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AWS Identity and Access Management vs Microsoft Entra ID comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.4
Omada Identity's high initial cost is offset by reduced maintenance costs, improved security, and process efficiency, but ROI measurement is challenging.
Sentiment score
7.6
AWS IAM boosts efficiency and productivity, saves costs, enhances scalability, and ensures security despite high costs and limited data.
Sentiment score
7.5
Microsoft Entra ID improves efficiency and security, reduces costs, and enhances performance with integrated security and automated identity management.
I believe AWS provides significant ROI by reducing infrastructure costs and improving scalability and business agility.
AWS Identity and Access Management ensures security and allows for scalable application deployment.
It saves time by not requiring extensive manual setup.
We leverage existing licensing, like Windows Server or SQL, and hybrid benefits, and our sales and marketing teams benefit from co-selling and partnership advantages.
We get a return from not needing to pay other vendors to do what we already had from Microsoft, which was better than the competition.
The return on investment comes from not needing as many IT staff to manage and verify user identity and ensuring seamless device connection without needing to administer device compliance manually.
 

Customer Service

Sentiment score
6.8
Omada Identity's technical support is praised for responsiveness, but outdated documentation and inconsistent response times pose challenges.
Sentiment score
5.8
AWS Identity and Access Management is intuitive, reducing the need for customer service, with users relying on forums and documentation.
Sentiment score
6.7
Microsoft Entra ID support is generally positive but quality varies; premium options offer faster and more expert assistance.
We do not contact their technical support directly because we have a service agreement already in place with them with some dedicated and some non-dedicated resources.
Responses from AWS engineers aren't always direct, so when urgent issues occur, I manage them immediately and prioritize solutions.
The service is straightforward, and I haven't encountered much complexity.
We haven't needed to contact technical support as the IAM tool is intuitive and configured on our end.
The actual support when you get to that level is a ten out of ten.
There are immediate answers to any issues that arise with great knowledge and a deep understanding of the product and business needs.
They usually try to deflect, buy time, and often do not address the problem immediately.
 

Scalability Issues

Sentiment score
7.6
Omada Identity is praised for its scalability in cloud and hybrid environments, despite minor performance and customization feedback.
Sentiment score
7.5
AWS Identity and Access Management is praised for scalability and adaptability, despite challenges with permissions and integration improvements.
Sentiment score
7.9
Microsoft Entra ID offers seamless scalability and integration, effectively supporting diverse and large-scale enterprise operations globally.
I implemented centralized and scalable solutions to improve larger setups.
The system's scalability could be enhanced to support larger organizations and better integrate with existing applications.
We can easily add multiple users and create new roles as needed, and changes are reflected immediately.
We experienced no scalability issues with Microsoft Entra ID.
Its scalability is impressive, aided by Microsoft's efforts to expand its data centers.
When dealing with tens of thousands of objects, it requires proper management and best practices to retrieve only necessary data.
 

Stability Issues

Sentiment score
7.6
Omada Identity is stable, with minimal issues, occasional bugs, and high ratings for reliability and performance.
Sentiment score
7.9
AWS Identity and Access Management is stable and reliable, providing efficient security despite occasional performance and interface change challenges.
Sentiment score
7.9
Microsoft Entra ID is praised for its stability and reliability, despite minor MFA issues and occasional sluggish response times.
It was initially tough to identify the cause, yet by simplifying user management and utilizing group roles, I have managed to solve these issues.
AWS Identity and Access Management is designed to keep networks secure by ensuring only authorized users can access necessary data.
AWS Identity and Access Management is very stable.
It's a critical solution that we can't do without.
The stability of the solution is very high at 99.999%.
We rarely had significant problems or crashes.
 

Room For Improvement

Omada Identity needs UI improvements, better scalability, integration, documentation, and cost-effective upgrades, with enhanced API and automation.
Enhancing AWS IAM with a graphical interface, improved scalability, and predefined roles is needed for better user experience.
Microsoft Entra ID requires better documentation, integration, user interfaces, pricing clarity, support, stability, and enhanced features for improved functionality.
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience.
AWS Identity and Access Management needs improvement in the prevention of unauthorized access to sensitive data and models.
The user activity tracking in AWS Identity and Access Management should be enhanced to provide detailed descriptions of user activities.
It would also be helpful to enhance features like Role-Based Access Control, auto-scaling, and the ability to handle higher user demands better.
A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating.
Synchronization issues occasionally occur, making it challenging to analyze logs and pinpoint the exact problem.
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
 

