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Data Cloud vs SAP CRM comparison

Salesforce and SAP are both solutions in the CRM category. Salesforce is ranked #36 with an average rating of 8.5, while SAP is ranked #3 with an average rating of 7.6. Salesforce holds a 0.1% mindshare in CRM, compared to SAP’s 9.6% mindshare. Additionally, 100% of Salesforce users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.
Data Cloud
Read 2 Data Cloud reviews
  • 61 Views
  • 61 Comparison Views
100% willing to recommend
SAP CRM
Read 44 SAP CRM reviews
  • 3,831 Views
  • 3,525 Comparison Views
84% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Data Cloud and SAP CRM based on real PeerSpot user reviews.

Find out in this report how the two CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

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To learn more, read our detailed Data Cloud vs. SAP CRM Report (Updated: July 2025).
Buyer's Guide
Data Cloud vs. SAP CRM
July 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Data Cloud
Ranking in CRM
36th
Average Rating
8.6
Reviews Sentiment
7.8
Number of Reviews
2
Ranking in other categories
No ranking in other categories
SAP CRM
Ranking in CRM
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
44
Ranking in other categories
Local Government CRM (2nd), Marketing Management (3rd)
 

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of Data Cloud is 0.1%, up from 0.0% compared to the previous year. The mindshare of SAP CRM is 9.6%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

LT
Complex setup process impacts functionality and requires improvement
From my experience as a VP of sales, I was not involved directly with development and configuration, but every time I need some change in our strategy and data, it takes a lot of time from our development team or technical team to implement this change. It is not easy to add columns or information in the reports or in the information that I gathered from Data Cloud. It takes a lot of time, and it was not exactly what I was expecting. I had a project that required changing the views that I need from my team, and it took two to three months to make the change. It was just a simple click of a button and adding some information, so what I was expecting to take one or two weeks took three months. It was very complicated to implement in the beginning, and it took a lot of time. It is a very good product, but it is very complex to implement, change, develop, and integrate.
Read full review
ToniaSpight-Sokoya - PeerSpot reviewer
A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I rate my experience with Data Cloud a nine out of ten."
"We never had a problem with stability."
"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."
"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."
"SAP CRM is a scalable solution."
"The tool is easy to use."
"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."
"The most valuable feature is lead management and integration."
"The most valuable feature for me is the flexibility to consolidate the products."
"The stability is good."
More SAP CRM pros
 

Cons

"Customizability is both an advantage and a disadvantage. While it provides a suitable solution with many pieces to integrate, it also adds complexity."
"It is a very good product, but it is very complex to implement, change, develop, and integrate."
"CRM is costlier than its competitors."
"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."
"SAP CRM could improve by being easier to use and customer-friendly."
"SAP CRM should create a more user-friendly graphical user interface (GUI)."
"They should improve the design to make it more appealing to users."
"It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us."
"When features do get added, we would like the product to notify us in a timely way."
"The solution is slow."
More SAP CRM cons
 

Pricing and Cost Advice

Information not available
"There is a license required for the solution and most of my clients purchase an annual license."
"SAP CRM is an expensive product."
"SAP CRM costs approximately a couple of thousand a month."
"The solution is expensive."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"We pay for the license yearly."
"The product is costly."
"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
More SAP CRM pricing and cost advice
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Top Industries

By visitors reading reviews
No data available
Manufacturing Company
11%
Computer Software Company
10%
University
9%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What needs improvement with Data Cloud?
From my experience as a VP of sales, I was not involved directly with development and configuration, but every time I need some change in our strategy and data, it takes a lot of time from our deve...
See all answers
What is your primary use case for Data Cloud?
I am in charge of a sales area here. We integrate with some contact centers as a service tools, but we provide solutions for contact centers. We cannot contact centers as a service more than call c...
See all answers
What advice do you have for others considering Data Cloud?
We are competing with AudioCodes. We are a software provider. We are evaluating the new CRM for our company right now. We use a local provider for CRM, and we are looking for another solution right...
See all answers
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
See all answers
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
See all answers
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
See all answers
 

Comparisons

No data available
Microsoft Dynamics CRM vs SAP CRM Logo
Microsoft Dynamics CRM vs SAP CRM
Compared 33% of the time
Salesforce Sales Cloud vs SAP CRM Logo
Salesforce Sales Cloud vs SAP CRM
Compared 23% of the time
Zoho CRM vs SAP CRM Logo
Zoho CRM vs SAP CRM
Compared 13% of the time
Oracle CRM vs SAP CRM Logo
Oracle CRM vs SAP CRM
Compared 9% of the time
Siebel CRM vs SAP CRM Logo
Siebel CRM vs SAP CRM
Compared 9% of the time
More SAP CRM Competitors
 

Product Reports

Buyer's Guide
CRM
July 2025
Data Cloud reportDownload Data Cloud product report
Buyer's Guide
SAP CRM
June 2025
SAP CRM reportDownload SAP CRM product report
 

Overview

Data Cloud provides businesses with a comprehensive platform for managing and analyzing vast data sets, empowering users to drive data-driven decisions effectively.

This platform offers robust capabilities enabling users to harness data for strategic insights. Key use cases include data warehousing, real-time analytics, and machine learning model deployment. Data Cloud stands out for its scalability, ease of integration with existing systems, and advanced security features. Users point out room for improvement regarding cost management and interface flexibility, which could enhance experience and efficiency.

What are the key features of Data Cloud?
  • Scalability: Handles vast data volumes, ensuring seamless performance expansion.
  • Integration: Easily integrates with current systems, facilitating smooth data flow.
  • Security: Offers robust features to safeguard sensitive information.
  • Analytics: Provides real-time data processing and advanced analytical tools.
  • Machine Learning: Supports deploying models to drive data-driven initiatives.
What benefits and ROI should users look for?
  • Enhanced Decision-Making: Access to actionable insights from accurate data.
  • Cost Efficiency: Optimizes data storage and processing costs.
  • Improved Performance: Boosts operational speed and productivity.
  • Data Accessibility: Ensures valuable information is readily available.
  • Increased Security: Protects data from potential threats.

Data Cloud is implemented in industries such as finance, healthcare, and retail to streamline data management and analytics. Financial institutions utilize it for risk assessment and fraud detection, whereas healthcare providers deploy it for patient data analysis. Retailers leverage its capabilities for inventory management and customer behavior insights, demonstrating versatility across sectors.

Salesforce

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth. 

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go. 

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP
 

Sample Customers

Information Not Available
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Buyer's Guide
Data Cloud vs. SAP CRM
July 2025
Free Report: Data Cloud vs. SAP CRM
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