Try our new research platform with insights from 80,000+ expert users

AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
4th
Average Rating
8.0
Reviews Sentiment
7.4
Number of Reviews
27
Ranking in other categories
Cloud Backup (10th)
Rubrik Go
Ranking in SaaS Backup
6th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
15
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the SaaS Backup category, the mindshare of AWS Backup is 6.5%, down from 6.8% compared to the previous year. The mindshare of Rubrik Go is 2.7%, up from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Market Share Distribution
ProductMarket Share (%)
AWS Backup6.5%
Rubrik Go2.7%
Other90.8%
SaaS Backup
 

Featured Reviews

MuhammadAzhar Khan - PeerSpot reviewer
Simplify compliance and management of multiple backups with centralized cloud solutions
AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services. Also, it would be helpful if AWS Backup could integrate logs more thoroughly. This would allow not only new users but also experienced users to more easily check logs directly from AWS Backup.
AmarpreetSingh - PeerSpot reviewer
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I rate the tool's stability a nine out of ten."
"We can directly back up EC2 instances in AWS without using any third-party applications."
"The advantage that AWS Backup has over competitors is that it's very simple."
"It works well as a backup and as a service."
"What I like about AWS Backup is its simple approach to a complex problem."
"The most valuable feature is the daily incremental site backup."
"The solution has an effective overwrite feature."
"It is highly scalable for both SMEs and large enterprises."
"Rubrik Go is very simple to use."
"Even though the data is already in the cloud, it's an AWS, so by accessing the on-prem appliance you can still search because it is indexed from that appliance."
"The solution's main focus is on security and ransomware."
"Rubrik Go's best feature is data visualization."
"It has an easy-to-use interface that is not complicated."
"The standout feature is its ransomware protection capabilities."
"The solution's most valuable feature is Sensitive Data Discovery."
"The most valuable feature is the ease of use for backing up VMs."
 

Cons

"The service disconnects a lot."
"The AWS Backup backend reporting is a major area that needs improvement. We would be very excited if we can see some reporting, such as trends. We do understand that there are reports available for S3 Bucket, in which the AWS backend stores the data. However, if we can receive holistic reporting, then it would be very helpful for us."
"One improvement I would like to see in AWS Backup is the implementation of incremental backups."
"For additional functionalities, it should be more intelligent, like more AI-capabilities."
"It could be less expensive."
"The notifications on the backup and on the mobile app could be more useful. If they could arrange notes or notifications properly and offer services for managing it in our region, it would be helpful for us."
"This backup tool does the full backup of the entire snapshot server. I would like to have the option to not do the full server backup."
"When it comes to encrypting data, it is not so convenient."
"Being a modern backup solution, Rubrik should have an option to back up a Kubernetes cluster."
"If you were to compare it to, say, EMC, the availability of the documentation, training programs, and end-user education aren't as good. Rubrik could improve this."
"I believe there's room for improvement in terms of support, particularly with Tier 3 support coming from the on-call team."
"Reporting could be improved. For now, it's only exported to CSB files."
"Integration with the client is something that needs to be improved."
"You should be able to add more workloads to Rubrik Go."
"The AWS backups could be improved."
"The solution’s pricing could be reduced."
 

Pricing and Cost Advice

"Its price is much cheaper than some vendors but more expensive than others."
"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"The pricing is decent."
"The clients pay for the whole AWS bundle. It is an affordable solution."
"The product is inexpensive."
"The solution's price is reasonable."
"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."
"The client pays for the solution depending on what they use."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
"This is a very costly solution."
"The solution is reasonably priced."
report
Use our free recommendation engine to learn which SaaS Backup solutions are best for your needs.
870,697 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
14%
Manufacturing Company
8%
Government
6%
Computer Software Company
11%
Financial Services Firm
8%
Manufacturing Company
7%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise4
Large Enterprise15
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
Regarding disadvantages of AWS Backup, it can be expensive and not particularly user-friendly. To perform backups, we need to follow specific steps and queries. When refreshing, if we want to do da...
What do you like most about Rubrik Go?
The standout feature is its ransomware protection capabilities.
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
Rubrik Go could improve on the Kubernetes side; they should have more features for Kubernetes backup and orchestration. I would like to see more features for Kubernetes backups included in future u...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: September 2025.
870,697 professionals have used our research since 2012.