Technical Consulting Specialist at a marketing services firm with 10,001+ employees
Real User
Top 20
Apr 30, 2026
Braze could improve the data analysis capabilities. It is very important to build the communication and send it, but afterwards, the marketing team wants more data and more information about the impact of the campaign, and it is somewhat difficult to see it. Of course, there are the standard metrics, and we can develop additional analysis via a query, but we cannot see everything there.I remember that I tried to conduct some data analysis via query using Snowflake tables, and it was not possible to see data using custom attributes, only custom events. I understand that Braze is one of the most important tools for customer engagement, but there are a few things that could improve, as I mentioned, for data analysis.
I think Braze could probably be improved by having more access options for users who have previously engaged with the platform to keep them invested and wanting to return. I do not have too much to comment at this point, as my last experience with Braze was purely positive. However, I think it would be great if Braze offered training, certificates, and module training accessible outside the gated community aspect, as I am very interested in new features and AI courses they are developing and want opportunities for warm and engaged Braze users.
Mobile Marketing and Advertising involve using mobile devices to deliver promotional messages and campaigns to consumers. It leverages the unique capabilities of mobile devices to reach audiences on-the-go.
Solutions in Mobile Marketing and Advertising provide businesses with tools to engage with customers through SMS, in-app advertisements, and push notifications. These solutions allow for highly targeted campaigns, utilizing location data and user behavior to deliver personalized...
Braze could improve the data analysis capabilities. It is very important to build the communication and send it, but afterwards, the marketing team wants more data and more information about the impact of the campaign, and it is somewhat difficult to see it. Of course, there are the standard metrics, and we can develop additional analysis via a query, but we cannot see everything there.I remember that I tried to conduct some data analysis via query using Snowflake tables, and it was not possible to see data using custom attributes, only custom events. I understand that Braze is one of the most important tools for customer engagement, but there are a few things that could improve, as I mentioned, for data analysis.
I think Braze could probably be improved by having more access options for users who have previously engaged with the platform to keep them invested and wanting to return. I do not have too much to comment at this point, as my last experience with Braze was purely positive. However, I think it would be great if Braze offered training, certificates, and module training accessible outside the gated community aspect, as I am very interested in new features and AI courses they are developing and want opportunities for warm and engaged Braze users.