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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
4th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
Cloud Backup (11th)
Rubrik Go
Ranking in SaaS Backup
6th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the SaaS Backup category, the mindshare of AWS Backup is 4.6%, down from 7.1% compared to the previous year. The mindshare of Rubrik Go is 2.2%, down from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Mindshare Distribution
ProductMindshare (%)
AWS Backup4.6%
Rubrik Go2.2%
Other93.2%
SaaS Backup
 

Featured Reviews

RiteshPurbey - PeerSpot reviewer
Senior Analyst at ESRI INDIA
Manages virtual machine backups smoothly and simplifies restoration across environments
It is quite easy to manage AWS Backup's centralized console for multiple environments. The product's interface is intuitive. AWS Backup has a much higher price if you compare it with the snapshots. I have to pay for the whole environment by AWS. We have a backup solution with only virtual machines. The rest of it, we have a restore point.
AmarpreetSingh - PeerSpot reviewer
Technical Architect at a tech vendor with 10,001+ employees
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can directly back up EC2 instances in AWS without using any third-party applications."
"The features of AWS Backup are very service-oriented and user-friendly."
"The advantage that AWS Backup has over competitors is that it's very simple."
"It's very easy to configure. Since it's a managed service, it's very straightforward to set up and use. And my customers get on with it very fast."
"The most valuable features we have found are the flexibility in the services offered."
"Reporting is one of the key elements that are valuable for C-suite executives. In terms of monitoring, the solution provides comprehensive details into ongoing processes, flagging issues and warnings as necessary."
"AWS Backup's most valuable feature is that you can configure it remotely to create backups."
"When I was using an on-premises backup, there was an external hard drive or something like that. I had a backup server, but I had a few problems related to transfer when I had to restore something that I have deleted. I had to wait for after-office hours to do something like that, but now I just have to send a mail. Within one hour, I have my restored file."
"The solution's most valuable feature is Sensitive Data Discovery."
"The solution is easy to install; our team just has to put together the plan, give it to IT and let them handle it. Other solutions are quite complex, but this is much simpler."
"We use the solution as a backup for our virtual environment and SQL databases."
"Rubrik Go is very simple to use."
"In terms of stability, the product is good."
"I think Rubrik Go is pretty good overall."
"It has an easy-to-use interface that is not complicated."
"Rubrik Go's best feature is data visualization."
 

Cons

"The AWS Backup backend reporting is a major area that needs improvement. We would be very excited if we can see some reporting, such as trends. We do understand that there are reports available for S3 Bucket, in which the AWS backend stores the data. However, if we can receive holistic reporting, then it would be very helpful for us."
"The service disconnects a lot."
"One improvement I would like to see in AWS Backup is the implementation of incremental backups."
"Its cost could be better than a few of its competitors."
"The support people face some challenges in coming on for remote sessions. They always prefer giving some logs."
"There could be a centralized dashboard with a reporting feature notifying us of daily backup status."
"Only the price could be improved."
"If AWS could also add some hybrid cloud features to AWS Backup, that would be a significant improvement. For example, currently, AWS Backup only backs up to the S3 and Amazon Cloud, and you can only restore from the Amazon Cloud only. However, some people have hybrid environments. They have some workloads on-premises and some workloads in the cloud."
"Integration with the client is something that needs to be improved."
"I think integration with multiple cloud support could be an additional feature that would make the product even better."
"You should be able to add more workloads to Rubrik Go."
"The solution’s pricing could be reduced."
"If you're going for Rubrik, you are not opting for the tape library because Rubrik doesn't have the fiber cable connected to the tape library."
"There have been occasional issues with the user interface needing certain necessary information, requiring us to contact support for clarification."
"The AWS backups could be improved."
"Reporting could be improved. For now, it's only exported to CSB files."
 

Pricing and Cost Advice

"The pricing is decent."
"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"The product is inexpensive."
"The solution's price is reasonable."
"AWS Backup is a very cheap solution."
"AWS is more expensive than some competitors like Azure."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
"The client pays for the solution depending on what they use."
"This is a very costly solution."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
"The solution is reasonably priced."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
10%
Manufacturing Company
8%
University
7%
Computer Software Company
9%
Manufacturing Company
7%
Financial Services Firm
6%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise6
Large Enterprise15
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
I would need to get feedback from my colleague to see what additional features I would like to see in AWS Backup in the next release to make it closer to ten.
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
I think integration with multiple cloud support could be an additional feature that would make the product even better. If the customer has more than one cloud, the integration with multiple clouds...
What is your primary use case for Rubrik Go?
We carry a few backup solutions because we are a reseller and were looking for a good solution that we can resell. We deal with Rubrik because we are also one of the resellers for them. We are deal...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: March 2026.
884,122 professionals have used our research since 2012.