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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
4th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
Cloud Backup (11th)
Rubrik Go
Ranking in SaaS Backup
6th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the SaaS Backup category, the mindshare of AWS Backup is 4.6%, down from 7.1% compared to the previous year. The mindshare of Rubrik Go is 2.2%, down from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Mindshare Distribution
ProductMindshare (%)
AWS Backup4.6%
Rubrik Go2.2%
Other93.2%
SaaS Backup
 

Featured Reviews

RiteshPurbey - PeerSpot reviewer
Senior Analyst at ESRI INDIA
Manages virtual machine backups smoothly and simplifies restoration across environments
It is quite easy to manage AWS Backup's centralized console for multiple environments. The product's interface is intuitive. AWS Backup has a much higher price if you compare it with the snapshots. I have to pay for the whole environment by AWS. We have a backup solution with only virtual machines. The rest of it, we have a restore point.
AmarpreetSingh - PeerSpot reviewer
Technical Architect at a tech vendor with 10,001+ employees
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is quite easy to manage AWS Backup's centralized console for multiple environments."
"When I was using an on-premises backup, there was an external hard drive or something like that. I had a backup server, but I had a few problems related to transfer when I had to restore something that I have deleted. I had to wait for after-office hours to do something like that, but now I just have to send a mail. Within one hour, I have my restored file."
"It's very easy to configure. Since it's a managed service, it's very straightforward to set up and use. And my customers get on with it very fast."
"The features of AWS Backup are very service-oriented and user-friendly."
"The most valuable features of AWS Backup are point-in-time recovery and support resources."
"It is highly scalable for both SMEs and large enterprises."
"The customer service is top-notch, rated ten out of ten."
"It is an easy-to-use solution."
"In terms of stability, the product is good."
"Even though the data is already in the cloud, it's an AWS, so by accessing the on-prem appliance you can still search because it is indexed from that appliance."
"The most valuable feature is the storage efficiency, as the storage footprint is very good."
"The solution's most valuable features are its ease of use and performance."
"The automation capabilities streamline our operations significantly."
"We use the solution as a backup for our virtual environment and SQL databases."
"The most valuable feature is the ease of use for backing up VMs."
"Rubrik Go's best feature is data visualization."
 

Cons

"The time it takes to complete the backups could be reduced."
"The tool is a good fit if your environment is VM-specific. However, it might not be the most suitable option if you have physical servers or an on-premise setup."
"One improvement I would like to see in AWS Backup is the implementation of incremental backups."
"The solution's reporting features and restore features can be improved."
"There are multiple enhancements needed in terms of compatibility with all database services, as AWS Backup is currently limited to specific ones."
"This backup tool does the full backup of the entire snapshot server. I would like to have the option to not do the full server backup."
"If AWS Backup were a hybrid solution that also supported on-premises backups then it would be very helpful, especially if you are doing a migration to the cloud."
"AWS Backup could benefit from including more services."
"Being a modern backup solution, Rubrik should have an option to back up a Kubernetes cluster."
"Rubrik Go could improve on the Kubernetes side; they should have more features for Kubernetes backup and orchestration."
"If you were to compare it to, say, EMC, the availability of the documentation, training programs, and end-user education aren't as good. Rubrik could improve this."
"I think integration with multiple cloud support could be an additional feature that would make the product even better."
"I would like to see better integration with applications, such as those from Microsoft, to make backing up from those applications simpler."
"If you're going for Rubrik, you are not opting for the tape library because Rubrik doesn't have the fiber cable connected to the tape library."
"The tool's pricing needs to be improved."
"The AWS backups could be improved."
 

Pricing and Cost Advice

"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"The solution's price is reasonable."
"The product is inexpensive."
"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"AWS is more expensive than some competitors like Azure."
"The pricing is decent."
"AWS Backup is a very cheap solution."
"This is a very costly solution."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
"The solution is reasonably priced."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"The client pays for the solution depending on what they use."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
9%
Manufacturing Company
8%
University
7%
Computer Software Company
9%
Manufacturing Company
7%
Financial Services Firm
6%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise6
Large Enterprise15
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
I would need to get feedback from my colleague to see what additional features I would like to see in AWS Backup in the next release to make it closer to ten.
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
I think integration with multiple cloud support could be an additional feature that would make the product even better. If the customer has more than one cloud, the integration with multiple clouds...
What is your primary use case for Rubrik Go?
We carry a few backup solutions because we are a reseller and were looking for a good solution that we can resell. We deal with Rubrik because we are also one of the resellers for them. We are deal...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: March 2026.
883,760 professionals have used our research since 2012.