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Google Cloud Identity and Access Management vs Microsoft Entra ID Protection comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity and A...
Ranking in Identity Management (IM)
23rd
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Entra ID Protection
Ranking in Identity Management (IM)
8th
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
20
Ranking in other categories
Microsoft Security Suite (9th), Identity Threat Detection and Response (ITDR) (2nd)
 

Mindshare comparison

As of January 2026, in the Identity Management (IM) category, the mindshare of Google Cloud Identity and Access Management is 0.3%, up from 0.1% compared to the previous year. The mindshare of Microsoft Entra ID Protection is 1.2%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID Protection1.2%
Google Cloud Identity and Access Management0.3%
Other98.5%
Identity Management (IM)
 

Featured Reviews

NB
Hybrid Cloud Engineer at RealPage
Seamless integration with cloud identity enhances access management and simplifies task management
The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing. Cloud Identity facilitates access to Google Cloud, and the governance policies are good. I also find the programmatic command line features, such as the G Cloud command-line tool, valuable as it simplifies tasks and makes them easy to manage.
reviewer2133984 - PeerSpot reviewer
Sr. Security Analyst/Incident Response at a retailer with 5,001-10,000 employees
Conditional access provides detailed security customization
The best features of Microsoft Entra ID Protection are the conditional aspects, particularly the conditions that can be created. Microsoft Entra ID Protection has helped us because it gives us conditions that we can filter on or support, providing us more granularity. Microsoft Entra ID Protection allows blocking based on geolocation and similar parameters. The protections for handling identity threats in Microsoft Entra ID Protection, such as the automated remediation, are working effectively. With Microsoft Entra ID Protection, we are able to pivot off of particular alerts and stay abreast of them, which works to enhance our organization's security strategy. They definitely aid in threat detection with Microsoft Entra ID Protection.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, I rate the solution at ten out of ten."
"The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing."
"The multifactor authentication feature is effective, providing an additional layer of security."
"The valuable features include multifactor authentication, accessory capabilities, and conditional access for specific applications."
"Microsoft's support is commendable. Their response time is quick, and they handle inquiries effectively, ensuring ongoing support processes."
"As an end-user, I find the experience to be quite seamless. My main advantage is that I only need to manage one login and one two-factor authentication method to access all the necessary tools. I don't have to set up separate logins and authentication for each application."
"These features ease the job of security analysts, providing a better vision of user activities and potential risks."
"The protections for handling identity threats in Microsoft Entra ID Protection, such as the automated remediation, are working effectively."
"We can solve many problems without deep knowledge of coding, and it's very quick to solve problems with the no-code, low-code solution of Microsoft for us."
"The deployment process is straightforward. It takes a few hours to complete."
 

Cons

"I find Google Cloud Identity and Access Management's pricing to be on the expensive side"
"I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it would be beneficial."
"Support or customer service with Microsoft Entra ID Protection can be challenging because you can get lost in the queue. You can open up a case, but sometimes it can be an hour or even a day between communications."
"The recent CrowdStrike issue affected most systems."
"Identity protection and trust issues, particularly in hybrid environments, could be addressed better with Microsoft Entra ID Protection. This would aid connectivity concerns."
"I did have some trouble finding specific documentation, particularly for troubleshooting."
"The product's initial setup phase is not easy."
"Entra ID lacks a function to synchronize from the cloud to the local directory. This is a significant issue since there is no write-back feature from the cloud to local, which would allow me to use my own credentials from the cloud tenant securely."
"The platform's pricing and scalability need improvement."
"I rate the quality of support at four out of ten because of inefficiencies in the ticket handling process. Tickets often bounce from person to person, requiring the sharing of information multiple times."
 

Pricing and Cost Advice

Information not available
"The pricing is competitive in the SMA segment and runs $5-$6 per user."
"The product cost is on the expensive side."
"From one to ten, if one is cheap and ten is expensive, I rate the tool a seven out of ten."
"The price of Azure AD is not expensive."
"Azure Active Directory Identity Protection is not very expensive."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
14%
Financial Services Firm
14%
Manufacturing Company
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise1
Large Enterprise4
 

Questions from the Community

What is your experience regarding pricing and costs for Google Cloud Identity and Access Management?
I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it...
What needs improvement with Google Cloud Identity and Access Management?
As of now, I did not find anything that needs improvement. Google's solution started four years ago, and I've only been working more comprehensively with it for two years. It's not bad, it is actua...
What is your primary use case for Google Cloud Identity and Access Management?
We have a tool called CyberArk. From CyberArk, I take the link and open it from this solution. It links to AD, the domain controller, enabling us to connect to Google Cloud Platform.
What is your experience regarding pricing and costs for Azure Active Directory Identity Protection?
The pricing for Microsoft Entra ID protection is not expensive. It varies based on the company's size and quality.
What needs improvement with Azure Active Directory Identity Protection?
We explore the possibilities to use Purview to control our applications, though not very deeply as it's not very helpful at this moment.For us, the most important problem is access; we need an easy...
What is your primary use case for Azure Active Directory Identity Protection?
We are still deep involved in the use of Microsoft technology for databases and business intelligence, and in the last three years with Power Apps and Power Automate, all that means Azure services,...
 

Also Known As

No data available
Azure Active Directory Identity Protection, Azure AD Identity Protection
 

Overview

 

Sample Customers

1. Atlassian2. Cisco3. Coca-Cola4. Dell5. Equinix6. GE7. Google8. IBM9. Intel10. JPMorgan Chase11. LinkedIn12. Microsoft13. Netflix14. Oracle15. PayPal16. SAP17. Siemens18. Spotify19. Tesla20. Toyota21. Twitter22. Visa23. Walt Disney24. WeWork25. World Bank26. Xerox27. Zynga
Information Not Available
Find out what your peers are saying about Google Cloud Identity and Access Management vs. Microsoft Entra ID Protection and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.