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Dell PowerMax NVMe vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Dell PowerMax NVMe
Ranking in All-Flash Storage
7th
Ranking in NVMe All-Flash Storage Arrays
3rd
Average Rating
8.8
Reviews Sentiment
7.7
Number of Reviews
77
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
2nd
Ranking in NVMe All-Flash Storage Arrays
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
311
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of Dell PowerMax NVMe is 3.9%, down from 4.2% compared to the previous year. The mindshare of NetApp AFF is 9.3%, down from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Kazi Amranul Houqe - PeerSpot reviewer
Robust storage system enables seamless handling of mission-critical applications
Performance and management aspects are satisfactory, however, there is room to enhance data protection and future proofing to enable remote visualization and control capabilities when compared with other vendors. It can improve its hybrid model. Improvements can be made in support services, remote support, and remote visualization. This depends on in-situ support, remote support, and other factors, however, enhancement is needed in our territories to improve remote support and parts availability. While Dell PowerMax NVMe is very reliable storage and cannot experience downtime, we sometimes face challenges in our territories regarding the availability of critical parts. Our local support people occasionally encounter situations where faulty parts are not currently available.
Anna Sofo - PeerSpot reviewer
Since switching, our clients have reported improved performance and reduced latency
I like NetApp AFF's deduplication. The solution's AutoSupport feature is efficient and effective because customers are notified of potential issues before they experience problems with NetApp. The support is sold based on metro clusters, so they guarantee the client's business continuity. NetApp has an Active IQ app that allows you to get information on your smartphone.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of this solution are its ease of use and performance."
"The solution uses newer technology for deduplication and compression."
"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"The solution is scalable."
"What I really like about this program, is that it is easy to use and easy to configurate."
"The solution is very straightforward to set up."
"Overall stability is very good. It is a very stable solution."
"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."
"We can consistently replicate mainframe and open system and have a single recovery point."
"The SRDF site-to-site replication for the volumes is the most important feature for us. That enables us to do site recovery and replication for our VMware infrastructure."
"The high availability that other systems don't have. In other systems, there is an owner in the storage processes. But for PowerMAX, there is no owner. All the process storage is passed to all nodes without ownership. So, there is no response feature in the storage in PowerMax. In the other systems, there is a response, which is a very nice feature. No systems have such a feature."
"The optimization of the cache memory of each engine and the use of persistent memory."
"The product's initial setup phase is easy."
"There is no management overhead involved in optimizing performance. It does it so well on its own. We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems, which weren't bad by any means. There is not nearly as much management as before. So, we are saving dozens of hours per month for our storage team, and that is a real cost in our business."
"The UI is very easy to use. We can add volumes and manage them easily."
"Dell is the best vendor worldwide, with an end-to-end solution starting from a mouse to Telza Hyperfix or HyperConverged devices."
"We have had issues before on our infrastructure where 20 to 30 percent of the people would come to us pointing the finger at the storage technology or storage back-end. That is now virtually zero."
"Organizations can reduce data storage footprint and lower power and cooling costs, helping to adopt "Green IT.""
"Regarding features, SnapMirror is one we depend on right now. It helps us provide snapshots to the customers on request. There are many scenarios in which we might take snapshots in various daily use cases. We trigger the snapshots, which gives us a sense of security because we know we have this technology in place if something happens."
"Tech support has been absolutely amazing. I think on the technical aspects as well, my staff is able to get great support from the NetApp technical support resources that we have. What I love about NetApp is they have a health care division. At times, it's such an amazing thing because if we have a healthcare-related issue, there's no one better than having prior CIOs from health care organizations that NetApp has hired, and that are part of the health care team, to help out with any of those initiatives and support problems. Support has been absolutely phenomenal."
"Multi-protocol is the most valuable feature for us. It does everything in one system: sifts, EBES, ISCSI, and fiber channel. Other systems don't do all that."
"Before, we didn't have standardized storage, so adopting the solution across our organization has allowed us the ability to provide data across all our sites and dramatically improve our backup and disaster."
"Our architecture has historically relied on RDMs, so AFF has enabled us to easily migrate from our old EMC PowerMax to the new NetApp. It's been pretty smooth. We have a lot of SAP servers in our environment, so performance is critical for us."
"Over the past 18 years, it has been extremely easy to upgrade to newer products and technology. We can upgrade as we move along. So, we have been able to keep up with the newest technology with zero downtime."
 

