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AWS Backup vs Norton Small Business comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in Cloud Backup
11th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
SaaS Backup (4th)
Norton Small Business
Ranking in Cloud Backup
43rd
Average Rating
8.6
Reviews Sentiment
7.7
Number of Reviews
9
Ranking in other categories
SSL VPN (12th), Endpoint Protection Platform (EPP) (32nd)
 

Mindshare comparison

As of January 2026, in the Cloud Backup category, the mindshare of AWS Backup is 2.6%, down from 3.5% compared to the previous year. The mindshare of Norton Small Business is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Market Share Distribution
ProductMarket Share (%)
AWS Backup2.6%
Norton Small Business0.5%
Other96.9%
Cloud Backup
 

Featured Reviews

AnkitaDwivedi - PeerSpot reviewer
AWS Solution Architect at Barclays Capital
Streamlined with good backup processes and secure automation capabilities
AWS Backup is secure and comes with a vault that ensures data is never deleted, offering great security. The pay-as-you-go model is beneficial for scalability, as cost scales with the amount of data backed up. Additionally, it offers automation capabilities, allowing backups to be configured based on custom plans and frequency. It also has built-in monitoring to notify of failures, achieving operational excellence and ease of use.
William_Bowers - PeerSpot reviewer
CEO at Evise.ai
Provides a secure and hassle-free environment
One area where Norton 360 could improve is the constant push for upselling. The notifications urging me to buy additional services, like dark web monitoring or a secure browser, can be overwhelming. It feels like they are trying to sell me more than I actually need. I would prefer a more straightforward approach where essential features are included in the base license without constant prompts to purchase extras. While notifications about actions taken for my security are good, they could be more informative, letting me know exactly what they did to protect me without the upsell pitches. Simplifying the user experience and providing clearer information about the actions taken would make Norton 360 more user-friendly for me.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"AWS Backup is most beneficial because we can manage the service, centralize, and automate the data without missing any essential information."
"It works well as a backup and as a service."
"It is an easy-to-use solution."
"It also saves costs and is quick."
"The features of AWS Backup are very service-oriented and user-friendly."
"AWS Backup is secure and comes with a vault that ensures data is never deleted, offering great security."
"The replication in the recovery region is the most valuable feature."
"AWS Backup's most valuable feature is that you can configure it remotely to create backups."
"The solution has good performance."
"The product’s valuable feature is the availability of support services 24/7."
"The performance is fine."
"The most valuable feature of Norton 360 has been its robust notification system."
"The most valuable feature of the solution is that it offers alerts if I get a spam email."
"Norton 360 offers the best defense compared to other low-priced antivirus solutions. Its most valuable feature is storage and automatic backup. You can restore materials from the tool's cloud backup. It is encrypted with authentication."
"The solution detects viruses very, very fast."
"It offers diverse features, such as antivirus protection, firewall, identity protection, secure VPN, device backup, password management, parental controls, and performance optimization."
 

Cons

"There could be a centralized dashboard with a reporting feature notifying us of daily backup status."
"It could be less expensive."
"The solution's reporting features and restore features can be improved."
"The AWS Backup backend reporting is a major area that needs improvement. We would be very excited if we can see some reporting, such as trends. We do understand that there are reports available for S3 Bucket, in which the AWS backend stores the data. However, if we can receive holistic reporting, then it would be very helpful for us."
"When it comes to encrypting data, it is not so convenient."
"To create a plan and for all the configuration, one has to do multiple steps, which could be organized in a much simpler way, making the user experience better."
"If AWS could also add some hybrid cloud features to AWS Backup, that would be a significant improvement. For example, currently, AWS Backup only backs up to the S3 and Amazon Cloud, and you can only restore from the Amazon Cloud only. However, some people have hybrid environments. They have some workloads on-premises and some workloads in the cloud."
"The notifications on the backup and on the mobile app could be more useful. If they could arrange notes or notifications properly and offer services for managing it in our region, it would be helpful for us."
"There's a need for enhanced security measures."
"The tool's price is an area of concern where improvements are required."
"One area where Norton 360 could improve is the constant push for upselling."
"The product should be improved with more storage. Though included in its price, the tool's auto VPN doesn't work at times."
"The tool should be easily available in the market and should be cheaper."
"The solution’s stability could be improved."
"Norton 360’s features for device optimization could be better."
"The updates must be less frequent."
 

Pricing and Cost Advice

"The pricing is decent."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"The pricing is okay."
"AWS is more expensive than some competitors like Azure."
"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"We don't use a lot of space, only approximately 900 GB, so the price is reasonable. For standing, it's okay. We normally do a payment to SSML, and they are the ones who pay over there. It is around $100 monthly."
"The solution's price is reasonable."
"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"It is an inexpensive product. We purchase its yearly license."
"The solution is cost-effective."
"On a scale of one to ten, if ten is the most expensive and one is the cheapest, I rate the price as nine."
"The tool has a yearly licensing."
"The price is fairly acceptable."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
8%
University
6%
Comms Service Provider
10%
Manufacturing Company
8%
Healthcare Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise5
Large Enterprise15
By reviewers
Company SizeCount
Small Business9
Large Enterprise2
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
I would need to get feedback from my colleague to see what additional features I would like to see in AWS Backup in the next release to make it closer to ten.
What do you like most about Norton 360?
The product offers all the essential licenses compatible with Windows, Mac OS, and mobile platforms.
What is your experience regarding pricing and costs for Norton 360?
I have a yearly licensing plan. The cost is not that high. The solution is cost-effective.
 

Overview

 

Sample Customers

TransferWise
Information Not Available
Find out what your peers are saying about AWS Backup vs. Norton Small Business and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.