SAP CRM vs escala CRM comparison

escala and SAP are both solutions in the CRM category. escala is ranked #33 with an average rating of 9.0, while SAP is ranked #3 with an average rating of 7.7. escala holds a 0.5% mindshare in CRM, compared to SAP’s 2.1% mindshare. Additionally, 100% of escala users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

escala CRM

Read 1 escala CRM review

605 Views
605 Comparison Views

100% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

4,256 Views
3,873 Comparison Views

84% willing to recommend

escala CRM

SAP CRM

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Executive Summary

We performed a comparison between SAP CRM and escala CRM based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM.

To learn more, read our detailed CRM Report (Updated: January 2026).

Buyer's Guide

CRM

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

escala CRM

Ranking in CRM

33rd

Average Rating

9.0

Reviews Sentiment

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP CRM

Ranking in CRM

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

As of February 2026, in the CRM category, the mindshare of escala CRM is 0.5%, up from 0.1% compared to the previous year. The mindshare of SAP CRM is 2.1%, down from 11.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
SAP CRM	2.1%
escala CRM	0.5%
Other	97.4%

CRM

Featured Reviews

Alveiro Goyeneche

Desarrollo de negocios at SEGEN GROUP SAS

Best suitable for small to medium companies and offers excellent technical support and training

The dashboard and reporting features of escala CRM have been beneficial because they are straightforward to use. Unlike other tools that try to do too much, escala focuses on simplicity, making it easier to train employees and adapt to our market needs. This simplicity is crucial for us, as extensive training can be expensive and time-consuming. The integration of Escala CRM with other tools is very good, particularly due to its use of APIs. Integrating with other applications is straightforward and standard practice, making it easy to connect with different tools as needed. Whether I would recommend escala CRM to others depends on the specific needs of the customer. If they require more than just CRM functionality, such as digital marketing capabilities, escala may not be a good fit. However, if they primarily need CRM features, it is worth considering based on its focus on small and medium-sized companies, excellent support, and training. Overall, I would rate escala CRM as a nine out of ten.

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Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Escala CRM is its excellent training and support."

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."

"The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier."

"Its scalability is good."

"When we are using SAP CRM we receive more accurate results than using any other CRM system."

"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."

"The initial setup of SAP CRM was simple."

"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."

"The primary use case for us is lead creation and data management."

More SAP CRM pros

Cons

"It might not be suitable for larger enterprises."

"I think what needs to be improved is the solution for Brazil's organization."

"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."

"SAP CRM should create a more user-friendly graphical user interface (GUI)."

"The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."

"There is no scope for integration because SAP does not allow any personal integration."

"In terms of stability, there are some latency issues."

"The solution is slow."

"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."

More SAP CRM cons

Pricing and Cost Advice

Information not available

"There is a license required to use SAP CRM."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"The product is costly."

"The licensing model for SAP CRM is customer-based."

"The company has seen an increase in revenue."

"SAP CRM is an expensive product."

"The product is expensive."

"There is a license required for the solution and most of my clients purchase an annual license."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Manufacturing Company

13%

University

Financial Services Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

Questions from the Community

What do you like most about escala CRM?

The most valuable feature of Escala CRM is its excellent training and support.

See all answers

What needs improvement with escala CRM?

Currently, I don't see any areas that need improvement with Escala CRM. It meets our needs well at the moment. However, it might not be suitable for larger enterprises.

See all answers

What is your primary use case for escala CRM?

Escala CRM is very good for sales tracking, lead management, and self-tracking. It is practical, simple, and easy to use, especially for companies with up to 100 employees. The process on the site ...

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What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

Comparisons

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Compared 51% of the time

Odoo vs escala CRM

Compared 49% of the time

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Microsoft Dynamics CRM vs SAP CRM

Compared 40% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 12% of the time

Oracle CRM vs SAP CRM

Compared 5% of the time

Zoho CRM vs SAP CRM

Compared 5% of the time

Siebel CRM vs SAP CRM

Compared 5% of the time

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Product Reports

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CRM

January 2026

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Buyer's Guide

SAP CRM

January 2026

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Overview

Escala CRM is a dynamic CRM solution, designed to optimize customer relationship management processes. It offers a robust set of features tailored for efficiency and productivity in managing client interactions.

Escala CRM caters to businesses looking for a comprehensive tool to streamline communications, enhance customer engagement, and drive sales efficiency. Known for its customizable dashboard and integrated analytics, it aids in delivering insightful data that empowers decision-making. While it offers valuable features like automation and integration with other platforms, users have noted areas for improvement, such as enhanced mobile functionality and more intuitive reporting options.

What are the key features of escala CRM?

Customization: Tailor functionalities according to specific business requirements.
Analytics: Generate comprehensive reports to track performance indicators.
Integration: Seamlessly connect with third-party applications to enhance productivity.
Automation: Streamline workflows to improve operational efficiency.

What benefits should you expect when using escala CRM?

Increased Efficiency: Automate repetitive tasks to save time.
Enhanced Decision Making: Access to insightful analytics.
Improved Customer Engagement: Better communication tools lead to stronger relationships.
Scalability: Adapt and grow with your business needs.

Implementing escala CRM can vary across industries. In healthcare, it helps manage patient interactions more effectively, while in retail, it supports targeted marketing campaigns. Each industry can leverage its features to meet specific operational demands, maximizing return on investment.

escala

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Information Not Available

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: January 2026.

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