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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
5th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
29
Ranking in other categories
Cloud Backup (12th)
Rubrik Go
Ranking in SaaS Backup
6th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the SaaS Backup category, the mindshare of AWS Backup is 4.0%, down from 7.1% compared to the previous year. The mindshare of Rubrik Go is 2.0%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Mindshare Distribution
ProductMindshare (%)
AWS Backup4.0%
Rubrik Go2.0%
Other94.0%
SaaS Backup
 

Featured Reviews

AmitMishra1 - PeerSpot reviewer
Tech Lead at ATOS
Centralized policies have simplified backups and reduced errors while improving data protection
AWS Backup offers many valuable features. Some of the best features include centralized backup management, which provides the capability to back up data centrally and manage it, and automated backup scheduling. Another excellent feature is cross-region and cross-account backup support. AWS Backup also includes lifecycle policies that move data to cold storage and offers an easy restore process, which is one of the most useful features. Centralized backup plans are the most useful feature because instead of configuring backup per service, one policy can be defined and applied across services. This saves operational overhead and ensures consistency. Cross-region backup is very useful for disaster recovery scenarios, which is a favorite feature. AWS Backup has positively impacted the organization by improving the backup strategy and reducing the risk of data loss. It has also simplified audit and compliance since everything is centrally managed. The shift from manual backup configuration to policy-based automation has saved time and reduced errors. The reduction of errors in backups has been reduced by 90%, and there are now no errors in backups.
AmarpreetSingh - PeerSpot reviewer
Technical Architect at a tech vendor with 10,001+ employees
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is highly scalable for both SMEs and large enterprises."
"Overall, AWS Backup provides value in terms of time and money through its periodic backup capabilities."
"We primarily use the solution as a backup for snapshots so that the data will not get corrupt or lost, and it secures our data for us."
"Reporting is one of the key elements that are valuable for C-suite executives. In terms of monitoring, the solution provides comprehensive details into ongoing processes, flagging issues and warnings as necessary."
"When I was using an on-premises backup, there was an external hard drive or something like that, and I had a backup server, but I had a few problems related to transfer when I had to restore something that I have deleted, as I had to wait for after-office hours to do something like that, but now I just have to send a mail and within one hour I have my restored file."
"When I was using an on-premises backup, there was an external hard drive or something like that. I had a backup server, but I had a few problems related to transfer when I had to restore something that I have deleted. I had to wait for after-office hours to do something like that, but now I just have to send a mail. Within one hour, I have my restored file."
"It provides an easy data migration process from on-premise to cloud."
"The most valuable features we have found are the flexibility in the services offered."
"The most valuable feature is the storage efficiency, as the storage footprint is very good."
"Rubrik Go is very simple to use."
"The standout feature is its ransomware protection capabilities."
"Even though the data is already in the cloud, it's an AWS, so by accessing the on-prem appliance you can still search because it is indexed from that appliance."
"Rubrik Go's best feature is data visualization."
"In terms of Rubrik Go's most valuable features, their VM features are good."
"The automation capabilities streamline our operations significantly."
"The most valuable feature is that it is a hyper-converged backup appliance with everything in one box and has an easy-to-use interface that is not complicated."
 

Cons

"The restore functionality is an area that needs to be improved because right now, it is not very good."
"The support people face some challenges in coming on for remote sessions. They always prefer giving some logs."
"There are multiple enhancements needed in terms of compatibility with all database services, as AWS Backup is currently limited to specific ones."
"The AWS Backup backend reporting is a major area that needs improvement."
"For additional functionalities, it should be more intelligent, like more AI-capabilities."
"Only the price could be improved."
"Only the price could be improved."
"It could be less expensive."
"One of the issues with the product is that you cannot postpone a specific backup job. If you try to do that, every backup job is paused."
"Integration with the client is something that needs to be improved."
"I think integration with multiple cloud support could be an additional feature that would make the product even better."
"There have been occasional issues with the user interface needing certain necessary information, requiring us to contact support for clarification."
"If you're going for Rubrik, you are not opting for the tape library because Rubrik doesn't have the fiber cable connected to the tape library."
"There should be an option to generate reports in PDF format, rather than only in Excel or CSV format."
"The tool's pricing needs to be improved."
"I believe there's room for improvement in terms of support, particularly with Tier 3 support coming from the on-call team."
 

Pricing and Cost Advice

"AWS Backup is a very cheap solution."
"The pricing is decent."
"It's a myth that Cloud is cheap. Cloud is cheap initially, but the cost over time can be equal to your own infrastructure if you consume a lot."
"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"AWS is more expensive than some competitors like Azure."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"This is a very costly solution."
"The client pays for the solution depending on what they use."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
"The solution is reasonably priced."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
12%
Manufacturing Company
8%
University
6%
Computer Software Company
9%
Manufacturing Company
8%
Financial Services Firm
6%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise6
Large Enterprise16
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
I would need to get feedback from my colleague to see what additional features I would like to see in AWS Backup in the next release to make it closer to ten.
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
I think integration with multiple cloud support could be an additional feature that would make the product even better. If the customer has more than one cloud, the integration with multiple clouds...
What is your primary use case for Rubrik Go?
We carry a few backup solutions because we are a reseller and were looking for a good solution that we can resell. We deal with Rubrik because we are also one of the resellers for them. We are deal...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: April 2026.
886,468 professionals have used our research since 2012.