Auvik SaaS Management (ASM) vs BetterCloud comparison

Auvik SaaS Management (ASM)

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Executive SummaryUpdated on Jun 29, 2025

BetterCloud and Auvik ASM compete in the SaaS management category, each offering distinct advantages. BetterCloud has the upper hand in automation, whereas Auvik ASM excels in analytics and monitoring.

Features: BetterCloud offers process automation, policy enforcement, and efficient management of cloud applications. Auvik ASM specializes in detailed network analytics, monitoring, and providing a holistic view of network performance.

Ease of Deployment and Customer Service: BetterCloud presents an easily deployable solution with streamlined onboarding and effective customer service. Auvik ASM, while offering comprehensive support, has a more complex deployment due to its extensive feature set.

Pricing and ROI: BetterCloud offers competitive pricing with significant ROI by reducing manual workload through automation. Auvik requires a higher investment but delivers value with insightful analytics and network management capabilities, focusing on network optimization and efficiency.

To learn more, read our detailed Auvik SaaS Management (ASM) vs. BetterCloud Report (Updated: September 2025).

Auvik SaaS Management (ASM) vs. BetterCloud

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Auvik SaaS Management (ASM)

Ranking in SaaS Management Platforms

4th

Average Rating

9.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

BetterCloud

Ranking in SaaS Management Platforms

11th

Average Rating

7.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Data Loss Prevention (DLP) (39th), User Provisioning Software (12th)

Mindshare comparison

As of October 2025, in the SaaS Management Platforms category, the mindshare of Auvik SaaS Management (ASM) is 2.6%, up from 1.3% compared to the previous year. The mindshare of BetterCloud is 5.4%, down from 6.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

SaaS Management Platforms Market Share Distribution
Product	Market Share (%)
Auvik SaaS Management (ASM)	2.6%
BetterCloud	5.4%
Other	92.0%

SaaS Management Platforms

Featured Reviews

Jon Fitrzyk

Director of IT Services at Braden IT Services

Decreases user onboarding and offboarding time, and invaluable for discussing shadow IT and security

One of the most valuable features of Auvik SaaS Management is the insights into user applications and the security around that. We can understand and get full visibility into what end-users are using. Most organizations can list off the top five apps that they use but, lo and behold, we're able to discover that there are 30 or 40 apps in use within the organization that nobody knew about. From a security standpoint, helping to track those down is very critical and Auvik SaaS Management allows us to do that. The single sign-on detection feature is also very important. If we have single sign-on, we can see what they're leveraging that sign-on to gain access to. And an extremely important component of Auvik SaaS Management is the reporting engine. It allows us to perform assessments and sit down with organizations to review what they're actually doing with their SaaS apps. Typically, when we come in, they have no idea how many SaaS apps they have out there. They might not know that someone in accounting or someone in marketing just purchased something to accomplish a task. The reporting gives us visibility into that and is done in a fashion in which it's very easy to understand, with some of the executive summaries. We don't have to spend time having technical discussions about what the information means. We're able to have the discussion of what it means to the business and for solving problems there. The reporting is absolutely critical and they do a good job of it.

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PaulHeard

CIO at a consultancy with 11-50 employees

Experienced easy deployment and stable performance but user support needs improvement

The most valuable features are that BetterCloud had a much more sophisticated workflow management toolset than Google itself. It was easy to build onboarding and offboarding workflows, which could handle the desired complexity versus out-of-the-box Google. BetterCloud allowed us to reallocate storage so all files created by a departing member would get reallocated to the manager, thus retaining access. BetterCloud saved help desk time by automating processes, providing a reasonable return on investment. BetterCloud now offers SaaS platform tracking capabilities, a key, previously missing feature.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The license monitoring and management capabilities probably top the list of most valuable features in terms of everyday day utility. You can go to customers and say, "You have 100 licenses of Office 365 E3, but you only use 95, so we can adjust your licensing and save you some money.""

