Branch integrates with my existing marketing technology stack by using MoEngage and Braze, so basically all the marketing campaigns automatically generate the Branch link, allowing us to track referral and deep linking from each channel. Branch handles cross-platform attribution for my campaigns pretty well; compared to AppsFlyer or Firebase, I prefer using Branch. Branch helps me streamline reporting for my marketing team by automating deep linking and referral links, so it provides me better views of my campaign optimization. Branch supports my mobile app growth strategy by giving me a better view of which channels work and which need improvement. With this data, I can rethink or change my strategies on budget allocation and marketing approach. Branch's deep linking capabilities have helped my user experience and conversion rates by allowing users to click links from ads or push notifications, directing them to the right page in the front end. On the back end, we as the company get a better view of which channel generated this user, so I can optimize the marketing budget. I would describe the learning curve for new users getting started with Branch as smooth; I would definitely recommend Branch. I use Branch's analytics and reporting features daily, every time. My advice for others looking into using Branch is that you should definitely consider using Branch; if you are looking for attribution apps or software, Branch should be on your list. I would rate this product a 9 out of 10.
