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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
5th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
29
Ranking in other categories
Cloud Backup (12th)
Rubrik Go
Ranking in SaaS Backup
6th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the SaaS Backup category, the mindshare of AWS Backup is 4.0%, down from 7.1% compared to the previous year. The mindshare of Rubrik Go is 2.0%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Mindshare Distribution
ProductMindshare (%)
AWS Backup4.0%
Rubrik Go2.0%
Other94.0%
SaaS Backup
 

Featured Reviews

AmitMishra1 - PeerSpot reviewer
Software Engineer II at Jash Data Sciences
Centralized policies have simplified backups and reduced errors while improving data protection
AWS Backup offers many valuable features. Some of the best features include centralized backup management, which provides the capability to back up data centrally and manage it, and automated backup scheduling. Another excellent feature is cross-region and cross-account backup support. AWS Backup also includes lifecycle policies that move data to cold storage and offers an easy restore process, which is one of the most useful features. Centralized backup plans are the most useful feature because instead of configuring backup per service, one policy can be defined and applied across services. This saves operational overhead and ensures consistency. Cross-region backup is very useful for disaster recovery scenarios, which is a favorite feature. AWS Backup has positively impacted the organization by improving the backup strategy and reducing the risk of data loss. It has also simplified audit and compliance since everything is centrally managed. The shift from manual backup configuration to policy-based automation has saved time and reduced errors. The reduction of errors in backups has been reduced by 90%, and there are now no errors in backups.
AmarpreetSingh - PeerSpot reviewer
Technical Architect at a tech vendor with 10,001+ employees
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's very easy to configure. Since it's a managed service, it's very straightforward to set up and use. And my customers get on with it very fast."
"The replication in the recovery region is the most valuable feature."
"The advantage that AWS Backup has over competitors is that it's very simple."
"AWS Backup's most valuable feature is that you can configure it remotely to create backups."
"The solution's most valuable features are its backup capability and tight integration with other AWS services."
"The technical support is amazing, it is the best."
"We can directly back up EC2 instances in AWS without using any third-party applications."
"It is quite easy to manage AWS Backup's centralized console for multiple environments."
"Rubrik Go is both very scalable and stable."
"The most valuable feature is the ease of use for backing up VMs."
"This solution is very simple and easy to use, and it is easy to implement, but I would like more enhancements and features to be added."
"The automation capabilities streamline our operations significantly."
"Clients find the cost very good and enjoy the large cloud compatibility."
"This product has positively impacted my organization because in the legacy tool, we used to have significant workload and significant people to be deployed, in this case, we have very minimal requirements."
"The solution's most valuable feature is Sensitive Data Discovery."
"The most valuable feature is that it is a hyper-converged backup appliance with everything in one box and has an easy-to-use interface that is not complicated."
 

Cons

"The tool is a good fit if your environment is VM-specific. However, it might not be the most suitable option if you have physical servers or an on-premise setup."
"The time it takes to complete the backups could be reduced."
"AWS Backup could be improved by adding better visibility and reporting features."
"The initial setup of the solution is complex."
"There could be a centralized dashboard with a reporting feature notifying us of daily backup status."
"AWS Backup could improve because you cannot use Glacier or anything but EFS."
"AWS Backup could improve because you cannot use Glacier for anything but EFS."
"The service disconnects a lot."
"Integration with the client is something that needs to be improved."
"I would like to see better integration with applications, such as those from Microsoft, to make backing up from those applications simpler."
"You should be able to add more workloads to Rubrik Go."
"I think integration with multiple cloud support could be an additional feature that would make the product even better."
"Reporting could be improved. For now, it's only exported to CSB files."
"One of the issues with the product is that you cannot postpone a specific backup job. If you try to do that, every backup job is paused."
"There should be an option to generate reports in PDF format, rather than only in Excel or CSV format."
"If you're going for Rubrik, you are not opting for the tape library because Rubrik doesn't have the fiber cable connected to the tape library."
 

Pricing and Cost Advice

"The product is inexpensive."
"It's a myth that Cloud is cheap. Cloud is cheap initially, but the cost over time can be equal to your own infrastructure if you consume a lot."
"The pricing is decent."
"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"Its price is much cheaper than some vendors but more expensive than others."
"The clients pay for the whole AWS bundle. It is an affordable solution."
"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"This is a very costly solution."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"The client pays for the solution depending on what they use."
"The solution is reasonably priced."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
11%
Manufacturing Company
8%
University
6%
Computer Software Company
9%
Manufacturing Company
8%
Financial Services Firm
6%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise6
Large Enterprise16
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
I would need to get feedback from my colleague to see what additional features I would like to see in AWS Backup in the next release to make it closer to ten.
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
I think integration with multiple cloud support could be an additional feature that would make the product even better. If the customer has more than one cloud, the integration with multiple clouds...
What is your primary use case for Rubrik Go?
We carry a few backup solutions because we are a reseller and were looking for a good solution that we can resell. We deal with Rubrik because we are also one of the resellers for them. We are deal...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: April 2026.
886,719 professionals have used our research since 2012.