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AWS Identity and Access Management vs Microsoft Entra ID comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.1
Omada Identity's high initial cost is offset by reduced maintenance costs, improved security, and process efficiency, but ROI measurement is challenging.
Sentiment score
4.8
AWS IAM boosts productivity with automation, efficient access, scalability, and security, offering significant ROI despite some cost drawbacks.
Sentiment score
7.5
Adopting Microsoft Entra ID boosted ROI by enhancing security, streamlining operations, and reducing infrastructure and service desk costs.
I believe AWS provides significant ROI by reducing infrastructure costs and improving scalability and business agility.
AWS Identity and Access Management ensures security and allows for scalable application deployment.
It saves time by not requiring extensive manual setup.
We leverage existing licensing, like Windows Server or SQL, and hybrid benefits, and our sales and marketing teams benefit from co-selling and partnership advantages.
We get a return from not needing to pay other vendors to do what we already had from Microsoft, which was better than the competition.
By eliminating the need for multiple VPN channels and enabling direct work from Azure servers, we have achieved approximately 30% efficiency savings.
 

Customer Service

Sentiment score
6.8
Omada Identity's technical support is praised for responsiveness, but outdated documentation and inconsistent response times pose challenges.
Sentiment score
5.7
AWS Identity and Access Management is intuitive; most users manage internally, avoiding paid tech support and using documentation.
Sentiment score
6.7
Microsoft Entra ID support receives mixed reviews, with premium support preferred for efficient resolutions and varying response quality.
We do not contact their technical support directly because we have a service agreement already in place with them with some dedicated and some non-dedicated resources.
first-level support lacks expertise
Responses from AWS engineers aren't always direct, so when urgent issues occur, I manage them immediately and prioritize solutions.
The service is straightforward, and I haven't encountered much complexity.
We haven't needed to contact technical support as the IAM tool is intuitive and configured on our end.
The actual support when you get to that level is a ten out of ten.
There are immediate answers to any issues that arise with great knowledge and a deep understanding of the product and business needs.
They usually try to deflect, buy time, and often do not address the problem immediately.
 

Scalability Issues

Sentiment score
7.7
Omada Identity is praised for its scalability in cloud and hybrid environments, despite minor performance and customization feedback.
Sentiment score
6.1
AWS IAM is scalable and integrates well but needs improved centralized permissions and auto-scaling for large organizations.
Sentiment score
7.9
Microsoft Entra ID offers scalable, reliable cloud solutions for organizations, effortlessly supporting varied user counts without performance issues.
The scalability of Omada Identity is excellent; they offer flexible pricing for licenses, accommodating both full accounts and lighter identities, which makes it truly scalable.
Scalability in AWS is significantly easier compared to on-premise solutions.
I implemented centralized and scalable solutions to improve larger setups.
The system's scalability could be enhanced to support larger organizations and better integrate with existing applications.
We experienced no scalability issues with Microsoft Entra ID.
Its scalability is impressive, aided by Microsoft's efforts to expand its data centers.
When dealing with tens of thousands of objects, it requires proper management and best practices to retrieve only necessary data.
 

Stability Issues

Sentiment score
7.7
Omada Identity is stable, with minimal issues, occasional bugs, and high ratings for reliability and performance.
Sentiment score
7.2
AWS Identity and Access Management is highly stable, securing networks effectively, with minor performance issues quickly resolved.
Sentiment score
7.9
Microsoft Entra ID is highly stable and reliable, with minor disruptions, maintaining strong user confidence and high ratings.
In terms of stability, I rate Omada Identity a nine out of ten.
It was initially tough to identify the cause, yet by simplifying user management and utilizing group roles, I have managed to solve these issues.
AWS Identity and Access Management is designed to keep networks secure by ensuring only authorized users can access necessary data.
AWS Identity and Access Management is very stable.
It's a critical solution that we can't do without.
The stability of the solution is very high at 99.999%.
We rarely had significant problems or crashes.
 

Room For Improvement

Omada Identity needs UI improvements, better scalability, integration, documentation, and cost-effective upgrades, with enhanced API and automation.
AWS IAM needs a user-friendly interface, better permissions, scalable integration, and improved tracking for enhanced security and efficiency.
Microsoft Entra ID users seek better documentation, integration, security, cost-effective licensing, intuitive interface, and efficient support service improvements.
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience.
There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes.
If AWS could provide an option to automatically create templates based on desired access requirements, it would be extremely beneficial, especially for documentation and troubleshooting purposes.
AWS Identity and Access Management needs improvement in the prevention of unauthorized access to sensitive data and models.
The user activity tracking in AWS Identity and Access Management should be enhanced to provide detailed descriptions of user activities.
A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating.
Synchronization issues occasionally occur, making it challenging to analyze logs and pinpoint the exact problem.
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
 

