AWS Backup vs Rubrik Go comparison

Amazon Web Services (AWS) and Rubrik are both solutions in the SaaS Backup category. Amazon Web Services (AWS) is ranked #5 with an average rating of 8.0, while Rubrik is ranked #6 with an average rating of 9.0. Amazon Web Services (AWS) holds a 4.0% mindshare in B, compared to Rubrik’s 2.0% mindshare. Additionally, 88% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 100% of Rubrik users who would recommend it.

AWS Backup

Read 29 AWS Backup reviews

4,765 Views
2,192 Comparison Views

88% willing to recommend

Rubrik Go

Read 16 Rubrik Go reviews

1,827 Views
1,827 Comparison Views

100% willing to recommend

AWS Backup

Rubrik Go

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 8, 2026

AWS Backup and Rubrik Go are two major players in the data protection domain. Rubrik Go offers a superior set of features, making it a preferred choice despite AWS Backup's competitive pricing.

Features: AWS Backup offers seamless integration with other AWS services, providing automated backup and comprehensive security controls. It features a user-friendly platform and a managed service approach, reducing the need for manual intervention. Rubrik Go excels with multi-cloud management, enabling flexible data protection across platforms. It emphasizes rapid recovery and data immutability, along with effective ransomware protection.

Room for Improvement: AWS Backup could improve in multi-cloud support and deployment flexibility to better cater to environments outside AWS. More advanced recovery capabilities would enhance its offering. Rubrik Go could benefit from more competitive pricing structures and a reduction in initial investment requirements. Further refinement in automation features and predictive analytics integration may also bolster its appeal.

Ease of Deployment and Customer Service: AWS Backup integrates smoothly within the AWS ecosystem, streamlining operations, and provides consistent self-service support. Rubrik Go offers a tailored deployment model, increasing its versatility across different environments and is known for providing personalized customer service, beneficial for businesses needing direct assistance.

Pricing and ROI: AWS Backup features a competitive pay-as-you-go pricing model, ideal for AWS-focused businesses and quick ROI through lower upfront costs. While Rubrik Go may require a higher initial investment, its advanced capabilities and multi-platform versatility justify the cost, providing significant ROI for businesses leveraging multi-cloud strategies.

To learn more, read our detailed AWS Backup vs. Rubrik Go Report (Updated: April 2026).

Buyer's Guide

AWS Backup vs. Rubrik Go

April 2026

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Helped 890,088 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS Backup

Ranking in SaaS Backup

5th

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Cloud Backup (12th)

Rubrik Go

Ranking in SaaS Backup

6th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2026, in the SaaS Backup category, the mindshare of AWS Backup is 4.0%, down from 7.1% compared to the previous year. The mindshare of Rubrik Go is 2.0%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

SaaS Backup Mindshare Distribution
Product	Mindshare (%)
AWS Backup	4.0%
Rubrik Go	2.0%
Other	94.0%

SaaS Backup

Featured Reviews

AmitMishra1

Software Engineer II at Jash Data Sciences

Centralized policies have simplified backups and reduced errors while improving data protection

AWS Backup offers many valuable features. Some of the best features include centralized backup management, which provides the capability to back up data centrally and manage it, and automated backup scheduling. Another excellent feature is cross-region and cross-account backup support. AWS Backup also includes lifecycle policies that move data to cold storage and offers an easy restore process, which is one of the most useful features. Centralized backup plans are the most useful feature because instead of configuring backup per service, one policy can be defined and applied across services. This saves operational overhead and ensures consistency. Cross-region backup is very useful for disaster recovery scenarios, which is a favorite feature. AWS Backup has positively impacted the organization by improving the backup strategy and reducing the risk of data loss. It has also simplified audit and compliance since everything is centrally managed. The shift from manual backup configuration to policy-based automation has saved time and reduced errors. The reduction of errors in backups has been reduced by 90%, and there are now no errors in backups.

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AmarpreetSingh

Technical Architect at a tech vendor with 10,001+ employees

Streamlined data management reduces workload and costs significantly for the team

We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is quite easy to manage AWS Backup's centralized console for multiple environments."

"The solution has an effective overwrite feature."

"Reporting is one of the key elements that are valuable for C-suite executives. In terms of monitoring, the solution provides comprehensive details into ongoing processes, flagging issues and warnings as necessary."

