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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
4th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
Cloud Backup (11th)
Rubrik Go
Ranking in SaaS Backup
6th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the SaaS Backup category, the mindshare of AWS Backup is 4.6%, down from 7.1% compared to the previous year. The mindshare of Rubrik Go is 2.2%, down from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Mindshare Distribution
ProductMindshare (%)
AWS Backup4.6%
Rubrik Go2.2%
Other93.2%
SaaS Backup
 

Featured Reviews

RiteshPurbey - PeerSpot reviewer
Senior Analyst at ESRI INDIA
Manages virtual machine backups smoothly and simplifies restoration across environments
It is quite easy to manage AWS Backup's centralized console for multiple environments. The product's interface is intuitive. AWS Backup has a much higher price if you compare it with the snapshots. I have to pay for the whole environment by AWS. We have a backup solution with only virtual machines. The rest of it, we have a restore point.
AmarpreetSingh - PeerSpot reviewer
Technical Architect at a tech vendor with 10,001+ employees
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution has an effective overwrite feature."
"What I like about AWS Backup is its simple approach to a complex problem."
"The most valuable feature is its ease of use."
"It's very easy to configure. Since it's a managed service, it's very straightforward to set up and use. And my customers get on with it very fast."
"I rate the tool's stability a nine out of ten."
"AWS Backup is secure and comes with a vault that ensures data is never deleted, offering great security."
"It is quite easy to manage AWS Backup's centralized console for multiple environments."
"It works well as a backup and as a service."
"In terms of stability, the product is good."
"The solution's most valuable feature is Sensitive Data Discovery."
"The solution's main focus is on security and ransomware."
"I think Rubrik Go is pretty good overall."
"Rubrik Go's best feature is data visualization."
"The solution's most valuable features are its ease of use and performance."
"The automation capabilities streamline our operations significantly."
"Even though the data is already in the cloud, it's an AWS, so by accessing the on-prem appliance you can still search because it is indexed from that appliance."
 

Cons

"When it comes to encrypting data, it is not so convenient."
"They should work on their visual capabilities."
"The time it takes to complete the backups could be reduced."
"The service disconnects a lot."
"The support people face some challenges in coming on for remote sessions. They always prefer giving some logs."
"One of the limitations of AWS Backup is that it only does file-based copying."
"The solution's reporting features and restore features can be improved."
"It requires a lot of time to connect the snapshot, identify the files, and restore a single file manually."
"The AWS backups could be improved."
"I would like to see better integration with applications, such as those from Microsoft, to make backing up from those applications simpler."
"There have been occasional issues with the user interface needing certain necessary information, requiring us to contact support for clarification."
"I think integration with multiple cloud support could be an additional feature that would make the product even better."
"Being a modern backup solution, Rubrik should have an option to back up a Kubernetes cluster."
"I believe there's room for improvement in terms of support, particularly with Tier 3 support coming from the on-call team."
"You should be able to add more workloads to Rubrik Go."
"Integration with the client is something that needs to be improved."
 

Pricing and Cost Advice

"AWS is more expensive than some competitors like Azure."
"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."
"We don't use a lot of space, only approximately 900 GB, so the price is reasonable. For standing, it's okay. We normally do a payment to SSML, and they are the ones who pay over there. It is around $100 monthly."
"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"AWS Backup is a very cheap solution."
"It's a myth that Cloud is cheap. Cloud is cheap initially, but the cost over time can be equal to your own infrastructure if you consume a lot."
"The clients pay for the whole AWS bundle. It is an affordable solution."
"The solution is reasonably priced."
"This is a very costly solution."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"The client pays for the solution depending on what they use."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
10%
Manufacturing Company
8%
University
6%
Computer Software Company
9%
Manufacturing Company
7%
University
6%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise6
Large Enterprise15
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
I would need to get feedback from my colleague to see what additional features I would like to see in AWS Backup in the next release to make it closer to ten.
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
I think integration with multiple cloud support could be an additional feature that would make the product even better. If the customer has more than one cloud, the integration with multiple clouds...
What is your primary use case for Rubrik Go?
We carry a few backup solutions because we are a reseller and were looking for a good solution that we can resell. We deal with Rubrik because we are also one of the resellers for them. We are deal...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: March 2026.
884,933 professionals have used our research since 2012.