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Dell PowerMax vs Dell XtremIO comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on May 18, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell PowerMax
Ranking in All-Flash Storage
7th
Average Rating
8.8
Reviews Sentiment
7.6
Number of Reviews
84
Ranking in other categories
NVMe All-Flash Storage Arrays (3rd)
Dell XtremIO
Ranking in All-Flash Storage
22nd
Average Rating
7.6
Reviews Sentiment
7.5
Number of Reviews
54
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell PowerMax is 4.1%, up from 3.9% compared to the previous year. The mindshare of Dell XtremIO is 0.8%, down from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
MayankChauhan - PeerSpot reviewer
Delivers essential support and performance for intensive operations in real-time environments
Our infrastructure is spread across the private as well as a public cloud. Our requirement was that the IOPS latency should not be more than one millisecond. If anything goes beyond one millisecond, it's a problem for us. We wanted a system that could handle the transactions and meet our latency requirements. There are performance benefits for sure. The amount of deduplication and compression offered by Dell PowerMax is quite good, especially with databases. Dell PowerMax delivers optimum performance and reliable support, integral for handling failures and ensuring operational continuity. The performance capacity optimization and support we receive from Dell are also valuable.
Stanislaw Jagielski - PeerSpot reviewer
Efficient and straightforward setup boosts data management capabilities
Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage. It provides a lot of features suited for complex systems, such as scalability and the ability to define multi-domain systems, which are beneficial for data management and storage separation. It is efficient from the customer's point of view, offering deduplication at both the volume and file levels. The configuration and setup are straightforward, provided one has knowledge in setting up network infrastructure like VLANs. It is easy to install, use, and configure, making it a reliable product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of this solution is its ease of use."
"On a scale of one to ten, I rate Pure FlashArray as ten."
"It has benefited my organization because it has reduced time to insights."
"The database workloads are pretty fast because I frequently move data from here to there."
"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."
"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"The most valuable feature is its global cache, which allows for uncompromised performance."
"PowerMax, with version 9.02, which we installed recently, has some very good features, such as CloudIQ."
"It allows us to protect our data using different data centers and replicate bi-directionally between our two main data centers."
"Dell is the best vendor worldwide, with an end-to-end solution starting from a mouse to Telza Hyperfix or HyperConverged devices."
"We removed the need to observe whether we ran into issues with the performance of disks or number of IOPS. Previously, our Oracle Database would throw us performance errors. Now, with PowerMax, everything runs smoothly."
"The solution is stable. I would rate it ten out of ten."
"Dell PowerMax NVMe is very supportive of our operational growth since we require daily performance from our core banking systems and need to facilitate data movement efficiently."
"The compression and deduplication are always on. We get more than 4:1 capacity savings using them. The efficiency benefits from compression and deduplication are through a specialized hardware module within the storage itself, and that means there is no overhead to the compression and dedupe."
"The initial setup is straightforward."
"The most valuable feature of the solution is its performance."
"The speed is extremely valuable."
"The most valuable features are: complete performance and ease of use."
"Dell XtremIO is good for databases and huge workloads."
"The most valuable features are that it is fast and reliable."
"The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're continuously improving their research and development."
"Speed and reliability:"
 