"It provides an easy data migration process from on-premise to cloud."

"It's very easy to configure. Since it's a managed service, it's very straightforward to set up and use. And my customers get on with it very fast."

"I rate the tool's stability a nine out of ten."

"The most valuable feature is its ease of use."

"AWS Backup is most beneficial because we can manage the service, centralize, and automate the data without missing any essential information."

More AWS Backup pros

"The solution's most valuable features are its ease of use and performance."

"The most valuable feature is that it is a hyper-converged backup appliance with everything in one box and has an easy-to-use interface that is not complicated."

"The solution's main focus is on security and ransomware."

"In terms of stability, the product is good."

"In terms of Rubrik Go's most valuable features, their VM features are good."

"Rubrik Go is both very scalable and stable."

"The solution's most valuable feature is Sensitive Data Discovery."

"The most valuable feature is the ease of use for backing up VMs."

More Rubrik Go pros

Cons

"The AWS Backup backend reporting is a major area that needs improvement. We would be very excited if we can see some reporting, such as trends. We do understand that there are reports available for S3 Bucket, in which the AWS backend stores the data. However, if we can receive holistic reporting, then it would be very helpful for us."

"If AWS Backup were a hybrid solution that also supported on-premises backups then it would be very helpful, especially if you are doing a migration to the cloud."

"AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services."

"Only the price could be improved."

"AWS Backup could benefit from including more services."

"The time it takes to complete the backups could be reduced."

"It could be less expensive."

"One improvement I would like to see in AWS Backup is the implementation of incremental backups."

More AWS Backup cons

"You should be able to add more workloads to Rubrik Go."

"The AWS backups could be improved."

"There have been occasional issues with the user interface needing certain necessary information, requiring us to contact support for clarification."

"I think integration with multiple cloud support could be an additional feature that would make the product even better."

"If you're going for Rubrik, you are not opting for the tape library because Rubrik doesn't have the fiber cable connected to the tape library."

"Reporting could be improved. For now, it's only exported to CSB files."

"The tool's pricing needs to be improved."

"Integration with the client is something that needs to be improved."

More Rubrik Go cons

Pricing and Cost Advice

"The product is inexpensive."

"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."

"Its price is much cheaper than some vendors but more expensive than others."

"AWS Backup is a very cheap solution."

"Our customers pay a monthly AWS fee that includes the AWS Backup service."

"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."

"AWS is more expensive than some competitors like Azure."

"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."

More AWS Backup pricing and cost advice

"This is a very costly solution."

"Rubrik Go is more cost-effective than similar solutions by other vendors."

"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."

"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."

"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."

"Rubrick Go is quite expensive - I would rate its pricing four out of ten."

"The client pays for the solution depending on what they use."

"The solution is reasonably priced."

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Computer Software Company

11%

Manufacturing Company

University

Computer Software Company

Manufacturing Company

Financial Services Firm

Performing Arts

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	6
Large Enterprise	16

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	4
Large Enterprise	8

Questions from the Community

What do you like most about AWS Backup?

The solution's most valuable features are its backup capability and tight integration with other AWS services.

See all answers

What is your experience regarding pricing and costs for AWS Backup?

Pricing for AWS Backup is based on storage and backup frequency. Although it is reasonable, it requires monitoring, especially with long retention periods.

See all answers

What needs improvement with AWS Backup?

AWS Backup could be improved by adding better visibility and reporting features. A more detailed dashboard is required for this service. Another improvement would be faster restore times for large ...

See all answers

What is your experience regarding pricing and costs for Rubrik Go?

My costs have been reduced by almost 40 to 45% compared to legacy systems.

See all answers

What needs improvement with Rubrik Go?

I think integration with multiple cloud support could be an additional feature that would make the product even better. If the customer has more than one cloud, the integration with multiple clouds...

See all answers

What is your primary use case for Rubrik Go?

We carry a few backup solutions because we are a reseller and were looking for a good solution that we can resell. We deal with Rubrik because we are also one of the resellers for them. We are deal...