Cons

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"It feels more suitable for small and medium-sized businesses rather than enterprises."
"In terms of what needs improvement, the dashboard and management could be simplified."
"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"There are some challenges with data encryption and reduction."
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"PowerMax's software is highly stable, but we faced two hardware issues in one year. We had a failure of the storage director module, and the physical disk failed on another occasion. Dell EMC should improve its hardware quality."
"One area for improvement would be integration with public cloud services. Compared to competitors such as NetApp, which integrates with public cloud hyperscalers (GCP, Azure, AWS), Dell PowerMax lacks in this aspect."
"We had challenges again with the initial setup. I don't know if there was a gap during the requirement-collection phase, but the box was partially delivered to us with missing parts and it delayed the implementation by about 60 days. It was not as smooth as I would have hoped."
"Dell PowerMax needs more connectivity options for projects that require separate web access."
"Setting up PowerMax with VMAX is always complex."
"Dell can improve the Service Level Agreement (SLA) compliance. Sometimes, when we need to replace a component, the SLA says four hours, but for some reason, the technician doesn't arrive until the next business day or even six to eight hours later before the case is placed. So, focusing on respecting the SLA is where Dell could improve."
"Dell should work on their marketing strategies to make the product more visible on the market. They should promote the product's compatibility with IBM, as not everyone knows it."
"Firmware updates are a bit painful because you have to involve their support, as opposed to having the ability to do it yourself."
"It used to give us the volume where LANs should be placed when we created a LAN in the older version. However, in the newer version of ONTAP, it does not give where to place the LAN in the volume. So, that liberty has been taken away. If that was there again, it would be very good."
"It would be very useful if we could do the NFS to CIFS file transfer, but it is not supported at this time."
"NetApp's price could be improved. All storage is expensive. NetApp is not cheap, but we can't return to anybody else now. We'd lose too much value. We'd be, reinventing ourselves."
"I would like to see a little more flexibility in customizing some of the SnapMirror stuff. We have been having a little trouble and, in the first round with tech support, they say, "Well, this is how we do it." It's not exactly throttled but it's limited in the number of connections it makes. We would like to be able to tweak that, to increase it a little bit, because we don't have half a dozen large areas that we are protecting, we have more like 40 or 50 areas. They run into each other a little bit and I don't want to spend time on them."
"I would like to improve the ransomware aspect. We get a lot of false positives, and there are no details of what is happening. This seems to be already fixed in the new version."
"The price of NVMe storage is very expensive."
"​A lot of the tools that are built into the stock, ONTAP operating system, instead of having to buy the add-ons and things.​"
"I would like to see the ability to include more applications from applications to managed storage. If we can have more applications or more interface in more applications, that would be great."
 

Pricing and Cost Advice

"We pay approximately $50,000 USD per year in licensing fees."
"Given its price, Pure is not the first option."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"With VMware, we pay $300,000 annually."
"The licensing is on a yearly basis."
"As far as the licensing costs, everything is included in the license."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."
"I think it is an expensive tool, but it is the best product. I think it is expensive and the cost one must pay for the best solution."
"Since Dell PowerMax NVMe is an enterprise storage, its price is premium."
"The price is starting from $500,000."
"The tool is very expensive."
"It is high-end storage and it is a bit expensive, but it is doing what it is meant for: running business-critical applications or latency-sensitive applications..."
"Our costs are on a yearly basis."
"Its price is competitive, but they need to have a different price for West Africa. They can do better with the price point to allow us to scale even more. We wanted to migrate our entire storage infrastructure to PowerMax, which would require us to buy more capacity, and from the price point, it didn't attract us."
"We have been able to utilize and leverage equipment which was purchased a decade ago up until this past year. So, we were running disk shells for 13 years and all we were doing was upgrading the filings and controllers, and using the same disk shells. Therefore, we were able to do something where we didn't have to invest that much. Recently, we had to upgrade all our disk shells, but it was a lot less because the technology had changed a lot since those times. It is faster now, and we have SSDs. We have larger drives that are 4TBs and 6TBs. Everything can condense so we are saving disk shell space and rack space. We are paying less now than we did at that time"
"The price to performance ratio with NetApp is unmatched by any other vendor right now."
"You need to be careful with the licensing since it can become expensive."
"Our TCO decreased significantly because we were paying maintenance on nine different arrays throughout the country. We've condensed those down to three arrays, and our maintenance fees from the IBM product dropped by over a half million dollars a year, saving us $500,000 USD."
"Obviously depending on the price point, NetApp is obviously a little more expensive than your generic Dell SAN solution or whatever."
"All features are included in the license, whereas with an EMC solution, you have to pay separately for extra terabytes."
"The entry point for potential customers, who are looking at coming onboard for flash systems, it may be a bit expensive. It would be good if the price comes down."
"I do not deal with pricing, but the pricing of NetApp and Dell seems pretty close. NetApp support is cheaper than Dell support."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Financial Services Firm
17%
Computer Software Company
14%
Manufacturing Company
9%
Government
8%
Educational Organization
67%
Computer Software Company
6%
Manufacturing Company
6%
Financial Services Firm
3%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What do you like most about Dell EMC PowerMax NVMe?
First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charge...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Dell EMC PowerMax, PowerMax
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Rackspace, Open Line
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell PowerMax NVMe vs. NetApp AFF and other solutions. Updated: April 2025.
850,760 professionals have used our research since 2012.