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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
4th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
Cloud Backup (11th)
Rubrik Go
Ranking in SaaS Backup
6th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the SaaS Backup category, the mindshare of AWS Backup is 4.6%, down from 7.1% compared to the previous year. The mindshare of Rubrik Go is 2.2%, down from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Mindshare Distribution
ProductMindshare (%)
AWS Backup4.6%
Rubrik Go2.2%
Other93.2%
SaaS Backup
 

Featured Reviews

RiteshPurbey - PeerSpot reviewer
Senior Analyst at ESRI INDIA
Manages virtual machine backups smoothly and simplifies restoration across environments
It is quite easy to manage AWS Backup's centralized console for multiple environments. The product's interface is intuitive. AWS Backup has a much higher price if you compare it with the snapshots. I have to pay for the whole environment by AWS. We have a backup solution with only virtual machines. The rest of it, we have a restore point.
AmarpreetSingh - PeerSpot reviewer
Technical Architect at a tech vendor with 10,001+ employees
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can directly back up EC2 instances in AWS without using any third-party applications."
"AWS Backup is secure and comes with a vault that ensures data is never deleted, offering great security."
"What I like about AWS Backup is its simple approach to a complex problem."
"The customer service is top-notch, rated ten out of ten."
"It is quite easy to manage AWS Backup's centralized console for multiple environments."
"It is an easy-to-use solution."
"It works well as a backup and as a service."
"The most valuable feature is the daily incremental site backup."
"The standout feature is its ransomware protection capabilities."
"Rubrik Go's best feature is data visualization."
"The most valuable feature is the storage efficiency, as the storage footprint is very good."
"In terms of stability, the product is good."
"The solution's main focus is on security and ransomware."
"The automation capabilities streamline our operations significantly."
"Rubrik Go is very simple to use."
"The most valuable feature is the ease of use for backing up VMs."
 

Cons

"AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services."
"The tool is a good fit if your environment is VM-specific. However, it might not be the most suitable option if you have physical servers or an on-premise setup."
"They should work on their visual capabilities."
"The support people face some challenges in coming on for remote sessions. They always prefer giving some logs."
"If AWS could also add some hybrid cloud features to AWS Backup, that would be a significant improvement. For example, currently, AWS Backup only backs up to the S3 and Amazon Cloud, and you can only restore from the Amazon Cloud only. However, some people have hybrid environments. They have some workloads on-premises and some workloads in the cloud."
"The notifications on the backup and on the mobile app could be more useful. If they could arrange notes or notifications properly and offer services for managing it in our region, it would be helpful for us."
"Only the price could be improved."
"Its cost could be better than a few of its competitors."
"Integration with the client is something that needs to be improved."
"The AWS backups could be improved."
"If you were to compare it to, say, EMC, the availability of the documentation, training programs, and end-user education aren't as good. Rubrik could improve this."
"I would like to see better integration with applications, such as those from Microsoft, to make backing up from those applications simpler."
"Rubrik Go's security visibility could be improved."
"There have been occasional issues with the user interface needing certain necessary information, requiring us to contact support for clarification."
"I think integration with multiple cloud support could be an additional feature that would make the product even better."
"Rubrik Go could improve on the Kubernetes side; they should have more features for Kubernetes backup and orchestration."
 

Pricing and Cost Advice

"The pricing is decent."
"AWS Backup is a very cheap solution."
"It's a myth that Cloud is cheap. Cloud is cheap initially, but the cost over time can be equal to your own infrastructure if you consume a lot."
"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"The clients pay for the whole AWS bundle. It is an affordable solution."
"The product is inexpensive."
"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."
"The solution's price is reasonable."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
"The client pays for the solution depending on what they use."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
"The solution is reasonably priced."
"This is a very costly solution."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
10%
Manufacturing Company
8%
University
6%
Computer Software Company
9%
Manufacturing Company
7%
University
6%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise6
Large Enterprise15
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
I would need to get feedback from my colleague to see what additional features I would like to see in AWS Backup in the next release to make it closer to ten.
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
I think integration with multiple cloud support could be an additional feature that would make the product even better. If the customer has more than one cloud, the integration with multiple clouds...
What is your primary use case for Rubrik Go?
We carry a few backup solutions because we are a reseller and were looking for a good solution that we can resell. We deal with Rubrik because we are also one of the resellers for them. We are deal...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: March 2026.
884,706 professionals have used our research since 2012.