CRM & Engagement Senior Strategist at a manufacturing company with 10,001+ employees
Real User
Top 20
Aug 25, 2026
My main use case for Braze is as a CRM strategist and previously a CRM campaign manager, where we had a team, so it was basically just quality assuring everything, occasionally using Canvas, building out SMS journeys, and handling audiences. I built an onboarding journey using Braze that required multiple Canvas because there was a mix of email, SMS, as well as app messages that needed to be triggered at certain times and based on certain customer actions that we were able to record.
At Fox, we send a lot of communication to our customers, who are also our subscribers. We have Fox One where we offer subscription-based services. We send emails, in-app messages, and push notifications about any particular show or particular sports. We also send communications regarding upcoming sport events or upcoming shows on Fox Nation and anything content-related. Additionally, we have different use cases for transactional emails. There are plenty of campaigns I have executed. I will take an example of a recent event that took place for the World Cup. We conducted many campaigns for the World Cup, including push notifications, emails, and highlights of the game. We have sent many in-app messages whenever the game was starting, such as 10 minutes or 15 minutes before the game. We deployed many push notifications using Campaigns and Canvas.
Braze serves as our primary platform for orchestrating diverse activities and actions across multiple channels, including push notifications, in-app messages, content cards, web push messages, email marketing, and SMS campaigns. We implemented different triggers based on behavioral messages and actions that our clients would perform, such as completing a form, abandoning a form, and during the onboarding process. We required both client and server-side features to flag different parts of the app where updates occurred and ensure target messaging aligned with active feature states without requiring App Store approval. Using the visual journey builder, we created a complex interface with different multi-step journeys for users coming from various digital campaigns. Users landed on our landing page, filled out the form, and based on different actions, we were able to send them a web push or an SMS if they left the onboarding process for obtaining a credit card online.
I am using Braze primarily for the CRM system, especially for customer service and ticketing. I am using Braze for my sub-brand called OLX Mobi for retargeting. I am using Braze for analyzing data on user behavior, tracking user interactions, and checking their best time for conversion.
Technical Consulting Specialist at a marketing services firm with 10,001+ employees
Real User
Top 20
Apr 30, 2026
The main goal of using Braze in my daily work is to help developers build newsletters, push notifications, and in-app messages.A specific example of how I use Braze for push notifications is when a customer goes to a restaurant and makes an order in real-time. It is expected that they receive a push notification to engage them to make another purchase. For instance, if a customer buys a Big Mac, we want to engage them to buy a sundae for dessert, so we are trying to get a second customer order.
My main use case for Braze is automation, as I have always been interested in automation. Braze was the tool we used to send customer lifecycle journeys, trigger and run one-off campaign sends, mostly for automation, segmentation, and all the different connected channels it offers.
Braze empowers companies to create personalized messaging experiences that drive customer loyalty and engagement. With its robust tools, users can implement rich, data-driven campaigns across channels.Braze stands out for allowing data-driven customer interactions through its combination of advanced technology and intuitive controls. It offers comprehensive support for messaging channels to enhance user engagement, helping businesses execute tailored marketing strategies effectively. Key...
My main use case for Braze is as a CRM strategist and previously a CRM campaign manager, where we had a team, so it was basically just quality assuring everything, occasionally using Canvas, building out SMS journeys, and handling audiences. I built an onboarding journey using Braze that required multiple Canvas because there was a mix of email, SMS, as well as app messages that needed to be triggered at certain times and based on certain customer actions that we were able to record.
At Fox, we send a lot of communication to our customers, who are also our subscribers. We have Fox One where we offer subscription-based services. We send emails, in-app messages, and push notifications about any particular show or particular sports. We also send communications regarding upcoming sport events or upcoming shows on Fox Nation and anything content-related. Additionally, we have different use cases for transactional emails. There are plenty of campaigns I have executed. I will take an example of a recent event that took place for the World Cup. We conducted many campaigns for the World Cup, including push notifications, emails, and highlights of the game. We have sent many in-app messages whenever the game was starting, such as 10 minutes or 15 minutes before the game. We deployed many push notifications using Campaigns and Canvas.
Braze serves as our primary platform for orchestrating diverse activities and actions across multiple channels, including push notifications, in-app messages, content cards, web push messages, email marketing, and SMS campaigns. We implemented different triggers based on behavioral messages and actions that our clients would perform, such as completing a form, abandoning a form, and during the onboarding process. We required both client and server-side features to flag different parts of the app where updates occurred and ensure target messaging aligned with active feature states without requiring App Store approval. Using the visual journey builder, we created a complex interface with different multi-step journeys for users coming from various digital campaigns. Users landed on our landing page, filled out the form, and based on different actions, we were able to send them a web push or an SMS if they left the onboarding process for obtaining a credit card online.
I am using Braze primarily for the CRM system, especially for customer service and ticketing. I am using Braze for my sub-brand called OLX Mobi for retargeting. I am using Braze for analyzing data on user behavior, tracking user interactions, and checking their best time for conversion.
The main goal of using Braze in my daily work is to help developers build newsletters, push notifications, and in-app messages.A specific example of how I use Braze for push notifications is when a customer goes to a restaurant and makes an order in real-time. It is expected that they receive a push notification to engage them to make another purchase. For instance, if a customer buys a Big Mac, we want to engage them to buy a sundae for dessert, so we are trying to get a second customer order.
My main use case for Braze is automation, as I have always been interested in automation. Braze was the tool we used to send customer lifecycle journeys, trigger and run one-off campaign sends, mostly for automation, segmentation, and all the different connected channels it offers.