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Creatio Sales vs SugarCRM Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 14, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Creatio Sales
Ranking in CRM
21st
Ranking in Sales Force Automation
8th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
11
Ranking in other categories
No ranking in other categories
SugarCRM Platform
Ranking in CRM
29th
Ranking in Sales Force Automation
7th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (11th), Marketing Automation (16th)
 

Mindshare comparison

As of September 2026, in the CRM category, the mindshare of Creatio Sales is 1.0%, up from 0.9% compared to the previous year. The mindshare of SugarCRM Platform is 1.1%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Sales Creatio1.0%
SugarCRM Platform1.1%
Other97.9%
CRM
 

Featured Reviews

Yevhen Yukhno - PeerSpot reviewer
CEO at B-OS, Unipessoal Lda.
BPM workflows have accelerated decisions but complex projects still need better support and pricing
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."
"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."
"With Sales Creatio, utilization was improved by 80%, the database is clean and alive with usage every day, and my team loves this solution, both mobile and Windows."
"I like Creatio's workflows, automation, and no-code features that we can update as we wish."
"Some of the best features of Sales Creatio are end-user ease of use, user interface, and speed of data entry, and the abundance of features at a very low cost is also notable."
"The initial setup for Creatio is not complicated because they have a big department called Creatio Academy, which provides many materials, including videos and PDF files with step-by-step instructions."
"When comparing to other tools such as Salesforce, which I find complicated to work with personally, Sales Creatio's modules are easier to use with drag and drop functionality and configuration options."
"Creatio is reliable, fast, and fits our goals."
"This solution's stability is very good, it runs almost without effort, and we don't have any support issues with it."
"Good, basic out-of-the-box solution, however, in my estimation not a long term play as the design flow and user interface make it a true chore to enter data."
"It works well with Jira. You can customize it to fit your needs."
"Saying that, it has a small server footprint and is easy to set up."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"It has sales email campaigns, plus integration with Active Directory."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"By default, it comes with a really good model where you can start working with it without having a lot of developers in your team."
 

Cons

"The calendar needs a lot of improvement."
"My main pet peeve with this product is marketing."
"One other area for improvement is with the connectors. They just don't have quite enough of these connectors or the ability to do a custom integration."
"The only improvement needed in Sales Creatio is probably more straightforward email integration with Outlook."
"Again, honestly, I'm not benefiting from the product the way I should because I don't have a dedicated person to work on it and customize it."
"Creatio's mobile app could be more intuitive."
"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."
"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"Pipelines, forecasts, and reporting in general, are not that good in the free version."
"Functionality and features are well suited for small business companies only."
"At the moment, there is a complicated flow in regards to the user's permissions and what they can see."
"Putting so many things into SugarCRM became a much-hated task, mainly because of the horrible UI."
"The UX was such that it limited the use of it."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
 

Pricing and Cost Advice

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."
"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."
"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."
"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Construction Company
18%
Comms Service Provider
13%
Outsourcing Company
13%
Financial Services Firm
10%
Financial Services Firm
17%
Construction Company
15%
Comms Service Provider
9%
Engineering Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise2
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for Sales Creatio?
I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...
What needs improvement with Sales Creatio?
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs f...
What is your primary use case for Sales Creatio?
I use Arch Linux and Fedora Linux in my workstations, and I work with some products like Gentoo for embedded and Fedora for desktop. My preference is Arch, but Arch is for me, not for enterprise. A...
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Overview

 

Sample Customers

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about Creatio Sales vs. SugarCRM Platform and other solutions. Updated: September 2026.
912,818 professionals have used our research since 2012.