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Ascend.io vs Fivetran comparison

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Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Ascend.io
Ranking in Data Integration
42nd
Average Rating
8.8
Reviews Sentiment
5.0
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Fivetran
Ranking in Data Integration
13th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
29
Ranking in other categories
Data Replication (3rd), Cloud Data Integration (9th)
 

Mindshare comparison

As of September 2026, in the Data Integration category, the mindshare of Ascend.io is 0.4%, up from 0.2% compared to the previous year. The mindshare of Fivetran is 1.8%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Fivetran1.8%
Ascend.io0.4%
Other97.8%
Data Integration
 

Featured Reviews

reviewer2784462 - PeerSpot reviewer
Software Engineer at a tech vendor with 10,001+ employees
Automated data pipelines have transformed complex workloads and now deliver faster, reliable insight
The standout feature is the Data Awareness Engine, in my opinion the intelligent control plane. Unlike traditional orchestrators that run tasks based on schedules or external events, Ascend.io understands the state of the data. If a source file changes or transformation logic is updated, the engine automatically identifies only the impacted data partitions and recalculates exclusively those. This eliminated the need to write complex logic for partial reloads and ensures that downstream data is always consistent with the latest version of the code. Ascend.io impacted my organization positively because it helped me solve my problem by solving our operational maintenance crisis. Previously, every time a Spark job failed, we had to manually intervene to clean up partial data and restart the pipeline. With Ascend.io, infrastructure management and checkpointing are fully automated. It drastically reduced our technical debt, allowing our data engineers to focus on business logic rather than cluster management or writing boilerplate ingestion code. Code reduction eliminated 60% to 70% of custom Spark code. Operational cost saw a 30% reduction in man-hours dedicated to pipeline maintenance and incident management. The meantime to recovery reduced from hours to minutes due to automatic failure tracking. With Ascend.io, you write what you want, not how to do it. It is a declarative approach and reduces code by 80%. This is very important to me. A good feature is the integrated lineage because an instant visualization of data flow across all components is very useful.
Hafiz Usman - PeerSpot reviewer
Team Lead Data Engineer at Data Pilot
Has accelerated data integration workflows and supports seamless development of custom connectors
I've worked extensively with Fivetran, mainly used for extraction purposes, and I've worked with the transformation element in it as well. Fivetran not only has built-in connectors but also provides SDK connectors, allowing us to develop our own connectors in an easy manner. I don't have to write raw Python scripts or dumping scripts; it offers straightforward examples and guidelines, making it much simpler to develop custom connectors inside Fivetran. We've been able to develop many custom connectors as well, which is unique and beneficial for having everything centralized instead of having those connectors located elsewhere. One of the best features by Fivetran is its clean, simple, and intuitive UI. It includes a transformation section where I can deploy my DBT queries and scripts. It also supplies good tracking capabilities for billing estimates and user permissions, allowing for customization to the desired level. The number of connectors it has remains a standout feature, and within connectors, the options available are very helpful. Although it sometimes appears static due to its built-in nature, it offers good flexibility for data transformation and caching, which I appreciate because it saves us extensive script-writing time.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Ascend.io has positively impacted my organization by making getting data much easier; it handles all those delta changes and other details from repeat calls, making the engineering aspect much easier, which means revisions and transformations could happen more frequently because our time was freed up."
"With Ascend.io, infrastructure management and checkpointing are fully automated, drastically reducing our technical debt, allowing our data engineers to focus on business logic rather than cluster management or writing boilerplate ingestion code."
"We have seen positive results, particularly in the time spent monitoring and troubleshooting the data pipelines, as Ascend.io has reduced manual investigation effort by approximately 30 to 40% because we can see pipeline dependencies, execution history, and data quality results in one place."
"One of the best features Ascend.io offers is Agentic analytics, which applies Agentic AI within systems to verify and operationalize data products, and it is live, allowing you to build systems and visualizations that turn data and different data sets into production-ready workflows."
"The compare feature is the most valuable piece of it."
"Its arrays are powerful enough to handle migrations even when the replication is happening in the background, without causing any trouble with the ongoing traffic."
"We would have to hire multiple data engineers to do what Fivetran does and each would cost us about $200,000 a year."
"The most valuable feature of Fivetran so far is the data replication; the real-time data replication is what I see best in the market where it reduces the overhead of customers needing to maintain the pipeline."
"The portal is very intuitive and easy to use."
"Fivetran's technical support is really good, and if you're on their enterprise plan, they usually respond within an hour and keep you continuously updated on progress."
"HVR Software's most valuable features are that it's simple to use and allows us to use the command line to quickly complete the entire universal replicative setup."
"The simplicity of the solution is its valuable feature."
 

Cons

"Ascend.io can be improved because it is very expensive to scale on top of utilizing Snowflake, which itself is exceptionally expensive, making it very hard for any small to medium-sized business to validate that expense."
"Ascend.io can be improved by perhaps expanding its reach beyond small industries to get into big industries or large investment companies and big financial industries, revolutionizing how data plays certain roles in leadership and decision-making."
"Ascend.io could be improved by making the initial setup and onboarding more straightforward, especially for teams that are new to data engineering platforms."
"Ascend.io can be improved regarding the initial learning curve because for those used to writing pure Spark code, a mindset shift is required to trust the tool's automation."
"The biggest area for improvement is in customization, particularly in how Fivetran socializes its tools."
"This solution needs to improve its real-time data and transformation availability."
"More connectors are needed for exotic, popular, and rising star portals."
"Some of the pain points we're looking at are trying to integrate some of the items in the Microsoft stack, so SharePoint and Excel, and then some of the newer Azure services."
"In our case, we ultimately did not end up using Fivetran because we were able to do custom connects at a lower cost compared to Fivetran. From a cost perspective, if the number of connectors is lesser, then Fivetran is not the most cost-efficient option."
"I would like Fivetran to implement additional resource monitoring and restriction policies."
"The experience of using SDK connectors can be improved, as it lacks computational power, which is an area that needs enhancement."
"HVR Software's technical support could be improved. Whenever we log a case, the response that we get from the support is a bit delayed."
 

Pricing and Cost Advice

Information not available
"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."
"The pricing model is okay and mid to large companies will not have an issue with it."
"I rate the pricing a six out of ten."
"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."
"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."
"The product is reasonably expensive"
"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."
"Fivetran is very expensive, and its database-driven pricing model is outdated."
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Top Industries

By visitors reading reviews
Construction Company
33%
Comms Service Provider
11%
Government
8%
Financial Services Firm
7%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise7
Large Enterprise16
 

Questions from the Community

What is your experience regarding pricing and costs for Ascend.io?
My experience with pricing, setup cost, and licensing was that the setup was fine and good, licensing was okay, but the pricing was the most challenging part, especially because Ascend.io used our ...
What needs improvement with Ascend.io?
Ascend.io could be improved by making the initial setup and onboarding more straightforward, especially for teams that are new to data engineering platforms. This could include more guided tutorial...
What is your primary use case for Ascend.io?
My main use case for Ascend.io is testing and validating data pipelines and integrations, where I use it to monitor data flows from source to destination, verify the transformations are working cor...
What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
Find out what your peers are saying about Ascend.io vs. Fivetran and other solutions. Updated: September 2026.
914,262 professionals have used our research since 2012.