Data Cloud vs SAP CRM comparison

Salesforce and SAP are both solutions in the CRM category. Salesforce is ranked #20 with an average rating of 8.0, while SAP is ranked #4 with an average rating of 8.1. Salesforce holds a 0.5% mindshare in CRM, compared to SAP’s 2.1% mindshare. Additionally, 83% of Salesforce users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

Data Cloud

Read 6 Data Cloud reviews

805 Views
805 Comparison Views

83% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

4,480 Views
4,032 Comparison Views

84% willing to recommend

Data Cloud

SAP CRM

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between Data Cloud and SAP CRM based on real PeerSpot user reviews.

Find out in this report how the two CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Data Cloud vs. SAP CRM Report (Updated: March 2026).

Buyer's Guide

Data Cloud vs. SAP CRM

March 2026

Download the complete report

Helped 885,311 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

5.9

Data Cloud offers enhanced visibility and decision-making, unifying data efficiently, but its substantial cost requires good budget management.

Sentiment score

6.6

Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.

Data Cloud is the product I can use for data unification, and while many ETL tools exist, none achieve the same level of unification as Data Cloud.

PravinNagawade

Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees

For more quotes and insights, download the Data Cloud report

No quotes available

For more quotes and insights, download the SAP CRM report

Customer Service

Sentiment score

6.8

Data Cloud's support varies, with some praising quick responses and functionality, but others face issues with Salesforce's assistance.

Sentiment score

7.0

Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.

Salesforce support is sometimes not sure how to approach a problem, what the exact problem is, or how to solve it.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

It is not easy and not quick to have some answers directly from Salesforce.

Luiz Terra

Head of International Sales at a comms service provider with 51-200 employees

My clients are very satisfied with the functionality, and it is brilliant.

PravinNagawade

Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees

For more quotes and insights, download the Data Cloud report

I am satisfied with their response time and quality.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Scalability Issues

Sentiment score

6.2

Users praise Data Cloud's scalability and adaptability, noting costs may rise with real-time workloads and integration challenges.

Sentiment score

8.1

SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.

In my opinion, scalability is good, and I would rate it around 8, 9, or even 10.

PravinNagawade

Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees

We made a first implementation for a small environment, and it is very easy to grow and work.

Luiz Terra

Head of International Sales at a comms service provider with 51-200 employees

Data Cloud is scalable, but at the same time, with scalability, my cost can go up, and real-time workloads can also be expensive.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

For more quotes and insights, download the Data Cloud report

We handle a huge amount of data in our CRM without any problems.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Stability Issues

Sentiment score

6.5

Data Cloud is highly stable with 80-90% satisfaction, reliable but offering room for improvement as per user feedback.

Sentiment score

8.1

SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.

No quotes available

For more quotes and insights, download the Data Cloud report

No quotes available

For more quotes and insights, download the SAP CRM report

Room For Improvement

Data Cloud needs improved customization, user interface, and better documentation to address integration and decision-making challenges.

SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.

It is a very good product, but it is very complex to implement, change, develop, and integrate.

Luiz Terra

Head of International Sales at a comms service provider with 51-200 employees

While it provides a suitable solution with many pieces to integrate, it also adds complexity.

EduardKasian

Regional Business Director at a tech services company with 51-200 employees

They have very poor documentation on Data Cloud.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

For more quotes and insights, download the Data Cloud report

I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Setup Cost

Enterprise buyers find Data Cloud's features justify its cost, with setup at $1,500 monthly per seat for advanced capabilities.

SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.

I understand that it is a high-end solution with high cost but with many features that justify the price.

Luiz Terra

Head of International Sales at a comms service provider with 51-200 employees

For more quotes and insights, download the Data Cloud report

SAP CRM is not suitable for small companies because of the cost.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Valuable Features

Data Cloud enhances marketing and revenue with unified data, machine learning, real-time analytics, and streamlined Salesforce integrations.

SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.

Redundant email or communication never happens due to the unified profiles, which helps businesses save their marketing budget and indirectly increase revenue.

PravinNagawade

Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees

It can give me a unified customer profile view.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

We unify data from different product lines to achieve synergy KPIs.

