared to what we did almost three years ago, it is value for money. It is worth it."
"My client deals directly with the Omada Identity team in terms of licensing. I never look at pricing, so I'm not aware of how much the solution costs, but it's worth the money. Often, when you begin to use Omada Identity and it takes a while to set up, it'll be irreversible, and you'd depend on and focus more on the functionality of the solution, rather than its price tag."
Information not available
"Azure Active Directory Identity Protection is not very expensive."
"The pricing is competitive in the SMA segment and runs $5-$6 per user."
"The price of Azure AD is not expensive."
"From one to ten, if one is cheap and ten is expensive, I rate the tool a seven out of ten."
"The product cost is on the expensive side."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
9%
Government
6%
No data available
Computer Software Company
17%
Financial Services Firm
13%
Manufacturing Company
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise41
No data available
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise4
 

Questions from the Community

What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configur...
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user ...
What is your experience regarding pricing and costs for Google Cloud Identity and Access Management?
I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of t...
What needs improvement with Google Cloud Identity and Access Management?
As of now, I did not find anything that needs improvement. Google's solution started four years ago, and I've only be...
What is your primary use case for Google Cloud Identity and Access Management?
We have a tool called CyberArk. From CyberArk, I take the link and open it from this solution. It links to AD, the do...
What is your experience regarding pricing and costs for Azure Active Directory Identity Protection?
The pricing for Microsoft Entra ID protection is not expensive. It varies based on the company's size and quality.
What needs improvement with Azure Active Directory Identity Protection?
A potential area of improvement in Microsoft Entra ID Protection could include backup-level capability or snapshot ca...
 

Also Known As

Omada Identity Suite, Omada Identity Cloud
No data available
Azure Active Directory Identity Protection, Azure AD Identity Protection
 

Overview

 

Sample Customers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
1. Atlassian2. Cisco3. Coca-Cola4. Dell5. Equinix6. GE7. Google8. IBM9. Intel10. JPMorgan Chase11. LinkedIn12. Microsoft13. Netflix14. Oracle15. PayPal16. SAP17. Siemens18. Spotify19. Tesla20. Toyota21. Twitter22. Visa23. Walt Disney24. WeWork25. World Bank26. Xerox27. Zynga
Information Not Available
Find out what your peers are saying about SailPoint, Microsoft, One Identity and others in Identity Management (IM). Updated: October 2025.
869,566 professionals have used our research since 2012.