AWS Backup vs Rubrik Go comparison

Amazon Web Services (AWS) and Rubrik are both solutions in the SaaS Backup category. Amazon Web Services (AWS) is ranked #4 with an average rating of 8.3, while Rubrik is ranked #10 with an average rating of 9.5. Amazon Web Services (AWS) holds a 3.7% mindshare in B, compared to Rubrik’s 1.9% mindshare. Additionally, 89% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 100% of Rubrik users who would recommend it.

AWS Backup

Read 29 AWS Backup reviews

5,928 Views
2,727 Comparison Views

89% willing to recommend

Rubrik Go

Read 16 Rubrik Go reviews

2,205 Views
2,205 Comparison Views

100% willing to recommend

AWS Backup

Rubrik Go

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 8, 2026

AWS Backup and Rubrik Go are two major players in the data protection domain. Rubrik Go offers a superior set of features, making it a preferred choice despite AWS Backup's competitive pricing.

Features: AWS Backup offers seamless integration with other AWS services, providing automated backup and comprehensive security controls. It features a user-friendly platform and a managed service approach, reducing the need for manual intervention. Rubrik Go excels with multi-cloud management, enabling flexible data protection across platforms. It emphasizes rapid recovery and data immutability, along with effective ransomware protection.

Room for Improvement: AWS Backup could improve in multi-cloud support and deployment flexibility to better cater to environments outside AWS. More advanced recovery capabilities would enhance its offering. Rubrik Go could benefit from more competitive pricing structures and a reduction in initial investment requirements. Further refinement in automation features and predictive analytics integration may also bolster its appeal.

Ease of Deployment and Customer Service: AWS Backup integrates smoothly within the AWS ecosystem, streamlining operations, and provides consistent self-service support. Rubrik Go offers a tailored deployment model, increasing its versatility across different environments and is known for providing personalized customer service, beneficial for businesses needing direct assistance.

Pricing and ROI: AWS Backup features a competitive pay-as-you-go pricing model, ideal for AWS-focused businesses and quick ROI through lower upfront costs. While Rubrik Go may require a higher initial investment, its advanced capabilities and multi-platform versatility justify the cost, providing significant ROI for businesses leveraging multi-cloud strategies.

To learn more, read our detailed AWS Backup vs. Rubrik Go Report (Updated: June 2026).

Buyer's Guide

AWS Backup vs. Rubrik Go

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS Backup

Ranking in SaaS Backup

4th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Cloud Backup (11th)

Rubrik Go

Ranking in SaaS Backup

10th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2026, in the SaaS Backup category, the mindshare of AWS Backup is 3.7%, down from 6.2% compared to the previous year. The mindshare of Rubrik Go is 1.9%, down from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

SaaS Backup Mindshare Distribution
Product	Mindshare (%)
AWS Backup	3.7%
Rubrik Go	1.9%
Other	94.4%

SaaS Backup

Featured Reviews

Chukwudi Uzoma

Head Of IT, Infrastructure at a financial services firm with 5,001-10,000 employees

Automated backups have strengthened governance and compliance while simplifying recovery

AWS Backup offers several valuable features. I think the fact that it is an AWS organization-wide service is significant. It is a centralized management system that allows me to manage AWS Backup policies, retention periods, and monitoring from a single place instead of configuring these backups for each AWS service. This helps with governance and control. Another feature I appreciate is the integration with AWS Organization, which allows backup policies to be applied consistently across multiple accounts, which is very important for large organization environments where governance and compliance are critical. I also appreciate the automated backup plans that reduce operational overhead and ensure resources are protected without relying on manual intervention. Additionally, cross-account and cross-region backup support improves resilience against accidental deletion, ransomware, or regional outages. The compliance and reporting features help provide visibility into backup status, recovery points, and policy adherence, making audits much easier.

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AmarpreetSingh

Technical Architect at a tech vendor with 10,001+ employees

Streamlined data management reduces workload and costs significantly for the team

We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is quite easy to manage AWS Backup's centralized console for multiple environments."

"The solution's most valuable features are its backup capability and tight integration with other AWS services."

"AWS Backup's most valuable feature is that you can configure it remotely to create backups."

"We primarily use the solution as a backup for snapshots so that the data will not get corrupt or lost, and it secures our data for us."

