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Avanan vs Trend Micro Email Security [EOL] comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 26, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
22
Ranking in other categories
Secure Web Gateways (SWG) (16th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (11th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (2nd), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
16th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (28th)
Trend Micro Email Security ...
Ranking in Email Security
8th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
34
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Email Security category, the mindshare of Cloudflare One is 1.4%, down from 1.7% compared to the previous year. The mindshare of Avanan is 2.8%, down from 3.8% compared to the previous year. The mindshare of Trend Micro Email Security [EOL] is 1.8%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Market Share Distribution
ProductMarket Share (%)
Trend Micro Email Security1.8%
Avanan2.8%
Cloudflare One1.4%
Other94.0%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
AsadAli - PeerSpot reviewer
SOC Team Lead at a security firm with 51-200 employees
Centralized protection has transformed email security and incident investigations by reducing false positives and improving behavioral threat detection
The challenges include the challenge of finalizing a product that has all the security features or capabilities that are usually required. For example, if there is an EDR platform that's just monitoring IDS signatures, it won't be as beneficial as one with behavioral monitoring and other critical aspects required according to the best practices of the industry. Additionally, if there is a product that can provide a centralized view Trend Vision One does, it really grabs the customer's interest because customers usually don't have to buy separate EDR, XDR, or SIEM solutions or a console for their SOC analyst or email security team. These challenges consist of managing multiple teams and products. Trend Micro Email Security comes in and solves these problems.Trend Micro Email Security is generally a bit more difficult to implement compared to the rest of the solutions such as network security modules or EDR modules, which are much easier. Trend Micro Email Security has some complexities in implementation, but there aren't any significant shortcomings that require Trend Micro to improve.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"Cloudflare is simple to use."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"I'm very satisfied with the environment and the dashboard."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."
"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"It can detect corrupted files and filters out documents with viruses."
"The most valuable feature of Avanan is its effectiveness. When scanning incoming emails for threats it can in an automated fashion, quarantine suspicious attachments."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"The customizable rules allow you to change aspects."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"Easy to use for non-technical users."
"The technical support is good."
"It does a good job of ensuring users are not compromised via email."
"The most valuable feature of Trend Micro Email Security is the security level it provides. The solution is efficient."
"Trend Vision One has helped to reduce my time to detect and respond to threats; it was our gateway for almost 12 years."
"Trend Micro has inter-domain security features that solutions from other vendors like Forcepoint lack."
"Trend Micro Email Security’s most valuable feature is spam filtering."
"Trend Micro Email Security has a feature for secure protection of OneDrive, Google Drive, and CloudApp security."
"The email and the signature based protection is the most valuable feature."
 

Cons

"The software has automated alerts, but the automated alerts are not available in the mobile app."
"Our subscription plan for the solution has a limitation of bot signatures."
"Operating and tuning the product is difficult."
"The response time for support must be reduced."
"Cloudflare DDoS has poor technical support."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"It should reduce the amount of time needed for thorough scanning."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"When sending bulky emails, the system slows down and takes a long time before it responds effectively to our requests."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"Familiarization with performance for new teams may take a long time."
"Being cloud first and because we are in the movie business, we use a lot of Macintoshes. So, there is absolutely no reason for us to have Active Directory whatsoever. However, if you are using Office 365, you must have Active Directory in order to reset passwords. Even though we have a single sign-on provider, we must have Azure Active Directory for Office 365, which is really stupid. As a cloud application, you would think that I don't need Active Directory, which I don't need for anything else except Office 365. We have one server inside that space to help us manage Active Directory just for Office 365. This is a very sore point, but it is what it is."
"Integration with various SaaS offerings, who are leading in the SaaS market."
"The capacity handling and the scalability of the solution need to be improved since I feel Trend Micro lacks in such areas."
"One improvement for Trend Micro Email Security would be addressing services that sometimes stop during updates from the internet."
"Trend Micro Email Security can improve on scam detection. It could use AI in this area."
"There is a lot of room for improvement towards the phishing kind of email filtering, with the different hijacking attacks, and with the kind of password attacks which these phisher attackers do."
"It was crucial because if remediation can be done in one or two clicks, in Trend, we have to do at least eight clicks to achieve the same result."
"There is a limitation when customers are using their email from a third-party solution that isn't from Trend Micro."
"It is a bit expensive than the market price."
"Trend Micro Email Security has integrated AI features recently, but the more the learning of their AI engines will yield much better results."
 

Pricing and Cost Advice

"Cloudflare Zero Trust Platform's pricing is good."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The prices are slightly expensive."
"The solution's pricing lacks transparency."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The solution is not that expensive."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Avanan’s price is comparable to Barracuda."
"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
"The pricing of Avanan is reasonable."
"The price of Trend Micro Email Security is annual. There are no additional fees."
"The solution is inexpensive so we recommend it to small to mid-sized businesses."
"The tool must improve its pricing."
"The price is more accessible compared to some other solutions, like FortiMail. It offers excellent value for the price."
"Trend Micro Email Security is not an expensive solution."
"I rate the product price a six on a scale of one to ten, where one is low price and ten is high price."
"It is expensive. The cost is per box, and it depends on how big your environment is. Prices range from 11 to 12 dollars for licenses and can fluctuate up and down, but for environments with 4,000 to 5,000 users, it can be between 6 to 8 dollars."
"The solution's pricing is very optimum, given its quality, features, and stability."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Comms Service Provider
11%
Financial Services Firm
9%
Manufacturing Company
7%
Computer Software Company
13%
Financial Services Firm
8%
Comms Service Provider
7%
Manufacturing Company
7%
Computer Software Company
11%
Manufacturing Company
8%
Financial Services Firm
7%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise10
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise6
Large Enterprise8
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s bac...
What do you like most about Trend Micro Email Security?
The tool provides a strong defense against attacks. It is also easy to use. Trend Micro Email Security's integration ...
What needs improvement with Trend Micro Email Security?
Trend Micro Email Security reduces noise from false positives by deploying the solution in staging mode or learning m...
What advice do you have for others considering Trend Micro Email Security?
I am using Trend Vision One sensors. I am using the cyber risk exposure management, CREM capability. CREM is a soluti...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
No data available
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
MedImpact Healthcare Systems, Air21, Azra Solutions, CBOSS, De Montfort University, Depaeuw, DHR Health, Fukui University Hospital
Find out what your peers are saying about Avanan vs. Trend Micro Email Security [EOL] and other solutions. Updated: February 2026.
882,886 professionals have used our research since 2012.