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DDN IntelliFlash vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
DDN IntelliFlash
Ranking in All-Flash Storage
28th
Average Rating
7.6
Reviews Sentiment
5.9
Number of Reviews
12
Ranking in other categories
NVMe All-Flash Storage Arrays (13th)
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.5
Number of Reviews
207
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.1%, up from 0.7% compared to the previous year. The mindshare of DDN IntelliFlash is 0.6%, up from 0.4% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.5%, down from 6.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Pure Storage FlashArray6.5%
Pure FlashArray X NVMe1.1%
DDN IntelliFlash0.6%
Other91.8%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Anil Rahulwar - PeerSpot reviewer
Good customer service and support and suitable for large environments
It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.
Parul-Patel - PeerSpot reviewer
Expands capacity and requires minimal management
The main drawback is the support. I’ve been working for four years without a local representative, and although I’ve submitted many requests, nothing has changed. They sometimes call me in the middle of the night, even though I’ve informed them about my working hours. I often raise cases to speak with someone directly because I prefer to discuss issues over the phone rather than via email. I specifically request them to call me when I open a ticket, but they continually reply by email instead. This ongoing situation has been very frustrating in terms of the support I receive. As a technical professional, I lack visibility into the system logs. Whenever an issue arises, a ticket is opened for us. While I'm glad they take this step, it can be frustrating. They inform me, “Hey, we opened this ticket for you. It’s critical. Call me so we can discuss what’s going on.” However, as a product manager for my institution, I don’t have access to the logs, which are withheld due to, as they say, proprietary code. I understand that, but I have been working in storage for many years and am not new to this field. In fact, I spent 17 years at IBM Storage, dealing with large enterprise systems, not just small vendor products. I wish I could access the normal logs to diagnose issues myself, rather than relying solely on their information. Before I can escalate issues or open a checklist, I need to have a clear understanding of what’s happening based on the logs. Sometimes the situation feels rushed, and I end up having to push my support team for answers. There are moments when I feel like I’m left in the dark about the log details until I actually call them for clarification. It can be quite challenging. Pure Storage can improve FlashArray by providing more logging visibility to customers. Currently, there is no log visibility. They could include an audit log, but I cannot see any system logs when problems occur.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."
"The most valuable feature of this solution is reliability."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"On a scale of one to ten, I rate Pure FlashArray as ten."
"Technical support has been helpful and responsive."
"The high availability of the product is the most valuable feature."
"One of the best features is the support, which is excellent."
"Data Compression: Up to 80% space reduction in the database"
"High performance and ease-of-management are the most valuable features."
"EasyTier/hotcaching: Valuable because it allows greater performance than standard SAS disks"
"The initial setup is straightforward."
"We use IntelliFlash products for larger environments, like Qatar Airways."
"It provides a combination of all the protocols that you need, without losing deduplication and compression."
"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."
"It performed great originally, and when it performed great, it was awesome."
"The best features of Pure Storage are their support and analytics."
"NVMe data storage platform that's easy to set up and easy to use. It's stable, with a lower response time, and quick technical support."
"Its array houses our entire production environment."
"The solution is very reliable."
"We find the ease of usability and setup valuable."
"We also use VMware integrations developed by Pure, their plugins in our vCenter environment. They help by allowing our non-technical operations teams to deploy new data stores and resize data stores without me having to involve myself all the time to do those simple tasks."
"Deduplication is an excellent feature. I also like the NAS and support."
"I use all the features of this solution and I find them to be easy to use and functional, such as the compression and capacity to expand."
 

Cons

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."
"Maybe the price can be reduced since the solution is very expensive."
"We need better data deduplication."
"The tool's pricing is higher than competitors."
"I would like to see replication and DR features in the next release of this solution."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"The UI for this solution needs to be improved."
"It's somewhat scalable, but maybe not so much as some of the competition."
"In future releases, I look forward to more AI features."
"In the proxy section you can’t choose a user account and password, so it is not allowed at the moment to go out, if customer has such constellation."
"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."
"We had just one small stability problem with power flapping and it did not start up again automatically. We had to access service ports and manually restart the storage processors."
"Snapshots are not as easy to access as on a NetApp device."
"It only keeps one hour of real-time data without the ability to do deep analysis of each element."
"They need to offer better integration for a virtual platform to enable you to create hyper-converged solution."
"We would like to be able to connect to data tape for backup, specifically to the LTO backups."
"I would like to see them lower the costs."
"More cloud connectivity would enhance the solution."
"They should work on their upgrades, they're not smooth."
"We would like to integrate it more with our backup solutions."
"The price could be better."
"The GUI could improve, it could be more intuitive. There is hidden functionality."
"The latest release contains bugs that shouldn't be in a production environment. Two incidents impacted our client, including hardware-related bugs. They need to be more cautious in testing before they release."
 

Pricing and Cost Advice

"Given its price, Pure is not the first option."
"We pay approximately $50,000 USD per year in licensing fees."
"The licensing is on a yearly basis."
"Our licensing fees are $500,000+ USD."
"With VMware, we pay $300,000 annually."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."
"I think we pay around 100 grand per year for three arrays or four arrays."
"There are no licensing fees or other costs."
"In the beginning, we saw that the price is not very good. When we made some compilations about the deduplication and the compression and what the equipment does, including the differentiation of upper management of the storage, the price was not so bad. However, in the beginning, the price was very difficult to justify."
"The solution is expensive."
"Once you purchase Pure Storage FlashArray it is all-inclusive, you receive all the licenses needed."
"Pricing is very competitive, and it's better than other competitors."
"The guaranty that Pure Storage provides when you purchase it doesn't meet the overall capacity needs to provide extra storage, if needed. Thus, it is not meeting our expectations."
"It's a good price point and it's a solid product for the price."
"The pricing of Pure Storage FlashArray is reasonable."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
10%
Government
6%
Computer Software Company
15%
Manufacturing Company
9%
Construction Company
8%
Government
7%
Computer Software Company
16%
Manufacturing Company
11%
Financial Services Firm
10%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business62
Midsize Enterprise35
Large Enterprise141
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What is your experience regarding pricing and costs for IntelliFlash?
It is a bit cheaper than other products, 10% to 20% cheaper.
What needs improvement with IntelliFlash?
DDN IntelliFlash should improve in terms of sales. In future releases, I look forward to more features about AI and M...
What is your primary use case for IntelliFlash?
We use IntelliFlash products for larger environments, like Qatar Airways. They have large scalability and use more th...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I am not much involved in the pricing. We're currently utilizing Pure Storage FlashArray on Evergreen. Essentially, t...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about DDN IntelliFlash vs. Pure Storage FlashArray and other solutions. Updated: September 2025.
872,837 professionals have used our research since 2012.