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AvePoint Cloud Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 15, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AvePoint Cloud Backup
Ranking in SaaS Backup
5th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
11
Ranking in other categories
Cloud Backup (11th)
Rubrik Go
Ranking in SaaS Backup
6th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
15
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the SaaS Backup category, the mindshare of AvePoint Cloud Backup is 8.9%, up from 8.8% compared to the previous year. The mindshare of Rubrik Go is 2.7%, up from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Market Share Distribution
ProductMarket Share (%)
AvePoint Cloud Backup8.9%
Rubrik Go2.7%
Other88.4%
SaaS Backup
 

Featured Reviews

Hendrik Belitz - PeerSpot reviewer
Has a straightforward setup process and valuable data security policies
The product's sales process needs improvement. It takes a lot of work to acquire it. AvePoint doesn't sell products directly to the customers. They take the help of IT system distributors. It is challenging for small or medium-sized businesses to purchase it. This particular area needs improvement compared to other companies.
AmarpreetSingh - PeerSpot reviewer
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The recovery options in Microsoft 365 are not adequate and it does not help to recover data from the recycle bin that is older than 90 days. The solution has made us more efficient and helps to recover data that is older than 90 days."
"The SaaS feature of AvePoint Cloud Backup is very strong."
"The most valuable features are the email backup and the SharePoint backup."
"The initial setup is super easy."
"The backup and recovery functionalities of the product are very useful."
"It is a very good and stable solution...With AvePoint's support, our experience has been exceptional"
"The product's initial setup phase was super easy."
"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."
"It has an easy-to-use interface that is not complicated."
"Rubrik Go's best feature is data visualization."
"The most valuable feature is the storage efficiency, as the storage footprint is very good."
"We use the solution as a backup for our virtual environment and SQL databases."
"Even though the data is already in the cloud, it's an AWS, so by accessing the on-prem appliance you can still search because it is indexed from that appliance."
"Rubrik Go is very simple to use."
"The most valuable feature is the ease of use for backing up VMs."
"The solution is easy to install; our team just has to put together the plan, give it to IT and let them handle it. Other solutions are quite complex, but this is much simpler."
 

Cons

"It would be beneficial to have a more optimal Google Backup for larger environments."
"The restoration could be faster."
"The configuration could be made easier."
"The product's price is an area of concern where improvements are required."
"Some customers choose other backup solutions because AvePoint is Office 365 and CRM backup system, but they have other backup needs for Azure and so on. Such customers often choose another backup solution instead of AvePoint."
"I would like to see improvements in the tool's initial seed. The initial seed of around 10 TB of SharePoint data took 45 days to complete."
"It is not a traditional restore process and it is somewhat limited in what we can do."
"For improvement, AvePoint can provide details on how the tool's backup scope works."
"The AWS backups could be improved."
"Rubrik Go could improve on the Kubernetes side; they should have more features for Kubernetes backup and orchestration."
"Rubrik Go's security visibility could be improved."
"You should be able to add more workloads to Rubrik Go."
"If you were to compare it to, say, EMC, the availability of the documentation, training programs, and end-user education aren't as good. Rubrik could improve this."
"I would like to see better integration with applications, such as those from Microsoft, to make backing up from those applications simpler."
"Being a modern backup solution, Rubrik should have an option to back up a Kubernetes cluster."
"The solution’s pricing could be reduced."
 

Pricing and Cost Advice

"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."
"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."
"It costs a little bit more than other competitors in the market."
"I am not sure, but I believe that the cost is $7 USD per user."
"I would say that the pricing policy of the product is flexible and good."
"The platform is more expensive than other vendors."
"The client pays for the solution depending on what they use."
"The solution is reasonably priced."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"This is a very costly solution."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Manufacturing Company
10%
Financial Services Firm
8%
Retailer
7%
Computer Software Company
11%
Financial Services Firm
8%
Manufacturing Company
8%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?
AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...
What do you like most about AvePoint Cloud Backup?
The product's initial setup phase was super easy.
What is your experience regarding pricing and costs for AvePoint Cloud Backup?
When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.
What do you like most about Rubrik Go?
The standout feature is its ransomware protection capabilities.
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
Rubrik Go could improve on the Kubernetes side; they should have more features for Kubernetes backup and orchestration. I would like to see more features for Kubernetes backups included in future u...
 

Overview

 

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint
Public Consulting Group
Find out what your peers are saying about AvePoint Cloud Backup vs. Rubrik Go and other solutions. Updated: September 2025.
872,778 professionals have used our research since 2012.