"The snapshots we take through AWS Backup are very effective."

"When I was using an on-premises backup, there was an external hard drive or something like that, and I had a backup server, but I had a few problems related to transfer when I had to restore something that I have deleted, as I had to wait for after-office hours to do something like that, but now I just have to send a mail and within one hour I have my restored file."

"It provides an easy data migration process from on-premise to cloud."

"AWS is the primary platform that we use for our internal needs and we are trying to best use whatever comes with it."

More AWS Backup pros

"Rubrik Go is both very scalable and stable."

"Rubrik Go is very simple to use."

"The solution's main focus is on security and ransomware."

"In terms of stability, the product is good."

"The solution's most valuable features are its ease of use and performance."

"I think Rubrik Go is pretty good overall."

"This solution is very simple and easy to use, and it is easy to implement, but I would like more enhancements and features to be added."

"Clients find the cost very good and enjoy the large cloud compatibility."

More Rubrik Go pros

Cons

"The AWS Backup backend reporting is a major area that needs improvement. We would be very excited if we can see some reporting, such as trends. We do understand that there are reports available for S3 Bucket, in which the AWS backend stores the data. However, if we can receive holistic reporting, then it would be very helpful for us."

"Only the price could be improved."

"When it comes to encrypting data, it is not so convenient."

"To create a plan and for all the configuration, one has to do multiple steps, which could be organized in a much simpler way, making the user experience better."

"The AWS Backup backend reporting is a major area that needs improvement."

"Regarding disadvantages of AWS Backup, it can be expensive and not particularly user-friendly."

"AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services."

"The time it takes to complete the backups could be reduced."

More AWS Backup cons

"I believe there's room for improvement in terms of support, particularly with Tier 3 support coming from the on-call team."

"Reporting could be improved. For now, it's only exported to CSB files."

"Rubrik Go could improve on the Kubernetes side; they should have more features for Kubernetes backup and orchestration."

"I would like to see better integration with applications, such as those from Microsoft, to make backing up from those applications simpler."

"You should be able to add more workloads to Rubrik Go."

"If you're going for Rubrik, you are not opting for the tape library because Rubrik doesn't have the fiber cable connected to the tape library."

"The solution’s pricing could be reduced."

"Rubrik Go's security visibility could be improved."

More Rubrik Go cons

Pricing and Cost Advice

"We don't use a lot of space, only approximately 900 GB, so the price is reasonable. For standing, it's okay. We normally do a payment to SSML, and they are the ones who pay over there. It is around $100 monthly."

"AWS Backup is free of cost, but we need to pay for the backup storage being used."

"The solution's price is reasonable."

"The clients pay for the whole AWS bundle. It is an affordable solution."

"The pricing is decent."

"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."

"The product is inexpensive."

"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."

More AWS Backup pricing and cost advice

"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."

"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."

"The solution is reasonably priced."

"Rubrick Go is quite expensive - I would rate its pricing four out of ten."

"Rubrik Go is more cost-effective than similar solutions by other vendors."

"This is a very costly solution."

"The client pays for the solution depending on what they use."

"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Computer Software Company

10%

Construction Company

Manufacturing Company

Computer Software Company

Manufacturing Company

Construction Company

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	6
Large Enterprise	17

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	4
Large Enterprise	8

Questions from the Community

What is your experience regarding pricing and costs for AWS Backup?

Pricing for AWS Backup is based on storage and backup frequency. Although it is reasonable, it requires monitoring, especially with long retention periods.

See all answers

What needs improvement with AWS Backup?

AWS Backup is a great service, but I think there could be improvements on the reporting and dashboard side. More visibility into backup-related costs would be beneficial because I am very FinOps-mi...

See all answers

What is your primary use case for AWS Backup?

I utilize AWS Backup to automate and centralize backup operations across AWS services in my AWS organization. It helps me ensure compliance with retention requirements, reduce operational overheads...

See all answers

What is your experience regarding pricing and costs for Rubrik Go?

My costs have been reduced by almost 40 to 45% compared to legacy systems.

See all answers

What needs improvement with Rubrik Go?

I think integration with multiple cloud support could be an additional feature that would make the product even better. If the customer has more than one cloud, the integration with multiple clouds...

See all answers

What is your primary use case for Rubrik Go?

