Braze pros and cons

Name: Braze
Brand: Braze
Rating: 4.2 (7 reviews)

Vendor: Braze

4.2 out of 5

7 reviews
100% willing to recommend

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Braze Pros review quotes

Tiberiu Arghir

Marketing Department, Digital Activities And Technical Projects at a financial services firm with 51-200 employees

Aug 3, 2026

For business impact, we achieved a 28% increase in credit card sales, driven by contextual targeting, in-app messages, and onboarding flows triggered immediately after specific users' touch points in the in-app application and on the forms on our website.

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reviewer2834517

Technical Consulting Specialist at a marketing services firm with 10,001+ employees

Apr 30, 2026

Braze is an excellent tool that covers my main use case.

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Lisandra Rigo

Manager, Crm & Digital Marketing at a tech vendor with 10,001+ employees

Aug 7, 2026

Compared to other tools and platforms, Braze is very friendly for building automations, and this is the biggest advantage I see.

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Buyer's Guide

Mobile Marketing and Advertising

July 2026

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reviewer2885628

Performance Marketing Manager at a tech vendor with 51-200 employees

Aug 6, 2026

Thanks to Braze, I could make proper CRM scenarios and campaigns where everyone can directly understand the circumstance just from the campaign structures.

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reviewer2858913

Marketing Specialist (Acquisition & Retention) at a manufacturing company with 10,001+ employees

Jun 22, 2026

I love Braze for their retargeting and automation because their automation tracks down user behavior in near real-time, allowing us to convert users based on their trigger actions.

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reviewer2885898

Senior Program Manager, Marketing Technology at a tech vendor with 1,001-5,000 employees

Aug 8, 2026

Braze has had a positive impact on my organization in that a lot of things which required some amount of technical effort previously can now be streamlined by the marketers, making marketers more agnostic and self-served, which has been the biggest impact.

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Braze Cons review quotes

Tiberiu Arghir

Marketing Department, Digital Activities And Technical Projects at a financial services firm with 51-200 employees

Aug 3, 2026

The pricing is tied directly to data points volume, and unoptimized telemetry or redundant attribute tracking can quickly consume contracted allocations, leading to unexpected overage costs.

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reviewer2834517

Technical Consulting Specialist at a marketing services firm with 10,001+ employees

Apr 30, 2026

Braze could improve the data analysis capabilities.

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Lisandra Rigo

Manager, Crm & Digital Marketing at a tech vendor with 10,001+ employees

Aug 7, 2026

Braze could improve the use of AI agents in the tool, as we currently have AI only in a few features such as copywriting, but we cannot build journeys with an AI agent supporting the process.

Read full review

Buyer's Guide

Mobile Marketing and Advertising

July 2026

Download Free Report

Find out what your peers are saying about Braze, Leanplum, Swrve and others in Mobile Marketing and Advertising. Updated: July 2026.

DOWNLOAD NOW

908,834 professionals have used our research since 2012.

reviewer2885628

Performance Marketing Manager at a tech vendor with 51-200 employees

Aug 6, 2026

I am not sure if this is a natural characteristic of CRM tools, but onboarding Braze into an organization requires significantly more effort.