BrandMaker vs Code Worldwide adZU comparison

BrandMaker and Code Worldwide are both solutions in the Marketing Resource Management category. BrandMaker is ranked #2, while Code Worldwide is ranked #3. BrandMaker holds a 15.6% mindshare in MRM, compared to Code Worldwide’s 6.0% mindshare.

BrandMaker

185 Views
179 Comparison Views

Code Worldwide adZU

174 Views
144 Comparison Views

BrandMaker

Code Worldwide adZU

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

BrandMaker

Ranking in Marketing Resource Management

2nd

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Code Worldwide adZU

Ranking in Marketing Resource Management

3rd

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Marketing Resource Management category, the mindshare of BrandMaker is 15.6%, up from 7.6% compared to the previous year. The mindshare of Code Worldwide adZU is 6.0%, down from 13.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Resource Management Market Share Distribution
Product	Market Share (%)
BrandMaker	15.6%
Code Worldwide adZU	6.0%
Other	78.4%

Marketing Resource Management

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Also Known As

No data available

adZU

Overview

BrandMaker is a central, web-based marketing software easily accessible for central and local marketing employees via web browser. The leading marketing resource management system automates a broad spectrum of workflows and thus advances your marketing efficiency and effectiveness. BrandMaker consists of a broad range of software modules, covering the complete marketing area. From briefing and planning, media management and creation as well as web-to-print up to reporting.

BrandMaker

adZU is organised into a series of studios, each of which contains a number of different apps to help you automate, implement and deliver your marketing.

Code Worldwide

Sample Customers

AkzoNobel, Alno Ag, Bayer, Audi, Blanco, Claas, DekaBank, EOS, Franke, HP, Michelin, Roche, Volvo

Mercedes-Benz, Vauxhall, AutoTrader, Peugeot, Acura, SAAB, Nissan, Chevrolet, Citroen

See our list of best Marketing Resource Management vendors.

We monitor all Marketing Resource Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.