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Elastic Observability vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 24, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Elastic Observability
Ranking in Application Performance Monitoring (APM) and Observability
11th
Ranking in IT Infrastructure Monitoring
15th
Ranking in Log Management
16th
Ranking in Cloud Monitoring Software
11th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
29
Ranking in other categories
Container Monitoring (5th)
WhatsUp Gold
Ranking in Application Performance Monitoring (APM) and Observability
31st
Ranking in IT Infrastructure Monitoring
17th
Ranking in Log Management
39th
Ranking in Cloud Monitoring Software
24th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Network Monitoring Software (23rd), Server Monitoring (14th), Configuration Management (20th), Network Traffic Analysis (NTA) (11th)
 

Mindshare comparison

As of July 2026, in the Cloud Monitoring Software category, the mindshare of Elastic Observability is 2.0%, down from 5.0% compared to the previous year. The mindshare of WhatsUp Gold is 3.3%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Monitoring Software Mindshare Distribution
ProductMindshare (%)
Elastic Observability2.0%
WhatsUp Gold3.3%
Other94.7%
Cloud Monitoring Software
 

Featured Reviews

Mohammed-Abdelalim - PeerSpot reviewer
Assistant Vice President at QualityKiosk Technologies Pvt. Ltd.
Has provided powerful customization for unique monitoring needs but needs more out-of-the-box capabilities
In my opinion, the best features of Elastic Observability are their flexibility to integrate with other existing systems and the ability to build a unified monitoring tool that can integrate with existing ones and end-to-end user journeys which require a lot of customizations. The greatest feature in Elastic is the ability to customize. This is similar to my comments about customizable dashboards in Elastic because it's visible to the analyst. However, it's very great. Customizing these dashboards can meet the customer's specific use cases and specific stories that they have in their environment, their special environment that doesn't look like other environments. The dashboarding in Elastic is highly customizable to the level of logos. If the customer wants his company logo in the dashboard, it can be done.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We use AppDynamics and Elastic. The reason why we're using Elastic APM is because of the license count. It's very favorable compared to AppDynamics. It's inexpensive; it's economical."
"The most valuable feature of Elastic Observability is the text search."
"The solution has been stable in our usage."
"The ability to ensure that the data is searchable and maintainable is highly valuable for our purposes."
"Its diverse set of features available on the cloud is of significant importance."
"It's easy to deploy, and it's very flexible."
"Elastic APM has plenty of features, such as the Elastic server for Kibana and many additional plugins. It's a comprehensive tool when used as a logging platform."
"The product has connectors to many services."
"I use it on premises to monitor my network database. We monitor the link up/down and use the SNMP traps as well."
"The tool's most valuable feature is the visibility it offers of everything in the network and infrastructure."
"The most valuable feature of WhatsUp Gold is NetFlow and the virtualized maps."
"The most important features of WhatsUp Gold are the server health and uptime it provides. Additionally, WhatsUp Gold is a Windows-based solution which is a benefit."
"NetFlow monitoring, real-time monitoring, and surveys have been the most valuable features for our business."
"Their tech support is very good."
"Overall, we have been satisfied with the functionality of the product."
"The solution effectively monitors network devices and servers."
 

Cons

"The solution needs to use more AI. Once the product onboards AI, users would more effectively be able to track endpoints for specific messages."
"Elastic APM's visualization is not that great compared to other tools. It's number of metrics is very low."
"I would have preferred built-in tools to manage the indexes on deployment for better visual representation, as the initial feedback regarding system performance and data storage was fairly primitive and lacking."
"One example is the inability to monitor very old databases with the newest version."
"Elastic Observability is difficult to use. There are only three options for customization but this can be difficult for our use case. We do not have other options to choose the metrics shown, such as CPU or memory usage."
"There is room for improvement regarding its APM capabilities."
"The tool's scalability involves a more complex implementation process. It requires careful calculations to determine the number of nodes needed, the specifications of each node, and the configuration of hot, warm, and cold zones for data storage. Additionally, managing log retention policies adds further complexity. The solution's pricing also needs to be cheaper."
"Simplifying the parsing of logs and manual efforts would also be beneficial."
"The price could be improved. When we first started using this product, the company was new. The prices were very low then, in comparison with HP OpenView or IBM, but now the policy is too high, relative to the number of devices we have."
"The point system is not clear and clarity around this would improve our understanding of the system."
"I haven't had any issue with stability, except during the upgrade to 2017 when we encountered slow responses."
"There is a very big gap in the support."
"Sometimes it's a little bit slow."
"This product should add other options for monitoring. It does not currently meet the broader needs of the banking industry in the version we have deployed."
"Honestly, I do not particularly like WhatsUp Gold. I think we should get rid of it."
"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive."
 

Pricing and Cost Advice

"Pricing is one of those situations where the more you use it, the more you pay."
"The product is not that cheap."
"There are two types: cloud and SaaS. They charge based on data ingestion, ingest rate, hard retention, and warm retention. I believe it costs around $25,000 annually to ingest 30GB of data daily. That is the SaaS version. There is also a self-managed license where the customer manages their own infrastructure on-prem. In such cases, there are three license tiers that respectively cost $5,000 annually per node, $7,000 per node, and $12,500 per node."
"Elastic Observability is cheaper than other similar solutions, such as Dynatrace. Its license calculation is based on various factors like data volume and physical infrastructure, particularly related to RAM capacity."
"Users have to pay for some features, like the alerts on different channels, because they are unavailable in different source versions."
"The product’s pricing needs improvement."
"One needs to pay for the licenses, and it is an annual subscription model right now."
"Since we are a huge company, Elastic Observability is an affordable solution for us."
"The price of WhatsUp Gold is good."
"This is a well priced solution."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
"Pricing is reasonable compared to other products."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
"There is a license needed to use WhatsUp Gold."
"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."
"I'm not sure, but it's expensive. We don't pay any additional fees."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
11%
Government
7%
Manufacturing Company
7%
Financial Services Firm
13%
Manufacturing Company
10%
Government
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise4
Large Enterprise16
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

What is your experience regarding pricing and costs for Elastic Observability?
The problem is their licensing model, which is a bit confusing. Many customers struggle to understand their total cost of ownership because Elastic licensing is not dependent on easy, quantifiable ...
What needs improvement with Elastic Observability?
After careful consideration about areas for improvement in Elastic Observability, aspects such as pricing, customization, implementation, and scalability could be improved. As a user of the system,...
What is your primary use case for Elastic Observability?
My use case for Elastic Observability is observability, as we upload our customers' data, including logs, and when there is an issue, we can analyze what went wrong.
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
What is your primary use case for WhatsUp Gold?
My use case for WhatsUp Gold includes all device availability checks, bandwidth usage, CPU, and memory usage, as well as alarm notifications.
 

Overview

 

Sample Customers

PSCU, Entel, VITAS, Mimecast, Barrett Steel, Butterfield Bank
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about Elastic Observability vs. WhatsUp Gold and other solutions. Updated: June 2026.
902,988 professionals have used our research since 2012.