Dell PowerMax NVMe vs HPE Alletra Storage comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #8 with an average rating of 8.5, while Hewlett Packard Enterprise is ranked #5 with an average rating of 9.1. Dell Technologies holds a 3.9% mindshare in AFS, compared to Hewlett Packard Enterprise’s 9.2% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 98% of Hewlett Packard Enterprise users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Dell PowerMax NVMe and HPE Alletra Storage compete in the storage solutions category. Users are happier with the features and performance of Dell PowerMax NVMe, but overall satisfaction leans towards HPE Alletra Storage due to its balance in ROI and ease of deployment.

Features: Dell PowerMax NVMe is known for its performance, scalability, and mission-critical workload optimization. HPE Alletra Storage is valued for its simplicity, efficiency, and design for cloud-native environments. Dell prioritizes raw power, while HPE focuses on streamlined operations.

Room for Improvement: Dell PowerMax NVMe could benefit from improved automated management tools, enhanced user-friendly management improvements, and increased integration capabilities. HPE Alletra Storage needs better integration capabilities, expanded ecosystem, and further simplification of management tasks.

Ease of Deployment and Customer Service: Dell PowerMax NVMe deployment is seen as complex but benefits from responsive customer service. HPE Alletra Storage is praised for straightforward deployment and satisfactory customer support. Dell offers robust support, while HPE boasts a more seamless deployment experience.

Pricing and ROI: Dell PowerMax NVMe has higher initial setup costs but delivers strong ROI through performance benefits. HPE Alletra Storage offers a balanced cost structure, leading to favorable ROI evaluations. Users feel Dell's performance justifies its price, whereas HPE's pricing strategy is appreciated for cost-efficiency.

To learn more, read our detailed Dell PowerMax NVMe vs. HPE Alletra Storage Report (Updated: April 2025).

Buyer's Guide

Dell PowerMax NVMe vs. HPE Alletra Storage

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of Dell PowerMax NVMe is 3.9%, down from 4.2% compared to the previous year. The mindshare of HPE Alletra Storage is 9.2%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Haseeb Khalid Sheikh

Senior Manager Enterprise Solutions at a comms service provider with 10,001+ employees

End-to-end NVMe capabilities helps improve availability, performance, and capacity

The solution's most valuable feature is the data reduction ratio. You can store a 5:1 ratio of your data in Dell PowerMax NVMe. For example, if you have 200 terabytes of usable capacity, you can save up to five times of data on that capacity. That means you can save one petabyte of data on just 200 terabytes of usable capacity. The solution's end-to-end NVMe capabilities have improved our operations. Everything is fast, and you don't have to map your storage to old hybrid storage technologies. Our organization has experienced positive change, and the solution has improved our uptime, availability, performance, and capacity.

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Lisa Whalen

System Engineer at University of Nebraska

Provides a cloud-like operation model on-prem for managing data infrastructure

I've always said I love that it's easy to use. At one point in time, we had a 3PAR. And with 3PAR, I always thought it was a little more difficult. There was so much more to maintaining it, setting it up, and everything. With the [HPE] Alletra [Storage], it's just easy. It's easy to provision space to use and to set up. InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on. Alletra provides a cloud-like operation model on-prem for managing data infrastructure. [HPE] Alletra [Storage] is very good for predicting problems and preventing them before they occur. InfoSight has really helped with that. I honestly don't have to look at it much. However, there's the alerting and everything that will tell us what's going on. That said, I check InfoSight every once in a while. [HPE Alletra Storage] reduced the time spent on storage provision. It's so much easier than the 3PAR. It's just so much easier. I don't spend time in there at all. The product improved our storage performance experience in terms of IOPS. Our end users that use the SAP environment were a little concerned at first. We said we were going to switch over from the 3PAR to the Alletra since they've always been more familiar with the 3PAR. However, when we moved them over, they noticed a performance increase.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has good, reliable, fast storage."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"The most valuable feature of this solution is reliability."

"It has benefited my organization because it has reduced time to insights."

"The database workloads are pretty fast because I frequently move data from here to there."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"The latency is good."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

More Pure FlashArray X NVMe pros

"Key features include performance, replication time, and dedup and compression."

