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Dell EMC PowerMax NVMe vs Pure Storage FlashArray comparison

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Featured Review
Find out what your peers are saying about Dell EMC PowerMax NVMe vs. Pure Storage FlashArray and other solutions. Updated: January 2022.
564,143 professionals have used our research since 2012.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The high performance is very valuable, as well as the enterprise reliability features.""We have been able to consolidate storage into Pavilion. Pavilions are our only SANs because it is a bring your own disk solution. When new drives come out, we are able to take out half of the drives in the system, put in new drives, move our VMs over to the new drives, take the other drives out, and populate those with new drives. Then, we are suddenly twice as dense as we were before. NVMe flash is only going to get denser and cheaper so we can make use of that every couple of years by just throwing newer disks into it at a fraction of the cost of a new SAN.""There's lots of flexibility in how we use the resources while also maintaining a small footprint."

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"The SRDF site-to-site replication for the volumes is the most important feature for us. That enables us to do site recovery and replication for our VMware infrastructure.""We find the service level option to provision storage very valuable. The ability to define different service levels for storage groups helps us in prioritizing our workload at the infrastructure level.""We like the compression, dedupe, and I/O on the PowerMax. They are better than on the XtremIO.""We removed the need to observe whether we ran into issues with the performance of disks or number of IOPS. Previously, our Oracle Database would throw us performance errors. Now, with PowerMax, everything runs smoothly.""Technical support has been excellent.""The solution's snapshot capabilities and replication are very good features. Snapshots are allowing us to quickly build analytical models directly from production data. This gives us amazing insights into market trends and allows us to build more effective trading algorithms. Replication offers us unparalleled levels of resilience.""There is no management overhead involved in optimizing performance. It does it so well on its own. We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems, which weren't bad by any means. There is not nearly as much management as before. So, we are saving dozens of hours per month for our storage team, and that is a real cost in our business.""The performance is very good on our servers. It's superior. And the QoS capabilities for providing work congestion protection are also important because about 99 percent of our servers are production servers."

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"The solution offers amazing performance.""One of the features that my customers are really interested in is immutable snapshots. There are immutable snapshots to which your applications can be reverted back if you are hit by some kind of ransomware threat or malicious attack. That's kind of a key deal, and it is one of the selling points I use to point out to my customers the value and the features that Pure Storage brings to the table.""I use all the features of this solution and I find them to be easy to use and functional, such as the compression and capacity to expand.""At this point, I don't know anything that they could provide in a better way.""The code upgrades are very smooth.""The most valuable feature is replication.""Support has been helpful.""This is the best all-flash storage array on the market."

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Cons
"I would like to see the management layer improved.""In our current configuration, we can only run the line controllers in high availability, active-standby mode, whereas we would like to see active-active implemented.""The rail system that Pavilion uses to mount up into a standard Dell or APC cabinet extends further back than normal rails, and they cover up the zero PDU slot. So, I don't like the rail system that comes with the device. That is my biggest complaint."

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"It's a relatively new product, but for the next release I would like to see higher bandwidth on the front-end adapters. This would allow even greater scalability for critical workloads and consolidation for non-critical workloads. The hosts may not require that level of I/O performance today. However, it allows us to scale physical non-cloud environments without large investment.""I would like a more informative CloudIQ for iOS. What you can see via the web UI significantly differs from what you can see via the web application.""They can make the GUI better, especially for the ones that come out of the box. We did encounter a bit of difficulty in setting up the storage. We had to deploy Solutions Enabler on a Linux machine to be able to fully interact with the storage. They need to upgrade the web interface for the management of the storage that comes out of the box. The management interface for NFS is also a bit old and not very intuitive.""We would like more documentation, a guide to the features of the PowerMax.""If the solution had more power-saving capabilities, it would be quite nice.""I think management is where PowerMax is weakest. We're still managing it like we managed EMC arrays in the early 2000s. There's a slicker, fancier GUI that does more things, but at the end of the day, you still have to dig into the command line and issue a lot of the same commands that we still were using almost 20 years ago.""Firmware updates are a bit painful because you have to involve their support, as opposed to having the ability to do it yourself.""We brought up this question to the implementation engineer. We were comparing use cases where a customer is using RecoverPoint, then goes to PowerMax. In our previous setup with XtremIO, we were using RecpverPoint and keeping snapshots for 30 days, every few seconds. With PowerMax, I requested this for every 15 minutes, keeping it for a week. The engineer's answer was, "There will be too many snapshots. It might slow down the system." This is specifically for the use cases where there is RecoverPoint. While PowerMax works with RecoverPoint, and you can use it, there should be some way where you can have even more snapshots and not to worry about performance and system cache."

