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Contentful vs Contentstack comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Contentful
Average Rating
8.4
Number of Reviews
17
Ranking in other categories
Web Content Management (7th)
Contentstack
Average Rating
9.0
Number of Reviews
4
Ranking in other categories
Digital Experience Platforms (DXP) (24th), AI Customer Experience Personalization (40th)
 

Mindshare comparison

Contentful and Contentstack aren’t in the same category and serve different purposes. Contentful is designed for Web Content Management and holds a mindshare of 1.4%, up 1.1% compared to last year.
Contentstack, on the other hand, focuses on Digital Experience Platforms (DXP), holds 1.6% mindshare, down 1.9% since last year.
Web Content Management Mindshare Distribution
ProductMindshare (%)
Contentful1.4%
Adobe Experience Manager9.6%
WordPress Business-Enterprise8.2%
Other80.8%
Web Content Management
Digital Experience Platforms (DXP) Mindshare Distribution
ProductMindshare (%)
Contentstack1.6%
Adobe Experience Manager14.3%
Liferay Digital Experience Platform8.9%
Other75.2%
Digital Experience Platforms (DXP)
 

Featured Reviews

Margaret  Thatcher - PeerSpot reviewer
Production Manager at Unilever
Content workflows have become faster and empower non-technical teams to update pages independently
Contentful makes it easier for non-technical teams to update content by providing organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text areas. It has great built-in versioning features with history and draft states, so it is easy to make updates and revert when needed. Some of the best features that Contentful offers include organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text. Contentful has great built-in versioning features with history and draft states, making it easy to make updates and revert when needed. Additionally, it has a very intuitive user interface and good support for multiple spaces, which can be helpful for companies that need separate projects for development, staging, and production. It is also very cost-effective and powerful, and it keeps a history of changes made to the content easily. The versioning and multiple spaces features of Contentful have helped my team manage content effectively, as we leverage Contentful's headless CMS capabilities to easily build a static website using modern technology such as GatsbyJS and ReactJS, making it an ideal solution for small businesses and startups seeking a low-maintenance approach. It is a very scalable tool. Contentful has positively impacted my organization as it is very scalable, can be used by any size of organization, and is a very cost-effective tool. It helps us save cost, especially when dealing with a lot of content compared to other alternatives. Its intuitive design facilitates seamless updates of photos and written content while providing the ability to revert changes when necessary. It has been a very good tool because I am able to spend less time maintaining websites, and my clients spend less time worrying about their site crashing or being hacked. This tool has allowed me to be much more flexible with the types of front-end technology I can use. Since it is very easy to use for all types of technical users, there is no time wasted. It enabled rapid project delivery and low-cost projects for my organization. Since adopting Contentful, we have seen an increase in sales and marketing from 45% to 65%. More work is delivered due to reusability and other features within a shorter time and with less manual effort.
Elizabeth  Wairimu - PeerSpot reviewer
Digital Marketing Manager at Unilever Inc.
Content teams have gained control to deliver omnichannel marketing content efficiently
The best features Contentstack offers are easy customization, a flexible platform, great support from a customer success manager, and an extensive app marketplace. Additionally, content update, content omnichannel delivery, content modeling, and an intuitive interface that is very easy to use stand out. The flexibility and app marketplace of Contentstack help a lot in communicating with our customers, allowing the business team to create and change content according to market strategy. Contentstack has positively impacted my organization because since we started using this tool, we have seen improved website response time by 50 percent. There is a great cost benefit, and Contentstack allows us to tell marketing stories effectively and efficiently. Contentstack APIs have allowed us to connect many other business critical apps easily. The impact on my marketing stories and efficiency is notable; I can execute campaigns very easily and we were able to reach out to many customers easily.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Contentful has positively impacted my organization by greatly increasing productivity and collaboration."
"I have definitely seen a positive return on investment with Contentful, due to time-saving and efficiency gains, team collaborations, and resource optimizations, which have also positively impacted the revenue."
"Contentful has impacted my organization positively as I spend less time maintaining our website, the developer spends less time maintaining our website, and our clients spend less time worrying about their site being hacked or crashing."
"Contentful has impacted my organization positively because it has been a game changer since we started using this tool."
"Contentful has positively impacted my organization as it has been a major breakthrough."
"Contentful has positively impacted my organization by allowing me to both develop and release content really quickly and be responsive to market changes and other factors."
"Contentful has impacted my organization positively because the business is able to change the content without the help of a developer, and they can make a deployment very easily."
"Contentful has positively impacted my work because I have people browsing Google and because I use SEO as well, and my articles are indexed and written by me, people come and read them, and the most valuable part is that some people find them attractive and actually read about topics like the difference between chatbots or agents, what is a chatbot, what is fine-tuning, or remote work, which are quite important looking at the market right now."
"Contentstack has positively impacted my organization because since we started using this tool, we have seen improved website response time by 50 percent, there is a great cost benefit, and Contentstack allows us to tell marketing stories effectively and efficiently."
"Based on a very positive user experience, Contentstack is recommended to others looking into using it, as it has delivered on all promises from both a service, technology, and account standpoint, with responsiveness that did not decline after becoming customers."
"Contentstack is a great tool; the service helped us stay on track with our headless launch and deliver on time, and we are beyond happy with the service provided and still being provided."
"Contentstack is a great tool which has improved our website response by fifty percent."
 

Cons

"Customer support for Contentful is very good; whenever I have a query, the customer support team is very responsible, although response times can be delayed sometimes."
"However, I find that the licensing can be frustrating, especially for smaller organizations."
"I think the free tier has always been very generous, but the 25 content model types have at times been limiting, and I have had to find innovative ways to work around it because we are a community radio station that runs on donations and grants."
"A minor issue I have is that Contentful does not have a way to organize fields within an entry."
"I believe Contentful could be improved by adding a way to migrate data between spaces, such as from a staging space to production, and the support team could respond to questions much faster with an increased response time."
"There were challenges because when I was creating a solution, I didn't know Contentful very well. I found a lot of problems with types and matching in TypeScript types with the fields I was using and with the API and the full module."
"One area where Contentful could be improved is the user interface, which needs some enhancements."
"One way Contentful can be improved is that it requires development resources to get the most out of it, which some small organizations may find challenging."
"License control should be improved, along with consumption statistics of which content should be enhanced."
"Contentstack can be improved in terms of mobile responsiveness, as it is hard to edit content on the go."
"Contentstack can be improved in localization because translation management within the system is difficult and mostly manual."
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise11
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Contentful?
My experience with pricing, setup cost, and licensing is that it is very cost-effective and the affordability is very high.
What needs improvement with Contentful?
I believe it would be nice to have some documentation, especially for new learners who are starting. A minor issue I have is that Contentful does not have a way to organize fields within an entry. ...
What is your primary use case for Contentful?
My main use case for Contentful is that it provides us with quick and easy content updates as it is the backend to our website. We use it to make changes, improvements, and updates on our content. ...
What is your experience regarding pricing and costs for Contentstack?
According to my experience, the pricing, setup cost, and licensing for Contentstack are very competitive and affordable.
What needs improvement with Contentstack?
To improve Contentstack, training and examples should be enhanced, and updating SDKs to reflect technology changes would be beneficial. I would highly appreciate additional analytics offering via t...
What is your primary use case for Contentstack?
Our main use case for Contentstack is to run all composable media for our site. It serves as our main CMS and works in partnership with our headless UI solution. The editable messaging is run throu...
 

Overview

Find out what your peers are saying about Adobe, Microsoft, Wordpress and others in Web Content Management. Updated: March 2026.
885,444 professionals have used our research since 2012.