"The performance is very good on our servers. It's superior. And the QoS capabilities for providing work congestion protection are also important because about 99 percent of our servers are production servers."

"The uptime is the most valuable feature."

"I am impressed with the tool's reliability since we see a few hardware failures with it. Also, the solution's replication configuration is good."

"The tool is a fast-performing asset. It can perform millions of transactions within a second. I like the tool's architecture as well."

"Enterprise Cloud Storage is the most valuable feature, along with the data services which come with it, plus the deduplication and compression."

"It is efficient and very simple for our administrators to use."

"There is no management overhead involved in optimizing performance. It does it so well on its own. We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems, which weren't bad by any means. There is not nearly as much management as before. So, we are saving dozens of hours per month for our storage team, and that is a real cost in our business."

More Dell PowerMax NVMe pros

"The reliability is very good."

"It's been providing us with insanely fast storage."

"The data availability guarantee is great."

"The workload consolidation is very simple to manage."

"The solution's most valuable features are reliable storage, speed, and performance."

"The configuration capacity it has to create a cluster for replication is excellent."

"It's easy to deploy and maintain and it's made everything faster."

"InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on."

More HPE Alletra Storage pros

Cons

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"There are some challenges with data encryption and reduction."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"They could add more support for file storage and different types of storage."

"In the future, I would like to see integration with enterprise backup systems."

"There is room for improvement in the pricing of the product."

"The UI for this solution needs to be improved."

More Pure FlashArray X NVMe cons

"We brought up this question to the implementation engineer. We were comparing use cases where a customer is using RecoverPoint, then goes to PowerMax. In our previous setup with XtremIO, we were using RecpverPoint and keeping snapshots for 30 days, every few seconds. With PowerMax, I requested this for every 15 minutes, keeping it for a week. The engineer's answer was, "There will be too many snapshots. It might slow down the system." This is specifically for the use cases where there is RecoverPoint. While PowerMax works with RecoverPoint, and you can use it, there should be some way where you can have even more snapshots and not to worry about performance and system cache."

"I would like to see continued visibility and analytics in the platform."

"I would like to see more security features and improvements in the platform's ease of management."

"The NVMe integration could be improved."

"Firmware updates are a bit painful because you have to involve their support, as opposed to having the ability to do it yourself."

"The disadvantage of PowerMax is its cost. It is expensive, mainly due to pricing."

"They can make the GUI better, especially for the ones that come out of the box. We did encounter a bit of difficulty in setting up the storage. We had to deploy Solutions Enabler on a Linux machine to be able to fully interact with the storage. They need to upgrade the web interface for the management of the storage that comes out of the box. The management interface for NFS is also a bit old and not very intuitive."

"The tool is costly compared to other similar products. The product's pricing needs to be improved. I would like the product to include the replication feature in its future releases."

More Dell PowerMax NVMe cons

"Since it's a slightly cutting-edge technology, we had to put in quite a lot of new fabric and stuff for it. That's probably the only thing people need to be aware of—to make sure you've got everything sorted out upfront to make the implementation smooth and fast."

"Everything is performing well with no major problems or complaints and complete data protection. However, it could benefit from integrating an AI assistant module to streamline data migration between different vendor arrays in a more automated fashion."

"For the 6000, we'd like to see active-active controllers."

"It would be great if we had a direct integration with Veeam repositories so we wouldn't have to go through Linux or Windows."

"HPE Alletra Storage is considered expensive compared to competitors like Dell and Huawei. Many times, we lose deals due to price even though it is the best solution in the market."

"Moving from Nimble to Alletra was a little difficult."

"I do not have any requirements. They can maybe have more flexibility for configurations or things like that."

"In the perfect world, it would be cheaper."

More HPE Alletra Storage cons

Pricing and Cost Advice

"The licensing is on a yearly basis."

"The product is expensive."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"We pay approximately $50,000 USD per year in licensing fees."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Our licensing fees are $500,000+ USD."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

More Pure FlashArray X NVMe pricing and cost advice

"The price is on the market. It's not inexpensive, but it's available on the market."

"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."

"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."

"The price is starting from $500,000."

"Our costs are on a yearly basis."

"The pricing is comparable to other vendors."

"Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charges, billing only for used capacity. As a 360° partner, significant discounts are available."

