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AWS Backup vs Norton Small Business comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in Cloud Backup
10th
Average Rating
8.0
Reviews Sentiment
7.4
Number of Reviews
27
Ranking in other categories
SaaS Backup (4th)
Norton Small Business
Ranking in Cloud Backup
18th
Average Rating
8.6
Reviews Sentiment
7.7
Number of Reviews
9
Ranking in other categories
SSL VPN (8th), Endpoint Protection Platform (EPP) (24th)
 

Mindshare comparison

As of October 2025, in the Cloud Backup category, the mindshare of AWS Backup is 3.4%, up from 3.2% compared to the previous year. The mindshare of Norton Small Business is 0.2%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Market Share Distribution
ProductMarket Share (%)
AWS Backup3.4%
Norton Small Business0.2%
Other96.4%
Cloud Backup
 

Featured Reviews

MuhammadAzhar Khan - PeerSpot reviewer
Simplify compliance and management of multiple backups with centralized cloud solutions
AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services. Also, it would be helpful if AWS Backup could integrate logs more thoroughly. This would allow not only new users but also experienced users to more easily check logs directly from AWS Backup.
William_Bowers - PeerSpot reviewer
Provides a secure and hassle-free environment
One area where Norton 360 could improve is the constant push for upselling. The notifications urging me to buy additional services, like dark web monitoring or a secure browser, can be overwhelming. It feels like they are trying to sell me more than I actually need. I would prefer a more straightforward approach where essential features are included in the base license without constant prompts to purchase extras. While notifications about actions taken for my security are good, they could be more informative, letting me know exactly what they did to protect me without the upsell pitches. Simplifying the user experience and providing clearer information about the actions taken would make Norton 360 more user-friendly for me.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features we have found are the flexibility in the services offered."
"It is an easy-to-use solution."
"The most valuable feature is its ease of use."
"When I was using an on-premises backup, there was an external hard drive or something like that. I had a backup server, but I had a few problems related to transfer when I had to restore something that I have deleted. I had to wait for after-office hours to do something like that, but now I just have to send a mail. Within one hour, I have my restored file."
"AWS Backup's most valuable feature is that you can configure it remotely to create backups."
"The most valuable feature is the daily incremental site backup."
"The auto-scaling feature and the time efficiency of setting up AWS Backup are the most valuable aspects for us."
"It provides an easy data migration process from on-premise to cloud."
"Norton 360 offers the best defense compared to other low-priced antivirus solutions. Its most valuable feature is storage and automatic backup. You can restore materials from the tool's cloud backup. It is encrypted with authentication."
"The performance is fine."
"The most valuable feature of the solution is that it offers alerts if I get a spam email."
"The solution has good performance."
"The solution detects viruses very, very fast."
"The most valuable feature of Norton 360 has been its robust notification system."
"It offers diverse features, such as antivirus protection, firewall, identity protection, secure VPN, device backup, password management, parental controls, and performance optimization."
"The product’s valuable feature is the availability of support services 24/7."
 

Cons

"One improvement I would like to see in AWS Backup is the implementation of incremental backups."
"If AWS could also add some hybrid cloud features to AWS Backup, that would be a significant improvement. For example, currently, AWS Backup only backs up to the S3 and Amazon Cloud, and you can only restore from the Amazon Cloud only. However, some people have hybrid environments. They have some workloads on-premises and some workloads in the cloud."
"AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services."
"The time it takes to complete the backups could be reduced."
"One of the limitations of AWS Backup is that it only does file-based copying."
"The initial setup of the solution is complex."
"This backup tool does the full backup of the entire snapshot server. I would like to have the option to not do the full server backup."
"The service disconnects a lot."
"The tool should be easily available in the market and should be cheaper."
"The tool's price is an area of concern where improvements are required."
"Norton 360’s features for device optimization could be better."
"The solution’s stability could be improved."
"The updates must be less frequent."
"There's a need for enhanced security measures."
"The product should be improved with more storage. Though included in its price, the tool's auto VPN doesn't work at times."
"One area where Norton 360 could improve is the constant push for upselling."
 

Pricing and Cost Advice

"The solution's price is reasonable."
"AWS is more expensive than some competitors like Azure."
"The product is inexpensive."
"It's a myth that Cloud is cheap. Cloud is cheap initially, but the cost over time can be equal to your own infrastructure if you consume a lot."
"We don't use a lot of space, only approximately 900 GB, so the price is reasonable. For standing, it's okay. We normally do a payment to SSML, and they are the ones who pay over there. It is around $100 monthly."
"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"AWS Backup is a very cheap solution."
"The clients pay for the whole AWS bundle. It is an affordable solution."
"The price is fairly acceptable."
"The tool has a yearly licensing."
"On a scale of one to ten, if ten is the most expensive and one is the cheapest, I rate the price as nine."
"The solution is cost-effective."
"It is an inexpensive product. We purchase its yearly license."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
14%
Manufacturing Company
8%
Government
6%
Comms Service Provider
11%
Computer Software Company
10%
Manufacturing Company
7%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise4
Large Enterprise15
By reviewers
Company SizeCount
Small Business9
Large Enterprise2
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
Regarding disadvantages of AWS Backup, it can be expensive and not particularly user-friendly. To perform backups, we need to follow specific steps and queries. When refreshing, if we want to do da...
What do you like most about Norton 360?
The product offers all the essential licenses compatible with Windows, Mac OS, and mobile platforms.
What is your experience regarding pricing and costs for Norton 360?
I have a yearly licensing plan. The cost is not that high. The solution is cost-effective.
 

Overview

 

Sample Customers

TransferWise
Information Not Available
Find out what your peers are saying about AWS Backup vs. Norton Small Business and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.