"Auvik SaaS Management gives us the tools to classify the applications from a management standpoint. It also provides an overview of when various software might be up for renewal on an agreement."

"The ability to see what accounts and services are being accessed at any given time is valuable, and that's also true for most of my clients. Another good use is time management. If one of my clients asks me, "Hey, how long is John accessing Dropbox throughout the day?" I can do that with Auvik SaaS Management. Auvik SaaS Management can give me a report on the usage of a single user."

"We can understand and get full visibility into what end-users are using. Most organizations can list off the top five apps that they use but, lo and behold, we're able to discover that there are 30 or 40 apps in use within the organization that nobody knew about."

"When we offboard an employee, we know which applications that employee used. For example, let's say Bob left the company, but we don't know all the applications he used. We can run a report showing everything Bob accessed, giving us some leverage to go back to the client and say, "Hey, these are all the applications he used. We manage these, and you still need to take care of these." It gives us expectations to provide to our clients."

"The most valuable features are application monitoring and reporting. I like putting all the filters on the report to get the desired results. Reporting is one of the essential features we use, depending on what is required. I run it monthly or quarterly. We have some reports scheduled to run monthly to track new applications coming in. We're good at going through them and classifying them."

"We use the solution to track unauthorized apps our employees use so we can talk to them or block the apps at the firewall if needed. More importantly, we track shared credentials and services employees access on company devices, especially when someone's leaving. If someone had access to a shared account, which we try to avoid, but if there was one with a logged-in password, we can change it when we off-board the employee or shut down their account."

"The most valuable feature is the identification of the various user names used to log into apps that are critical in terms of data security."

"BetterCloud saved help desk time by automating processes, providing a reasonable return on investment."

Cons

"They're working on Auvik's ability to detect when people are using multifactor authentication, but some more automation in that area would be nice."

"They've started working on integrations with other platforms for sharing data across other tools that are commonly used in the industry. I'd like to see that continue to improve. They do have to make the integrations deeper."

"The reporting is excellent, but it could always be better. Sometimes we'd like the reports to be in different formats. Auvik SaaS Management could also be better integrated with some of our other tools. It's like an island unto itself, but we're an Autotask shop. We use Datto RMM and Autotask PSA. It'd be great to see Auvik SaaS Management alerts in our Autotask tools."

"The user interface and some of the application classification features could be improved. I'd love the ability to bulk-edit some of the applications."

"The web portal isn't very intuitive, especially for me. I struggle while creating permissions to allow clients to do the portal. It was a little tricky, but I was able to contact people from Auvik SaaS Management, and they helped me."

"One area for improvement in the tool , which they said might be on the roadmap, is better integration of features like tagging product owners, leaving notes, and setting statuses such as pending review, approved, deployed, etc. I want to use the product to write notes under an application, like when people start using the Brave Browser, and tag Billy Bob, who manages it. I want a report showing all the products Billy Bob owns, along with associated notes, so I can discuss everything with him in one meeting. Currently, I have to click on each application individually and copy and paste notes elsewhere, which isn't efficient."

"Before Auvik bought Saaslio, we struggled with the single sign-on because it would sign you off quickly. I would be presenting to my clients on the software or categorizing, like, "Hey, what is this app used for?" When I was inside Saaslio, it would kick me out, so I would have to log back in."

"Integration with macOS and Apple devices could be better. I believe this is something they're working on, but it needs a little more work."

"The account support team was weak in engagement and communication, contributing to the decision to move to more comprehensive solutions."

Pricing and Cost Advice

"The price is great. It doesn't get any better. I told their CEO, "I feel like I'm stealing it from you." I'm serious because the price is amazing."

"I think Auvik SaaS Management's pricing is great. We're a managed services company, and one site license covers all our clients."

"There is definitely value from Auvik SaaS Management, so I don't think it's outrageously priced. There's always room for evolution of the model, depending on how the platform is being leveraged."

