SAP CRM vs escala CRM comparison

escala and SAP are both solutions in the CRM category. escala is ranked #33 with an average rating of 9.0, while SAP is ranked #4 with an average rating of 8.1. escala holds a 0.5% mindshare in CRM, compared to SAP’s 2.1% mindshare. Additionally, 100% of escala users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

escala CRM

Read 1 escala CRM review

642 Views
642 Comparison Views

100% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

4,480 Views
4,032 Comparison Views

84% willing to recommend

escala CRM

SAP CRM

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Executive Summary

We performed a comparison between SAP CRM and escala CRM based on real PeerSpot user reviews.

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To learn more, read our detailed CRM Report (Updated: March 2026).

Buyer's Guide

CRM

March 2026

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Helped 884,706 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

escala CRM

Ranking in CRM

33rd

Average Rating

9.0

Reviews Sentiment

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP CRM

Ranking in CRM

4th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of escala CRM is 0.5%, up from 0.1% compared to the previous year. The mindshare of SAP CRM is 2.1%, down from 11.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
SAP CRM	2.1%
escala CRM	0.5%
Other	97.4%

CRM

Featured Reviews

Alveiro Goyeneche

Desarrollo de negocios at SEGEN GROUP SAS

Best suitable for small to medium companies and offers excellent technical support and training

The dashboard and reporting features of escala CRM have been beneficial because they are straightforward to use. Unlike other tools that try to do too much, escala focuses on simplicity, making it easier to train employees and adapt to our market needs. This simplicity is crucial for us, as extensive training can be expensive and time-consuming. The integration of Escala CRM with other tools is very good, particularly due to its use of APIs. Integrating with other applications is straightforward and standard practice, making it easy to connect with different tools as needed. Whether I would recommend escala CRM to others depends on the specific needs of the customer. If they require more than just CRM functionality, such as digital marketing capabilities, escala may not be a good fit. However, if they primarily need CRM features, it is worth considering based on its focus on small and medium-sized companies, excellent support, and training. Overall, I would rate escala CRM as a nine out of ten.

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Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Escala CRM is its excellent training and support."

"The primary use case for us is lead creation and data management."

"The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier."

"The platform is highly scalable."

"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."

"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."

"When we are using SAP CRM we receive more accurate results than using any other CRM system."

"It was comfortable setting up the tool."

"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."

More SAP CRM pros

Cons

"It might not be suitable for larger enterprises."

"I think what needs to be improved is the solution for Brazil's organization."

"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."

"The interface could be improved."

"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."

"Recently, the price of SAP CRM has increased, which is one concern."

"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."

"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."

More SAP CRM cons

Pricing and Cost Advice

Information not available

"The product is costly."

"SAP CRM is an expensive product."

"The pricing from SAP is good but it takes time to realize the investment."

"There is a license required for the solution and most of my clients purchase an annual license."

"Every user needs to have a license."

"There is a license required to use SAP CRM."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"The product is expensive."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Manufacturing Company

13%

Financial Services Firm

University

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

Questions from the Community

What do you like most about escala CRM?

The most valuable feature of Escala CRM is its excellent training and support.

See all answers

What needs improvement with escala CRM?

Currently, I don't see any areas that need improvement with Escala CRM. It meets our needs well at the moment. However, it might not be suitable for larger enterprises.

See all answers

What is your primary use case for escala CRM?

Escala CRM is very good for sales tracking, lead management, and self-tracking. It is practical, simple, and easy to use, especially for companies with up to 100 employees. The process on the site ...

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

Comparisons

Odoo vs escala CRM

Compared 53% of the time

HubSpot CRM vs escala CRM

Compared 47% of the time

More escala CRM Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 37% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 10% of the time

Adobe Campaign vs SAP CRM

Compared 5% of the time

Zoho CRM vs SAP CRM

Compared 4% of the time

Siebel CRM vs SAP CRM

Compared 4% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

CRM

March 2026

Download escala CRM product report

Buyer's Guide

SAP CRM

February 2026

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Overview

Escala CRM is a dynamic CRM solution, designed to optimize customer relationship management processes. It offers a robust set of features tailored for efficiency and productivity in managing client interactions.

Escala CRM caters to businesses looking for a comprehensive tool to streamline communications, enhance customer engagement, and drive sales efficiency. Known for its customizable dashboard and integrated analytics, it aids in delivering insightful data that empowers decision-making. While it offers valuable features like automation and integration with other platforms, users have noted areas for improvement, such as enhanced mobile functionality and more intuitive reporting options.

What are the key features of escala CRM?

Customization: Tailor functionalities according to specific business requirements.
Analytics: Generate comprehensive reports to track performance indicators.
Integration: Seamlessly connect with third-party applications to enhance productivity.
Automation: Streamline workflows to improve operational efficiency.

What benefits should you expect when using escala CRM?

Increased Efficiency: Automate repetitive tasks to save time.
Enhanced Decision Making: Access to insightful analytics.
Improved Customer Engagement: Better communication tools lead to stronger relationships.
Scalability: Adapt and grow with your business needs.

Implementing escala CRM can vary across industries. In healthcare, it helps manage patient interactions more effectively, while in retail, it supports targeted marketing campaigns. Each industry can leverage its features to meet specific operational demands, maximizing return on investment.

escala

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Information Not Available

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM. Updated: March 2026.

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