Setup Cost

Omada Identity offers cost-effective on-premises pricing, though cloud options are pricier, with flexible negotiations available for enterprises.
AWS Identity and Access Management is free, integrates with monthly billing, but some prefer Azure for cost-efficiency.
Microsoft Entra ID offers flexible user-based pricing and licensing tiers, with discounts for educational and nonprofit organizations.
They are lower than some of their competitors.
Initial setups do not require significant capital expenditures, making it advantageous for organizations to utilize AWS services.
Azure is often chosen for cost-efficiency.
While it offers good value for money, a reduction in costs would be appreciated by any organization.
We are getting our money's worth.
Microsoft sets pricing based on customer demand, adjusting to find the optimal balance between sales volume and profit per unit, similar to how Costco manages product prices.
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
 

Valuable Features

Omada Identity provides governance, customization, integration, and automation for efficient identity lifecycle management with advanced reporting and strong API connectivity.
AWS IAM provides robust security features and seamless integration for managing permissions, ensuring secure access and operational efficiency.
Microsoft Entra ID enhances security and efficiency with features like single sign-on, multi-factor authentication, and seamless third-party integration.
Technically, the product does everything one would expect from an identity and access management platform.
The solution enables differentiation in tasks, such as managing cross-account access, setting service roles, and integrating corporate directories for temporary AWS access.
Its role-based access control enhances security by allowing me to assign specific permissions to users, which helps in managing access and maintaining cost control.
Specific permissions can be given to users, allowing tailored access to instances and S3 buckets.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
The granular control, such as preventing logins from specific locations, enhances security significantly.
 

Categories and Ranking

Omada Identity
Sponsored
Ranking in Identity Management (IM)
4th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
User Provisioning Software (4th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (5th), Customer Identity and Access Management (CIAM) (4th)
AWS Identity and Access Man...
Ranking in Identity Management (IM)
8th
Average Rating
9.2
Reviews Sentiment
7.2
Number of Reviews
10
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity Management (IM)
2nd
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
234
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of June 2025, in the Identity Management (IM) category, the mindshare of Omada Identity is 3.4%, down from 3.5% compared to the previous year. The mindshare of AWS Identity and Access Management is 0.2%, up from 0.0% compared to the previous year. The mindshare of Microsoft Entra ID is 12.6%, up from 12.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM)
 

Featured Reviews

Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.
Sudalai Raja - PeerSpot reviewer
Manages access permissions effectively with role-based control and MFA
One of the most valuable features is the ability to create IAM users and add them to specific user groups to manage access permissions at a group level. It also provides MFA, which adds an additional layer of security. The solution supports role-based access control, allowing specific roles to be attached to AWS services like EC2, enabling automatic access to resources such as S3 buckets.
Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
13%
Manufacturing Company
9%
Government
6%
No data available
Educational Organization
18%
Computer Software Company
12%
Financial Services Firm
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configur...
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user ...
What needs improvement with AWS Identity and Access Management?
I would like IAM ( /products/anaqua-iam-reviews ) roles to include pre-defined categories or roles. Currently, we can...
What is your primary use case for AWS Identity and Access Management?
Our primary use case for AWS Identity and Access Management ( /products/aws-identity-and-access-management-reviews ) ...
What advice do you have for others considering AWS Identity and Access Management?
I rate AWS Identity and Access Management ten out of ten. It effectively provides the necessary tools for secure and ...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Du...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. W...
What is your experience regarding pricing and costs for Azure Active Directory?
Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E...
 

Also Known As

Omada Identity Suite, Omada Identity Cloud
No data available
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
1. Amazon.com2. Adobe3. Accenture4. AT&T5. Bank of America6. Cisco Systems7. Coca-Cola8. Dell Technologies9. Equinix10. GE Healthcare11. Google12. Hewlett Packard Enterprise13. IBM14. Intel15. JPMorgan Chase16. Kroger17. LinkedIn18. Lockheed Martin19. Mastercard20. Microsoft21. Netflix22. Nike23. Oracle24. PayPal25. PwC26. SAP27. Siemens28. Spotify29. Tesla30. Toyota31. Visa32. Walmart33. World Bank
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about AWS Identity and Access Management vs. Microsoft Entra ID and other solutions. Updated: June 2025.
859,129 professionals have used our research since 2012.