Cons

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"The tool's portfolio is minimal. It is expensive."
"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."
"It feels more suitable for small and medium-sized businesses rather than enterprises."
"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."
"It is on the expensive side."
"The software layer has to improve."
"There are some challenges with data encryption and reduction."
"With Dell PowerMax, engineering always has to be involved if you want to expand the system with a couple of disks or anything. It is quite a tedious process."
"There are definitely some improvements that can be made to the CloudIQ."
"Dell should work on their marketing strategies to make the product more visible on the market. They should promote the product's compatibility with IBM, as not everyone knows it."
"We had challenges again with the initial setup. I don't know if there was a gap during the requirement-collection phase, but the box was partially delivered to us with missing parts and it delayed the implementation by about 60 days. It was not as smooth as I would have hoped."
"I would like the scalability to improve, as it requires additional footprints."
"I would like to see continued visibility and analytics in the platform."
"It's a relatively new product, but for the next release I would like to see higher bandwidth on the front-end adapters. This would allow even greater scalability for critical workloads and consolidation for non-critical workloads. The hosts may not require that level of I/O performance today. However, it allows us to scale physical non-cloud environments without large investment."
"We would like more documentation, a guide to the features of the PowerMax."
"The GUI could be modified more in terms of how the different components are linked to each other."
"We've encountered challenges in integrating other products with Dell Xtremio, as it tends to be more vendor-locked. This means we can't easily explore other solutions that might work alongside Dell."
"Native data replication: To replicate data between XtremIO devices, you need to use EMC’s RecoverPoint appliances to move the data."
"Scalability could be better."
"The product is highly expensive. Additionally, there is a significant lack of training, support documents, and forums available for Dell XtremIO, making troubleshooting difficult for third-party individuals."
"Dell's technical support could be better."
"It is very expensive to scale. You have to buy an additional system to extend from one disc, for instance. It is scalable, but extremely expensive to do so."
"Scalability is something that can be improved because there is an issue when it comes to mixing versions."
 

Pricing and Cost Advice

"With VMware, we pay $300,000 annually."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Given its price, Pure is not the first option."
"The product is expensive."
"Our licensing fees are $500,000+ USD."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"We pay approximately $50,000 USD per year in licensing fees."
"The support cost per array is about $20,000 a year for 24/7 support."
"The price is starting from $500,000."
"In terms of price-performance, it beat out other competitors when we were taking a look and comparing it to the market. That was one of the biggest driving points for us."
"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."
"Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charges, billing only for used capacity. As a 360° partner, significant discounts are available."
"The labor savings and support have been significant. If we're talking 100 hours of labor every three months, that is 100 hours of a database engineer costs. There are performance latency numbers as well as costs associated with recovering data that gets lost, and this system doesn't lose data. You can look at numbers that go around the cost of downtime, if data is not available. This system doesn't go down. Everyone's ROI is going to be unique, but the dependability and performance of the system combined with its ease of operation will definitely save businesses of all sizes money."
"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."
"The cost of the solution is quite noticeable, but it provides a good fit regarding the price of the hardware and all of the required licenses."
"From reclaiming data center space which is so tightly constrained these days, it will pay for itself in a short amount of time, which is fantastic. Anything we can do to get more out of our current physical data center space helps us a ton, and PowerMax has helped enable that."
"XtremIO is pretty straightforward about pricing. However, you need to look at your data so you can estimate, with the advice of DEL EMC, what data reduction ratio you will reach. In our case, a 3:1 reduction ration gave us a positive case compared to other storage arrays."
"It's not cheap, but it absolutely gets the job done. I don't have any real comment regarding licensing specifically."
"It is costly but worth it."
"There are costs in addition to the standard licensing fees."
"Pricing and licensing are in line with other products from other manufacturers. You get what you pay for."
"This is the best flash array on the market for high-end workloads, so expect to pay for that. But the support subscription cost is fixed for seven years, which made it easier for us to plan on the maintenance costs."
"It is expensive if you need to increase scalability."
"It is great when a product can deliver high-end performance capabilities while offering a very competitive price point."
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Comparison Review

it_user182013 - PeerSpot reviewer
May 1, 2015
Measuring Up: EMC XtremIO and HP 3PAR
Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Financial Services Firm
17%
Computer Software Company
13%
Manufacturing Company
10%
Government
8%
Financial Services Firm
17%
Computer Software Company
15%
Manufacturing Company
9%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What do you like most about Dell EMC PowerMax NVMe?
First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.
What do you like most about Dell EMC XtremIO?
The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...
What is your experience regarding pricing and costs for Dell XtremIO?
Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...
What needs improvement with Dell XtremIO?
The interface could be simplified for beginners to ease the configuration of special objects in the system. While the...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Rackspace, Open Line
Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital
Find out what your peers are saying about Dell PowerMax vs. Dell XtremIO and other solutions. Updated: June 2025.
860,632 professionals have used our research since 2012.