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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
8th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
Cloud Backup (20th)
Rubrik Go
Ranking in SaaS Backup
9th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the SaaS Backup category, the mindshare of AWS Backup is 3.7%, down from 6.5% compared to the previous year. The mindshare of Rubrik Go is 1.9%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Mindshare Distribution
ProductMindshare (%)
AWS Backup3.7%
Rubrik Go1.9%
Other94.4%
SaaS Backup
 

Featured Reviews

RiteshPurbey - PeerSpot reviewer
Senior Analyst at ESRI INDIA
Manages virtual machine backups smoothly and simplifies restoration across environments
It is quite easy to manage AWS Backup's centralized console for multiple environments. The product's interface is intuitive. AWS Backup has a much higher price if you compare it with the snapshots. I have to pay for the whole environment by AWS. We have a backup solution with only virtual machines. The rest of it, we have a restore point.
AmarpreetSingh - PeerSpot reviewer
Technical Architect at a tech vendor with 10,001+ employees
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The advantage that AWS Backup has over competitors is that it's very simple."
"We can directly back up EC2 instances in AWS without using any third-party applications."
"It works well as a backup and as a service."
"The replication in the recovery region is the most valuable feature."
"Reporting is one of the key elements that are valuable for C-suite executives. In terms of monitoring, the solution provides comprehensive details into ongoing processes, flagging issues and warnings as necessary."
"The most valuable feature is the daily incremental site backup."
"The snapshots we take through AWS Backup are very effective."
"AWS Backup is secure and comes with a vault that ensures data is never deleted, offering great security."
"The solution's most valuable feature is Sensitive Data Discovery."
"Clients find the cost very good and enjoy the large cloud compatibility."
"We use the solution as a backup for our virtual environment and SQL databases."
"The most valuable feature with Rubrik is that even though the data is already in the cloud, it's an AWS, so by accessing the on-prem appliance you can still search because it is indexed from that appliance."
"The standout feature is its ransomware protection capabilities."
"The solution's most valuable features are its ease of use and performance."
"The automation capabilities streamline our operations significantly."
"Rubrik Go is very simple to use."
 

Cons

"If AWS Backup were a hybrid solution that also supported on-premises backups then it would be very helpful, especially if you are doing a migration to the cloud."
"Only the price could be improved."
"The restore functionality is an area that needs to be improved because right now, it is not very good."
"One improvement I would like to see in AWS Backup is the implementation of incremental backups."
"The notifications on the backup and on the mobile app could be more useful. If they could arrange notes or notifications properly and offer services for managing it in our region, it would be helpful for us."
"For additional functionalities, it should be more intelligent, like more AI-capabilities."
"The initial setup of the solution is complex."
"If AWS could also add some hybrid cloud features to AWS Backup, that would be a significant improvement. For example, currently, AWS Backup only backs up to the S3 and Amazon Cloud, and you can only restore from the Amazon Cloud only. However, some people have hybrid environments. They have some workloads on-premises and some workloads in the cloud."
"The tool's pricing needs to be improved."
"I think integration with multiple cloud support could be an additional feature that would make the product even better."
"Integration with the client is something that needs to be improved."
"The solution’s pricing could be reduced."
"Being a modern backup solution, Rubrik should have an option to back up a Kubernetes cluster."
"Rubrik Go's security visibility could be improved."
"One of the issues with the product is that you cannot postpone a specific backup job. If you try to do that, every backup job is paused."
"There should be an option to generate reports in PDF format, rather than only in Excel or CSV format."
 

Pricing and Cost Advice

"The product is inexpensive."
"AWS Backup is a very cheap solution."
"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."
"The solution's price is reasonable."
"AWS is more expensive than some competitors like Azure."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"The clients pay for the whole AWS bundle. It is an affordable solution."
"The pricing is decent."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
"The client pays for the solution depending on what they use."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"This is a very costly solution."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"The solution is reasonably priced."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
7%
University
6%
Manufacturing Company
8%
Computer Software Company
8%
Financial Services Firm
7%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise6
Large Enterprise16
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What is your experience regarding pricing and costs for AWS Backup?
Pricing for AWS Backup is based on storage and backup frequency. Although it is reasonable, it requires monitoring, especially with long retention periods.
What needs improvement with AWS Backup?
AWS Backup could be improved by adding better visibility and reporting features. A more detailed dashboard is required for this service. Another improvement would be faster restore times for large ...
What is your primary use case for AWS Backup?
AWS Backup is used to centrally manage backups for services like EBS volumes, RDS databases, and sometimes EFS, primarily for data protection and compliance purposes. In one specific project, multi...
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
I think integration with multiple cloud support could be an additional feature that would make the product even better. If the customer has more than one cloud, the integration with multiple clouds...
What is your primary use case for Rubrik Go?
We carry a few backup solutions because we are a reseller and were looking for a good solution that we can resell. We deal with Rubrik because we are also one of the resellers for them. We are deal...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: April 2026.
896,803 professionals have used our research since 2012.