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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
4th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
Cloud Backup (11th)
Rubrik Go
Ranking in SaaS Backup
6th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
15
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the SaaS Backup category, the mindshare of AWS Backup is 4.8%, down from 7.1% compared to the previous year. The mindshare of Rubrik Go is 2.4%, down from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Market Share Distribution
ProductMarket Share (%)
AWS Backup4.8%
Rubrik Go2.4%
Other92.8%
SaaS Backup
 

Featured Reviews

AnkitaDwivedi - PeerSpot reviewer
AWS Solution Architect at Barclays Capital
Streamlined with good backup processes and secure automation capabilities
AWS Backup is secure and comes with a vault that ensures data is never deleted, offering great security. The pay-as-you-go model is beneficial for scalability, as cost scales with the amount of data backed up. Additionally, it offers automation capabilities, allowing backups to be configured based on custom plans and frequency. It also has built-in monitoring to notify of failures, achieving operational excellence and ease of use.
AmarpreetSingh - PeerSpot reviewer
Technical Architect at a tech vendor with 10,001+ employees
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can directly back up EC2 instances in AWS without using any third-party applications."
"The features of AWS Backup are very service-oriented and user-friendly."
"It works well as a backup and as a service."
"Reporting is one of the key elements that are valuable for C-suite executives. In terms of monitoring, the solution provides comprehensive details into ongoing processes, flagging issues and warnings as necessary."
"The most valuable features of AWS Backup are point-in-time recovery and support resources."
"AWS Backup's most valuable feature is that you can configure it remotely to create backups."
"The auto-scaling feature and the time efficiency of setting up AWS Backup are the most valuable aspects for us."
"The solution has an effective overwrite feature."
"In terms of stability, the product is good."
"The solution's most valuable feature is Sensitive Data Discovery."
"It has an easy-to-use interface that is not complicated."
"The automation capabilities streamline our operations significantly."
"The solution is easy to install; our team just has to put together the plan, give it to IT and let them handle it. Other solutions are quite complex, but this is much simpler."
"Rubrik Go's best feature is data visualization."
"The solution's most valuable features are its ease of use and performance."
"Even though the data is already in the cloud, it's an AWS, so by accessing the on-prem appliance you can still search because it is indexed from that appliance."
 

Cons

"The initial setup of the solution is complex."
"AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services."
"There are some limitations to partial backup in AWS Backup."
"When it comes to encrypting data, it is not so convenient."
"The tool is a good fit if your environment is VM-specific. However, it might not be the most suitable option if you have physical servers or an on-premise setup."
"Its cost could be better than a few of its competitors."
"Regarding disadvantages of AWS Backup, it can be expensive and not particularly user-friendly."
"The support people face some challenges in coming on for remote sessions. They always prefer giving some logs."
"If you were to compare it to, say, EMC, the availability of the documentation, training programs, and end-user education aren't as good. Rubrik could improve this."
"There have been occasional issues with the user interface needing certain necessary information, requiring us to contact support for clarification."
"You should be able to add more workloads to Rubrik Go."
"If you're going for Rubrik, you are not opting for the tape library because Rubrik doesn't have the fiber cable connected to the tape library."
"Being a modern backup solution, Rubrik should have an option to back up a Kubernetes cluster."
"Rubrik Go's security visibility could be improved."
"The solution’s pricing could be reduced."
"Integration with the client is something that needs to be improved."
 

Pricing and Cost Advice

"The pricing is okay."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"The clients pay for the whole AWS bundle. It is an affordable solution."
"It's a myth that Cloud is cheap. Cloud is cheap initially, but the cost over time can be equal to your own infrastructure if you consume a lot."
"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"The product is inexpensive."
"The solution's price is reasonable."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"The solution is reasonably priced."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"This is a very costly solution."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
"The client pays for the solution depending on what they use."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
8%
University
6%
Computer Software Company
11%
Financial Services Firm
7%
Manufacturing Company
7%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise5
Large Enterprise15
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
I would need to get feedback from my colleague to see what additional features I would like to see in AWS Backup in the next release to make it closer to ten.
What do you like most about Rubrik Go?
The standout feature is its ransomware protection capabilities.
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
Rubrik Go could improve on the Kubernetes side; they should have more features for Kubernetes backup and orchestration. I would like to see more features for Kubernetes backups included in future u...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: December 2025.
880,954 professionals have used our research since 2012.