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"The integration capabilities could be improved.""Larger capacity and more storage ports would be the two things I'd like to see.""We need to add more storage in Pure Storage FlashArray with the cluster mode activated for us to have better performance.""The solution is not cheap.""The system has dual controllers but does not have a high level of resiliency built-in.""Pure Storage FlashArray could improve by being more secure.""FlashArray's capacity for forecasting should be improved because it needs to be a bit more current. I think it's bundled with the deduplication and other compression factors. We need more user interfaces for forecasting in this software and more interfaces need to be integrated with this array management tool.""Data reduction is an area that needs improvement. There is a garbage collection service that runs but during that time, system utilization increases."

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Pricing and Cost Advice
  • "This is hardware. They have a singular array that you can populate with your own disk, or you can buy the disks through them. For controllers, you pay for the components inside of the SAN, but there is only one chassis that they work with."
  • "The licensing fees are very reasonable."
  • More Pavilion HyperParallel Flash Array Pricing and Cost Advice →

  • "We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."
  • "Negotiate hard and consider the commercial advantages/benefits to Dell EMC for onboarding your product."
  • "One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."
  • "In terms of price-performance, it beat out other competitors when we were taking a look and comparing it to the market. That was one of the biggest driving points for us."
  • "The labor savings and support have been significant. If we're talking 100 hours of labor every three months, that is 100 hours of a database engineer costs. There are performance latency numbers as well as costs associated with recovering data that gets lost, and this system doesn't lose data. You can look at numbers that go around the cost of downtime, if data is not available. This system doesn't go down. Everyone's ROI is going to be unique, but the dependability and performance of the system combined with its ease of operation will definitely save businesses of all sizes money."
  • "Its price is competitive, but they need to have a different price for West Africa. They can do better with the price point to allow us to scale even more. We wanted to migrate our entire storage infrastructure to PowerMax, which would require us to buy more capacity, and from the price point, it didn't attract us."
  • "The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."
  • "Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."
  • More Dell EMC PowerMax NVMe Pricing and Cost Advice →

  • "Its price is almost double than any other flash storage solution."
  • "The price, in general, is around $100,000, however, I know it costs more."
  • "They have a standardized fee; it's been the same price for 10 years straight. I am happy with the price — I think it's good."
  • "We do not incur additional costs beyond the licensing fee."
  • "My organization has a yearly license, but I believe that Pure Storage FlashArray has capacity-based licenses as well. I'm definitely happy with the pricing."
  • "There is an annual or perpetual license required for this solution."
  • "Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing. They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance."
  • "The pricing is reasonable."
  • More Pure Storage FlashArray Pricing and Cost Advice →

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    Questions from the Community
    Top Answer: 
    We have been able to consolidate storage into Pavilion. Pavilions are our only SANs because it is a bring your own disk… more »
    Top Answer: 
    This is hardware. They have a singular array that you can populate with your own disk, or you can buy the disks through… more »
    Top Answer: 
    The rail system that Pavilion uses to mount up into a standard Dell or APC cabinet extends further back than normal… more »
    Top Answer: 
    Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell… more »
    Top Answer: 
    They're basically tanks. You could take a baseball bat to the thing, and it's still going to keep running and doing what… more »
    Top Answer: 
    Its price is competitive, but they need to have a different price for West Africa. They can do better with the price… more »
    Top Answer: 
    Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer: 
    We've been using FlashArray's snapshot for backups. Their replication across sites and response time are also excellent… more »
    Top Answer: 
    I think that the pricing is less expensive compared to other standard products in the market today. Even the support… more »
    Comparisons
    Also Known As
    Pavilion HFA
    Dell EMC PowerMax, PowerMax
    Learn More
    Overview

    Pavilion HyperParallel Data Platform

    The Pavilion HyperParallel Data Platform™ dramatically accelerates what organizations achieve by delivering universally unmatched storage performance, in an incredibly compact solution while reducing data center costs and complexity. Unrivaled flexibility for multiple data types and protocols, along with broad ecosystem integration, ensure that every customer has choice and control.

