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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
5th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
29
Ranking in other categories
Cloud Backup (12th)
Rubrik Go
Ranking in SaaS Backup
6th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the SaaS Backup category, the mindshare of AWS Backup is 4.0%, down from 7.1% compared to the previous year. The mindshare of Rubrik Go is 2.0%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Mindshare Distribution
ProductMindshare (%)
AWS Backup4.0%
Rubrik Go2.0%
Other94.0%
SaaS Backup
 

Featured Reviews

AmitMishra1 - PeerSpot reviewer
Software Engineer II at Jash Data Sciences
Centralized policies have simplified backups and reduced errors while improving data protection
AWS Backup offers many valuable features. Some of the best features include centralized backup management, which provides the capability to back up data centrally and manage it, and automated backup scheduling. Another excellent feature is cross-region and cross-account backup support. AWS Backup also includes lifecycle policies that move data to cold storage and offers an easy restore process, which is one of the most useful features. Centralized backup plans are the most useful feature because instead of configuring backup per service, one policy can be defined and applied across services. This saves operational overhead and ensures consistency. Cross-region backup is very useful for disaster recovery scenarios, which is a favorite feature. AWS Backup has positively impacted the organization by improving the backup strategy and reducing the risk of data loss. It has also simplified audit and compliance since everything is centrally managed. The shift from manual backup configuration to policy-based automation has saved time and reduced errors. The reduction of errors in backups has been reduced by 90%, and there are now no errors in backups.
AmarpreetSingh - PeerSpot reviewer
Technical Architect at a tech vendor with 10,001+ employees
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"AWS is the primary platform that we use for our internal needs and we are trying to best use whatever comes with it."
"It also saves costs and is quick."
"The solution has an effective overwrite feature."
"The advantage that AWS Backup has over competitors is that it's very simple."
"It provides an easy data migration process from on-premise to cloud."
"The advantage that AWS Backup has over competitors is that it's very simple."
"AWS Backup is most beneficial because we can manage the service, centralize, and automate the data without missing any essential information."
"It works well as a backup and as a service."
"Clients find the cost very good and enjoy the large cloud compatibility."
"The solution's main focus is on security and ransomware."
"I think Rubrik Go is pretty good overall."
"The most valuable feature is the storage efficiency, as the storage footprint is very good."
"The standout feature is its ransomware protection capabilities."
"In terms of stability, the product is good."
"The solution is easy to install; our team just has to put together the plan, give it to IT and let them handle it. Other solutions are quite complex, but this is much simpler."
"The most valuable feature is the ease of use for backing up VMs."
 

Cons

"One of the limitations of AWS Backup is that it only does file-based copying."
"The notifications on the backup and on the mobile app could be more useful. If they could arrange notes or notifications properly and offer services for managing it in our region, it would be helpful for us."
"One improvement I would like to see in AWS Backup is the implementation of incremental backups."
"This backup tool does the full backup of the entire snapshot server. I would like to have the option to not do the full server backup."
"When it comes to encrypting data, it is not so convenient."
"AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services."
"The restore functionality is an area that needs to be improved because right now, it is not very good."
"There are some limitations to partial backup in AWS Backup."
"Technical support isn't that good, especially if you compare it to a competitor like EMC."
"Integration with the client is something that needs to be improved."
"Rubrik Go's security visibility could be improved."
"I think integration with multiple cloud support could be an additional feature that would make the product even better."
"I believe there's room for improvement in terms of support, particularly with Tier 3 support coming from the on-call team."
"Integration with the client is something that needs to be improved."
"If you're going for Rubrik, you are not opting for the tape library because Rubrik doesn't have the fiber cable connected to the tape library."
"There should be an option to generate reports in PDF format, rather than only in Excel or CSV format."
 

Pricing and Cost Advice

"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"The clients pay for the whole AWS bundle. It is an affordable solution."
"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"Its price is much cheaper than some vendors but more expensive than others."
"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"The pricing is okay."
"It's a myth that Cloud is cheap. Cloud is cheap initially, but the cost over time can be equal to your own infrastructure if you consume a lot."
"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"The client pays for the solution depending on what they use."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
"The solution is reasonably priced."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
"This is a very costly solution."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
11%
Manufacturing Company
8%
University
6%
Computer Software Company
9%
Manufacturing Company
8%
Financial Services Firm
6%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise6
Large Enterprise16
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
I would need to get feedback from my colleague to see what additional features I would like to see in AWS Backup in the next release to make it closer to ten.
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
I think integration with multiple cloud support could be an additional feature that would make the product even better. If the customer has more than one cloud, the integration with multiple clouds...
What is your primary use case for Rubrik Go?
We carry a few backup solutions because we are a reseller and were looking for a good solution that we can resell. We deal with Rubrik because we are also one of the resellers for them. We are deal...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: April 2026.
886,932 professionals have used our research since 2012.