Dell PowerMax NVMe vs Hitachi Virtual Storage Platform comparison

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Executive Summary

We performed a comparison between Dell PowerMax NVMe and Hitachi Virtual Storage Platform based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Dell PowerMax NVMe vs. Hitachi Virtual Storage Platform Report (Updated: May 2023).
708,243 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The most valuable features in Pure Storage FlashArray are deduplication and active cluster.""NVMe data storage platform that's easy to set up and easy to use. It's stable, with a lower response time, and quick technical support.""The most valuable feature of Pure Storage FlashArray is its high stability level.""The most valuable features of Pure Storage FlashArray are simplicity, ease of use, and dashboard management.""We find the ease of usability and setup valuable.""I like FlashArray's ActiveCluster as well as its snapshot and cloning capabilities.""The code upgrades are very smooth.""I like the speed, and I like the API and how programmable it is."

More Pure Storage FlashArray Pros →

"It is a very stable solution. I would rate it a ten out of ten.""The performance is very good on our servers. It's superior. And the QoS capabilities for providing work congestion protection are also important because about 99 percent of our servers are production servers.""We removed the need to observe whether we ran into issues with the performance of disks or number of IOPS. Previously, our Oracle Database would throw us performance errors. Now, with PowerMax, everything runs smoothly.""The tool is a fast-performing asset. It can perform millions of transactions within a second. I like the tool's architecture as well.""We find the service level option to provision storage very valuable. The ability to define different service levels for storage groups helps us in prioritizing our workload at the infrastructure level.""PowerMax is a compact high-performance appliance. It is one of the best devices in terms of performance specs. It includes an NVMe All-Flash Array.""The UI is very easy to use. We can add volumes and manage them easily.""You can use PowerMax for all workloads and consolidation. We have used it to scale thousands of VMs."

More Dell PowerMax NVMe Pros →

"The setup is very easy to manage and configure. The initial setup and takes one hour more or less.""The performance is very good.""It is robust. It doesn't need too much troubleshooting. It is a good device.""One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right.""Hitachi's technical support is perfect.""The technical support is great.""The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point.""The most valuable features in Hitachi Virtual Storage Platform F Series are Shadowimage, easy to manage equipment, and upgrading the firewire is very simple."

More Hitachi Virtual Storage Platform Pros →

Cons
"Pricing could be better in comparison to other solutions.""There was some complexity in the initial setup.""Pure Storage FlashArray could improve by being more secure.""Its price could be cheaper. It is not the cheapest one out there, but I'm not directly involved in the figures and negotiations.""It is a bit expensive.""The solution could improve by having a multi-tenant feature.""Automation could be simplified.""There are many features which need to be added, particularly on the replication side."

More Pure Storage FlashArray Cons →

"We have had some trouble with the VMAX-to-PowerMax migration, but the VMAX box will be powered down after the migration. The PowerMax boxes are working fine and we don't have any issues with them.""Although they call it unified storage where you have SAN and NAS, with a NAS implementation on top of a SAN, the NAS implementation is a little complicated and clumsy. As SAN, as block storage, it is very powerful... If they could provide a very good NAS implementation, it would be better, so that customers don't have to look for other simple solutions for NAS.""PowerMax Storage needs improvement in the area of monitoring tools. It should have more functions and more complicated analysis options inside the monitoring tools.""We brought up this question to the implementation engineer. We were comparing use cases where a customer is using RecoverPoint, then goes to PowerMax. In our previous setup with XtremIO, we were using RecpverPoint and keeping snapshots for 30 days, every few seconds. With PowerMax, I requested this for every 15 minutes, keeping it for a week. The engineer's answer was, "There will be too many snapshots. It might slow down the system." This is specifically for the use cases where there is RecoverPoint. While PowerMax works with RecoverPoint, and you can use it, there should be some way where you can have even more snapshots and not to worry about performance and system cache.""I think management is where PowerMax is weakest. We're still managing it like we managed EMC arrays in the early 2000s. There's a slicker, fancier GUI that does more things, but at the end of the day, you still have to dig into the command line and issue a lot of the same commands that we still were using almost 20 years ago.""The solution is quite expensive.""There is also room for improvement in the PowerMax architecture and hardware itself. They should design the PowerMax on the basis of PCIe 4.0. I would like to see the possibility of an NVMe drive that operates on PCIe 4.0 and not PCIe 3.0.""We would like more documentation, a guide to the features of the PowerMax."

