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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
4th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
Cloud Backup (11th)
Rubrik Go
Ranking in SaaS Backup
6th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
15
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the SaaS Backup category, the mindshare of AWS Backup is 4.8%, down from 7.1% compared to the previous year. The mindshare of Rubrik Go is 2.4%, down from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Market Share Distribution
ProductMarket Share (%)
AWS Backup4.8%
Rubrik Go2.4%
Other92.8%
SaaS Backup
 

Featured Reviews

AnkitaDwivedi - PeerSpot reviewer
AWS Solution Architect at Barclays Capital
Streamlined with good backup processes and secure automation capabilities
AWS Backup is secure and comes with a vault that ensures data is never deleted, offering great security. The pay-as-you-go model is beneficial for scalability, as cost scales with the amount of data backed up. Additionally, it offers automation capabilities, allowing backups to be configured based on custom plans and frequency. It also has built-in monitoring to notify of failures, achieving operational excellence and ease of use.
AmarpreetSingh - PeerSpot reviewer
Technical Architect at a tech vendor with 10,001+ employees
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution has an effective overwrite feature."
"It is an easy-to-use solution."
"AWS Backup's most valuable feature is that you can configure it remotely to create backups."
"It is quite easy to manage AWS Backup's centralized console for multiple environments."
"What I like about AWS Backup is its simple approach to a complex problem."
"AWS Backup is secure and comes with a vault that ensures data is never deleted, offering great security."
"The features of AWS Backup are very service-oriented and user-friendly."
"We can directly back up EC2 instances in AWS without using any third-party applications."
"The most valuable feature is the ease of use for backing up VMs."
"The most valuable feature is the storage efficiency, as the storage footprint is very good."
"The automation capabilities streamline our operations significantly."
"Rubrik Go is very simple to use."
"It has an easy-to-use interface that is not complicated."
"Even though the data is already in the cloud, it's an AWS, so by accessing the on-prem appliance you can still search because it is indexed from that appliance."
"This product has positively impacted my organization because in the legacy tool, we used to have significant workload and significant people to be deployed, in this case, we have very minimal requirements."
"The solution's main focus is on security and ransomware."
 

Cons

"One improvement I would like to see in AWS Backup is the implementation of incremental backups."
"AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services."
"To create a plan and for all the configuration, one has to do multiple steps, which could be organized in a much simpler way, making the user experience better."
"The notifications on the backup and on the mobile app could be more useful. If they could arrange notes or notifications properly and offer services for managing it in our region, it would be helpful for us."
"There could be a centralized dashboard with a reporting feature notifying us of daily backup status."
"Regarding disadvantages of AWS Backup, it can be expensive and not particularly user-friendly."
"The service disconnects a lot."
"It could be less expensive."
"The AWS backups could be improved."
"I would like to see better integration with applications, such as those from Microsoft, to make backing up from those applications simpler."
"Integration with the client is something that needs to be improved."
"Being a modern backup solution, Rubrik should have an option to back up a Kubernetes cluster."
"Reporting could be improved. For now, it's only exported to CSB files."
"Rubrik Go could improve on the Kubernetes side; they should have more features for Kubernetes backup and orchestration."
"Rubrik Go's security visibility could be improved."
"The tool's pricing needs to be improved."
 

Pricing and Cost Advice

"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."
"It's a myth that Cloud is cheap. Cloud is cheap initially, but the cost over time can be equal to your own infrastructure if you consume a lot."
"The solution's price is reasonable."
"The pricing is decent."
"We don't use a lot of space, only approximately 900 GB, so the price is reasonable. For standing, it's okay. We normally do a payment to SSML, and they are the ones who pay over there. It is around $100 monthly."
"The product is inexpensive."
"AWS is more expensive than some competitors like Azure."
"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"The client pays for the solution depending on what they use."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
"The solution is reasonably priced."
"This is a very costly solution."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
12%
Manufacturing Company
9%
University
6%
Computer Software Company
11%
Financial Services Firm
8%
Manufacturing Company
7%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise5
Large Enterprise15
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
I would need to get feedback from my colleague to see what additional features I would like to see in AWS Backup in the next release to make it closer to ten.
What do you like most about Rubrik Go?
The standout feature is its ransomware protection capabilities.
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
Rubrik Go could improve on the Kubernetes side; they should have more features for Kubernetes backup and orchestration. I would like to see more features for Kubernetes backups included in future u...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: December 2025.
880,255 professionals have used our research since 2012.