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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
4th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
Cloud Backup (11th)
Rubrik Go
Ranking in SaaS Backup
6th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the SaaS Backup category, the mindshare of AWS Backup is 4.6%, down from 7.1% compared to the previous year. The mindshare of Rubrik Go is 2.2%, down from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Mindshare Distribution
ProductMindshare (%)
AWS Backup4.6%
Rubrik Go2.2%
Other93.2%
SaaS Backup
 

Featured Reviews

RiteshPurbey - PeerSpot reviewer
Senior Analyst at ESRI INDIA
Manages virtual machine backups smoothly and simplifies restoration across environments
It is quite easy to manage AWS Backup's centralized console for multiple environments. The product's interface is intuitive. AWS Backup has a much higher price if you compare it with the snapshots. I have to pay for the whole environment by AWS. We have a backup solution with only virtual machines. The rest of it, we have a restore point.
AmarpreetSingh - PeerSpot reviewer
Technical Architect at a tech vendor with 10,001+ employees
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is quite easy to manage AWS Backup's centralized console for multiple environments."
"The most valuable feature is the daily incremental site backup."
"It provides an easy data migration process from on-premise to cloud."
"AWS Backup's most valuable feature is that you can configure it remotely to create backups."
"The auto-scaling feature and the time efficiency of setting up AWS Backup are the most valuable aspects for us."
"The most valuable features of AWS Backup are point-in-time recovery and support resources."
"The solution has an effective overwrite feature."
"The advantage that AWS Backup has over competitors is that it's very simple."
"In terms of stability, the product is good."
"The most valuable feature is the ease of use for backing up VMs."
"Rubrik Go's best feature is data visualization."
"I think Rubrik Go is pretty good overall."
"The automation capabilities streamline our operations significantly."
"We use the solution as a backup for our virtual environment and SQL databases."
"Rubrik Go is very simple to use."
"The solution's most valuable features are its ease of use and performance."
 

Cons

"When it comes to encrypting data, it is not so convenient."
"It requires a lot of time to connect the snapshot, identify the files, and restore a single file manually."
"This backup tool does the full backup of the entire snapshot server. I would like to have the option to not do the full server backup."
"The service disconnects a lot."
"There could be a centralized dashboard with a reporting feature notifying us of daily backup status."
"Regarding disadvantages of AWS Backup, it can be expensive and not particularly user-friendly."
"One improvement I would like to see in AWS Backup is the implementation of incremental backups."
"The AWS Backup backend reporting is a major area that needs improvement. We would be very excited if we can see some reporting, such as trends. We do understand that there are reports available for S3 Bucket, in which the AWS backend stores the data. However, if we can receive holistic reporting, then it would be very helpful for us."
"Being a modern backup solution, Rubrik should have an option to back up a Kubernetes cluster."
"I believe there's room for improvement in terms of support, particularly with Tier 3 support coming from the on-call team."
"The tool's pricing needs to be improved."
"Rubrik Go could improve on the Kubernetes side; they should have more features for Kubernetes backup and orchestration."
"You should be able to add more workloads to Rubrik Go."
"Integration with the client is something that needs to be improved."
"The AWS backups could be improved."
"I would like to see better integration with applications, such as those from Microsoft, to make backing up from those applications simpler."
 

Pricing and Cost Advice

"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"Its price is much cheaper than some vendors but more expensive than others."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"AWS is more expensive than some competitors like Azure."
"The pricing is okay."
"We don't use a lot of space, only approximately 900 GB, so the price is reasonable. For standing, it's okay. We normally do a payment to SSML, and they are the ones who pay over there. It is around $100 monthly."
"The product is inexpensive."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"This is a very costly solution."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
"The solution is reasonably priced."
"The client pays for the solution depending on what they use."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
9%
Manufacturing Company
8%
University
7%
Computer Software Company
9%
Manufacturing Company
7%
Financial Services Firm
6%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise6
Large Enterprise15
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
I would need to get feedback from my colleague to see what additional features I would like to see in AWS Backup in the next release to make it closer to ten.
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
I think integration with multiple cloud support could be an additional feature that would make the product even better. If the customer has more than one cloud, the integration with multiple clouds...
What is your primary use case for Rubrik Go?
We carry a few backup solutions because we are a reseller and were looking for a good solution that we can resell. We deal with Rubrik because we are also one of the resellers for them. We are deal...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: March 2026.
883,824 professionals have used our research since 2012.