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SAP CRM vs escala CRM comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

escala CRM
Ranking in CRM
67th
Average Rating
9.0
Reviews Sentiment
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
SAP CRM
Ranking in CRM
10th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (5th)
 

Mindshare comparison

As of September 2026, in the CRM category, the mindshare of escala CRM is 0.4%, up from 0.4% compared to the previous year. The mindshare of SAP CRM is 1.8%, down from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM1.8%
escala CRM0.4%
Other97.8%
CRM
 

Featured Reviews

Alveiro Goyeneche - PeerSpot reviewer
Desarrollo de negocios at SEGEN GROUP SAS
Best suitable for small to medium companies and offers excellent technical support and training
The dashboard and reporting features of escala CRM have been beneficial because they are straightforward to use. Unlike other tools that try to do too much, escala focuses on simplicity, making it easier to train employees and adapt to our market needs. This simplicity is crucial for us, as extensive training can be expensive and time-consuming. The integration of Escala CRM with other tools is very good, particularly due to its use of APIs. Integrating with other applications is straightforward and standard practice, making it easy to connect with different tools as needed. Whether I would recommend escala CRM to others depends on the specific needs of the customer. If they require more than just CRM functionality, such as digital marketing capabilities, escala may not be a good fit. However, if they primarily need CRM features, it is worth considering based on its focus on small and medium-sized companies, excellent support, and training. Overall, I would rate escala CRM as a nine out of ten.
FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Escala CRM is its excellent training and support."
"SAP CRM's most valuable at a branch level."
"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."
"The stability of SAP CRM is good."
"The features that I have found most valuable are that our management side can see the report instantly, they can predict the forecast, and see what is in the pipeline."
"The tool is easy to use."
"The primary use case for us is lead creation and data management."
"SAP CRM integrates well with SAP ERP which is useful."
"We recommend SAP because we have experience with it on a global level."
 

Cons

"It might not be suitable for larger enterprises."
"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."
"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."
"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."
"Recently, the price of SAP CRM has increased, which is one concern."
"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."
"The product is very expensive."
"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."
"SAP must provide a demo system for the customers."
 

Pricing and Cost Advice

Information not available
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"The pricing from SAP is good but it takes time to realize the investment."
"Every user needs to have a license."
"We pay for the license yearly."
"There is a license required to use SAP CRM."
"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
"The product is costly."
"The product is expensive."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
11%
Manufacturing Company
10%
Comms Service Provider
8%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise27
 

Questions from the Community

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What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What is your primary use case for SAP CRM?
Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Microsoft, Zoho, Salesforce and others in CRM. Updated: September 2026.
913,654 professionals have used our research since 2012.