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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
5th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
Cloud Backup (12th)
Rubrik Go
Ranking in SaaS Backup
7th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the SaaS Backup category, the mindshare of AWS Backup is 4.0%, down from 6.7% compared to the previous year. The mindshare of Rubrik Go is 2.0%, down from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Mindshare Distribution
ProductMindshare (%)
AWS Backup4.0%
Rubrik Go2.0%
Other94.0%
SaaS Backup
 

Featured Reviews

RiteshPurbey - PeerSpot reviewer
Senior Analyst at ESRI INDIA
Manages virtual machine backups smoothly and simplifies restoration across environments
It is quite easy to manage AWS Backup's centralized console for multiple environments. The product's interface is intuitive. AWS Backup has a much higher price if you compare it with the snapshots. I have to pay for the whole environment by AWS. We have a backup solution with only virtual machines. The rest of it, we have a restore point.
AmarpreetSingh - PeerSpot reviewer
Technical Architect at a tech vendor with 10,001+ employees
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is quite easy to manage AWS Backup's centralized console for multiple environments."
"I rate the tool's stability a nine out of ten."
"The solution's most valuable features are its backup capability and tight integration with other AWS services."
"The customer service is top-notch, rated ten out of ten."
"The advantage that AWS Backup has over competitors is that it's very simple."
"The auto-scaling feature and the time efficiency of setting up AWS Backup are the most valuable aspects for us."
"What I like about AWS Backup is its simple approach to a complex problem."
"It provides an easy data migration process from on-premise to cloud."
"I think Rubrik Go is pretty good overall."
"The solution's most valuable feature is Sensitive Data Discovery."
"Even though the data is already in the cloud, it's an AWS, so by accessing the on-prem appliance you can still search because it is indexed from that appliance."
"The most valuable feature is the storage efficiency, as the storage footprint is very good."
"The solution's main focus is on security and ransomware."
"The most valuable feature with Rubrik is that even though the data is already in the cloud, it's an AWS, so by accessing the on-prem appliance you can still search because it is indexed from that appliance."
"The most valuable feature is that it is a hyper-converged backup appliance with everything in one box and has an easy-to-use interface that is not complicated."
"This product has positively impacted my organization because in the legacy tool, we used to have significant workload and significant people to be deployed, in this case, we have very minimal requirements."
 

Cons

"Regarding disadvantages of AWS Backup, it can be expensive and not particularly user-friendly."
"Its cost could be better than a few of its competitors."
"To create a plan and for all the configuration, one has to do multiple steps, which could be organized in a much simpler way, making the user experience better."
"The time it takes to complete the backups could be reduced."
"This backup tool does the full backup of the entire snapshot server. I would like to have the option to not do the full server backup."
"One improvement I would like to see in AWS Backup is the implementation of incremental backups."
"There are some limitations to partial backup in AWS Backup."
"The support people face some challenges in coming on for remote sessions. They always prefer giving some logs."
"There have been occasional issues with the user interface needing certain necessary information, requiring us to contact support for clarification."
"If you're going for Rubrik, you are not opting for the tape library because Rubrik doesn't have the fiber cable connected to the tape library."
"You should be able to add more workloads to Rubrik Go."
"One of the issues with the product is that you cannot postpone a specific backup job. If you try to do that, every backup job is paused."
"The AWS backups could be improved."
"You should be able to add more workloads to Rubrik Go."
"There should be an option to generate reports in PDF format, rather than only in Excel or CSV format."
"I would like to see better integration with applications, such as those from Microsoft, to make backing up from those applications simpler."
 

Pricing and Cost Advice

"AWS Backup is a very cheap solution."
"The clients pay for the whole AWS bundle. It is an affordable solution."
"It's a myth that Cloud is cheap. Cloud is cheap initially, but the cost over time can be equal to your own infrastructure if you consume a lot."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"The pricing is decent."
"The pricing is okay."
"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"The client pays for the solution depending on what they use."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"The solution is reasonably priced."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
"This is a very costly solution."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
11%
Manufacturing Company
7%
University
6%
Computer Software Company
8%
Manufacturing Company
8%
Financial Services Firm
6%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise6
Large Enterprise16
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What is your experience regarding pricing and costs for AWS Backup?
Pricing for AWS Backup is based on storage and backup frequency. Although it is reasonable, it requires monitoring, especially with long retention periods.
What needs improvement with AWS Backup?
AWS Backup could be improved by adding better visibility and reporting features. A more detailed dashboard is required for this service. Another improvement would be faster restore times for large ...
What is your primary use case for AWS Backup?
AWS Backup is used to centrally manage backups for services like EBS volumes, RDS databases, and sometimes EFS, primarily for data protection and compliance purposes. In one specific project, multi...
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
I think integration with multiple cloud support could be an additional feature that would make the product even better. If the customer has more than one cloud, the integration with multiple clouds...
What is your primary use case for Rubrik Go?
We carry a few backup solutions because we are a reseller and were looking for a good solution that we can resell. We deal with Rubrik because we are also one of the resellers for them. We are deal...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: April 2026.
895,399 professionals have used our research since 2012.