"The solution's pricing and licensing model are fair and based on users rather than devices, which helps consolidate tracking and licensing costs."

"Auvik SaaS Management is priced well. It's a no-brainer for us to implement it."

Information not available

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Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7

No data available

Questions from the Community

What do you like most about Auvik SaaS Management (ASM)?

The license monitoring and management capabilities probably top the list of most valuable features in terms of everyday day utility. You can go to customers and say, "You have 100 licenses of Offic...

What is your experience regarding pricing and costs for Auvik SaaS Management (ASM)?

The solution's pricing and licensing model are fair and based on users rather than devices, which helps consolidate tracking and licensing costs.

What needs improvement with Auvik SaaS Management (ASM)?

One area for improvement in the tool , which they said might be on the roadmap, is better integration of features like tagging product owners, leaving notes, and setting statuses such as pending re...

What is your experience regarding pricing and costs for BetterCloud?

The real downside was it was a relatively expensive product, and ultimately we removed it as a cost-saving measure.

What needs improvement with BetterCloud?

BetterCloud's support for SaaS management was lacking initially, requiring development of a custom tool to handle some workflow automation. It was also relatively expensive. The account support tea...

What is your primary use case for BetterCloud?

We were using BetterCloud for onboarding and offboarding, particularly managing Google account setup and removal, because we wanted to retain information after people left, and not just have the ac...

Comparisons

No data available

Product Reports

Auvik SaaS Management (ASM)

October 2025

Download Auvik SaaS Management (ASM) product report

SaaS Management Platforms

October 2025

Download BetterCloud product report

Interactive Demo

Auvik

Demo not available

Overview

Auvik offers internal IT teams an automated solution for discovering, managing, and securing their organization's SaaS applications. This tool streamlines employee onboarding and offboarding processes, enhancing operational efficiency and compliance. With comprehensive documentation, IT teams can more effectively manage and troubleshoot SaaS applications, reducing time spent on manual tasks. Auvik's key advantage lies in its ability to enable proactive management of the company's SaaS environment, reinforcing the IT department's role as a crucial, strategic asset within the organization, and ensuring a more secure, compliant, and efficient IT operation.

Auvik

BetterCloud provides an extensive SaaS management platform dedicated to optimizing IT operations for efficient application oversight. It integrates automation, visibility, and security enhancements, making it a strategic choice for streamlined operations.

Focusing on cloud-based management, BetterCloud offers tools for administrators to control, secure, and streamline SaaS app services. By leveraging automation, it reduces manual tasks improving efficiency. It ensures comprehensive visibility across business applications, which is crucial for maintaining security and compliance. IT teams can achieve proactive prevention and quick resolution of potential security issues. This makes it a vital asset for reducing workloads and empowering IT staff to focus on strategic initiatives.

What are the most important features of BetterCloud?

SaaS Application Security: Safeguards data and enforces policies for app access.
Automated Workflow: Streamlines repetitive tasks, enhancing productivity.
Visibility and Control: Provides extensive insights into usage and configurations.
Policy Enforcement: Ensures compliance with IT regulations and standards.
Integrations: Seamlessly connects with numerous external applications for enhanced functionality.

What benefits or ROI should users look for in BetterCloud reviews?

Cost Savings: Optimizes resource allocation reducing operational costs.
Increased Efficiency: Automation leads to faster task completion and reduced manual errors.
Improved Security Posture: Enhanced monitoring and policy management protect critical data.
IT Management Simplification: Consolidates multiple management tools into a single platform.
Faster Incident Response: Quick detection and resolution of security threats.

BetterCloud implementation spans industries like finance, healthcare, and technology, offering tailored controls and automation to suit sector-specific compliance and productivity demands. Each industry benefits from reduced risk exposure and enhanced operations, thanks to BetterCloud's adaptive capabilities.

Sample Customers

Information Not Available

HelloFresh, Oscar Health, Square