More Dell PowerMax NVMe Cons →

"There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution.""We have not been able to procure more discs for upcoming projects and this has been a problem for us. Not having additional storage is going to be an issue. The solution is at its end of life and will be replaced soon.""One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future.""The complex setup, ease of use, and snapshot operations of this product need to be improved.""For mission critical issues the performance is low.""One improvement I am hoping for in the next release is unified storage.""I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality.""The life-cycle of the Hitachi Virtual Storage Platform G Series is too short. We only had approximately four or five years out of the solution before it was rendered its end of life."

More Hitachi Virtual Storage Platform Cons →

Pricing and Cost Advice
  • "My organization has a yearly license, but I believe that Pure Storage FlashArray has capacity-based licenses as well. I'm definitely happy with the pricing."
  • "There is an annual or perpetual license required for this solution."
  • "Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing. They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance."
  • "The pricing is reasonable."
  • "When we bought the unit, we bought per capacity. So, the licensing is per capacity, and the only thing that we have to buy every year or every three years is maintenance. Included in that maintenance is the upgrade of the controllers every three years at no cost to us."
  • "We consume it as a service, and that's actually something we really like, or at least I really like from the technical perspective. That's because it means there is no hassle when we need to upgrade arrays to add capacity. We just interact directly with technical counterparts, and we say, "Hey, we're filling up," and they say, "All right, here's another data pack." They ship it in, and we install it. So, the as-a-service model has worked very well. Given the outstanding data reduction rates, it has improved our profitability because we're selling allocated volumes as part of the cloud service or recovering those costs from our tenants. It is very efficient, but that has offset the premium price. It started out that way, but over time, as we've added capacity, the price per gig has gone down a lot because we have a lot of it."
  • "There are no fees for licensing. The hardware is paid for only once."
  • "I think that the pricing is less expensive compared to other standard products in the market today. Even the support contract and maintenance services cost less when compared to market-leading products like EMC."
  • More Pure Storage FlashArray Pricing and Cost Advice →

  • "The labor savings and support have been significant. If we're talking 100 hours of labor every three months, that is 100 hours of a database engineer costs. There are performance latency numbers as well as costs associated with recovering data that gets lost, and this system doesn't lose data. You can look at numbers that go around the cost of downtime, if data is not available. This system doesn't go down. Everyone's ROI is going to be unique, but the dependability and performance of the system combined with its ease of operation will definitely save businesses of all sizes money."
  • "Its price is competitive, but they need to have a different price for West Africa. They can do better with the price point to allow us to scale even more. We wanted to migrate our entire storage infrastructure to PowerMax, which would require us to buy more capacity, and from the price point, it didn't attract us."
  • "The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."
  • "Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."
  • "It is high-end storage and it is a bit expensive, but it is doing what it is meant for: running business-critical applications or latency-sensitive applications..."
  • "The pricing for this solution is good compared to other products in the market."
  • "The price is on the market. It's not inexpensive, but it's available on the market."
  • "In terms of price-performance, it beat out other competitors when we were taking a look and comparing it to the market. That was one of the biggest driving points for us."
  • More Dell PowerMax NVMe Pricing and Cost Advice →

