No more typing reviews! Try our Samantha, our new voice AI agent.

ELMA 365 vs SAP CRM comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ELMA 365
Ranking in CRM
72nd
Average Rating
0.0
Reviews Sentiment
6.9
Number of Reviews
1
Ranking in other categories
Business Process Management (BPM) (55th), Robotic Process Automation (RPA) (63rd)
SAP CRM
Ranking in CRM
10th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (4th)
 

Mindshare comparison

As of October 2026, in the CRM category, the mindshare of ELMA 365 is 0.4%, up from 0.4% compared to the previous year. The mindshare of SAP CRM is 2.0%, down from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM2.0%
ELMA 3650.4%
Other97.6%
CRM
 

Featured Reviews

PT
Senior Customer Success Manager at Precio Fishbone Vietnam
A great ERP for medium and even small businesses
If one has experience in the ERP market, big brands like Microsoft require a lot of money over other platforms like Odoo. We can implement an on-premise model for some enterprise customers because it gives privacy and security. For other customers, we provide the cloud version. Currently, we recommend customers implement the ERP platform on the cloud environment because of the flexibility and scaling. I recommend that customers invest in a solution with the possibility of scaling in the future while providing many functions and features out of the box. In many ERPs we provide, although we would recommend ELMA as a default option for medium and even enterprise customers, they need bigger brands. ELMA 365 should be the second or third option for customers right now. I rate ELMA 365 a ten out of ten.
FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"A lot of customers, when we introduce this kind of product into their organization, it provides a lot of analytics."
"The stability of SAP CRM is good."
"From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach."
"SAP CRM's most valuable at a branch level."
"SAP is highly stable compared to competitors like Salesforce and Microsoft Dynamics 365, as we haven't seen significant downtime in the last couple of years and it runs smoothly with disaster recovery made easy by the NetApp and SAP partnership, so the product works flawlessly."
"The user interface is excellent."
"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."
"The architecture, the business functionality, and the features really help the current existing organization."
"The solution assists us in identifying what to send, what to offer, and what customers are buying."
 

Cons

"Customers want improved productivity."
"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."
"The product's pricing could be better."
"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."
"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."
"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."
"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."
"The navigation must be improved."
"CRM is costlier than its competitors."
 

Pricing and Cost Advice

"I rate the solution's pricing a five out of ten."
"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"The licensing model for SAP CRM is customer-based."
"The pricing from SAP is good but it takes time to realize the investment."
"We pay for the license yearly."
"SAP CRM is an expensive product."
"The solution is expensive."
"SAP CRM is an expensive solution and is the most challenging aspect of the solution."
report
Use our free recommendation engine to learn which CRM solutions are best for your needs.
915,287 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Comms Service Provider
19%
Construction Company
19%
Financial Services Firm
16%
Computer Software Company
11%
Financial Services Firm
12%
Manufacturing Company
10%
Comms Service Provider
8%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise27
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What is your primary use case for SAP CRM?
Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.
 

Comparisons

 

Also Known As

ELMA BPM
No data available
 

Overview

 

Sample Customers

Air Astana, GS Nanotech, Kapital Bank, Mriya Resort & SPA, Obninskorgsintez, VestaBank, pwc, Zarubezhneft, lockobank, Rosatom
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Microsoft, Zoho, Salesforce and others in CRM. Updated: September 2026.
915,287 professionals have used our research since 2012.