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AWS Backup vs Norton Small Business comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.1
AWS Backup enhances ROI through data protection, compliance readiness, and cost-effective, efficient backup management with strong time savings.
Sentiment score
8.6
Norton Small Business reduces security threat downtime, enhancing productivity, efficiency, and ROI by allowing focus on critical tasks.
 

Customer Service

Sentiment score
6.5
AWS Backup customer service is generally appreciated for quick responses, though satisfaction varies with complexity and support plan level.
Sentiment score
8.1
Norton Small Business's technical support is rated excellent for its efficiency, helpfulness, and responsiveness, though some see room for improvement.
The customer service is top-notch, rated ten out of ten.
Senior DevOps Engineer at Alibaba Group
In the first interaction, I have already provided the logs, and they are asking again and again for the same logs.
Senior Analyst at ESRI INDIA
 

Scalability Issues

Sentiment score
7.3
AWS Backup is scalable and suitable for various businesses, despite limited platform support and certain feature constraints.
Sentiment score
8.1
Norton Small Business is highly scalable, allowing easy license expansion and adaptability for diverse business sizes and device platforms.
 

Stability Issues

Sentiment score
8.0
AWS Backup is highly stable and reliable, boasting 99.99% uptime, with minor issues for less experienced users.
Sentiment score
8.2
Norton Small Business is highly rated for its stability, with minor password manager issues on mobile devices.
AWS Backup is very stable, rating nine out of ten.
Senior DevOps Engineer at Alibaba Group
 

Room For Improvement

AWS Backup needs better reporting, faster restores, enhanced hybrid support, cost efficiency, improved UX, and better database compatibility.
Norton Small Business requires better pricing, enhanced features, and fewer notifications to improve user experience and market availability.
Stronger automated recovery testing capabilities and enhanced governance features for larger, multi-account, and multi-regional environments would make AWS Backup even more valuable for enterprise-scale operations.
Head Of IT, Infrastructure at a financial services firm with 5,001-10,000 employees
When refreshing, if we want to do daily backups, it becomes quite costly.
Lead Developer at a tech services company with 201-500 employees
Currently, it only includes around ten services, while AWS offers over three hundred plus services.
Senior DevOps Engineer at Alibaba Group
 

Setup Cost

AWS Backup costs depend on storage and usage, requiring monitoring despite competitive pricing, with non-transparent enterprise terms.
Norton Small Business offers affordable yearly licenses but frequent upsells for additional features can be a drawback for some.
AWS Backup has a moderate cost, rated at two or three out of ten regarding pricing.
Senior DevOps Engineer at Alibaba Group
 

Valuable Features

AWS Backup provides centralized management, cross-region support, scalability, and security, with seamless AWS integration and user-friendly automation.
Norton Small Business offers comprehensive virus protection, secure features, multi-platform compatibility, and 24/7 support via a user-friendly dashboard.
If we encounter any service-related issues, such as when someone accidentally deletes a table in production or testing, we can immediately restore the data from backup.
Lead Developer at a tech services company with 201-500 employees
The ability to maintain all backups via one service simplifies compliance with regulations such as NIST, PCI DSS, and HIPAA.
Senior DevOps Engineer at Alibaba Group
Cross-account and cross-region backup support improves resilience against accidental deletion, ransomware, or regional outages.
Head Of IT, Infrastructure at a financial services firm with 5,001-10,000 employees
 

Categories and Ranking

AWS Backup
Ranking in Cloud Backup
13th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
29
Ranking in other categories
SaaS Backup (5th)
Norton Small Business
Ranking in Cloud Backup
36th
Average Rating
8.6
Reviews Sentiment
7.7
Number of Reviews
9
Ranking in other categories
SSL VPN (11th), Endpoint Protection Platform (EPP) (26th)
 

Mindshare comparison

As of August 2026, in the Cloud Backup category, the mindshare of AWS Backup is 2.1%, down from 3.5% compared to the previous year. The mindshare of Norton Small Business is 0.6%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Mindshare Distribution
ProductMindshare (%)
AWS Backup2.1%
Norton Small Business0.6%
Other97.3%
Cloud Backup
 

Featured Reviews

Chukwudi Uzoma - PeerSpot reviewer
Head Of IT, Infrastructure at a financial services firm with 5,001-10,000 employees
Automated backups have strengthened governance and compliance while simplifying recovery
AWS Backup offers several valuable features. I think the fact that it is an AWS organization-wide service is significant. It is a centralized management system that allows me to manage AWS Backup policies, retention periods, and monitoring from a single place instead of configuring these backups for each AWS service. This helps with governance and control. Another feature I appreciate is the integration with AWS Organization, which allows backup policies to be applied consistently across multiple accounts, which is very important for large organization environments where governance and compliance are critical. I also appreciate the automated backup plans that reduce operational overhead and ensure resources are protected without relying on manual intervention. Additionally, cross-account and cross-region backup support improves resilience against accidental deletion, ransomware, or regional outages. The compliance and reporting features help provide visibility into backup status, recovery points, and policy adherence, making audits much easier.
Balaguru Paramasivan - PeerSpot reviewer
Delivery Manager - DBA at HTC Global Services (INDIA) Private
The initial setup phase is very easy and user-friendly
I had tried Kaspersky a long time ago. I think it is available only in India. I don't know for sure. I have used that one for a couple of years, but I didn't like it, and that is the only reason I went back to Norton. Kaspersky was not safeguarding me in all aspects. I had seen some loopholes in the tool, so that is the only reason I went for Norton. The only thing I like about Kaspersky is that it supports the mobile version.
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909,725 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
10%
Construction Company
8%
Manufacturing Company
7%
Comms Service Provider
12%
Manufacturing Company
9%
Healthcare Company
8%
Construction Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise6
Large Enterprise17
By reviewers
Company SizeCount
Small Business9
Large Enterprise2
 

Questions from the Community

What is your experience regarding pricing and costs for AWS Backup?
Pricing for AWS Backup is based on storage and backup frequency. Although it is reasonable, it requires monitoring, especially with long retention periods.
What needs improvement with AWS Backup?
AWS Backup is a great service, but I think there could be improvements on the reporting and dashboard side. More visibility into backup-related costs would be beneficial because I am very FinOps-mi...
What is your primary use case for AWS Backup?
I utilize AWS Backup to automate and centralize backup operations across AWS services in my AWS organization. It helps me ensure compliance with retention requirements, reduce operational overheads...
What is your experience regarding pricing and costs for Norton 360?
I have a yearly licensing plan. The cost is not that high. The solution is cost-effective.
What is your primary use case for Norton 360?
I use the solution for the general protection of my computer. It runs in the background.
 

Overview

 

Sample Customers

TransferWise
Information Not Available
Find out what your peers are saying about AWS Backup vs. Norton Small Business and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.