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Fortinet FortiADC vs HAProxy vs Kemp LoadMaster comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of July 2025, in the Application Delivery Controllers (ADC) category, the mindshare of Fortinet FortiADC is 9.9%, up from 8.4% compared to the previous year. The mindshare of HAProxy is 12.3%, down from 12.7% compared to the previous year. The mindshare of Kemp LoadMaster is 7.3%, up from 7.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Delivery Controllers (ADC)
 

Featured Reviews

OusaidAbaz - PeerSpot reviewer
Integrates load balancing efficiently within existing technology environments
FortiADC provides load-balancing capabilities needed for integration with other Fortinet platforms. It allows for the creation of virtual IPs and applying various algorithms for traffic management. Although it offers fewer algorithms than competing platforms like F5, its capability to manage load balancing makes it valuable. The security features depend on the environment, relying on firewalls like FortiGate.
Kaushlendra Singh - PeerSpot reviewer
Used for load balancing, but its dashboard and reporting could be improved
We use the solution for load balancing The solution's implementation and troubleshooting are not easy. The solution's dashboards and reports could be improved. I have been using HAProxy for 12 years. We didn’t face any issues with the solution’s stability. I rate the solution’s stability an…
PeterForster - PeerSpot reviewer
A highly stable and scalable load-balancing software that offers great technical support
My company is really happy with Kemp LoadMaster as a product. My company is also happy with the support we receive from Kemp LoadMaster. I want Kemp LoadMaster to provide users with better reporting capabilities in relation to TCP packets. In general, the connections that are present in the system require improvement. Feature-wise, Kemp LoadMaster has everything that our company's customers require. Kemp LoadMaster also has features that have supported our company's past projects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Customer service is excellent."
"The most valuable feature is the SSL offloading capacity."
"Content caching and content compression are good features."
"The solution provides high-level services such as availability, redundancy, and load balancing between servers."
"It's a good product because it supports all the features that ADC solutions in the market can support, like F5 solutions, for example, such as the LTM of F5."
"The most valuable feature is its simplicity."
"Although FortiADC has multiple features that I like, the global DNS is the most helpful. It is primarily useful for customers with huge environments and at least two data centers. FortiADC can act as your DNS server. It can check which data center has the lowest latency, and route traffic to that one. It's an intelligent DNS."
"The GSLB, the DR side, is the best part. Because we had our main side in one city, we created another, and we had a complete MPLS over the internet. We used the GSLB and data loss for our business applications."
"Scalable and inexpensive."
"Performance configuration options with threads, processes, and core stickiness are very valuable."
"Tech support is super-quick to respond, and always on target with answers specific to the current issue."
"The solution is user-friendly and efficient."
"It improves our scalability and responsiveness services to meet our demanding customer requirements."
"The anti-DDOS PacketShield filtering solution (embedded in the physical appliances) as well as the BGP route injection are great features and heavily used."
"Having the right load balancing solution – which is what HAProxy is – and protection in place gives organizations peace of mind."
"The ability to handle a sequence of front- and back-ends gives the user the opportunity to send traffic through different services."
"The feature I find most valuable is load balancing with different algorithms."
"With Kemp 360 Central, our customers get a nice overview of their Kemp products and an easy way to upgrade firmware on all devices from a single interface."
"The most valuable feature is the load balancing and allowing for high availability of our web services."
"From my personal experience, many firewalls provide Load Balancing functionalities, but Kemp Loadmaster has a lot of features and functionalities like what you can configure. So there are a lot of features but we use only five percent of it."
"It has greatly fortified the performance and uptime of our front-door email ingress, simplified and segmented mail routing, and reduced admin overhead for mail issue resolution and troubleshooting."
"Security is considered the most effective feature in Kemp LoadMaster."
"The feature that allows us to easily disconnect a server when we need and bring back online is the most valuable. It's a click of a button. This allows us to keep all systems up. We can then run updates, perform reboots whatever we need to one of the servers without taking production down."
"One of the most valuable features I like is the ability to block specific cipher suites like RC4, and older protocols like SSL 3.0."
 

