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Contentful vs Contentstack comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Contentful
Average Rating
8.6
Number of Reviews
21
Ranking in other categories
Web Content Management (4th)
Contentstack
Average Rating
8.2
Number of Reviews
7
Ranking in other categories
Digital Experience Platforms (DXP) (6th), AI Customer Experience Personalization (17th)
 

Mindshare comparison

Contentful and Contentstack aren’t in the same category and serve different purposes. Contentful is designed for Web Content Management and holds a mindshare of 1.2%, down 1.3% compared to last year.
Contentstack, on the other hand, focuses on Digital Experience Platforms (DXP), holds 1.9% mindshare, up 1.6% since last year.
Web Content Management Mindshare Distribution
ProductMindshare (%)
Contentful1.2%
Drupal9.5%
Adobe Experience Manager8.5%
Other80.8%
Web Content Management
Digital Experience Platforms (DXP) Mindshare Distribution
ProductMindshare (%)
Contentstack1.9%
Adobe Experience Manager11.7%
Liferay Digital Experience Platform9.8%
Other76.6%
Digital Experience Platforms (DXP)
 

Featured Reviews

Margaret  Thatcher - PeerSpot reviewer
Production Manager at Unilever
Content workflows have become faster and empower non-technical teams to update pages independently
Contentful makes it easier for non-technical teams to update content by providing organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text areas. It has great built-in versioning features with history and draft states, so it is easy to make updates and revert when needed. Some of the best features that Contentful offers include organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text. Contentful has great built-in versioning features with history and draft states, making it easy to make updates and revert when needed. Additionally, it has a very intuitive user interface and good support for multiple spaces, which can be helpful for companies that need separate projects for development, staging, and production. It is also very cost-effective and powerful, and it keeps a history of changes made to the content easily. The versioning and multiple spaces features of Contentful have helped my team manage content effectively, as we leverage Contentful's headless CMS capabilities to easily build a static website using modern technology such as GatsbyJS and ReactJS, making it an ideal solution for small businesses and startups seeking a low-maintenance approach. It is a very scalable tool. Contentful has positively impacted my organization as it is very scalable, can be used by any size of organization, and is a very cost-effective tool. It helps us save cost, especially when dealing with a lot of content compared to other alternatives. Its intuitive design facilitates seamless updates of photos and written content while providing the ability to revert changes when necessary. It has been a very good tool because I am able to spend less time maintaining websites, and my clients spend less time worrying about their site crashing or being hacked. This tool has allowed me to be much more flexible with the types of front-end technology I can use. Since it is very easy to use for all types of technical users, there is no time wasted. It enabled rapid project delivery and low-cost projects for my organization. Since adopting Contentful, we have seen an increase in sales and marketing from 45% to 65%. More work is delivered due to reusability and other features within a shorter time and with less manual effort.
Gilberto Gonzales - PeerSpot reviewer
Senior Project Manager at Honeywell
Flexible content workflows have transformed how our team updates seasonal messaging in real time
Overall, we have used Contentstack to great effect as our headless CMS. We have it connected to our custom UI, and it allows us to update basically in real time with updates reflecting on the site within seconds. The best features Contentstack offers are extremely flexible to our needs, meets all our use cases, easy to use, and the UI is very intuitive. It is easy for the whole team to manage content, and support is helpful and responsive. The flexibility and intuitive UI of Contentstack help meet all our use cases in our organization. The UI is very intuitive and user-friendly, making it very easy to use, even for new users who find it very easy to navigate. Additionally, Contentstack has continuous product improvement and enables us to build and architect content through the use of their easy-to-use software and user interface. Contentstack has positively impacted our organization by saving time deploying content and allowing our team members to manage content, thereby getting time to market faster. Precisely, we have been able to save 30 to 45 percent of our time. Also, having a rich partner network has improved the speed to adopt new functionality. The administration application is very user-friendly and does not require a lot of ramp-up for users, which has also decreased the time it takes to get content deployed.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Contentful is stable."
"Website management has become very easy, and content updates to websites are straightforward."
"Contentful has impacted my organization positively because the business is able to change the content without the help of a developer, and they can make a deployment very easily."
"Contentful is a great tool and a powerful solution to support multiple platforms."
"Contentful has impacted my organization positively because it has been a game changer since we started using this tool."
"Contentful has positively impacted my work because I have people browsing Google and because I use SEO as well, and my articles are indexed and written by me, people come and read them, and the most valuable part is that some people find them attractive and actually read about topics like the difference between chatbots or agents, what is a chatbot, what is fine-tuning, or remote work, which are quite important looking at the market right now."
"Since adopting Contentful, we have seen an increase in sales and marketing from 45% to 65%."
"Contentful has positively impacted my organization because, as I mentioned, since we are using the headless setup, when we need to create new pages, update content, or conduct any marketing activity, we no longer need to rely on a technical person."
"Contentstack has positively impacted our organization, as tracking changes made by our very large team is difficult, so we are using Contentstack to update data in real-time."
"Contentstack has impacted my organization positively by helping us to deliver an application with a very good quality in terms of how it looks and feels."
"Contentstack has saved time and improved efficiency, and compared to other products, it is cost-effective and not expensive."
"Contentstack has created an impact of quick access to a non-tech person to add the properties right away and to work on their own personalized marketing campaigns and other aspects."
"The speed index has had a great impact; earlier we had something in the 60s on Google Page Insights, but now we are able to achieve 90-plus."
"The ease of use, which I mentioned as the best part, is especially highlighted by the clean UI and predictable UX of Contentstack, as there is not too much information on the screen at the same time that can confuse the users."
"Contentstack is a great tool; the service helped us stay on track with our headless launch and deliver on time, and we are beyond happy with the service provided and still being provided."
 

