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Dell PowerMax vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on May 18, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Dell PowerMax
Ranking in All-Flash Storage
7th
Ranking in NVMe All-Flash Storage Arrays
3rd
Average Rating
8.8
Reviews Sentiment
7.6
Number of Reviews
84
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
2nd
Ranking in NVMe All-Flash Storage Arrays
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
312
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell PowerMax is 4.1%, up from 3.9% compared to the previous year. The mindshare of NetApp AFF is 9.4%, down from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
MayankChauhan - PeerSpot reviewer
Delivers essential support and performance for intensive operations in real-time environments
Our infrastructure is spread across the private as well as a public cloud. Our requirement was that the IOPS latency should not be more than one millisecond. If anything goes beyond one millisecond, it's a problem for us. We wanted a system that could handle the transactions and meet our latency requirements. There are performance benefits for sure. The amount of deduplication and compression offered by Dell PowerMax is quite good, especially with databases. Dell PowerMax delivers optimum performance and reliable support, integral for handling failures and ensuring operational continuity. The performance capacity optimization and support we receive from Dell are also valuable.
Ian Rousom - PeerSpot reviewer
Flexible with great support and high-speed multi-protocol storage
Keystone offers flexible consumption models that go beyond just how much capacity at such and such a speed, et cetera. We don't always know what the profile of that data will be. However, if we can quickly agree on terms that meet our needs and make NetApp still reasonably profitable, we can confidently deploy, see how things go and adjust. That kind of service delivery model, that customer service model has sped things up and made contract negotiations much easier. It frankly made the owners of the system more confident. We've experienced faster time to market. It's hard for us to find and retain infrastructure staff. We're in a business where the firm fixed price contract reigns supreme, and so we can't always just offer someone more money. However, if they can dedicate their time to learning one company's portfolio and learning it really well, but be useful in a bunch of different places, they will do well. We've seen that in a lot of different places. We've been able to hire younger people and retain them, moving them from program to program based on their understanding of the solution its skill set, and its portability. It's been useful for high-speed multi-protocol storage in places with ever-increasing density. We have limits on how much power and cooling and rack space we have, and yet they've delivered every time. We needed a storage company that had mastery of multi-protocol, and this solution stands out. They especially stand out as a secure provider. We require solutions that we can run ourselves, that we can air gap since so much of what we do is either classified or very sensitive or cannot live in a public ecosystem. For us, the issue consuming AI has been the trust of the models given to us by third parties. We can't necessarily trust their provenance, what fed them, what originally trained them, or what gave them their worldview, for lack of a better term. We can't simply just trust that at face value since we know nothing about where it came from or what inferences it might make. We must assume that some AI inferences were made deliberately to damage or hurt national security systems. So the models that we start with tend to be very, very primitive, crude, and not well trained, so we have to train them much longer and not always with the availability of cloud that has inexhaustible capacity. A partner who understands this and provides consistency at all scales is very important.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I really like about this program, is that it is easy to use and easy to configurate."
"The solution is scalable."
"One of the best features is the support, which is excellent."
"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."
"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."
"The most valuable features of this solution are its ease of use and performance."
"It has good, reliable, fast storage."
"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"Dell PowerMax NVMe is very supportive of our operational growth since we require daily performance from our core banking systems and need to facilitate data movement efficiently."
"NVMe technology improves input/output performance."
"We are happy with the monitoring that Dell EMC is doing for us. They have helped us to identify many issues during the routine checks, issues which we were not aware of."
"We use ESRS for our call-home, and a lot of times, Dell EMC will respond to the issue before we even know it."
"The UI is very easy to use. We can add volumes and manage them easily."
"I would rate my experience with the initial setup a nine out of ten, where one is difficult and ten is easy."
"We like the compression, dedupe, and I/O on the PowerMax. They are better than on the XtremIO."
"The number one most valuable feature is reliability. I want to go home at the end of the day and come in the next day knowing it works, especially since we have storage offshore."
"Speed. it's very performance designed. It's designed to have a lot of high speed."
"One of the main features that differentiate AFF from the FAS products, or some other technologies used, is the footprint of these arrays are significantly smaller than the traditional ones. Also, the performance that you get to these new arrays is really significant. You can see a huge difference there. By switching to it, we can achieve more storage performance and efficiency as well as in the long run lower down some of the TCOs due to reducing the footprint."
"We're not fully utilizing NetApp's Converge BlueXP, but it's a great help. It integrates on-prem and cold storage and provides disaster recovery. We'll see more benefits as it improves."
"We are using the AQoS operating system, which allows us to get a lot more out of our AFF systems."
"Setup was simple and easy."
"The performance is the most valuable feature."
"NetApp has sped up delivery for our virtual environment. It's been a great solution. Our customers have been amazed and overjoyed with the performance of our virtual environment, which uses VDI for virtual desktops and VMware for our virtual host servers. Everything is working seamlessly."
"This solution makes everything a lot faster. The time to move data around, boot and migrate VMs is much faster."
 