"From a general capital investment, it's one of the higher price points in the market. It depends on the size and software features that you would include in a system. So, the cost varies dramatically."

More Dell PowerMax NVMe pricing and cost advice

"There is a license. HPE Alletra uses a cloud-based model."

"It is fairly priced. It is in line with industry standard pricing and cost models."

"The solution is expensive and can cost around five lakhs."

"Overall, it was good. It had a good price per gigabyte."

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

"Its pricing is very competitive."

"It is reasonably priced."

"For us, its price is good."

More HPE Alletra Storage pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Financial Services Firm

17%

Computer Software Company

14%

Manufacturing Company

10%

Government

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

See all answers

What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

See all answers

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charge...

See all answers

What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

See all answers

What is your experience regarding pricing and costs for HPE Alletra?

Scheduling a Proof of Concept to demonstrate ROI - Will be a well documented way to portray Alletra's performance, ju...

See all answers

What needs improvement with HPE Alletra?

I would say that maybe the user interface and experience could be improved. There are a few areas where enhancements ...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 30% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax NVMe

Compared 27% of the time

IBM FlashSystem vs Dell PowerMax NVMe

Compared 10% of the time

Dell VMAX All Flash vs Dell PowerMax NVMe

Compared 8% of the time

Dell Unity XT vs Dell PowerMax NVMe

Compared 5% of the time

Huawei OceanStor Dorado vs Dell PowerMax NVMe

Compared 5% of the time

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Dell PowerStore vs HPE Alletra Storage

Compared 28% of the time

HPE Primera vs HPE Alletra Storage

Compared 14% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 9% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 8% of the time

NetApp AFF vs HPE Alletra Storage

Compared 5% of the time

More HPE Alletra Storage Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

April 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax NVMe

April 2025

Download Dell PowerMax NVMe product report

Buyer's Guide

HPE Alletra Storage

April 2025

Download HPE Alletra Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC PowerMax, PowerMax

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerMax is the industry’s most secure mission-critical storage platform. With NVMe Dynamic Fabric technology, PowerMax breaks from traditional storage limitations, enabling seamless integration with cloud-native and legacy applications. Designed with a powerful scale-up and scale-out architecture, PowerMax supports mission-critical applications at scale with zero downtime and ultra-low latency. The latest PowerMaxOS 10 release harnesses AI-driven efficiencies for trusted performance, capacity, and security. By choosing PowerMax, you can trust in a secure, intelligent, and always modern storage solution that unlocks the full potential of your data to drive business success.

Dell Technologies

HPE Alletra Storage is designed for high-performance virtualization, data centers, and hyper-converged infrastructures, supporting applications with block storage and databases across sectors like healthcare and finance.

HPE Alletra Storage excels in delivering low-latency, high-I/O operations and data reduction capabilities. It integrates seamlessly with VMware and vCenter, handling large SQL databases and multiple virtual machines efficiently. Its features, such as NVMe drives and predictive analytics with InfoSight, offer a streamlined management experience. However, users seek improvements in NVMe tier integration, a more compact chassis design, and better energy efficiency. The operational efficiency is increased by reducing data provisioning time and enhancing storage performance for complex environments.

What are the key features of HPE Alletra Storage?

Seamless vCenter Integration: Enhances virtualization management.
High IOPS NVMe Drives: Delivers high-speed and low-latency access.
Deduplication & Replication: Increases storage efficiency and protection.
Cloud-like Models: Simplifies operations with intuitive management.
InfoSight Analytics: Provides predictive diagnostics and proactive problem-solving.

What benefits and ROI can users expect?

Reduced Provisioning Time: Accelerates deployment processes.
100% Data Availability: Ensures uninterrupted access to data.
Simplified Management: Streamlines storage operations and enhances satisfaction.
Reliability and Performance: Supports demanding applications with reliable performance.

In healthcare and financial industries, HPE Alletra Storage supports the storage of sensitive data and operations of critical applications, facilitating quick access to information and maintaining high availability. However, users recommend improvements in training resources, energy efficiency, and integration with backup solutions like Veeam to enhance implementation efficiency and cost management.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

Buyer's Guide

Dell PowerMax NVMe vs. HPE Alletra Storage

April 2025

Free Report: Dell PowerMax NVMe vs. HPE Alletra Storage

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