Cons

"However, I find that the licensing can be frustrating, especially for smaller organizations."
"One area where I believe Contentful can be improved is better handling of complex content relationships, as when content is deeply nested with references inside references, the queries can get messy and hard to manage on the front end."
"I have seen a return on investment with fewer employees needed and time saved, but the money costs are quite high."
"Contentful needs to be improved for migration, not only for migration, but from lower to higher environments as well, as the schema diffs and everything are not working as expected."
"I think Contentful could be improved if it could include built-in localization, meaning translation of language, and allow for creative editing of visual and imagery."
"I think the free tier has always been very generous, but the 25 content model types have at times been limiting, and I have had to find innovative ways to work around it because we are a community radio station that runs on donations and grants."
"Customer support for Contentful is very good; whenever I have a query, the customer support team is very responsible, although response times can be delayed sometimes."
"Apart from that, the price is a bit high when we are storing more content in the CMS."
"Contentstack is much more complex and advanced technology. I think there are still some UI improvements which can be done to simplify the work."
"The API, specifically the Content Delivery API, can be a bit tricky sometimes."
"For improvement, I want to clear the cache for the pages, as Contentstack does not provide a default way of invalidating the cache."
"It is good, but not great. For something like eighty percent of my set of tasks, I can scale based on the background we have with Contentstack."
"I noticed that sometimes it takes time, and I am not sure about the server side, as it may not be responding."
"We are more worried about the pricing. For example, somebody who is a tech person trying to integrate based on the events finds it a little bit more not so accessible."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Construction Company
16%
Outsourcing Company
10%
Manufacturing Company
10%
Manufacturing Company
20%
Construction Company
19%
Financial Services Firm
14%
Outsourcing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise2
Large Enterprise17
By reviewers
Company SizeCount
Midsize Enterprise2
Large Enterprise21
 

Questions from the Community

What is your experience regarding pricing and costs for Contentful?
Setup cost and pricing are handled by our organization's admin team. Currently, I do not have much information on this.
What needs improvement with Contentful?
While Contentful already incorporates a lot of AI integration, improvements could be made in feature-wise AI integrations, such as generating SEO data for product catalogs or assisting marketers in...
What is your primary use case for Contentful?
My main use case for Contentful involves developing e-commerce storefront applications that require displaying dynamic content like banners for hero images on the homepage or product sliders, which...
What is your experience regarding pricing and costs for Contentstack?
I do not have an idea about pricing, setup costs, or licensing as I am a developer and not the owner, so I do not have that information. High-level managers would know those details.
What needs improvement with Contentstack?
I would suggest increasing the developer-friendly documentation rather than just having a great product. The documentation is not developer-friendly, and the content is not so vivid and it is not m...
What is your primary use case for Contentstack?
Our main use case for Contentstack is currently building another real estate management platform. We want to put a module out of Contentstack for other companies to utilize the CMS, utilize aspects...
 

Overview

Find out what your peers are saying about Adobe, Microsoft, Wordpress and others in Web Content Management. Updated: August 2026.
909,725 professionals have used our research since 2012.