Cons

"Technical support and documentation could both be improved."
"FortiADC is complex to configure so the interface should be improved."
"I think it would be helpful if Fortinet put more video examples on their cookbook site."
"The initial setup could be simplified."
"It would be good if they built in a fully functional web application firewall."
"The L7 Persistent load-balancing algorithm has not worked for me after having tested it many times with my customer's in-house application. I'd like to suggest that the company make sure that all load-balancing algorithms work properly with most applications, even those that are in-house apps."
"The solution’s pricing could be improved."
"The product's stability for VMs could be better."
"The visibility could be improved."
"I would like to see better search handling, and a user interface, with a complete functional graphical unit"
"Pricing, monitoring, and reports can be improved."
"There is room for improvement in HAProxy's dynamic configuration."
"Improving the documentation with multiple examples and scenarios would be beneficial. Most users encounter similar situations, so having a variety of scenarios readily available on the tool's website would be helpful. For instance, if I were part of the HAProxy team, I'd create a webpage with different scenarios and provide files for each scenario. This way, users wouldn't have to start from scratch every time."
"We've changed solutions as it doesn't fit with our current needs."
"We would like to see dynamic ACL and port update support. Our infrastructure relies on randomly allocated ports and this feature would allow us to update without restarting the process."
"They should introduce one feature that I know many people, including me, are waiting for: HAProxy should have provide hot-swipe for back-end servers. Also, they need a more detailed GUI for monitoring and configuration."
"If there is anything that needs to be updated, the GUI can get a refresh to make it look more like 2020, although it is just a cosmetic change."
"I really don't like the way the logs are presented in the software."
"Several elements of the GUI need work. For example, if you have many content switches, it’s difficult to find the ones you need. And where is the search feature?"
"To make it a perfect ten out of ten it would need better connection logging. If there is an active connection, that there is better logging. It should also have better management monitoring tools."
"When we go serverless, we may again have to revisit this because the configuration needs to be changed. With this change, we can run into a lot of other configurations that we haven't got into, which involve additional expenses. It would be challenging to convince management to buy at that price point. It would be a balancing act of justifying that expense and the value, that is, how it is going to save a bit of time and make our platform secure. It can have better configuration ability. A lot of iterations happen when we have multiple servers pointing to the same domain. If we do not orchestrate carefully, it gets into a loop, which takes away the precious time of the user who is trying to subscribe to a service. It takes a little longer time to realize services as well as web pages."
"The product is really good as-is out of the box. If there is one thing I would change is to have the license file not be coupled with the MAC address of the device. This is actually not really useful in a virtual environment where if you have a single VM with KEMP LoadMaster and you have not set up static MAC Address, if you, for example, recreate the VM and just load the disk file on a new VM it will get new MAC address and the NLB will not work as it will not see a proper license."
"The ability to see live traffic is not great and can be improved."
"It would be nice if the historical metrics were easily exportable from the interface."
 

Pricing and Cost Advice

"Our basic license excludes features such as antivirus and IDS. Due to license limitations, some functionalities are not configured."
"The product has affordable pricing."
"Compared to F5, FortiADC pricing is better."
"The solution is less expensive than F5 or Imperva and is the most reasonably priced option available."
"The product has average pricing. I rate its pricing a five out of ten."
"The solution could be more cost-effective."
"They offer a perpetual license."
"I rate Fortinet FortiADC's pricing one out of ten. It is fixed."
"Test/lab virtual machines can be installed without a licence. They can't be used for performance testing but otherwise behave like production nodes."
"The product is open source."
"When it comes to pricing HAProxy is free."
"HAProxy is free software. There are optional paid products (support/appliances)."
"The tool is open-source."
"The only cost is for the image manager, who is responsible for uploading the image, and that is trivial."
"I use the open-source version of the product. I don't have experience with the licensed version of the solution."
"HAProxy is free open-source software."
"Nowadays, going with the virtual appliance is the easiest way and the cost is reasonable."
"Currently, no cost is involved with a virtual load balancer. They have used open source. We did not pay for software. We paid for the expertise. We are only paying the consulting charges, which are very reasonable, that is, around a thousand dollars."
"From a cost perspective, Kemp is very competitive and is not hard to justify by any means."
"The setup cost and pricing plan is reasonable and will ultimately give you a worthy return."
"The license varies according to the number of megabits."
"Download Kemp's VLM trial and take it for a test drive; you will be impressed."
"This is a cost-efficient product."
"The pricing is alright and we pay a monthly licensing fee"
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
9%
Government
9%
Educational Organization
6%
Computer Software Company
19%
Financial Services Firm
11%
Comms Service Provider
7%
Government
7%
Educational Organization
29%
Computer Software Company
13%
Financial Services Firm
6%
Government
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Is Citrix ADC (formerly Netscaler) the best ADC to use and if not why?
For ADC, any ADC can do a good job. But in case if you want to add WAF functionality to the same ADC hardware you hav...
Do you recommend Fortinet FortiADC?
I recommend Fortinet FortiADC. My experience with Fortinet has been very positive. Our company has been using it for ...
What do you like most about Fortinet FortiADC?
The user interface is very easy and integrates with Sandbox easily.
Do you recommend HAProxy?
I do recommend HAProxy for more simple applications or for companies with a low budget, since HAProxy is a free, open...
What do you like most about HAProxy?
The solution is effective in managing our traffic.
What do you like most about Kemp LoadMaster?
Scalability-wise, I rate the solution a ten out of ten...I rate the technical support a ten out of ten...The initial ...
What is your experience regarding pricing and costs for Kemp LoadMaster?
LoadMaster is cheaper than some other solutions. It has a perpetual license, so it's a one-time cost.
What needs improvement with Kemp LoadMaster?
There are some challenges with updates on certain models that don't have a few features. The support team often takes...
 

Also Known As

FortiADC Application Delivery Controller, FortiADC
HAProxy Community Edition, HAProxy Enterprise Edition, HAPEE
LoadMaster Load Balancer
 

Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
Booking.com, GitHub, Reddit, StackOverflow, Tumblr, Vimeo, Yelp
Kent County Council, KEMP, SMA Solar Technology AG, RT€ Player , Victrix (Quebec, Canada), Texas A&M, Macmillan Cancer Support, Cisco, Austin Bank
Find out what your peers are saying about NetScaler, F5, Microsoft and others in Application Delivery Controllers (ADC). Updated: June 2025.
859,687 professionals have used our research since 2012.