See all answers

Comparisons

Commvault Cloud vs AWS Backup

Compared 11% of the time

Veeam Data Platform vs AWS Backup

Compared 8% of the time

Rubrik vs AWS Backup

Compared 7% of the time

Cohesity DataProtect vs AWS Backup

Compared 7% of the time

Clumio vs AWS Backup

Compared 4% of the time

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Commvault Cloud vs Rubrik Go

Compared 13% of the time

AvePoint Cloud Backup vs Rubrik Go

Compared 12% of the time

Cobalt Iron vs Rubrik Go

Compared 11% of the time

Keepit vs Rubrik Go

Compared 10% of the time

Druva inSync vs Rubrik Go

Compared 10% of the time

More Rubrik Go Competitors

Product Reports

Buyer's Guide

AWS Backup

April 2026

Download AWS Backup product report

Buyer's Guide

Rubrik Go

April 2026

Download Rubrik Go product report

Overview

AWS Backup provides centralized management of backups with automated scheduling and cross-region support. It ensures easy restoration and policy-based automation for error reduction while integrating seamlessly with AWS services for efficient data management.

AWS Backup is a cloud-native solution offering a unified platform for managing backups across different AWS services. It supports lifecycle policies, point-in-time recovery, and security vaults. The service is cost-effective with a pay-as-you-go model and is designed for scalability and flexibility. Users benefit from features like snapshots, tagging, and custom plans, which enhance data management strategies. The system supports monitoring, reporting, and compliance to streamline operations, with the ability to manage multiple resources efficiently.

What are the key features of AWS Backup?

Centralized Management: Streamlines backup operations across AWS services.
Automated Scheduling: Efficiently manages backup tasks without manual intervention.
Cross-Region and Cross-Account Support: Enhances data protection and accessibility across regions.
Lifecycle Policies: Enables policy-driven automation to reduce errors.
Point-in-Time Recovery: Facilitates quick data restoration to specific timeframes.
Integration with AWS Services: Provides seamless interaction with other AWS tools.

What benefits should users consider?

Cost Efficiency: Pay-as-you-go model reduces upfront and operational costs.
Scalability: Adapts to growing data needs without additional infrastructure.
Data Protection: Advanced features ensure high security and compliance.
Operational Streamlining: Automated tasks and reporting improve efficiency.

AWS Backup is implemented across industries to protect EBS volumes, RDS databases, and more, focusing on data protection and compliance. Organizations utilize it in managing retention policies, disaster recovery, and encryption in hybrid environments, benefiting from tiered storage and efficient backup management.

Amazon Web Services (AWS)

Rubrik Go offers advanced data protection and management, featuring robust cloud compatibility, ease of use, and fast performance. With integrated ransomware protection and sensitive data discovery, Rubrik Go supports enterprise infrastructure seamlessly.

Rubrik Go specializes in efficient data search from the cloud and provides direct restoration capabilities along with optional hardware upgrades. Users benefit from its seamless hyper-converged appliance, which simplifies virtual machine backup processes while ensuring advanced performance metrics. The solution's cloud compatibility, data visualization, and automation significantly contribute to effective cybersecurity and enterprise safety. While AI-powered insights offer additional data leverage, they're not universally prioritized. Rubrik Go primarily serves to protect and manage enterprise data across virtual machines, cloud workloads, databases, and Office 365, promoting both real-time monitoring and business continuity.

What are Rubrik Go's key features?

Data Search and Restoration: Facilitates efficient data search and direct cloud-based restoration.
Hyper-Converged Appliance: Simplifies VM backups and offers hardware upgrades.
Cloud Compatibility: Supports integration with cloud environments for enhanced data management.
Ransomware Protection: Advanced security features safeguard data against ransomware threats.
Data Visualization: Offers rich visualization tools for comprehensive data insights.

What benefits should users evaluate?

Ease of Management: Simplifies deployment and daily operations with minimal effort.
Storage Efficiency: Optimizes storage utilization for cost-effective data management.
Fast Performance: Ensures rapid processing and data throughput.
Automation Capabilities: Streamlines repetitive tasks, enhancing operational efficiency.
Scalability: Supports growth with flexible, scalable options.

Rubrik Go is widely implemented in industries such as banking and finance, where data protection and compliance are crucial. It is used to support transitions to the cloud, ensuring business continuity and cyber resilience for global clients managing both physical and virtual environments. Focused on real-time monitoring, Rubrik Go plays a key role in safeguarding enterprise data.

Rubrik

Sample Customers

TransferWise

Public Consulting Group

Buyer's Guide

AWS Backup vs. Rubrik Go

April 2026

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