I found the platform excellent for having unified customer profiles, which I believe is one of the biggest selling points of Braze because it allows you to know your customer in a single profile card. The ease with which you can add new attributes and events and neatly package values underneath is impressive. In banking, we pushed clients towards different types of banking rates and tiers, which has me always wanting to return, leading to a lot of qualifications and certificates because I enjoy the platform so much and want to engage with it further down my career. Braze's best features, for me, are the unified profile cards, along with the ease of connecting different channels, including email as a focus, plus push notifications and extending that to things to in-app messages, content cards, and SMS. That connection is felt immediately upon onboarding with Braze, as the ease of use and the sophisticated UI design allows marketers or automation specialists such as me to do amazing things quickly and intuitively. Braze's analytics side is another interesting part, as it allows you to slice campaigns and different tests that you were running very easily, unlike other platforms I have used, such as Salesforce Marketing Cloud, which often requires workarounds for information. With Braze, the friendly UI enables you to download large volumes of data about your customers and understand campaign performance and why people reacted as they did. Braze's campaign feature is also essential for experts using automation or large-scale segmentation, and the campaign execution side is very intuitive, allowing for slick A/B testing and accurate conversion goal setup.