    What is the Pavilion HyperParallel Data Platform

    The Pavilion HyperParallel Data Platform is comprised of the Pavilion HyperParallel Flash Array™ and Pavilion HyperOS™. The Pavilion HyperParallel Flash Array leverages a unique, switch-based architecture to create a multi-controller solution that delivers an unmatched combination of high performance, ultra-low latency, and storage density. Pavilion HyperOS is a powerful, purpose-built storage operating system designed to unlock the power of the multi-controller Pavilion HyperParallel Flash Array, which delivers scalability and flexibility that no other solution can offer.

    Pavilion HyperParallel Data Platform Data Sheet

    Download the Pavilion HyperParallel Data Platform data sheet. Updated: December 2020

    Dell EMC PowerMax is the world’s fastest storage array. It delivers new levels of performance and efficiency with a future-proof architecture that features end-to-end non-volatile memory express (NVMe) and a built-in machine learning engine. PowerMax is built on the comprehensive functionality and proven resiliency of Dell EMC’s flagship storage platform. It is designed for six-nines of availability and offers data-at-rest encryption (D@RE), massive scalability, and best-in-class data protection with Symmetrix Remote Data Facility (SRDF), the gold standard in remote replication.

    Pure Storage FlashArray is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, that delivers major breakthroughs in performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Offer
    Learn more about Pavilion HyperParallel Flash Array
    Learn more about Dell EMC PowerMax NVMe
    Learn more about Pure Storage FlashArray
    Sample Customers
    Texas Advanced Computing Center (TACC), Statistics Netherlands (CBS)
    Rackspace, Open Line
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company29%
    Comms Service Provider22%
    Government7%
    Manufacturing Company6%
    REVIEWERS
    Financial Services Firm25%
    Healthcare Company22%
    Retailer11%
    Manufacturing Company8%
    VISITORS READING REVIEWS
    Computer Software Company32%
    Comms Service Provider19%
    Financial Services Firm8%
    Government5%
    REVIEWERS
    Financial Services Firm18%
    Healthcare Company13%
    Manufacturing Company8%
    Government7%
    VISITORS READING REVIEWS
    Computer Software Company26%
    Comms Service Provider18%
    Manufacturing Company7%
    Financial Services Firm6%
    Company Size
    VISITORS READING REVIEWS
    Small Business72%
    Midsize Enterprise3%
    Large Enterprise26%
    REVIEWERS
    Small Business6%
    Midsize Enterprise19%
    Large Enterprise74%
    VISITORS READING REVIEWS
    Small Business15%
    Midsize Enterprise8%
    Large Enterprise77%
    REVIEWERS
    Small Business27%
    Midsize Enterprise17%
    Large Enterprise56%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise9%
    Large Enterprise74%
    Find out what your peers are saying about Dell EMC PowerMax NVMe vs. Pure Storage FlashArray and other solutions. Updated: January 2022.
    564,143 professionals have used our research since 2012.

    Dell EMC PowerMax NVMe is ranked 4th in All-Flash Storage Arrays with 16 reviews while Pure Storage FlashArray is ranked 1st in All-Flash Storage Arrays with 33 reviews. Dell EMC PowerMax NVMe is rated 9.0, while Pure Storage FlashArray is rated 9.2. The top reviewer of Dell EMC PowerMax NVMe writes "CloudIQ ensures that all our arrays are properly communicating so we can see performance and storage capacities". On the other hand, the top reviewer of Pure Storage FlashArray writes "Provides protection against ransomware threats with immutable snapshots, and it is well known for its scalability, ease of use, and non-disruptive upgrades". Dell EMC PowerMax NVMe is most compared with Dell EMC PowerStore, Dell EMC Unity XT, IBM FlashSystem, Hitachi Virtual Storage Platform F Series and Dell EMC XtremIO, whereas Pure Storage FlashArray is most compared with NetApp AFF (All Flash FAS), Dell EMC PowerStore, Dell EMC Unity XT, HPE Nimble Storage and HPE 3PAR StoreServ. See our Dell EMC PowerMax NVMe vs. Pure Storage FlashArray report.

    See our list of best All-Flash Storage Arrays vendors.

    We monitor all All-Flash Storage Arrays reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.