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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
4th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
Cloud Backup (11th)
Rubrik Go
Ranking in SaaS Backup
6th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
15
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the SaaS Backup category, the mindshare of AWS Backup is 4.8%, down from 7.1% compared to the previous year. The mindshare of Rubrik Go is 2.4%, down from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Market Share Distribution
ProductMarket Share (%)
AWS Backup4.8%
Rubrik Go2.4%
Other92.8%
SaaS Backup
 

Featured Reviews

AnkitaDwivedi - PeerSpot reviewer
AWS Solution Architect at Barclays Capital
Streamlined with good backup processes and secure automation capabilities
AWS Backup is secure and comes with a vault that ensures data is never deleted, offering great security. The pay-as-you-go model is beneficial for scalability, as cost scales with the amount of data backed up. Additionally, it offers automation capabilities, allowing backups to be configured based on custom plans and frequency. It also has built-in monitoring to notify of failures, achieving operational excellence and ease of use.
AmarpreetSingh - PeerSpot reviewer
Technical Architect at a tech vendor with 10,001+ employees
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The features of AWS Backup are very service-oriented and user-friendly."
"The snapshots we take through AWS Backup are very effective."
"It also saves costs and is quick."
"The advantage that AWS Backup has over competitors is that it's very simple."
"AWS Backup's most valuable feature is that you can configure it remotely to create backups."
"The auto-scaling feature and the time efficiency of setting up AWS Backup are the most valuable aspects for us."
"It's very easy to configure. Since it's a managed service, it's very straightforward to set up and use. And my customers get on with it very fast."
"The most valuable feature is its ease of use."
"We use the solution as a backup for our virtual environment and SQL databases."
"The solution is easy to install; our team just has to put together the plan, give it to IT and let them handle it. Other solutions are quite complex, but this is much simpler."
"The automation capabilities streamline our operations significantly."
"The standout feature is its ransomware protection capabilities."
"Rubrik Go's best feature is data visualization."
"The most valuable feature is the storage efficiency, as the storage footprint is very good."
"The solution's main focus is on security and ransomware."
"The solution's most valuable features are its ease of use and performance."
 

Cons

"The support people face some challenges in coming on for remote sessions. They always prefer giving some logs."
"AWS Backup could improve because you cannot use Glacier or anything but EFS."
"For additional functionalities, it should be more intelligent, like more AI-capabilities."
"AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services."
"One of the limitations of AWS Backup is that it only does file-based copying."
"The initial setup of the solution is complex."
"There are some limitations to partial backup in AWS Backup."
"The solution's reporting features and restore features can be improved."
"The tool's pricing needs to be improved."
"You should be able to add more workloads to Rubrik Go."
"Being a modern backup solution, Rubrik should have an option to back up a Kubernetes cluster."
"If you were to compare it to, say, EMC, the availability of the documentation, training programs, and end-user education aren't as good. Rubrik could improve this."
"Rubrik Go's security visibility could be improved."
"I would like to see better integration with applications, such as those from Microsoft, to make backing up from those applications simpler."
"Reporting could be improved. For now, it's only exported to CSB files."
"I believe there's room for improvement in terms of support, particularly with Tier 3 support coming from the on-call team."
 

Pricing and Cost Advice

"AWS Backup is a very cheap solution."
"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"The pricing is decent."
"The product is inexpensive."
"The solution's price is reasonable."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"AWS is more expensive than some competitors like Azure."
"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"This is a very costly solution."
"The client pays for the solution depending on what they use."
"The solution is reasonably priced."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
9%
University
6%
Computer Software Company
11%
Financial Services Firm
7%
Manufacturing Company
7%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise5
Large Enterprise15
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
I would need to get feedback from my colleague to see what additional features I would like to see in AWS Backup in the next release to make it closer to ten.
What do you like most about Rubrik Go?
The standout feature is its ransomware protection capabilities.
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
Rubrik Go could improve on the Kubernetes side; they should have more features for Kubernetes backup and orchestration. I would like to see more features for Kubernetes backups included in future u...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: December 2025.
881,036 professionals have used our research since 2012.