We carry a few backup solutions because we are a reseller and were looking for a good solution that we can resell. We deal with Rubrik because we are also one of the resellers for them. We are deal...

See all answers

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Compared 4% of the time

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Compared 14% of the time

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Compared 12% of the time

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Compared 11% of the time

Backrightup vs Rubrik Go

Compared 10% of the time

Keepit vs Rubrik Go

Compared 9% of the time

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Product Reports

Buyer's Guide

AWS Backup

July 2026

Download AWS Backup product report

Buyer's Guide

Rubrik Go

July 2026

Download Rubrik Go product report

Overview

AWS Backup provides centralized management of backups with automated scheduling and cross-region support. It ensures easy restoration and policy-based automation for error reduction while integrating seamlessly with AWS services for efficient data management.

AWS Backup is a cloud-native solution offering a unified platform for managing backups across different AWS services. It supports lifecycle policies, point-in-time recovery, and security vaults. The service is cost-effective with a pay-as-you-go model and is designed for scalability and flexibility. Users benefit from features like snapshots, tagging, and custom plans, which enhance data management strategies. The system supports monitoring, reporting, and compliance to streamline operations, with the ability to manage multiple resources efficiently.

What are the key features of AWS Backup?

Centralized Management: Streamlines backup operations across AWS services.
Automated Scheduling: Efficiently manages backup tasks without manual intervention.
Cross-Region and Cross-Account Support: Enhances data protection and accessibility across regions.
Lifecycle Policies: Enables policy-driven automation to reduce errors.
Point-in-Time Recovery: Facilitates quick data restoration to specific timeframes.
Integration with AWS Services: Provides seamless interaction with other AWS tools.

What benefits should users consider?

Cost Efficiency: Pay-as-you-go model reduces upfront and operational costs.
Scalability: Adapts to growing data needs without additional infrastructure.
Data Protection: Advanced features ensure high security and compliance.
Operational Streamlining: Automated tasks and reporting improve efficiency.

AWS Backup is implemented across industries to protect EBS volumes, RDS databases, and more, focusing on data protection and compliance. Organizations utilize it in managing retention policies, disaster recovery, and encryption in hybrid environments, benefiting from tiered storage and efficient backup management.

Amazon Web Services (AWS)

Rubrik Go offers advanced data protection and management, featuring robust cloud compatibility, ease of use, and fast performance. With integrated ransomware protection and sensitive data discovery, Rubrik Go supports enterprise infrastructure seamlessly.

Rubrik Go specializes in efficient data search from the cloud and provides direct restoration capabilities along with optional hardware upgrades. Users benefit from its seamless hyper-converged appliance, which simplifies virtual machine backup processes while ensuring advanced performance metrics. The solution's cloud compatibility, data visualization, and automation significantly contribute to effective cybersecurity and enterprise safety. While AI-powered insights offer additional data leverage, they're not universally prioritized. Rubrik Go primarily serves to protect and manage enterprise data across virtual machines, cloud workloads, databases, and Office 365, promoting both real-time monitoring and business continuity.

What are Rubrik Go's key features?

Data Search and Restoration: Facilitates efficient data search and direct cloud-based restoration.
Hyper-Converged Appliance: Simplifies VM backups and offers hardware upgrades.
Cloud Compatibility: Supports integration with cloud environments for enhanced data management.
Ransomware Protection: Advanced security features safeguard data against ransomware threats.
Data Visualization: Offers rich visualization tools for comprehensive data insights.

What benefits should users evaluate?

Ease of Management: Simplifies deployment and daily operations with minimal effort.
Storage Efficiency: Optimizes storage utilization for cost-effective data management.
Fast Performance: Ensures rapid processing and data throughput.
Automation Capabilities: Streamlines repetitive tasks, enhancing operational efficiency.
Scalability: Supports growth with flexible, scalable options.

Rubrik Go is widely implemented in industries such as banking and finance, where data protection and compliance are crucial. It is used to support transitions to the cloud, ensuring business continuity and cyber resilience for global clients managing both physical and virtual environments. Focused on real-time monitoring, Rubrik Go plays a key role in safeguarding enterprise data.

Rubrik

Sample Customers

TransferWise

Public Consulting Group

Buyer's Guide

AWS Backup vs. Rubrik Go

June 2026

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