Cons

"The tool's portfolio is minimal. It is expensive."
"I'd like to see the product implement active replication for vehicles such as VMware."
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"In terms of what needs improvement, the dashboard and management could be simplified."
"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."
"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"There are some challenges with data encryption and reduction."
"I would like to see more development in the cloud environment. It would be good if it comes in the cloud kind of setup."
"I'm not a fan of the UI that they've deployed over the recent years; I feel that you can do more with the command line platform than you can with the actual UI."
"The initial setup was a little bit complicated."
"Dell PowerMax needs more connectivity options for projects that require separate web access."
"Specific knowledge and expertise are required to manage it properly, which some users might find a bit challenging."
"The main feature that I personally want to see is the possibility to upgrade to the next generation without changing all the components and just change the engine, relying on the compatibility matrices between two different generations. Meaning that we could just keep the enclosure and upgrade the engine, integrating the enclosure to the existing pool, then adding automation tools for orchestration."
"They should work with the storage engineers to better tweak the management tools to give them improved visibility into their data."
"Part validation could be improved."
"Going forward, I would like improvement in the response latencies, capacity size, cache, and controller size."
"I would like to see the ability to include more applications from applications to managed storage. If we can have more applications or more interface in more applications, that would be great."
"I come tech support with difficulty because I installed NetApp for many years I know what to expect when I call. When I don't get their support tech that I'm expecting and I'm trying to get to the right one, it can get very frustrating for me personally, trying to all-flash push my way into the right person. NetApp has the right people, it's just a matter of getting to them."
"On the fiber channel side, there is a limit of sixteen terabytes on each line, and we would like to see this raised because we are having to use some other products."
"I need faster Fibre Channel over Ethernet. They top out at 10GBs today and I would like that to go to 40 or 100."
"The procurement process could be improved. It takes a long time for us to receive stuff. The product is good. It's not the product, it's just that it takes forever to get it. It's not our reseller's problem; it's usually held up at NetApp."
"We were migrating from Data ONTAP 7-Mode to its Cluster-Mode. Therefore, we had to get swing gear, then do the migration from loner gear and back onto our new gear. This was a bit difficult. It took us several months to do multiple migrations."
"It can get a little expensive if you need to add more disks. The cost is a pain point for us, especially in terms of expansion."
 

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"We pay approximately $50,000 USD per year in licensing fees."
"The product is expensive."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"The support cost per array is about $20,000 a year for 24/7 support."
"Since Dell PowerMax NVMe is an enterprise storage, its price is premium."
"It scales enormously, but it's expensive to do so."
"Our costs are on a yearly basis."
"The cost of the solution is quite noticeable, but it provides a good fit regarding the price of the hardware and all of the required licenses."
"Dell is expensive compared to other products and I would rate its pricing a four out of ten."
"Our costs for the product are three million."
"From reclaiming data center space which is so tightly constrained these days, it will pay for itself in a short amount of time, which is fantastic. Anything we can do to get more out of our current physical data center space helps us a ton, and PowerMax has helped enable that."
"Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charges, billing only for used capacity. As a 360° partner, significant discounts are available."
"Other vendors may come in at a cheaper price point, but you will pay in the end with management costs and downtime."
"Look at the different options that NetApp offers. Look for a model and option which fits your needs correctly. Don't buy a low-end product for a high-end job."
"In addition to simplifying the management across a mix of solutions, AFF simplifies the cost. That was one of the main reasons we purchased AFF."
"I understand the cost is less than many other storages of same/similar performance benchmark."
"We would like it to be free."
"The total cost of ownership has decreased a great deal. As far as percentages, it's hard to gauge, but we did have quite a few personnel staying up, making sure batches ran well every night. Now, batches are being done by 8:00 in the evening, so we don't have to do that anymore. When you start adding the employee hours that we have for people working in the off-hours, and it is not an issue anymore, I suspect TCO might have gone down 25 percent."
"Using NetApp, our total cost of ownership decreased by 17%."
"The only area where the product has room for improvement is the cost."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Financial Services Firm
17%
Computer Software Company
13%
Manufacturing Company
10%
Government
8%
Educational Organization
33%
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What do you like most about Dell EMC PowerMax NVMe?
First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Rackspace, Open Line
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell PowerMax vs. NetApp AFF and other solutions. Updated: May 2025.
860,632 professionals have used our research since 2012.