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EmpowerID vs Google Cloud Identity and Access Management comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Omada Identity
Sponsored
Ranking in Identity Management (IM)
4th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
User Provisioning Software (4th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th), Customer Identity and Access Management (CIAM) (3rd)
EmpowerID
Ranking in Identity Management (IM)
26th
Average Rating
7.6
Reviews Sentiment
7.1
Number of Reviews
2
Ranking in other categories
User Provisioning Software (11th)
Google Cloud Identity and A...
Ranking in Identity Management (IM)
24th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Identity Management (IM) category, the mindshare of Omada Identity is 3.1%, down from 3.5% compared to the previous year. The mindshare of EmpowerID is 0.7%, up from 0.4% compared to the previous year. The mindshare of Google Cloud Identity and Access Management is 0.1%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Market Share Distribution
ProductMarket Share (%)
Omada Identity3.1%
Google Cloud Identity and Access Management0.1%
EmpowerID0.7%
Other96.1%
Identity Management (IM)
 

Featured Reviews

Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.
Varun Khandavalli - PeerSpot reviewer
An excellent application with a strong use case
It is very intuitive and has improved significantly over the last seven years. Its deployment is very enterprise-focused, and I hope it will eventually become cloud-based for easier connection through AWS or similar services. Currently, it's an It is very intuitive and has improved significantly over the last seven years. Its deployment is very enterprise-focused, and I hope it will eventually become cloud-based for easier connection through AWS or similar services. Currently, it's an excellent application with a strong use case.
Atul-Yadav - PeerSpot reviewer
Achieving seamless identity management and robust security with integrated roles
As of now, I do not feel any further improvement is necessary because Google keeps enhancing the service's features. However, it would be beneficial if Google developed specific AI services for Google Cloud Identity and Access Management, such as Radian One AI, Radiant Logic, and LLMs, for AI-based security measures in cloud IAM.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has a very user-friendly interface compared to what we are used to, and it is highly configurable. In the old solution, when we needed to do something, we had to have a programmer sitting next to us, whereas, in Omada Identity, everything is configurable."
"The best features of Omada Identity include its cloud version, which is really fast, and I appreciate the main menu and overall look of the features; it is really user-friendly and easy for the users to understand what they want."
"Omada Identity saves time in provisioning access for identities as it is linked to the HR system, allowing onboarding and offboarding to be done automatically; this includes the automatic creation of access roles."
"Two valuable features of Omada Identity are the ability to discover accounts and link them to identities, and the automatic disabling of inactive accounts or identities."
"The most valuable aspect of the product is that it is Microsoft-based and it supports all Microsoft technology."
"For me, the best feature of Omada Identity is its web interface because it's really easy for users to understand."
"The Governance and self-service that can be set up so you can use them yourself to work in the system are the most valuable features. End users can be enabled to help themselves."
"The identity lifecycle support is definitely valuable because we are a complex organization, and there is a lot of onboarding, movement, and offboarding in our organization. We have 31,000 users, and there are a lot of users who are constantly onboarding, offboarding, and moving. So, we need to make sure that these activities are supported. In old times, we used to do everything manually. Everyone was onboarded, offboarded, or moved manually. So, from a business point of view and an economics point of view, identity lifecycle is most valuable. From a security point of view, access review is the most important feature for us."
"It is very intuitive and has improved significantly over the last seven years. Its deployment is very enterprise-focused, and I hope it will eventually become cloud-based for easier connection through AWS or similar services. Currently, it's an excellent application with a strong use case."
"The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing."
"Overall, I rate the solution at ten out of ten."
 

Cons

"I would like more training. As someone who is new to this world, I don't feel that the courses Omada provides are good enough. They should also improve the documentation. It is difficult to learn how to use the solution by yourself"
"What I would most like to see added to the product is role management, especially enterprise or business role management, and the processes around that."
"Omada's reporting functionality is limited and could benefit from greater customization."
"There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes."
"Functionality and usability could be improved."
"When you do a recalculation of an identity, it's hard to understand what was incorrect before you started the recalculation, and which values are actually updated... all you see are all the new fields that are provisioned, instead of seeing only the fields that are changed."
"Omada could communicate better with us about the product roadmap. We haven't gotten any updates about it. The user interface is often a bit difficult to understand. It isn't optimized for small screens, so it doesn't display all of the information clearly, so users need to scroll a lot."
"Omada Identity's user interface needs improvement, especially for new users."
"I would like to see EmpowerID move to the cloud to facilitate easier deployment and connectivity through AWS or similar services."
"I find Google Cloud Identity and Access Management's pricing to be on the expensive side"
"I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it would be beneficial."
 

Pricing and Cost Advice

"The pricing is too high for SMBs."
"It is not cheap. It is expensive, but compared to what we did almost three years ago, it is value for money. It is worth it."
"From an on-prem point of view, the cost is quite transparent and reasonable. The direct cost is primarily for licenses and maintenance on licenses."
"While Omada Identity carries a premium price tag, it proves to be cost-effective."
"There were a lot of administrator, partner, and supplier accounts for people who were no longer working for us but still in the system. So, we reduced the number of users no longer with the company, which saved us some money on licensing."
"It is not cheap. None of these solutions are cheap, but we have good pricing at least for now from a licensing perspective."
"Omada is too expensive. We are in the automotive industry. The pricing might be high because most of the other customers are in the insurance or banking sectors, but it's steep for an auto supply company."
"Omada Identity offers a reasonable price point, but it will increase as we transition to the cloud."
Information not available
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
9%
Government
6%
No data available
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise41
No data available
No data available
 

Questions from the Community

What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configur...
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user ...
What is your experience regarding pricing and costs for EmpowerID?
The cost is fairly moderate, although I can't recall the exact amount, it's around twenty five.
What needs improvement with EmpowerID?
I would like to see EmpowerID move to the cloud to facilitate easier deployment and connectivity through AWS or simil...
What is your primary use case for EmpowerID?
EmpowerID is an application that helps move LC-MS and HPLC data from instruments to systems of record to be able to g...
What is your experience regarding pricing and costs for Google Cloud Identity and Access Management?
I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of t...
What needs improvement with Google Cloud Identity and Access Management?
As of now, I did not find anything that needs improvement. Google's solution started four years ago, and I've only be...
What is your primary use case for Google Cloud Identity and Access Management?
We have a tool called CyberArk. From CyberArk, I take the link and open it from this solution. It links to AD, the do...
 

Also Known As

Omada Identity Suite, Omada Identity Cloud
The Dot Net Factory EmpowerID
No data available
 

Overview

 

Sample Customers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Glencoe Specialty Services, GoDaddy, GTSI Corp., Alere Inc., Anadarko Petroleum, Bank of America, Bank of New York, Caterpillar, Coldwell Banker
1. Atlassian2. Cisco3. Coca-Cola4. Dell5. Equinix6. GE7. Google8. IBM9. Intel10. JPMorgan Chase11. LinkedIn12. Microsoft13. Netflix14. Oracle15. PayPal16. SAP17. Siemens18. Spotify19. Tesla20. Toyota21. Twitter22. Visa23. Walt Disney24. WeWork25. World Bank26. Xerox27. Zynga
Find out what your peers are saying about SailPoint, Microsoft, One Identity and others in Identity Management (IM). Updated: October 2025.
869,566 professionals have used our research since 2012.