For me, the best part is that it clearly shows which ads or channels are bringing your real users. It tells us from where we are actually getting a stable set of user bases so that marketing decisions for the future become easier. It provides a great user interface, making it easy for tracking and future marketing campaigns. The integration is quite smooth, and the documentation which Appsflyer provides, along with the support from its tech team is amazing in terms of getting started and integrating into our applications. Dashboards, segregations, and charts provided for analytics are top-notch and up to market standard, helping business users to analyze data and make future marketing decisions. It has significantly improved our revenue, helping us understand our real users to target our core audience better and expand our business.
