No more typing reviews! Try our Samantha, our new voice AI agent.

SAP CRM vs escala CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

escala CRM
Ranking in CRM
63rd
Average Rating
9.0
Reviews Sentiment
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
SAP CRM
Ranking in CRM
7th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (5th)
 

Mindshare comparison

As of July 2026, in the CRM category, the mindshare of escala CRM is 0.4%, up from 0.2% compared to the previous year. The mindshare of SAP CRM is 1.8%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM1.8%
escala CRM0.4%
Other97.8%
CRM
 

Featured Reviews

Alveiro Goyeneche - PeerSpot reviewer
Desarrollo de negocios at SEGEN GROUP SAS
Best suitable for small to medium companies and offers excellent technical support and training
The dashboard and reporting features of escala CRM have been beneficial because they are straightforward to use. Unlike other tools that try to do too much, escala focuses on simplicity, making it easier to train employees and adapt to our market needs. This simplicity is crucial for us, as extensive training can be expensive and time-consuming. The integration of Escala CRM with other tools is very good, particularly due to its use of APIs. Integrating with other applications is straightforward and standard practice, making it easy to connect with different tools as needed. Whether I would recommend escala CRM to others depends on the specific needs of the customer. If they require more than just CRM functionality, such as digital marketing capabilities, escala may not be a good fit. However, if they primarily need CRM features, it is worth considering based on its focus on small and medium-sized companies, excellent support, and training. Overall, I would rate escala CRM as a nine out of ten.
FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Escala CRM is its excellent training and support."
"From Marketing Planning to Lead Management and Forecasting Analytics, we gain complete customer insight to drive innovation that differentiates our products and services."
"Its scalability is good."
"SAP is very easy to use."
"When we implemented this solution nine years ago it was the best product on the market."
"Overall productivity improved by more than 50%."
"SAP is highly stable compared to competitors like Salesforce and Microsoft Dynamics 365, as we haven't seen significant downtime in the last couple of years and it runs smoothly with disaster recovery made easy by the NetApp and SAP partnership, so the product works flawlessly."
"The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable."
"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."
 

Cons

"It might not be suitable for larger enterprises."
"There is no scope for integration because SAP does not allow any personal integration."
"The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours."
"The solution is slow."
"There could be some specific configurable options on the UI level to improve visibility."
"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."
"I think what needs to be improved is the solution for Brazil's organization."
"SAP CRM could improve by being easier to use and customer-friendly."
"The implementation and integrations could be better. After we went into the production environment, we had some issues."
 

Pricing and Cost Advice

Information not available
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"We pay for the license yearly."
"There is a license required for the solution and most of my clients purchase an annual license."
"SAP CRM is an expensive product."
"They should reduce the price to target small businesses."
"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."
"The company has seen an increase in revenue."
report
Use our free recommendation engine to learn which CRM solutions are best for your needs.
906,887 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Manufacturing Company
11%
Financial Services Firm
11%
University
8%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise27
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What is your primary use case for SAP CRM?
Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM. Updated: June 2026.
906,887 professionals have used our research since 2012.