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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
5th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
Cloud Backup (12th)
Rubrik Go
Ranking in SaaS Backup
7th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the SaaS Backup category, the mindshare of AWS Backup is 4.0%, down from 6.7% compared to the previous year. The mindshare of Rubrik Go is 2.0%, down from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Mindshare Distribution
ProductMindshare (%)
AWS Backup4.0%
Rubrik Go2.0%
Other94.0%
SaaS Backup
 

Featured Reviews

RiteshPurbey - PeerSpot reviewer
Senior Analyst at ESRI INDIA
Manages virtual machine backups smoothly and simplifies restoration across environments
It is quite easy to manage AWS Backup's centralized console for multiple environments. The product's interface is intuitive. AWS Backup has a much higher price if you compare it with the snapshots. I have to pay for the whole environment by AWS. We have a backup solution with only virtual machines. The rest of it, we have a restore point.
AmarpreetSingh - PeerSpot reviewer
Technical Architect at a tech vendor with 10,001+ employees
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features we have found are the flexibility in the services offered."
"The customer service is top-notch, rated ten out of ten."
"It is quite easy to manage AWS Backup's centralized console for multiple environments."
"The replication in the recovery region is the most valuable feature."
"The advantage that AWS Backup has over competitors is that it's very simple."
"When I was using an on-premises backup, there was an external hard drive or something like that, and I had a backup server, but I had a few problems related to transfer when I had to restore something that I have deleted, as I had to wait for after-office hours to do something like that, but now I just have to send a mail and within one hour I have my restored file."
"We primarily use the solution as a backup for snapshots so that the data will not get corrupt or lost, and it secures our data for us."
"It's very easy to configure. Since it's a managed service, it's very straightforward to set up and use. And my customers get on with it very fast."
"In terms of Rubrik Go's most valuable features, their VM features are good."
"The most valuable feature is the storage efficiency, as the storage footprint is very good."
"The automation capabilities streamline our operations significantly."
"The solution's most valuable feature is Sensitive Data Discovery."
"This product has positively impacted my organization because in the legacy tool, we used to have significant workload and significant people to be deployed, in this case, we have very minimal requirements."
"The most valuable feature is that it is a hyper-converged backup appliance with everything in one box and has an easy-to-use interface that is not complicated."
"Rubrik Go's best feature is data visualization."
"Even though the data is already in the cloud, it's an AWS, so by accessing the on-prem appliance you can still search because it is indexed from that appliance."
 

Cons

"The tool is a good fit if your environment is VM-specific. However, it might not be the most suitable option if you have physical servers or an on-premise setup."
"There are multiple enhancements needed in terms of compatibility with all database services, as AWS Backup is currently limited to specific ones."
"One of the limitations of AWS Backup is that it only does file-based copying."
"If AWS Backup were a hybrid solution that also supported on-premises backups then it would be very helpful, especially if you are doing a migration to the cloud."
"Its cost could be better than a few of its competitors."
"One improvement I would like to see in AWS Backup is the implementation of incremental backups."
"The time it takes to complete the backups could be reduced."
"Only the price could be improved."
"I think integration with multiple cloud support could be an additional feature that would make the product even better."
"You should be able to add more workloads to Rubrik Go."
"Being a modern backup solution, Rubrik should have an option to back up a Kubernetes cluster."
"Technical support isn't that good, especially if you compare it to a competitor like EMC."
"The solution’s pricing could be reduced."
"There have been occasional issues with the user interface needing certain necessary information, requiring us to contact support for clarification."
"If you're going for Rubrik, you are not opting for the tape library because Rubrik doesn't have the fiber cable connected to the tape library."
"Reporting could be improved. For now, it's only exported to CSB files."
 

Pricing and Cost Advice

"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"AWS Backup is a very cheap solution."
"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."
"The solution's price is reasonable."
"AWS is more expensive than some competitors like Azure."
"Its price is much cheaper than some vendors but more expensive than others."
"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"The solution is reasonably priced."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"The client pays for the solution depending on what they use."
"This is a very costly solution."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
11%
Manufacturing Company
7%
University
6%
Computer Software Company
9%
Manufacturing Company
8%
Financial Services Firm
7%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise6
Large Enterprise16
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What is your experience regarding pricing and costs for AWS Backup?
Pricing for AWS Backup is based on storage and backup frequency. Although it is reasonable, it requires monitoring, especially with long retention periods.
What needs improvement with AWS Backup?
AWS Backup could be improved by adding better visibility and reporting features. A more detailed dashboard is required for this service. Another improvement would be faster restore times for large ...
What is your primary use case for AWS Backup?
AWS Backup is used to centrally manage backups for services like EBS volumes, RDS databases, and sometimes EFS, primarily for data protection and compliance purposes. In one specific project, multi...
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
I think integration with multiple cloud support could be an additional feature that would make the product even better. If the customer has more than one cloud, the integration with multiple clouds...
What is your primary use case for Rubrik Go?
We carry a few backup solutions because we are a reseller and were looking for a good solution that we can resell. We deal with Rubrik because we are also one of the resellers for them. We are deal...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.