  • "The price per gigabyte is good and it is low when it comes to terabytes."
  • "The price of the solution is reasonable compared to others, such as Dell EMC."
  • "The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."
  • "We pay for a support contract agreement."
  • "It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."
  • "Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."
  • "The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."
  • "The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."
  • More Hitachi Virtual Storage Platform Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:Data deduplication is one feature I found to be the most valuable in the tool...Stability-wise, I rate the solution a… more »
    Top Answer:Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell… more »
    Top Answer:The tool is a fast-performing asset. It can perform millions of transactions within a second. I like the tool's… more »
    Top Answer:The price was good, that's why we chose PowerMax. We got a five-year pricing model, and therefore, we have five years of… more »
    Top Answer:The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means… more »
    Top Answer:One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems… more »
    Top Answer:We're only using the F Series in our lab for hosting lab infrastructure for all our colleagues. We needed fast storage.
    Comparisons
    Also Known As
    Dell EMC PowerMax, PowerMax
    Hitachi Virtual Storage Platform F Series, Hitachi Virtual Storage Platform 5000 Series, Hitachi Virtual Storage Platform E Series, Hitachi Virtual Storage Platform N Series, Hitachi Virtual Storage Platform G Series
    Learn More
    Overview

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Dell EMC PowerMax is the world’s fastest storage array. With end-to-end non-volatile memory express (NVMe), real-time machine learning, seamless cloud mobility, and up to 350GB per second bandwidth, PowerMax features high-speed smarts to power your most critical workloads. PowerMax is true modern scale-up and scale-out storageת designed for mission-critical applications of today and tomorrow – including databases and transaction processing applications as well as real-time analytics workloads that demand uncompromising uptime and extremely low latency.

    PowerMax consists of two models, PowerMax 2000 and 8000. The PowerMax 8000 delivers industry-leading performance density with up to 7.5 million IOPS5 per rack and 187,000 IOPS6 per U (rack unit). PowerMax supports mixed open systems, mainframe, IBM i, block, and file environments. The PowerMax 2000 is the entry point into mission-critical storage, high availability, and delivering robust data services in a safe, secure compact package.

    PowerMax systems incorporate the most current and robust end-to-end NVMe technology with industry-standard NVMe flash drives, NVMe storage class memory drives, and FC-NVMe host connectivity via NVMe over Fabrics. PowerMax SCM, powered by dual-port Intel® Optane™ technology, offers rapid-fire fast performance and secure low latency ideal for electronic trading, real-time analytics, high-performance databases, and big data workloads.

    Features of Dell EMC PowerMax NVMe

    Robust architecture with amazing performance combines demanding mixed workloads.

    • Built-in machine learning automates data placement for maximum performance with no additional management cost.
    • Very secure end-to-end dynamic encryption safeguards digital assets with 3.5:1 data reduction, guaranteed by Dell Technologies.
    • Seamless cloud mobility pushes data from PowerMax to AWS, Azure, Dell EMC ECS, and PowerScale for long-term retention on lower-cost object storage.

    Benefits of Dell EMC PowerMax NVMe

    Powerful Architecture

    • Designed for speed – robust multi-controller scale-up, scale-out architecture with built-in end-to-end NVMe.
    • Performance optimized – up to 350GB/s sustained bandwidth2, under 100µs read latency3.
    • Efficiency without compromise – global inline data reduction with guaranteed 3.5:1 average DRR4.

    Simple Operations

    • Intuitive storage management – provision storage in less than 30 seconds.
    • Workload consolidation – outstanding consolidation of block, file, mainframe, IBM i storage on a single array.
    • DevOps automation and containers – workflow automation and streamlined IT processes (vRA, vRO, CSI, CSM, Kubernetes).
    • Non-disruptive data migration – initiate data migrations from older arrays to PowerMax in three simple steps.

    Trusted Innovation

    • Mission-critical availability – proven six nines availability and the best replication for business continuance, disaster recovery (BC/DR).
    • Deep VMware integration – mission-critical availability and the most efficient scalability for VMware Virtual Volumes deployments (64,000 vVols).
    • Flexible consumption – several options, predictability, and investment protection with pay-per-use solutions and Future-Proof guarantees.

