ELMA 365 vs SAP CRM comparison

ELMA BPM and SAP are both solutions in the CRM category. ELMA BPM is ranked #54, while SAP is ranked #3 with an average rating of 7.6. ELMA BPM holds a 0.4% mindshare in CRM, compared to SAP’s 9.6% mindshare. Additionally, 84% of SAP users are willing to recommend the solution.

ELMA 365

Read 1 ELMA 365 review

468 Views
131 Comparison Views

0% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

3,831 Views
3,525 Comparison Views

84% willing to recommend

ELMA 365

SAP CRM

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between ELMA 365 and SAP CRM based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM.

To learn more, read our detailed CRM Report (Updated: July 2025).

Buyer's Guide

CRM

July 2025

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Helped 863,429 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ELMA 365

Ranking in CRM

54th

Average Rating

0.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Business Process Management (BPM) (42nd), Robotic Process Automation (RPA) (59th)

SAP CRM

Ranking in CRM

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of ELMA 365 is 0.4%, up from 0.3% compared to the previous year. The mindshare of SAP CRM is 9.6%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

PhuocTran

Senior Customer Success Manager at Precio Fishbone Vietnam

A great ERP for medium and even small businesses

If one has experience in the ERP market, big brands like Microsoft require a lot of money over other platforms like Odoo. We can implement an on-premise model for some enterprise customers because it gives privacy and security. For other customers, we provide the cloud version. Currently, we recommend customers implement the ERP platform on the cloud environment because of the flexibility and scaling. I recommend that customers invest in a solution with the possibility of scaling in the future while providing many functions and features out of the box. In many ERPs we provide, although we would recommend ELMA as a default option for medium and even enterprise customers, they need bigger brands. ELMA 365 should be the second or third option for customers right now. I rate ELMA 365 a ten out of ten.

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ToniaSpight-Sokoya

Personal Service Consultant at Sokoya Networking

A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"A lot of customers, when we introduce this kind of product into their organization, it provides a lot of analytics."

"SAP CRM's most valuable at a branch level."

"It provides innovative ideas for implementation."

"The solution is highly scalable."

"We get very good support from SAP."

"Its scalability is good."

"The platform is highly scalable."

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."

"SAP CRM is very much customizable as per our company requirements, such as adding different kinds of products and making codes."

More SAP CRM pros

Cons

"Customers want improved productivity."

"The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."

"I think what needs to be improved is the solution for Brazil's organization."

"SAP CRM should create a more user-friendly graphical user interface (GUI)."

"There could be some specific configurable options on the UI level to improve visibility."

"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."

"In the future, machine learning and artificial intelligence functionality need to be included."

"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."

"SAP must provide a demo system for the customers."

More SAP CRM cons

Pricing and Cost Advice

"I rate the solution's pricing a five out of ten."

"There is a license required for the solution and most of my clients purchase an annual license."

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

"Every user needs to have a license."

"The licensing model for SAP CRM is customer-based."

"SAP CRM costs approximately a couple of thousand a month."

"We pay for the license yearly."

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

38%

Financial Services Firm

25%

Manufacturing Company

Comms Service Provider

Manufacturing Company

11%

Computer Software Company

University

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about ELMA 365?

A lot of customers, when we introduce this kind of product into their organization, it provides a lot of analytics.

See all answers

What is your experience regarding pricing and costs for ELMA 365?

I rate the solution's pricing a five out of ten. It's not so cheap and not so expensive.

See all answers

What needs improvement with ELMA 365?

Our customers mention three main topics when they review our product. The first point of improvement is the cost, the second one is they want improved productivity, and the last point would be cent...

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...

See all answers

Comparisons

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Compared 21% of the time

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Compared 19% of the time

Studio Creatio vs ELMA 365

Compared 9% of the time

More ELMA 365 Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 23% of the time

Zoho CRM vs SAP CRM

Compared 13% of the time

Oracle CRM vs SAP CRM

Compared 9% of the time

Siebel CRM vs SAP CRM

Compared 9% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

CRM

July 2025

Download ELMA 365 product report

Buyer's Guide

SAP CRM

June 2025

Download SAP CRM product report

Also Known As

ELMA BPM

No data available

Overview

What is ELMA 365?

ELMA 365 is a low-code BPM platform that helps businesses accelerate digital transformation and innovate faster. With ELMA365 you can deliver enterprise-grade apps and automate processes with little to no coding.

ELMA 365 Applications

ELMA 365 integrated applications cover all your business needs:

• Sales & Customer Relationship Management (CRM);

• Content and Document Management (ECM);

• Project Management;

• Robotic Process Automation (RPA)

and more.

The BPM app allows non-technical users to effortlessly create even the most complex business processes. Drag-and-drop process designer provides simplicity for modelling and accelerates the implementation of changes. Built-in monitoring tools help find bottlenecks and improve overall company’s performance.

The CRM app introduces a holistic approach to customer relationships management and sales. The whole process is automated and managed from the lead acquisition to closed deal, including processing of documentation and post-sale service.

The ECM app facilitates document management and electronic data exchange, all powered by a BPM engine.

The Projects app helps employees plan and control project activities, communicate, stay within budget and on schedule.

The RPA app prevents human errors and speeds up the working process by delegating routine tasks to software robots.

ELMA BPM

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Air Astana, GS Nanotech, Kapital Bank, Mriya Resort & SPA, Obninskorgsintez, VestaBank, pwc, Zarubezhneft, lockobank, Rosatom

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: July 2025.

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