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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
8th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
Cloud Backup (20th)
Rubrik Go
Ranking in SaaS Backup
9th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the SaaS Backup category, the mindshare of AWS Backup is 3.7%, down from 6.5% compared to the previous year. The mindshare of Rubrik Go is 1.9%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Mindshare Distribution
ProductMindshare (%)
AWS Backup3.7%
Rubrik Go1.9%
Other94.4%
SaaS Backup
 

Featured Reviews

RiteshPurbey - PeerSpot reviewer
Senior Analyst at ESRI INDIA
Manages virtual machine backups smoothly and simplifies restoration across environments
It is quite easy to manage AWS Backup's centralized console for multiple environments. The product's interface is intuitive. AWS Backup has a much higher price if you compare it with the snapshots. I have to pay for the whole environment by AWS. We have a backup solution with only virtual machines. The rest of it, we have a restore point.
AmarpreetSingh - PeerSpot reviewer
Technical Architect at a tech vendor with 10,001+ employees
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"AWS is the primary platform that we use for our internal needs and we are trying to best use whatever comes with it."
"The snapshots we take through AWS Backup are very effective."
"The auto-scaling feature and the time efficiency of setting up AWS Backup are the most valuable aspects for us."
"The technical support is amazing, it is the best."
"It works well as a backup and as a service."
"AWS Backup's most valuable feature is that you can configure it remotely to create backups."
"The customer service is top-notch, rated ten out of ten."
"The solution has an effective overwrite feature."
"The solution is easy to install; our team just has to put together the plan, give it to IT and let them handle it. Other solutions are quite complex, but this is much simpler."
"This solution is very simple and easy to use, and it is easy to implement, but I would like more enhancements and features to be added."
"The most valuable feature is the storage efficiency, as the storage footprint is very good."
"The standout feature is its ransomware protection capabilities."
"The most valuable feature with Rubrik is that even though the data is already in the cloud, it's an AWS, so by accessing the on-prem appliance you can still search because it is indexed from that appliance."
"This product has positively impacted my organization because in the legacy tool, we used to have significant workload and significant people to be deployed, in this case, we have very minimal requirements."
"The most valuable feature is the ease of use for backing up VMs."
"I think Rubrik Go is pretty good overall."
 

Cons

"For additional functionalities, it should be more intelligent, like more AI-capabilities."
"The time it takes to complete the backups could be reduced."
"There are multiple enhancements needed in terms of compatibility with all database services, as AWS Backup is currently limited to specific ones."
"The support people face some challenges in coming on for remote sessions. They always prefer giving some logs."
"The notifications on the backup and on the mobile app could be more useful."
"The restore functionality is an area that needs to be improved because right now, it is not very good."
"Only the price could be improved."
"Its cost could be better than a few of its competitors."
"Being a modern backup solution, Rubrik should have an option to back up a Kubernetes cluster."
"Integration with the client is something that needs to be improved."
"The tool's pricing needs to be improved."
"I believe there's room for improvement in terms of support, particularly with Tier 3 support coming from the on-call team."
"You should be able to add more workloads to Rubrik Go."
"If you were to compare it to, say, EMC, the availability of the documentation, training programs, and end-user education aren't as good. Rubrik could improve this."
"One of the issues with the product is that you cannot postpone a specific backup job. If you try to do that, every backup job is paused."
"I would like to see better integration with applications, such as those from Microsoft, to make backing up from those applications simpler."
 

Pricing and Cost Advice

"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"The pricing is okay."
"AWS Backup is a very cheap solution."
"The pricing is decent."
"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."
"The solution's price is reasonable."
"Its price is much cheaper than some vendors but more expensive than others."
"This is a very costly solution."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"The solution is reasonably priced."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"The client pays for the solution depending on what they use."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
10%
Manufacturing Company
7%
Construction Company
6%
Computer Software Company
8%
Manufacturing Company
7%
Financial Services Firm
6%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise6
Large Enterprise16
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What is your experience regarding pricing and costs for AWS Backup?
Pricing for AWS Backup is based on storage and backup frequency. Although it is reasonable, it requires monitoring, especially with long retention periods.
What needs improvement with AWS Backup?
AWS Backup could be improved by adding better visibility and reporting features. A more detailed dashboard is required for this service. Another improvement would be faster restore times for large ...
What is your primary use case for AWS Backup?
AWS Backup is used to centrally manage backups for services like EBS volumes, RDS databases, and sometimes EFS, primarily for data protection and compliance purposes. In one specific project, multi...
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
I think integration with multiple cloud support could be an additional feature that would make the product even better. If the customer has more than one cloud, the integration with multiple clouds...
What is your primary use case for Rubrik Go?
We carry a few backup solutions because we are a reseller and were looking for a good solution that we can resell. We deal with Rubrik because we are also one of the resellers for them. We are deal...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: April 2026.
899,125 professionals have used our research since 2012.