EduardKasian

Regional Business Director at a tech services company with 51-200 employees

For more quotes and insights, download the Data Cloud report

If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Categories and Ranking

Data Cloud

Ranking in CRM

20th

Average Rating

8.0

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP CRM

Ranking in CRM

4th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of Data Cloud is 0.5%, up from 0.0% compared to the previous year. The mindshare of SAP CRM is 2.1%, down from 11.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
SAP CRM	2.1%
Data Cloud	0.5%
Other	97.4%

CRM

Featured Reviews

PravinNagawade

Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees

Unified customer insights have reduced redundant communications and improved campaign targeting

Every function in Data Cloud has its unique purpose, but Calculated Insight is one of the strongest functions that I believe is very useful. I can accomplish everything, including customization, using Calculated Insight. If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification. Redundant email or communication never happens due to the unified profiles, which helps businesses save their marketing budget and indirectly increase revenue. That is one of the most important benefits. Technically, there are many benefits, but in terms of business revenue, that is the most crucial part.

Read full review

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

Read full review

See which vendors are best for you

Use our free recommendation engine to learn which CRM solutions are best for your needs.

See recommendations

885,311 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Manufacturing Company

13%

Financial Services Firm

University

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

Questions from the Community

What needs improvement with Data Cloud?

The Salesforce team can make Data Cloud more user-friendly and a bit more open. The documentation should be improved. That is the first thing. They have very poor documentation on Data Cloud. For m...

See all answers

What is your primary use case for Data Cloud?

We are mainly using Data Cloud to harmonize our Marketing Cloud personalization data and the customer data from our database. Whatever data is coming from Marketing Cloud personalization is streami...

See all answers

What advice do you have for others considering Data Cloud?

The only good thing about Data Cloud is that it is easily integratable with different Salesforce systems or products. My overall rating for Data Cloud is six out of ten.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

Comparisons

Keap vs Data Cloud

Compared 54% of the time

ActiveCampaign vs Data Cloud

Compared 23% of the time

Simpro vs Data Cloud

Compared 23% of the time

More Data Cloud Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 35% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 10% of the time

Adobe Campaign vs SAP CRM

Compared 5% of the time

Zoho CRM vs SAP CRM

Compared 4% of the time

Siebel CRM vs SAP CRM

Compared 4% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Data Cloud

March 2026

Download Data Cloud product report

Buyer's Guide

SAP CRM

March 2026

Download SAP CRM product report

Overview

Data Cloud provides businesses with a comprehensive platform for managing and analyzing vast data sets, empowering users to drive data-driven decisions effectively.

This platform offers robust capabilities enabling users to harness data for strategic insights. Key use cases include data warehousing, real-time analytics, and machine learning model deployment. Data Cloud stands out for its scalability, ease of integration with existing systems, and advanced security features. Users point out room for improvement regarding cost management and interface flexibility, which could enhance experience and efficiency.

What are the key features of Data Cloud?

Scalability: Handles vast data volumes, ensuring seamless performance expansion.
Integration: Easily integrates with current systems, facilitating smooth data flow.
Security: Offers robust features to safeguard sensitive information.
Analytics: Provides real-time data processing and advanced analytical tools.
Machine Learning: Supports deploying models to drive data-driven initiatives.

What benefits and ROI should users look for?

Enhanced Decision-Making: Access to actionable insights from accurate data.
Cost Efficiency: Optimizes data storage and processing costs.
Improved Performance: Boosts operational speed and productivity.
Data Accessibility: Ensures valuable information is readily available.
Increased Security: Protects data from potential threats.

Data Cloud is implemented in industries such as finance, healthcare, and retail to streamline data management and analytics. Financial institutions utilize it for risk assessment and fraud detection, whereas healthcare providers deploy it for patient data analysis. Retailers leverage its capabilities for inventory management and customer behavior insights, demonstrating versatility across sectors.

Salesforce

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Information Not Available

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Data Cloud vs. SAP CRM

March 2026

Free Report: Data Cloud vs. SAP CRM

Find out what your peers are saying about Data Cloud vs. SAP CRM and other solutions. Updated: March 2026.

DOWNLOAD NOW

885,311 professionals have used our research since 2012.

See our Data Cloud vs. SAP CRM report.

See our list of best CRM vendors.

We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.