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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
8th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
Cloud Backup (20th)
Rubrik Go
Ranking in SaaS Backup
9th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the SaaS Backup category, the mindshare of AWS Backup is 3.7%, down from 6.5% compared to the previous year. The mindshare of Rubrik Go is 1.9%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Mindshare Distribution
ProductMindshare (%)
AWS Backup3.7%
Rubrik Go1.9%
Other94.4%
SaaS Backup
 

Featured Reviews

RiteshPurbey - PeerSpot reviewer
Senior Analyst at ESRI INDIA
Manages virtual machine backups smoothly and simplifies restoration across environments
It is quite easy to manage AWS Backup's centralized console for multiple environments. The product's interface is intuitive. AWS Backup has a much higher price if you compare it with the snapshots. I have to pay for the whole environment by AWS. We have a backup solution with only virtual machines. The rest of it, we have a restore point.
AmarpreetSingh - PeerSpot reviewer
Technical Architect at a tech vendor with 10,001+ employees
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The features of AWS Backup are very service-oriented and user-friendly."
"The most valuable feature is the daily incremental site backup."
"It provides an easy data migration process from on-premise to cloud."
"The snapshots we take through AWS Backup are very effective."
"The solution's most valuable features are its backup capability and tight integration with other AWS services."
"The solution has an effective overwrite feature."
"The auto-scaling feature and the time efficiency of setting up AWS Backup are the most valuable aspects for us."
"The customer service is top-notch, rated ten out of ten."
"I think Rubrik Go is pretty good overall."
"The solution's most valuable feature is Sensitive Data Discovery."
"This solution is very simple and easy to use, and it is easy to implement, but I would like more enhancements and features to be added."
"The most valuable feature is the ease of use for backing up VMs."
"Rubrik Go's best feature is data visualization."
"The standout feature is its ransomware protection capabilities."
"This product has positively impacted my organization because in the legacy tool, we used to have significant workload and significant people to be deployed, in this case, we have very minimal requirements."
"In terms of stability, the product is good."
 

Cons

"The solution's reporting features and restore features can be improved."
"To create a plan and for all the configuration, one has to do multiple steps, which could be organized in a much simpler way, making the user experience better."
"One of the limitations of AWS Backup is that it only does file-based copying."
"If AWS Backup were a hybrid solution that also supported on-premises backups then it would be very helpful, especially if you are doing a migration to the cloud."
"The service disconnects a lot."
"AWS Backup could improve because you cannot use Glacier or anything but EFS."
"There could be a centralized dashboard with a reporting feature notifying us of daily backup status."
"This backup tool does the full backup of the entire snapshot server. I would like to have the option to not do the full server backup."
"I would like to see better integration with applications, such as those from Microsoft, to make backing up from those applications simpler."
"Rubrik Go's security visibility could be improved."
"You should be able to add more workloads to Rubrik Go."
"The AWS backups could be improved."
"The solution’s pricing could be reduced."
"The tool's pricing needs to be improved."
"There should be an option to generate reports in PDF format, rather than only in Excel or CSV format."
"Integration with the client is something that needs to be improved."
 

Pricing and Cost Advice

"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"The product is inexpensive."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"We don't use a lot of space, only approximately 900 GB, so the price is reasonable. For standing, it's okay. We normally do a payment to SSML, and they are the ones who pay over there. It is around $100 monthly."
"The solution's price is reasonable."
"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."
"AWS Backup is a very cheap solution."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
"The client pays for the solution depending on what they use."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
"The solution is reasonably priced."
"This is a very costly solution."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
7%
University
6%
Manufacturing Company
8%
Computer Software Company
8%
Financial Services Firm
7%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise6
Large Enterprise16
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What is your experience regarding pricing and costs for AWS Backup?
Pricing for AWS Backup is based on storage and backup frequency. Although it is reasonable, it requires monitoring, especially with long retention periods.
What needs improvement with AWS Backup?
AWS Backup could be improved by adding better visibility and reporting features. A more detailed dashboard is required for this service. Another improvement would be faster restore times for large ...
What is your primary use case for AWS Backup?
AWS Backup is used to centrally manage backups for services like EBS volumes, RDS databases, and sometimes EFS, primarily for data protection and compliance purposes. In one specific project, multi...
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
I think integration with multiple cloud support could be an additional feature that would make the product even better. If the customer has more than one cloud, the integration with multiple clouds...
What is your primary use case for Rubrik Go?
We carry a few backup solutions because we are a reseller and were looking for a good solution that we can resell. We deal with Rubrik because we are also one of the resellers for them. We are deal...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: April 2026.
896,692 professionals have used our research since 2012.