Setup Cost

Omada Identity offers cost-effective on-premises pricing, though cloud options are pricier, with flexible negotiations available for enterprises.
AWS IAM offers free access management, though cost comparisons with Azure can influence decision-making for some users.
Microsoft Entra ID provides scalable, cost-effective pricing with features like P1 and P2, competitive rates, and discounts for specific sectors.
They are lower than some of their competitors.
the product itself is said to have a good price, although the support can be expensive.
Initial setups do not require significant capital expenditures, making it advantageous for organizations to utilize AWS services.
Azure is often chosen for cost-efficiency.
While it offers good value for money, a reduction in costs would be appreciated by any organization.
We are getting our money's worth.
Microsoft sets pricing based on customer demand, adjusting to find the optimal balance between sales volume and profit per unit, similar to how Costco manages product prices.
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
 

Valuable Features

Omada Identity provides governance, customization, integration, and automation for efficient identity lifecycle management with advanced reporting and strong API connectivity.
AWS Identity and Access Management enhances security and efficiency with multifactor authentication, customizable policies, and streamlined role-based access control.
Microsoft Entra ID enhances security and user experience with robust identity management, integration, and data protection features.
Omada Identity helps automate reviews of access requests and reroutes them to appropriate people, which is what it should do; it really assists in reducing the workload time.
Technically, the product does everything one would expect from an identity and access management platform.
The solution enables differentiation in tasks, such as managing cross-account access, setting service roles, and integrating corporate directories for temporary AWS access.
Its role-based access control enhances security by allowing me to assign specific permissions to users, which helps in managing access and maintaining cost control.
Specific permissions can be given to users, allowing tailored access to instances and S3 buckets.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
The granular control, such as preventing logins from specific locations, enhances security significantly.
 

Categories and Ranking

Omada Identity
Sponsored
Ranking in Identity Management (IM)
4th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
User Provisioning Software (4th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th), Customer Identity and Access Management (CIAM) (3rd)
AWS Identity and Access Man...
Ranking in Identity Management (IM)
5th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
12
Ranking in other categories
Cloud Resource Access Management (4th)
Microsoft Entra ID
Ranking in Identity Management (IM)
2nd
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
236
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of October 2025, in the Identity Management (IM) category, the mindshare of Omada Identity is 3.1%, down from 3.5% compared to the previous year. The mindshare of AWS Identity and Access Management is 0.3%, up from 0.1% compared to the previous year. The mindshare of Microsoft Entra ID is 11.8%, up from 11.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID11.8%
Omada Identity3.1%
AWS Identity and Access Management0.3%
Other84.8%
Identity Management (IM)
 

Featured Reviews

Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.
SumitMundik - PeerSpot reviewer
IAM improves cloud security management with hybrid network capabilities and global role access
In AWS Identity and Access Management solutions, CloudFormation tools are used to create templates. Having predefined templates available from the AWS team would be beneficial. Currently, security teams work on policies and scripts for creating generic AWS Identity and Access Management roles. If AWS could provide an option to automatically create templates based on desired access requirements, it would be extremely beneficial, especially for documentation and troubleshooting purposes. Storage gateway creation has limitations, allowing maximum of 50 SMB file shares per gateway. While it is costly to access S3 buckets via AWS Identity and Access Management role through storage gateway, companies invest in this for enhanced data security, particularly in financial sectors where data integrity is crucial. There is an ongoing issue where files are sometimes sent twice to S3 buckets, despite MoveIt logs showing single transmission. As a workaround, Lambda functions are implemented with a five-minute delay before processing files to downstream applications.
Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
9%
Government
6%
No data available
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise41
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise3
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise36
Large Enterprise132
 

Questions from the Community

What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configur...
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user ...
What needs improvement with AWS Identity and Access Management?
In AWS Identity and Access Management solutions, CloudFormation tools are used to create templates. Having predefined...
What is your primary use case for AWS Identity and Access Management?
When attempting to access Windows UNC paths from MoveIt, it will request user ID and access. For instance, if ITS-Mov...
What advice do you have for others considering AWS Identity and Access Management?
The AWS Identity and Access Management Access Analyzer is not utilized in our implementation. The policy simulator fe...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Du...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. W...
What is your experience regarding pricing and costs for Azure Active Directory?
The cost of Microsoft Entra ID is around $8 per month, which I find very reasonable.
 

Also Known As

Omada Identity Suite, Omada Identity Cloud
No data available
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
1. Amazon.com2. Adobe3. Accenture4. AT&T5. Bank of America6. Cisco Systems7. Coca-Cola8. Dell Technologies9. Equinix10. GE Healthcare11. Google12. Hewlett Packard Enterprise13. IBM14. Intel15. JPMorgan Chase16. Kroger17. LinkedIn18. Lockheed Martin19. Mastercard20. Microsoft21. Netflix22. Nike23. Oracle24. PayPal25. PwC26. SAP27. Siemens28. Spotify29. Tesla30. Toyota31. Visa32. Walmart33. World Bank
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about AWS Identity and Access Management vs. Microsoft Entra ID and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.