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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
5th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
Cloud Backup (12th)
Rubrik Go
Ranking in SaaS Backup
7th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the SaaS Backup category, the mindshare of AWS Backup is 4.0%, down from 6.7% compared to the previous year. The mindshare of Rubrik Go is 2.0%, down from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Mindshare Distribution
ProductMindshare (%)
AWS Backup4.0%
Rubrik Go2.0%
Other94.0%
SaaS Backup
 

Featured Reviews

RiteshPurbey - PeerSpot reviewer
Senior Analyst at ESRI INDIA
Manages virtual machine backups smoothly and simplifies restoration across environments
It is quite easy to manage AWS Backup's centralized console for multiple environments. The product's interface is intuitive. AWS Backup has a much higher price if you compare it with the snapshots. I have to pay for the whole environment by AWS. We have a backup solution with only virtual machines. The rest of it, we have a restore point.
AmarpreetSingh - PeerSpot reviewer
Technical Architect at a tech vendor with 10,001+ employees
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"When I was using an on-premises backup, there was an external hard drive or something like that, and I had a backup server, but I had a few problems related to transfer when I had to restore something that I have deleted, as I had to wait for after-office hours to do something like that, but now I just have to send a mail and within one hour I have my restored file."
"The solution has an effective overwrite feature."
"It is highly scalable for both SMEs and large enterprises."
"We can directly back up EC2 instances in AWS without using any third-party applications."
"The advantage that AWS Backup has over competitors is that it's very simple."
"AWS Backup is secure and comes with a vault that ensures data is never deleted, offering great security."
"AWS is the primary platform that we use for our internal needs and we are trying to best use whatever comes with it."
"AWS Backup is most beneficial because we can manage the service, centralize, and automate the data without missing any essential information."
"The solution's main focus is on security and ransomware."
"Rubrik Go is very simple to use."
"The solution is easy to install; our team just has to put together the plan, give it to IT and let them handle it. Other solutions are quite complex, but this is much simpler."
"In terms of Rubrik Go's most valuable features, their VM features are good."
"I think Rubrik Go is pretty good overall."
"Rubrik Go is both very scalable and stable."
"The most valuable feature is the ease of use for backing up VMs."
"We use the solution as a backup for our virtual environment and SQL databases."
 

Cons

"AWS Backup could improve because you cannot use Glacier for anything but EFS."
"If AWS Backup were a hybrid solution that also supported on-premises backups then it would be very helpful, especially if you are doing a migration to the cloud."
"There are multiple enhancements needed in terms of compatibility with all database services, as AWS Backup is currently limited to specific ones."
"The AWS Backup backend reporting is a major area that needs improvement."
"It could be less expensive."
"AWS Backup could improve because you cannot use Glacier or anything but EFS."
"The initial setup of the solution is complex."
"For additional functionalities, it should be more intelligent, like more AI-capabilities."
"If you're going for Rubrik, you are not opting for the tape library because Rubrik doesn't have the fiber cable connected to the tape library."
"I would like to see better integration with applications, such as those from Microsoft, to make backing up from those applications simpler."
"You should be able to add more workloads to Rubrik Go."
"The tool's pricing needs to be improved."
"Integration with the client is something that needs to be improved."
"Being a modern backup solution, Rubrik should have an option to back up a Kubernetes cluster."
"Integration with the client is something that needs to be improved."
"Rubrik Go could improve on the Kubernetes side; they should have more features for Kubernetes backup and orchestration."
 

Pricing and Cost Advice

"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"The product is inexpensive."
"We don't use a lot of space, only approximately 900 GB, so the price is reasonable. For standing, it's okay. We normally do a payment to SSML, and they are the ones who pay over there. It is around $100 monthly."
"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"The pricing is okay."
"The pricing is decent."
"This is a very costly solution."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
"The client pays for the solution depending on what they use."
"The solution is reasonably priced."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
11%
Manufacturing Company
7%
University
6%
Computer Software Company
9%
Manufacturing Company
8%
Financial Services Firm
6%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise6
Large Enterprise16
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What is your experience regarding pricing and costs for AWS Backup?
Pricing for AWS Backup is based on storage and backup frequency. Although it is reasonable, it requires monitoring, especially with long retention periods.
What needs improvement with AWS Backup?
AWS Backup could be improved by adding better visibility and reporting features. A more detailed dashboard is required for this service. Another improvement would be faster restore times for large ...
What is your primary use case for AWS Backup?
AWS Backup is used to centrally manage backups for services like EBS volumes, RDS databases, and sometimes EFS, primarily for data protection and compliance purposes. In one specific project, multi...
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
I think integration with multiple cloud support could be an additional feature that would make the product even better. If the customer has more than one cloud, the integration with multiple clouds...
What is your primary use case for Rubrik Go?
We carry a few backup solutions because we are a reseller and were looking for a good solution that we can resell. We deal with Rubrik because we are also one of the resellers for them. We are deal...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: April 2026.
894,668 professionals have used our research since 2012.