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Contentstack vs Sitecore Experience Manager comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Contentstack
Average Rating
9.0
Number of Reviews
4
Ranking in other categories
Digital Experience Platforms (DXP) (24th), AI Customer Experience Personalization (40th)
Sitecore Experience Manager
Average Rating
6.0
Number of Reviews
1
Ranking in other categories
Web Content Management (14th)
 

Mindshare comparison

Contentstack and Sitecore Experience Manager aren’t in the same category and serve different purposes. Contentstack is designed for Digital Experience Platforms (DXP) and holds a mindshare of 1.6%, down 1.9% compared to last year.
Sitecore Experience Manager, on the other hand, focuses on Web Content Management, holds 2.9% mindshare, up 2.1% since last year.
Digital Experience Platforms (DXP) Mindshare Distribution
ProductMindshare (%)
Contentstack1.6%
Adobe Experience Manager14.3%
Liferay Digital Experience Platform8.9%
Other75.2%
Digital Experience Platforms (DXP)
Web Content Management Mindshare Distribution
ProductMindshare (%)
Sitecore Experience Manager2.9%
Adobe Experience Manager9.6%
WordPress Business-Enterprise8.2%
Other79.3%
Web Content Management
 

Featured Reviews

Elizabeth  Wairimu - PeerSpot reviewer
Digital Marketing Manager at Unilever Inc.
Content teams have gained control to deliver omnichannel marketing content efficiently
The best features Contentstack offers are easy customization, a flexible platform, great support from a customer success manager, and an extensive app marketplace. Additionally, content update, content omnichannel delivery, content modeling, and an intuitive interface that is very easy to use stand out. The flexibility and app marketplace of Contentstack help a lot in communicating with our customers, allowing the business team to create and change content according to market strategy. Contentstack has positively impacted my organization because since we started using this tool, we have seen improved website response time by 50 percent. There is a great cost benefit, and Contentstack allows us to tell marketing stories effectively and efficiently. Contentstack APIs have allowed us to connect many other business critical apps easily. The impact on my marketing stories and efficiency is notable; I can execute campaigns very easily and we were able to reach out to many customers easily.
it_user72771 - PeerSpot reviewer
Info Sec Consultant at Size 41 Digital
It's a CMS with the usual features and functions. It was an old version and for us to move to a newer version we had to take three separate projects with each one incurring significant cost.
I feel a little bad giving Sitecore a 6/10, because I think the problems the organisation I worked for had with it were partially because of:  - shiny toy purchase - not fit for the org's purpose (more to do with the org) - UX and UI was poor meaning users didn't engage with it even after…
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Questions from the Community

What is your experience regarding pricing and costs for Contentstack?
According to my experience, the pricing, setup cost, and licensing for Contentstack are very competitive and affordable.
What needs improvement with Contentstack?
To improve Contentstack, training and examples should be enhanced, and updating SDKs to reflect technology changes would be beneficial. I would highly appreciate additional analytics offering via t...
What is your primary use case for Contentstack?
Our main use case for Contentstack is to run all composable media for our site. It serves as our main CMS and works in partnership with our headless UI solution. The editable messaging is run throu...
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Also Known As

No data available
Sitecore XM
 

Overview

 

Sample Customers

Information Not Available
easyJet, Toshiba, Thomas Cook Travel Group, Oxfam, New York Life, Jabra, Graf von Faber-Castell, Canon, Boy Scouts of America
Find out what your peers are saying about Adobe, Liferay, Sprinklr and others in Digital Experience Platforms (DXP). Updated: March 2026.
885,444 professionals have used our research since 2012.