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DDN IntelliFlash vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
DDN IntelliFlash
Ranking in All-Flash Storage
29th
Average Rating
7.6
Reviews Sentiment
5.9
Number of Reviews
12
Ranking in other categories
NVMe All-Flash Storage Arrays (14th)
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of DDN IntelliFlash is 0.5%, up from 0.4% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.6%, down from 7.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Pure Storage FlashArray6.6%
Pure FlashArray X NVMe0.9%
DDN IntelliFlash0.5%
Other92.0%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Anil Rahulwar - PeerSpot reviewer
Good customer service and support and suitable for large environments
It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"On a scale of one to ten, I rate Pure FlashArray as ten."
"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"Everything, especially the VMs inside, is pretty fast."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"Technical support has been helpful and responsive."
"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"The high availability of the product is the most valuable feature."
"The initial setup is straightforward."
"It has reduced our electricity usage by reducing the amount of disks needed for the virtual environment."
"We use IntelliFlash products for larger environments, like Qatar Airways."
"It performed great originally, and when it performed great, it was awesome."
"High performance and ease-of-management are the most valuable features."
"Data Compression: Up to 80% space reduction in the database"
"EasyTier/hotcaching: Valuable because it allows greater performance than standard SAS disks"
"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."
"The initial setup was straightforward in the way that it was a database vacuum storage."
"Pure Storage FlashArray has significantly improved our data center performance. It handles high workloads efficiently, providing better performance in the environment. With increased storage capacity, it has led to improved overall system performance. The tool's technology is a standout feature. It has helped me reduce storage costs by 15 percent."
"The scalability options are very nice because you can scale it much better and faster. The scalability was there in the previous environment also, but this is far better than what we had before. It basically helps the user in case they are looking for more storage. We can scale it much faster."
"The most valuable features are the ease of use and support."
"It is all-flash. This makes it a lot faster than the rest of what we have, as it is able to drive high I/O loads, which is big for us."
"FlashArray's data reduction and NAS features are incredible. Its performance is the best I've worked with."
"The predictive performance analytics are good."
"The Direct FlashArray stands out as one of the best features in the market. The Pure1 storage management lets us see the details about utilization and everything else for all 40 storage boxes in one place."
 

Cons

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."
"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."
"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."
"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"It is on the expensive side."
"We had just one small stability problem with power flapping and it did not start up again automatically. We had to access service ports and manually restart the storage processors."
"In the proxy section you can’t choose a user account and password, so it is not allowed at the moment to go out, if customer has such constellation."
"Snapshots are not as easy to access as on a NetApp device."
"It only keeps one hour of real-time data without the ability to do deep analysis of each element."
"In future releases, I look forward to more AI features."
"It's somewhat scalable, but maybe not so much as some of the competition."
"They need to offer better integration for a virtual platform to enable you to create hyper-converged solution."
"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."
"Pricing could be better in comparison to other solutions."
"I would like the ability to swap out the network adapters into it. So, without taking out the whole controller, I would like to be able to swap adapters. This would make things easier."
"A minor issue that comes to mind is that, every once in a while, a hard drive will go bad."
"The backend of this solution utilizes an Active/Passive architecture, rather than an Active/Active architecture, which is a disadvantage, when compared to some of its competitors. Its storage capacity should be expanded in the next release."
"We would like to see more development on their Copy Automation Tool (CAT) for Oracle, as well as better integration for our customers running Oracle VM."
"I would love to see a true one click upgrade solution. Right now, you have to click and schedule an appointment with Pure Storage to be able to upgrade. I would love for it to automatically download, install, and fall-over every controller as it updates."
"The data reduction that we had initially anticipated when we bought Pure and we move over, is way lower than the expected reduction. It depends on the workloads, of course. But that has been a challenge at times."
"I want to improve the overall service level of the solution."
 

Pricing and Cost Advice

"As far as the licensing costs, everything is included in the license."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The product is expensive."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"Given its price, Pure is not the first option."
"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."
"I think we pay around 100 grand per year for three arrays or four arrays."
"I would prefer that they lower their pricing."
"We have seen a reduction in the TCO, because Pure Storage is partnering with Belfrics. This partnership reduces our latency and space."
"You can pay extra for Evergreen support, which gives you free upgrades when new features are introduced."
"Pure Storage has not helped to reduce our HANA licensing costs."
"I would rate the pricing of Pure Storage FlashArray a five out of ten. It is expensive but not too much."
"We purchased a license to use this solution and we pay for the storage ourselves."
"The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
"We consume it as a service, and that's actually something we really like, or at least I really like from the technical perspective. That's because it means there is no hassle when we need to upgrade arrays to add capacity. We just interact directly with technical counterparts, and we say, "Hey, we're filling up," and they say, "All right, here's another data pack." They ship it in, and we install it. So, the as-a-service model has worked very well. Given the outstanding data reduction rates, it has improved our profitability because we're selling allocated volumes as part of the cloud service or recovering those costs from our tenants. It is very efficient, but that has offset the premium price. It started out that way, but over time, as we've added capacity, the price per gig has gone down a lot because we have a lot of it."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
11%
Financial Services Firm
10%
Government
6%
Computer Software Company
13%
Manufacturing Company
11%
Government
8%
Financial Services Firm
6%
Computer Software Company
17%
Manufacturing Company
12%
Financial Services Firm
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business60
Midsize Enterprise34
Large Enterprise134
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What is your experience regarding pricing and costs for IntelliFlash?
It is a bit cheaper than other products, 10% to 20% cheaper.
What needs improvement with IntelliFlash?
DDN IntelliFlash should improve in terms of sales. In future releases, I look forward to more features about AI and M...
What is your primary use case for IntelliFlash?
We use IntelliFlash products for larger environments, like Qatar Airways. They have large scalability and use more th...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about DDN IntelliFlash vs. Pure Storage FlashArray and other solutions. Updated: July 2025.
866,300 professionals have used our research since 2012.