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AWS Backup vs Norton Small Business comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in Cloud Backup
10th
Average Rating
8.0
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
SaaS Backup (4th)
Norton Small Business
Ranking in Cloud Backup
14th
Average Rating
8.8
Reviews Sentiment
7.8
Number of Reviews
11
Ranking in other categories
SSL VPN (6th), Endpoint Protection Platform (EPP) (18th)
 

Mindshare comparison

As of May 2025, in the Cloud Backup category, the mindshare of AWS Backup is 3.5%, up from 2.9% compared to the previous year. The mindshare of Norton Small Business is 0.1%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup
 

Featured Reviews

MuhammadAzhar Khan - PeerSpot reviewer
Simplify compliance and management of multiple backups with centralized cloud solutions
AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services. Also, it would be helpful if AWS Backup could integrate logs more thoroughly. This would allow not only new users but also experienced users to more easily check logs directly from AWS Backup.
William_Bowers - PeerSpot reviewer
Provides a secure and hassle-free environment
One area where Norton 360 could improve is the constant push for upselling. The notifications urging me to buy additional services, like dark web monitoring or a secure browser, can be overwhelming. It feels like they are trying to sell me more than I actually need. I would prefer a more straightforward approach where essential features are included in the base license without constant prompts to purchase extras. While notifications about actions taken for my security are good, they could be more informative, letting me know exactly what they did to protect me without the upsell pitches. Simplifying the user experience and providing clearer information about the actions taken would make Norton 360 more user-friendly for me.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The advantage that AWS Backup has over competitors is that it's very simple."
"It works well as a backup and as a service."
"The solution has an effective overwrite feature."
"The snapshots we take through AWS Backup are very effective."
"The most valuable feature is the daily incremental site backup."
"We can directly back up EC2 instances in AWS without using any third-party applications."
"I rate the tool's stability a nine out of ten."
"AWS Backup's most valuable feature is that you can configure it remotely to create backups."
"The solution detects viruses very, very fast."
"It offers diverse features, such as antivirus protection, firewall, identity protection, secure VPN, device backup, password management, parental controls, and performance optimization."
"The product offers all the essential licenses compatible with Windows, Mac OS, and mobile platforms."
"The most valuable feature of the solution is that it offers alerts if I get a spam email."
"The product’s valuable feature is the availability of support services 24/7."
"The solution has good performance."
"The most valuable feature of Norton 360 has been its robust notification system."
"Norton 360 offers the best defense compared to other low-priced antivirus solutions. Its most valuable feature is storage and automatic backup. You can restore materials from the tool's cloud backup. It is encrypted with authentication."
 

Cons

"One improvement I would like to see in AWS Backup is the implementation of incremental backups."
"When it comes to encrypting data, it is not so convenient."
"The service disconnects a lot."
"The solution's reporting features and restore features can be improved."
"AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services."
"If AWS Backup were a hybrid solution that also supported on-premises backups then it would be very helpful, especially if you are doing a migration to the cloud."
"To create a plan and for all the configuration, one has to do multiple steps, which could be organized in a much simpler way, making the user experience better."
"There are some limitations to partial backup in AWS Backup."
"The updates must be less frequent."
"Norton 360’s features for device optimization could be better."
"The product should be improved with more storage. Though included in its price, the tool's auto VPN doesn't work at times."
"The tool should be easily available in the market and should be cheaper."
"The tool's price is an area of concern where improvements are required."
"I would like to see Norton 360 improve the speed of its cloud backup."
"One area where Norton 360 could improve is the constant push for upselling."
"There's a need for enhanced security measures."
 

Pricing and Cost Advice

"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."
"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"The solution's price is reasonable."
"It's a myth that Cloud is cheap. Cloud is cheap initially, but the cost over time can be equal to your own infrastructure if you consume a lot."
"We don't use a lot of space, only approximately 900 GB, so the price is reasonable. For standing, it's okay. We normally do a payment to SSML, and they are the ones who pay over there. It is around $100 monthly."
"The clients pay for the whole AWS bundle. It is an affordable solution."
"AWS is more expensive than some competitors like Azure."
"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"The solution is cost-effective."
"The tool has a yearly licensing."
"It is an inexpensive product. We purchase its yearly license."
"The price is fairly acceptable."
"During procurement, we discovered that acquiring licenses in packages or bundles, such as the one for 20 users, was more cost-effective than individual licenses."
"On a scale of one to ten, if ten is the most expensive and one is the cheapest, I rate the price as nine."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
15%
Manufacturing Company
7%
Government
6%
Comms Service Provider
11%
Computer Software Company
11%
Government
8%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
There are multiple enhancements needed in terms of compatibility with all database services, as AWS Backup is currently limited to specific ones.
What do you like most about Norton 360?
The product offers all the essential licenses compatible with Windows, Mac OS, and mobile platforms.
What is your experience regarding pricing and costs for Norton 360?
I have a yearly licensing plan. The cost is not that high. The solution is cost-effective.
 

Overview

 

Sample Customers

TransferWise
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Find out what your peers are saying about AWS Backup vs. Norton Small Business and other solutions. Updated: April 2025.
850,028 professionals have used our research since 2012.