

AWS Backup and Rubrik Go offer cloud backup solutions. AWS Backup is favored for its seamless integration within AWS environments, while Rubrik Go holds a notable edge with its comprehensive data management features, making it a preferred choice for broader protection requirements.
Features: AWS Backup integrates effortlessly with AWS services, supports complex applications natively, and simplifies backup with automated processes. Scalability ensures it handles varying data loads efficiently. Rubrik Go excels in data management, featuring multi-cloud protection and automated compliance reporting. It facilitates handling diverse data needs, providing robust security and management for complex infrastructures.
Room for Improvement: AWS Backup can enhance its features in non-AWS environments and diversify its customer support beyond AWS-centric solutions. Improving real-time data visualization and reporting will add immense value. Rubrik Go could improve cost-effectiveness by offering more flexible pricing models. It should simplify initial deployment processes and improve integration with more enterprise applications for seamless data handling.
Ease of Deployment and Customer Service: AWS Backup offers straightforward deployment for AWS users, with clear documentation and support. It caters well to AWS customers with simple setups. Rubrik Go, however, requires more setup effort but compensates with comprehensive installation and a dedicated support team, making it suitable for businesses that require detailed assistance and thorough deployment strategies.
Pricing and ROI: AWS Backup provides a cost-effective solution with pay-as-you-go pricing, offering substantial savings for AWS-focused businesses. Moderate ROI is achieved through its scalable nature, benefiting budgets with integrated AWS service usage. Rubrik Go, while bearing higher upfront costs, delivers significant ROI through advanced features, including reduced downtime and enhanced data protection, appealing to enterprises with complex data needs and long-term value focus.
| Product | Market Share (%) |
|---|---|
| AWS Backup | 5.2% |
| Rubrik Go | 2.4% |
| Other | 92.4% |


| Company Size | Count |
|---|---|
| Small Business | 10 |
| Midsize Enterprise | 5 |
| Large Enterprise | 15 |
| Company Size | Count |
|---|---|
| Small Business | 4 |
| Midsize Enterprise | 4 |
| Large Enterprise | 8 |
AWS Backup is a fully managed backup service that makes it easy to centralize and automate the backup of data across AWS services. With AWS Backup, you can create backup policies, define backup schedules, and manage backups across multiple AWS accounts and regions from a single console. It supports a wide range of AWS services, including Amazon EBS volumes, Amazon RDS databases, Amazon DynamoDB tables, Amazon EFS file systems, and more.
AWS Backup provides a simple and cost-effective solution for protecting your data and ensuring business continuity. It offers features like cross-region replication, incremental backups, and point-in-time recovery. With AWS Backup, you can easily restore your data to any point in time and recover from accidental deletions or data corruption.
It also provides a centralized view of your backup activity, allowing you to monitor and manage backups across your entire AWS infrastructure. AWS Backup is designed to be highly durable and secure, with data encrypted at rest and in transit. It integrates with AWS Identity and Access Management (IAM) for fine-grained access control and supports compliance with various industry standards and regulations.
Rubrik Go is a comprehensive data management solution offered by Rubrik, designed to simplify and streamline data protection and management processes. With Rubrik Go, organizations can efficiently manage their data across on-premises, cloud, and hybrid environments, ensuring data availability, security, and compliance.
Rubrik Go provides a unified platform for the backup, recovery, replication, and archival of data, eliminating the need for multiple-point solutions. It offers a simple and intuitive user interface, enabling users to easily manage and monitor their data protection operations. With its policy-driven automation, Rubrik Go automates routine tasks, reducing manual efforts and improving operational efficiency.
One of the key features of Rubrik Go is its cloud-native architecture, which enables seamless integration with public cloud platforms like AWS, Azure, and Google Cloud. This allows organizations to leverage the scalability and cost-effectiveness of the cloud while ensuring data protection and management consistency across environments.
Rubrik Go also offers advanced data security capabilities, including encryption, access controls, and data immutability, ensuring the confidentiality and integrity of data. It provides comprehensive reporting and analytics, giving organizations insights into their data protection operations and helping them make informed decisions.
With flexible subscription-based pricing, Rubrik Go offers organizations a cost-effective and scalable solution for their data management needs. It eliminates the need for upfront capital investments and provides the flexibility to scale resources based on changing business requirements.
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