    PowerMax sets the standard for data storage today. It is uniquely, intuitively designed with a multi-controller, active/active scale-out architecture, an industry-standard, end-to-end NVMe. Inline, global dedupe and compression add outstanding efficiency to your data center, even while scaling. Additionally, PowerMax offers you the best in remote replication, proven six nines of availability, and end-to-end efficient encryption so that your data is always secure and your resources are fully optimized.

    Reviews from Real Users

    Ahmed K., a senior storage systems engineer at a pharma/biotech company, says Dell EMC PowerMax NVMe has “secure, fast performance, and good reporting capabilities.”

    Nikolay M. a lead system administrator at Central Hospital of Civil Aviation shares that with PowerMax, “we have not yet hit the ceiling in its efficiency, performance, and scalability… Now, with PowerMax, everything runs smoothly.”

    “We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems… We are saving dozens of hours per month for our storage team, and that is a real cost in our business," adds Paul C., a Senior Solution Architect at Rackspace.

    RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

    With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
    Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

    Offer
    Learn more about Pure Storage FlashArray
    Learn more about Dell PowerMax NVMe
    Learn more about Hitachi Virtual Storage Platform
    Sample Customers
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Rackspace, Open Line
    Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
    Top Industries
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company7%
    VISITORS READING REVIEWS
    Educational Organization18%
    Computer Software Company15%
    Financial Services Firm9%
    Manufacturing Company7%
    REVIEWERS
    Healthcare Company24%
    Financial Services Firm24%
    Retailer9%
    Comms Service Provider7%
    VISITORS READING REVIEWS
    Computer Software Company19%
    Financial Services Firm12%
    Comms Service Provider8%
    Government7%
    REVIEWERS
    Financial Services Firm26%
    Comms Service Provider22%
    Government13%
    Manufacturing Company9%
    VISITORS READING REVIEWS
    Computer Software Company20%
    Financial Services Firm11%
    Comms Service Provider10%
    Manufacturing Company6%
    Company Size
    REVIEWERS
    Small Business25%
    Midsize Enterprise17%
    Large Enterprise58%
    VISITORS READING REVIEWS
    Small Business20%
    Midsize Enterprise27%
    Large Enterprise53%
    REVIEWERS
    Small Business12%
    Midsize Enterprise23%
    Large Enterprise65%
    VISITORS READING REVIEWS
    Small Business21%
    Midsize Enterprise15%
    Large Enterprise63%
    REVIEWERS
    Small Business34%
    Midsize Enterprise20%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business26%
    Midsize Enterprise15%
    Large Enterprise59%
    Buyer's Guide
    Dell PowerMax NVMe vs. Hitachi Virtual Storage Platform
    May 2023
    Find out what your peers are saying about Dell PowerMax NVMe vs. Hitachi Virtual Storage Platform and other solutions. Updated: May 2023.
    708,243 professionals have used our research since 2012.

    Dell PowerMax NVMe is ranked 5th in All-Flash Storage with 22 reviews while Hitachi Virtual Storage Platform is ranked 9th in All-Flash Storage with 18 reviews. Dell PowerMax NVMe is rated 8.6, while Hitachi Virtual Storage Platform is rated 8.8. The top reviewer of Dell PowerMax NVMe writes "CloudIQ ensures that all our arrays are properly communicating so we can see performance and storage capacities". On the other hand, the top reviewer of Hitachi Virtual Storage Platform writes "High availability and performance are key advantages, but configuration flexibility and pricing are drawbacks ". Dell PowerMax NVMe is most compared with Dell PowerStore, Dell Unity XT, IBM FlashSystem, Huawei OceanStor Dorado and Dell XtremIO, whereas Hitachi Virtual Storage Platform is most compared with IBM FlashSystem, Dell PowerStore, Dell Unity XT, HPE 3PAR StoreServ and Hitachi NAS Platform. See our Dell PowerMax NVMe vs. Hitachi Virtual Storage Platform report.

    See our list of best All-Flash Storage vendors and best NVMe All-Flash Storage Arrays vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.