Conga Composer is a very good product and it heavily excels in any kind of complex and high-volume scenarios. It is very well-versed with handling dynamic content such as charts, nested tables, global currencies, and it can execute asynchronously, putting it well ahead of a basic PDF generator. It also offers many additional features. The user interface is my personal favorite, as the interface is largely very developer-friendly, and it is a custom front end we built. Additionally, it utilizes familiar tools like Microsoft Word and Excel. Setting it up involves a complex API deployment and JSON payloads. Initially, it requires some technical heavy lifting compared to drag-and-drop and no-code tools. If you are from a technical background, then it is not a challenge. My personal favorite features are headless execution, which helps us to trigger the document generation in the background from the buttons, workflows, or external systems without requiring the user to navigate through an interface. This gives us all the options within a single click from the UI. The second feature I love is that it supports multi-format. Generating a Word, PDF, Excel, PowerPoint, and HTML can be done from a single source and a single, central data source. The third feature which I love is that the REST API is not locked exclusively into Salesforce. It can ingest JSON data from virtually any ERP or system of record. Additionally, the seamless add-on to the sign API has helped us to create an uninterrupted, automated contract cycle.
